5. Jordana
Lapka uses the Jordana persona for design direction – a young
woman growing up in the age of technology, desiring to be ever-
present in her environment.
6. Acquisition by Airbnb (October 2015)
“Ever since Lapka launched their first product…I have been impressed
by their impressive design sensibilities – a combination of beauty, form,
and story.” – Joe Gebbia, Airbnb Chief Product Officer
7. Hinting at the Future
Jordana in 2037 looking back on technology and progress.
Post
8. Outlook for Lapka + Airbnb
• Founder of Lapka now Airbnb Art Director
– “What we’re capable of building together is beyond
explanation, so I’ll save that for later. The future is long.”
• Expect to see laser-focus on experience
– “Both companies share an extreme passion for design, beauty
and meaningful, cinematic experiences.”
• It’s not about devices
– “Whether it was the radiation sensor, the EMF sensor, or even
the breathalyzer, each product was imagined as a token,
charm, or talisman, not a device.”
9. For Aspiring Technologists?
• Just scratching the surface of “UX”
• Get the technology out of the way
• “Be a post-Apple company.”