There are millions of WordPress sites over the web, and thus getting good traffic to your site and higher page rank on search engines can be a daunting proposition. This is why it becomes important to follow the ways or tips that could help you in achieving good ranks in Google SERPs, and attract traffic to your site. Writing unique content, adding properly highlighted keywords in page titles, using nofollow attribute, etc. are some great tips that can help you in optimizing your WordPress site for search engines.

1. 5 Easy-to-follow Tips to Make
WordPress Site Optimized For
Search Engines
Written By : Ava Garcia, WordPress Developer At OSSMedia Ltd.

2. Introduction
There are more than 60 million WordPress websites out there. So, if you're
planning to create a WordPress powered site or are already having one, making
it stand out from the rest and drive good traffic to the site can be challenging.
One best way to achieve such an objective is to make your WordPress site
optimized for search engines. In simple words, it is important that your website
ranks higher and appears on the top of Google's search results.

3. Tips to Make WordPress Site Search Engine Optimized
1. Unique Content
The most obvious and important factor that can help make your site optimized
for search engines such as Google is: add unique content with properly
highlighted keywords. Though you will find plenty of ways to promote your
business product/services, but content marketing remains to be the most
effective of them all.
People browse the web to access fresh and relevant information, and that's why
Google value the websites containing unique content, and thus will help you
get higher ranks in its search engine results page (SERP).

4. Tips to Make WordPress Site Search Engine Optimized
2. Use SEO-friendly Permalinks
One problem you'll face when creating a WordPress website is that its default
permalink structure is not search engine friendly. So, when you install a WP
theme, its default permalink won't be SEO-friendly. However, you can change
the permalink structure, by moving to WordPress Dashboard → Settings →
Permalinks (as you can see in the below image):

5. Tips to Make WordPress Site Search Engine Optimized

6. Tips to Make WordPress Site Search Engine Optimized

7. Tips to Make WordPress Site Search Engine Optimized
3. Use Nofollow Attribute in Outgoing Links
Chances are that you might be sharing your website's page rank, which results in
getting you less visibility in search engines. Wondering how? Let's say, you're
using a WordPress plugin that allows you to retweet for each post, using such a
plugin will display the "retweet" button at the beginning of a post on your main
page. For example, if you have 12 retweet buttons that links to twitter.com, then
you'll be having 12 outgoing links, which means you page rank is getting shared.
But, you can avoid such a situation from happening, by making those outgoing
links as "nofollow" links.
For this purpose, you just need to use rel="nofollow" attribute in your outgoing
links. This attribute basically helps in telling search engine crawlers about the
links that they shouldn't follow or the page's rank they shouldn't share with the
outgoing links.

8. Tips to Make WordPress Site Search Engine Optimized
4. Use Good and Clean Code
Keep in mind that using code that contain errors may prevent search engine bots
from crawling throughout your website pages successfully. And this is why it is
important that your site W3C validated.
5. Make Use of SEO Plugins
There are several WordPress plugins that can be used to make your site SEO
optimized.

9. Tips to Make WordPress Site Search Engine Optimized

10. Tips to Make WordPress Site Search Engine Optimized

11. Tips to Make WordPress Site Search Engine Optimized

12. Conclusion
●
There are millions of WordPress sites over the web, and thus getting good
traffic to your site and higher page rank on search engines can be a daunting
proposition. This is why it becomes important to follow the ways or tips that
could help you in achieving good ranks in Google SERPs, and attract traffic to
your site. Writing unique content, adding properly highlighted keywords in
page titles, using nofollow attribute, etc. are some great tips that can help you in
optimizing your WordPress site for search engines. Besides this, you can
choose to get your website tailored according to your needs using
WordPress Themes Customization services. This means, you can use hire a
development partner to make your site customized in a way that makes it SEO-
friendly.