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Rhiza Ratio: Generations and the ‘Hispanic Vote RHIZA | SEPTEMBER 2015
Response number of voters number of voters (proportion) Democratic 9,251,374 57.1% Non-Partisan 3,762,273 23.2% Republican 2,527,631 15.6% Declined to State 294,711 1.8% American Independent 86,099 0.5% Registered Independent 80,104 0.5% Independence 37,692 0.2% Libertarian 35,845 0.2% Other 30,846 0.2% Peace and Freedom 28,097 0.2% Net Total 16,190,213 Political party affiliation of Hispanics nationally
Response numberofvoters 9,251,374 3,762,273 2,527,631 Hispanics Democratic Non-Partisan Republican 0 10,000,000 2,500,000 5,000,000 7,500,000 Top 3 political parties of Hispanic voters
Response number of voters 1,797,239 348,528 1,082,072 2,448,414 571,138 1,180,484 2,495,569 801,116 903,070 18-29 30-44 46-60 National Average Democratic Republican Non-Partisan 0 250,000 500,000 750,000 1,000,000 1,250,000 1,500,000 1,750,000 2,000,000 2,250,000 2,500,000 Political party affiliation by generation
Response numberofvoters 286,314 74,091 22,970 946,407 230,885 67,058 1,224,375 309,913 109,501 National Average 18-30 31-45 46-60 Mexico Puerto Rico Cuba 0 250,000 500,000 750,000 1,000,000 1,250,000 1,500,000 Country of origin by generation
Education levels
Response number of voters (index) 358 284 172 64 48 National Average 18-29 30-44 45-59 Less than HS Diploma - Likely Some College - Likely HS Diploma - Likely Bach Degree - Likely Some College - Extremely Likely 0 100 200 300 400 18-30 year-old Hispanic American voters Response number of voters (index) 322 136 122 106 97 National Average 18-29 30-44 45-59 Less than HS Diploma - Likely HS Diploma - Likely Some College - Likely Vocational Technical Degree - Extremely Likely Bach Degree - Likely 0 100 200 300 400 31-45 year-old Hispanic American voters Education level of Hispanic Americans by generation
Response number of voters (index) 209 136 122 115 97 National Average 18-29 30-44 45-59 Less than HS Diploma - Likely HS Diploma - Likely Bach Degree - Extremely Likely HS Diploma - Extremely Likely Vocational Technical Degree - Extremely Likely 0 100 200 300 46-59 year-old Hispanic American voters Education level of Hispanic Americans by generation
Response number of voters (index) 310 271 156 80 53 National Average 18-29 GOP 18-29 DEM 18-29 Non-Part Some College - Likely Less than HS Diploma - Likely HS Diploma - Likely Bach Degree - Likely Some College - Extremely Likely 0 100 200 300 400 18-29 year-old Republican Hispanic American voters Response number of voters (index) 361 282 171 66 47 National Average 18-29 GOP 18-29 DEM 18-29 Non-Part Less than HS Diploma - Likely Some College - Likely HS Diploma - Likely Bach Degree - Likely Some College - Extremely Likely 0 100 200 300 400 18-29 year-old Demographic Hispanic American voters Education level of 18-29 year-old Hispanic American voters by party
Response number of voters (index) 327 293 171 67 50 National Average 18-29 GOP 18-29 DEM 18-29 Non-Part Less than HS Diploma - Likely Some College - Likely HS Diploma - Likely Bach Degree - Likely Some College - Extremely Likely 0 100 200 300 400 18-29 year-old Non-partisan Hispanic American voters Education level of 18-29 year-old Hispanic American voters by party
Response number of voters (index) 226 130 117 110 102 National Average 30-44 GOP 30-44 DEM 30-44 Non-Part Less than HS Diploma - Likely Some College - Likely HS Diploma - Likely Bach Degree - Likely Bach Degree - Extremely Likely 0 100 200 300 30-44 year-old Republican Hispanic American voters Response number of voters (index) 343 140 118 109 92 National Average 30-44 GOP 30-44 DEM 30-44 Non-Part Less than HS Diploma - Likely HS Diploma - Likely Some College - Likely Vocational Technical Degree - Extremely Likely Bach Degree - Extremely Likely 0 100 200 300 400 30-44 year-old Democratic Hispanic American voters Education level of 30-44 year-old Hispanic American voters by party
Response number of voters (index) 326 136 124 104 99 National Average 30-44 GOP 30-44 DEM 30-44 Non-Part Less than HS Diploma - Likely HS Diploma - Likely Some College - Likely Bach Degree - Likely Vocational Technical Degree - Extremely Likely 0 100 200 300 400 30-44 year-old Non-partisan Hispanic American voters Education level of 30-44 year-old Hispanic American voters by party
Response number of voters (index) 130 125 120 111 106 National Average 45-59 GOP 45-59 DEM 45-59 Non-Part Less than HS Diploma - Likely Bach Degree - Extremely Likely HS Diploma - Likely HS Diploma - Extremely Likely Vocational Technical Degree - Extremely Likely 0 50 100 150 45-59 year-old Republican Hispanic American voters Response number of voters (index) 238 143 119 119 95 National Average 45-59 GOP 45-59 DEM 45-59 Non-Part Less than HS Diploma - Likely HS Diploma - Likely Bach Degree - Extremely Likely HS Diploma - Extremely Likely Vocational Technical Degree - Extremely Likely 0 100 200 300 45-59 year-old Democratic Hispanic American voters Education level of 45-49 year-old Hispanic American voters by party
Response number of voters (index) 207 136 127 105 91 National Average 45-59 GOP 45-59 DEM 45-59 Non-Part Less than HS Diploma - Likely HS Diploma - Likely Bach Degree - Extremely Likely HS Diploma - Extremely Likely Some College - Likely 0 100 200 300 45-59 year-old Non-partisan Hispanic American voters Education level of 45-49 year-old Hispanic American voters by party
Media Consumption Behaviors
Response Total Weighted Individuals (index) 310 300 274 266 243 National Average 18-29 30-44 45-59 UFC MTV Instagram MLSsoccer or team website WWE 0 100 200 300 400 Sites visited/apps by 18-29 year-olds Response Number of Respondents 305 214 194 180 165 National Average 18-29 30-44 45-59 Radio.com UFC WWE MLSsoccer or team website NBA or team website 0 100 200 300 400 Sites visited/apps by 30-44 year-olds Internet sites visited/apps used over the past 30 days by Hispanic Americans
Response Number of Respondents 169 159 126 113 111 National Average 18-29 30-44 45-59 Did not visit any site or use any app Radio.com Google Offers NBA or team website AARP 0 50 100 150 200 Sites visited/apps by 45-59 year-olds Internet sites visited/apps used over the past 30 days by Hispanic Americans
Response Total Weighted Individuals (index) 204 172 150 109 104 National Average 18-29 30-44 45-59 HTC ZTE Huawei Apple (iPhone) Samsung 0 50 100 150 200 250 Wireless/cell phone brands use by 18-29 year-olds Response Number of Respondents 156 153 138 116 103 National Average 18-29 30-44 45-59 HTC Huawei ZTE Samsung Apple (iPhone) 0 50 100 150 200 Wireless/cell phone brands use by 30-44 year-olds Wireless/cell phone brands used by Hispanic Americans
Response Number of Respondents 213 163 135 111 110 National Average 18-29 30-44 45-59 Huawei BlackBerry (RIM) ZTE Samsung Nokia 0 100 200 300 Wireless/cell phone brands use by 44-59 year-olds Wireless/cell phone brands used by Hispanic Americans
Response Total Weighted Individuals (index) 288 215 144 91 49 National Average 18-29 30-44 45-59 5 hours or more 3 - 4 hours 1 - 2 hours Less than 1 hour None 0 100 200 300 400 Time spent by 18-29 year-olds Response Number of Respondents 134 130 125 109 71 National Average 18-29 30-44 45-59 3 - 4 hours 5 hours or more 1 - 2 hours Less than 1 hour None 0 50 100 150 Time spent by 30-44 year-olds Time spent in an average day on a social networking site by Hispanic Americans
Response Number of Respondents 114 94 94 80 66 National Average 18-29 30-44 45-59 None 1 - 2 hours Less than 1 hour 3 - 4 hours 5 hours or more 0 50 100 150 Time spent by 44-59 year-olds Time spent in an average day on a social networking site by Hispanic Americans
Response total weighted individuals (index) 431 304 247 226 218 210 209 National Average 18-29 30-44 45-59 TRAVELCHANNEL.COM TRAVELZOO.COM EA.COM NBA.COM BLOCKBUSTER.COM LIVENATION.COM CITYSEARCH.COM 0 200 400 600 Websites used/visited by 30-44 year-olds Response number of respondents 275 261 258 239 234 228 227 National Average 18-29 30-44 45-59 CLASSESUSA.COM EXPERIAN.COM DOWNLOAD.COM BLOCKBUSTER.COM FLICKR.COM EQUIFAX.COM KABOOSE.COM 0 100 200 300 Websites used/visited by 30-44 year-olds Websites used/visited in the last 30 days by Hispanic Americans
Response total weighted individuals (index) 209 176 170 169 168 167 166 National Average 18-29 30-44 45-59 CREDITEXPERT.COM MOVIES.COM SPRINT.COM CBS.COM WEATHERBUG.COM DELL.COM NBC.COM 0 100 200 300 Websites used/visited by 30-44 year-olds Websites used/visited in the last 30 days by Hispanic Americans
Response Number of Respondents 1,805 1,378 862 635 2,720 1,797 1,239 895 3,314 1,394 1,197 534 18-29 30-44 45-59 National Average Disagree completely Agree somewhat Disagree somewhat Agree completely 0 1,000 2,000 3,000 4,000 Number of responses by age Response Number of Respondents (index) 164 159 106 69 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree somewhat Disagree completely 0 50 100 150 200 Responses of 18-29 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “I like to receive coupons on my cell phone that are based on my location.”
Response Number of Respondents (index) 163 146 107 73 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree somewhat Disagree completely 0 50 100 150 200 Responses of 30-44 year-olds indexed against the national average Response Number of Respondents (index) 117 107 100 92 National Average 18-29 30-44 45-59 Agree somewhat Disagree somewhat Agree completely Disagree completely 0 50 100 150 Responses of 45-59 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “I like to receive coupons on my cell phone that are based on my location.”
Response Number of Respondents 1,723 1,420 1,582 1,349 2,182 1,601 1,731 1,496 1,835 1,540 1,412 1,214 18-29 30-44 45-59 National Average Visit a friend's profile/page Sent a message or e-mail Comment on a friend's post Posted that you 'Like' something 0 1,000 2,000 3,000 Number of responses by age Response Number of Respondents (index) 191 178 157 156 145 National Average 18-29 30-44 45-59 Post video(s) Posted your current location Update your profile Update your status Post a website link 0 50 100 150 200 250 Responses of 18-29 year-olds indexed against the national average Types of social media activity by Hispanic Americans over the past 30 days.
Response Number of Respondents (index) 154 152 132 132 131 National Average 18-29 30-44 45-59 Invited people to an event Post video(s) Post a website link Posted your current location Follow or become a 'fan of' something or someone 0 50 100 150 200 Responses of 30-44 year-olds indexed against the national average Response Number of Respondents (index) 142 139 132 130 122 National Average 18-29 30-44 45-59 Send a gift (real or virtual) Posted a blog entry Rated or reviewed a product or service Invited people to an event Post video(s) 0 50 100 150 Responses of 45-59 year-olds indexed against the national average Types of social media activity by Hispanic Americans over the past 30 days.
Response Number of Respondents 1,960 516 1,310 1,106 2,880 956 1,838 1,276 2,552 1,637 1,712 1,045 18-29 30-44 45-59 National Average Agree somewhat Disagree completely Disagree somewhat Agree completely 0 1,000 2,000 3,000 4,000 Number of responses by age Response Number of Respondents (index) 160 125 103 38 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree somewhat Disagree completely 0 50 100 150 200 Responses of 18-29 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “Going online is one of my favorite things to do with my free time.”
Response Number of Respondents (index) 130 129 102 50 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree somewhat Disagree completely 0 50 100 150 Responses of 30-44 year-olds indexed against the national average Response Number of Respondents (index) 114 106 95 85 National Average 18-29 30-44 45-59 Agree somewhat Agree completely Disagree somewhat Disagree completely 0 50 100 150 Responses of 45-59 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “Going online is one of my favorite things to do with my free time.”
Response Number of Respondents 609 1,292 1,601 1,390 1,299 1,913 2,342 1,396 1,976 1,701 2,040 1,229 18-29 30-44 45-59 National Average Disagree completely Disagree somewhat Agree somewhat Agree completely 0 1,000 2,000 3,000 Number of responses by age Response Number of Respondents (index) 194 134 89 40 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree somewhat Disagree completely 0 50 100 150 200 250 Responses of 18-29 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “The Internet is a main source of entertainment for me.”
Response Number of Respondents (index) 138 137 93 60 National Average 18-29 30-44 45-59 Agree somewhat Agree completely Disagree somewhat Disagree completely 0 50 100 150 Responses of 30-44 year-olds indexed against the national average Response Number of Respondents (index) 121 120 91 83 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree completely Disagree somewhat 0 50 100 150 Responses of 30-44 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “The Internet is a main source of entertainment for me.”
Voting behavior of Mexican and Puerto Rican Americans
Response numberofvoters 526,916 143,850 245,934 2,315,552 616,581 572,726 Puerto Rican Americans Mexican Americans National Average Democratic Republican Non-Partisan 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 Political party affiliations by national background Political party affiliation of Mexican and Puerto Rican Americans
© 2015 Where do Mexican and Puerto Rican American voters live? 34 | Confidential
© 2015 Where do Mexican and Puerto Rican American voters live? 35 | Confidential
Policy stances by generation
Response number of voters (index) 137 84 127 88 120 91 National Average 18-29 30-44 46-60 Support Oppose 0 20 40 60 80 100 120 140 160 Gun control policy position by age Where do Hispanic Americans stand on gun control policy?
Response number of voters (index) 154 70 142 77 127 85 National Average 18-29 30-44 46-60 Oppose Support 0 20 40 60 80 100 120 140 160 180 Bush’s Iraq policy position by age Where do Hispanic Americans stand on Bush’s Iraq policy?
Response number of voters (index) 176 82 160 86 143 90 National Average 18-29 30-44 46-60 Support Oppose 0 20 40 60 80 100 120 140 160 180 200 Affordable Care Act position by age Where do Hispanic Americans stand on the Affordable Care Act?
Response number of voters (index) 143 82 148 81 129 88 National Average 18-29 30-44 46-60 Support Oppose 0 20 40 60 80 100 120 140 160 Gay marriage policy position by age Where do Hispanic Americans stand on the gay marriage?
Response number of voters (index) 162 87 136 93 123 95 National Average 18-29 30-44 46-60 Support Oppose 0 20 40 60 80 100 120 140 160 180 Position on raising taxes by age Where do Hispanic Americans stand on raising taxes?

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Rhiza ratio hispanic votersv4

  • 1. Rhiza Ratio: Generations and the ‘Hispanic Vote RHIZA | SEPTEMBER 2015
  • 2. Response number of voters number of voters (proportion) Democratic 9,251,374 57.1% Non-Partisan 3,762,273 23.2% Republican 2,527,631 15.6% Declined to State 294,711 1.8% American Independent 86,099 0.5% Registered Independent 80,104 0.5% Independence 37,692 0.2% Libertarian 35,845 0.2% Other 30,846 0.2% Peace and Freedom 28,097 0.2% Net Total 16,190,213 Political party affiliation of Hispanics nationally
  • 4. Response number of voters 1,797,239 348,528 1,082,072 2,448,414 571,138 1,180,484 2,495,569 801,116 903,070 18-29 30-44 46-60 National Average Democratic Republican Non-Partisan 0 250,000 500,000 750,000 1,000,000 1,250,000 1,500,000 1,750,000 2,000,000 2,250,000 2,500,000 Political party affiliation by generation
  • 5. Response numberofvoters 286,314 74,091 22,970 946,407 230,885 67,058 1,224,375 309,913 109,501 National Average 18-30 31-45 46-60 Mexico Puerto Rico Cuba 0 250,000 500,000 750,000 1,000,000 1,250,000 1,500,000 Country of origin by generation
  • 7. Response number of voters (index) 358 284 172 64 48 National Average 18-29 30-44 45-59 Less than HS Diploma - Likely Some College - Likely HS Diploma - Likely Bach Degree - Likely Some College - Extremely Likely 0 100 200 300 400 18-30 year-old Hispanic American voters Response number of voters (index) 322 136 122 106 97 National Average 18-29 30-44 45-59 Less than HS Diploma - Likely HS Diploma - Likely Some College - Likely Vocational Technical Degree - Extremely Likely Bach Degree - Likely 0 100 200 300 400 31-45 year-old Hispanic American voters Education level of Hispanic Americans by generation
  • 8. Response number of voters (index) 209 136 122 115 97 National Average 18-29 30-44 45-59 Less than HS Diploma - Likely HS Diploma - Likely Bach Degree - Extremely Likely HS Diploma - Extremely Likely Vocational Technical Degree - Extremely Likely 0 100 200 300 46-59 year-old Hispanic American voters Education level of Hispanic Americans by generation
  • 9. Response number of voters (index) 310 271 156 80 53 National Average 18-29 GOP 18-29 DEM 18-29 Non-Part Some College - Likely Less than HS Diploma - Likely HS Diploma - Likely Bach Degree - Likely Some College - Extremely Likely 0 100 200 300 400 18-29 year-old Republican Hispanic American voters Response number of voters (index) 361 282 171 66 47 National Average 18-29 GOP 18-29 DEM 18-29 Non-Part Less than HS Diploma - Likely Some College - Likely HS Diploma - Likely Bach Degree - Likely Some College - Extremely Likely 0 100 200 300 400 18-29 year-old Demographic Hispanic American voters Education level of 18-29 year-old Hispanic American voters by party
  • 10. Response number of voters (index) 327 293 171 67 50 National Average 18-29 GOP 18-29 DEM 18-29 Non-Part Less than HS Diploma - Likely Some College - Likely HS Diploma - Likely Bach Degree - Likely Some College - Extremely Likely 0 100 200 300 400 18-29 year-old Non-partisan Hispanic American voters Education level of 18-29 year-old Hispanic American voters by party
  • 11. Response number of voters (index) 226 130 117 110 102 National Average 30-44 GOP 30-44 DEM 30-44 Non-Part Less than HS Diploma - Likely Some College - Likely HS Diploma - Likely Bach Degree - Likely Bach Degree - Extremely Likely 0 100 200 300 30-44 year-old Republican Hispanic American voters Response number of voters (index) 343 140 118 109 92 National Average 30-44 GOP 30-44 DEM 30-44 Non-Part Less than HS Diploma - Likely HS Diploma - Likely Some College - Likely Vocational Technical Degree - Extremely Likely Bach Degree - Extremely Likely 0 100 200 300 400 30-44 year-old Democratic Hispanic American voters Education level of 30-44 year-old Hispanic American voters by party
  • 12. Response number of voters (index) 326 136 124 104 99 National Average 30-44 GOP 30-44 DEM 30-44 Non-Part Less than HS Diploma - Likely HS Diploma - Likely Some College - Likely Bach Degree - Likely Vocational Technical Degree - Extremely Likely 0 100 200 300 400 30-44 year-old Non-partisan Hispanic American voters Education level of 30-44 year-old Hispanic American voters by party
  • 13. Response number of voters (index) 130 125 120 111 106 National Average 45-59 GOP 45-59 DEM 45-59 Non-Part Less than HS Diploma - Likely Bach Degree - Extremely Likely HS Diploma - Likely HS Diploma - Extremely Likely Vocational Technical Degree - Extremely Likely 0 50 100 150 45-59 year-old Republican Hispanic American voters Response number of voters (index) 238 143 119 119 95 National Average 45-59 GOP 45-59 DEM 45-59 Non-Part Less than HS Diploma - Likely HS Diploma - Likely Bach Degree - Extremely Likely HS Diploma - Extremely Likely Vocational Technical Degree - Extremely Likely 0 100 200 300 45-59 year-old Democratic Hispanic American voters Education level of 45-49 year-old Hispanic American voters by party
  • 14. Response number of voters (index) 207 136 127 105 91 National Average 45-59 GOP 45-59 DEM 45-59 Non-Part Less than HS Diploma - Likely HS Diploma - Likely Bach Degree - Extremely Likely HS Diploma - Extremely Likely Some College - Likely 0 100 200 300 45-59 year-old Non-partisan Hispanic American voters Education level of 45-49 year-old Hispanic American voters by party
  • 16. Response Total Weighted Individuals (index) 310 300 274 266 243 National Average 18-29 30-44 45-59 UFC MTV Instagram MLSsoccer or team website WWE 0 100 200 300 400 Sites visited/apps by 18-29 year-olds Response Number of Respondents 305 214 194 180 165 National Average 18-29 30-44 45-59 Radio.com UFC WWE MLSsoccer or team website NBA or team website 0 100 200 300 400 Sites visited/apps by 30-44 year-olds Internet sites visited/apps used over the past 30 days by Hispanic Americans
  • 17. Response Number of Respondents 169 159 126 113 111 National Average 18-29 30-44 45-59 Did not visit any site or use any app Radio.com Google Offers NBA or team website AARP 0 50 100 150 200 Sites visited/apps by 45-59 year-olds Internet sites visited/apps used over the past 30 days by Hispanic Americans
  • 18. Response Total Weighted Individuals (index) 204 172 150 109 104 National Average 18-29 30-44 45-59 HTC ZTE Huawei Apple (iPhone) Samsung 0 50 100 150 200 250 Wireless/cell phone brands use by 18-29 year-olds Response Number of Respondents 156 153 138 116 103 National Average 18-29 30-44 45-59 HTC Huawei ZTE Samsung Apple (iPhone) 0 50 100 150 200 Wireless/cell phone brands use by 30-44 year-olds Wireless/cell phone brands used by Hispanic Americans
  • 19. Response Number of Respondents 213 163 135 111 110 National Average 18-29 30-44 45-59 Huawei BlackBerry (RIM) ZTE Samsung Nokia 0 100 200 300 Wireless/cell phone brands use by 44-59 year-olds Wireless/cell phone brands used by Hispanic Americans
  • 20. Response Total Weighted Individuals (index) 288 215 144 91 49 National Average 18-29 30-44 45-59 5 hours or more 3 - 4 hours 1 - 2 hours Less than 1 hour None 0 100 200 300 400 Time spent by 18-29 year-olds Response Number of Respondents 134 130 125 109 71 National Average 18-29 30-44 45-59 3 - 4 hours 5 hours or more 1 - 2 hours Less than 1 hour None 0 50 100 150 Time spent by 30-44 year-olds Time spent in an average day on a social networking site by Hispanic Americans
  • 21. Response Number of Respondents 114 94 94 80 66 National Average 18-29 30-44 45-59 None 1 - 2 hours Less than 1 hour 3 - 4 hours 5 hours or more 0 50 100 150 Time spent by 44-59 year-olds Time spent in an average day on a social networking site by Hispanic Americans
  • 22. Response total weighted individuals (index) 431 304 247 226 218 210 209 National Average 18-29 30-44 45-59 TRAVELCHANNEL.COM TRAVELZOO.COM EA.COM NBA.COM BLOCKBUSTER.COM LIVENATION.COM CITYSEARCH.COM 0 200 400 600 Websites used/visited by 30-44 year-olds Response number of respondents 275 261 258 239 234 228 227 National Average 18-29 30-44 45-59 CLASSESUSA.COM EXPERIAN.COM DOWNLOAD.COM BLOCKBUSTER.COM FLICKR.COM EQUIFAX.COM KABOOSE.COM 0 100 200 300 Websites used/visited by 30-44 year-olds Websites used/visited in the last 30 days by Hispanic Americans
  • 23. Response total weighted individuals (index) 209 176 170 169 168 167 166 National Average 18-29 30-44 45-59 CREDITEXPERT.COM MOVIES.COM SPRINT.COM CBS.COM WEATHERBUG.COM DELL.COM NBC.COM 0 100 200 300 Websites used/visited by 30-44 year-olds Websites used/visited in the last 30 days by Hispanic Americans
  • 24. Response Number of Respondents 1,805 1,378 862 635 2,720 1,797 1,239 895 3,314 1,394 1,197 534 18-29 30-44 45-59 National Average Disagree completely Agree somewhat Disagree somewhat Agree completely 0 1,000 2,000 3,000 4,000 Number of responses by age Response Number of Respondents (index) 164 159 106 69 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree somewhat Disagree completely 0 50 100 150 200 Responses of 18-29 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “I like to receive coupons on my cell phone that are based on my location.”
  • 25. Response Number of Respondents (index) 163 146 107 73 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree somewhat Disagree completely 0 50 100 150 200 Responses of 30-44 year-olds indexed against the national average Response Number of Respondents (index) 117 107 100 92 National Average 18-29 30-44 45-59 Agree somewhat Disagree somewhat Agree completely Disagree completely 0 50 100 150 Responses of 45-59 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “I like to receive coupons on my cell phone that are based on my location.”
  • 26. Response Number of Respondents 1,723 1,420 1,582 1,349 2,182 1,601 1,731 1,496 1,835 1,540 1,412 1,214 18-29 30-44 45-59 National Average Visit a friend's profile/page Sent a message or e-mail Comment on a friend's post Posted that you 'Like' something 0 1,000 2,000 3,000 Number of responses by age Response Number of Respondents (index) 191 178 157 156 145 National Average 18-29 30-44 45-59 Post video(s) Posted your current location Update your profile Update your status Post a website link 0 50 100 150 200 250 Responses of 18-29 year-olds indexed against the national average Types of social media activity by Hispanic Americans over the past 30 days.
  • 27. Response Number of Respondents (index) 154 152 132 132 131 National Average 18-29 30-44 45-59 Invited people to an event Post video(s) Post a website link Posted your current location Follow or become a 'fan of' something or someone 0 50 100 150 200 Responses of 30-44 year-olds indexed against the national average Response Number of Respondents (index) 142 139 132 130 122 National Average 18-29 30-44 45-59 Send a gift (real or virtual) Posted a blog entry Rated or reviewed a product or service Invited people to an event Post video(s) 0 50 100 150 Responses of 45-59 year-olds indexed against the national average Types of social media activity by Hispanic Americans over the past 30 days.
  • 28. Response Number of Respondents 1,960 516 1,310 1,106 2,880 956 1,838 1,276 2,552 1,637 1,712 1,045 18-29 30-44 45-59 National Average Agree somewhat Disagree completely Disagree somewhat Agree completely 0 1,000 2,000 3,000 4,000 Number of responses by age Response Number of Respondents (index) 160 125 103 38 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree somewhat Disagree completely 0 50 100 150 200 Responses of 18-29 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “Going online is one of my favorite things to do with my free time.”
  • 29. Response Number of Respondents (index) 130 129 102 50 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree somewhat Disagree completely 0 50 100 150 Responses of 30-44 year-olds indexed against the national average Response Number of Respondents (index) 114 106 95 85 National Average 18-29 30-44 45-59 Agree somewhat Agree completely Disagree somewhat Disagree completely 0 50 100 150 Responses of 45-59 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “Going online is one of my favorite things to do with my free time.”
  • 30. Response Number of Respondents 609 1,292 1,601 1,390 1,299 1,913 2,342 1,396 1,976 1,701 2,040 1,229 18-29 30-44 45-59 National Average Disagree completely Disagree somewhat Agree somewhat Agree completely 0 1,000 2,000 3,000 Number of responses by age Response Number of Respondents (index) 194 134 89 40 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree somewhat Disagree completely 0 50 100 150 200 250 Responses of 18-29 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “The Internet is a main source of entertainment for me.”
  • 31. Response Number of Respondents (index) 138 137 93 60 National Average 18-29 30-44 45-59 Agree somewhat Agree completely Disagree somewhat Disagree completely 0 50 100 150 Responses of 30-44 year-olds indexed against the national average Response Number of Respondents (index) 121 120 91 83 National Average 18-29 30-44 45-59 Agree completely Agree somewhat Disagree completely Disagree somewhat 0 50 100 150 Responses of 30-44 year-olds indexed against the national average Opinions of Hispanic Americans on the statement: “The Internet is a main source of entertainment for me.”
  • 32. Voting behavior of Mexican and Puerto Rican Americans
  • 33. Response numberofvoters 526,916 143,850 245,934 2,315,552 616,581 572,726 Puerto Rican Americans Mexican Americans National Average Democratic Republican Non-Partisan 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 Political party affiliations by national background Political party affiliation of Mexican and Puerto Rican Americans
  • 34. © 2015 Where do Mexican and Puerto Rican American voters live? 34 | Confidential
  • 35. © 2015 Where do Mexican and Puerto Rican American voters live? 35 | Confidential
  • 36. Policy stances by generation
  • 37. Response number of voters (index) 137 84 127 88 120 91 National Average 18-29 30-44 46-60 Support Oppose 0 20 40 60 80 100 120 140 160 Gun control policy position by age Where do Hispanic Americans stand on gun control policy?
  • 38. Response number of voters (index) 154 70 142 77 127 85 National Average 18-29 30-44 46-60 Oppose Support 0 20 40 60 80 100 120 140 160 180 Bush’s Iraq policy position by age Where do Hispanic Americans stand on Bush’s Iraq policy?
  • 39. Response number of voters (index) 176 82 160 86 143 90 National Average 18-29 30-44 46-60 Support Oppose 0 20 40 60 80 100 120 140 160 180 200 Affordable Care Act position by age Where do Hispanic Americans stand on the Affordable Care Act?
  • 40. Response number of voters (index) 143 82 148 81 129 88 National Average 18-29 30-44 46-60 Support Oppose 0 20 40 60 80 100 120 140 160 Gay marriage policy position by age Where do Hispanic Americans stand on the gay marriage?
  • 41. Response number of voters (index) 162 87 136 93 123 95 National Average 18-29 30-44 46-60 Support Oppose 0 20 40 60 80 100 120 140 160 180 Position on raising taxes by age Where do Hispanic Americans stand on raising taxes?

Editor's Notes

  1. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5702 Attributions for Table - Table (Hispanics) L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey Hispanics: L2 Nationwide Voter File Survey: Hispanic and Portuguese
  2. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5702 Attributions for Column - Column Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey Hispanics: L2 Nationwide Voter File Survey: Hispanic and Portuguese
  3. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5703 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 18-29: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Hispanic and Portuguese 27 19 26 25 18 30-44: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 38 43 35 44 Hispanic and Portuguese 31 46-60: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Hispanic and Portuguese 52 47 50 45 58 56 54 59 National Average: No filters
  4. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5704 Attributions for Column - Column Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 18-30: L2 Nationwide Voter File Survey: 30 28 24 22 29 21 20 23 Hispanic and Portuguese 27 19 26 25 18 31-45: L2 Nationwide Voter File Survey: 34 37 41 42 40 39 33 36 32 43 38 45 35 44 Hispanic and Portuguese 31 46-60: L2 Nationwide Voter File Survey: 53 60 57 49 48 46 55 51 Hispanic and Portuguese 52 47 50 58 56 54 59 National Average: No filters
  5. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5721 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 18-29: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Hispanic and Portuguese 27 19 26 25 18 30-44: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 38 43 35 44 Hispanic and Portuguese 31 45-59: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Hispanic and Portuguese 52 47 50 45 58 56 54 59 National Average: No filters
  6. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5721 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 18-29: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Hispanic and Portuguese 27 19 26 25 18 30-44: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 38 43 35 44 Hispanic and Portuguese 31 45-59: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Hispanic and Portuguese 52 47 50 45 58 56 54 59 National Average: No filters
  7. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5722 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 18-29 GOP: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Republican 25 27 19 26 Hispanic and Portuguese 18 18-29 DEM: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Republican Democratic 25 27 19 26 Hispanic and Portuguese 18 National Average: No filters 18-29 Non-Part: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Republican Non-Partisan 25 27 19 26 Hispanic and Portuguese 18
  8. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5722 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 18-29 GOP: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Republican 25 27 19 26 Hispanic and Portuguese 18 18-29 DEM: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Republican Democratic 25 27 19 26 Hispanic and Portuguese 18 National Average: No filters 18-29 Non-Part: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Republican Non-Partisan 25 27 19 26 Hispanic and Portuguese 18
  9. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5723 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 30-44 GOP: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 Republican 38 43 35 44 Hispanic and Portuguese 31 National Average: No filters 30-44 DEM: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 Democratic 38 43 35 44 Hispanic and Portuguese 31 30-44 Non-Part: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 Non-Partisan 38 43 35 44 Hispanic and Portuguese 31
  10. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5723 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 30-44 GOP: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 Republican 38 43 35 44 Hispanic and Portuguese 31 National Average: No filters 30-44 DEM: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 Democratic 38 43 35 44 Hispanic and Portuguese 31 30-44 Non-Part: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 Non-Partisan 38 43 35 44 Hispanic and Portuguese 31
  11. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5724 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 45-59 GOP: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Republican Hispanic and Portuguese 52 47 50 45 58 56 54 59 National Average: No filters 45-59 DEM: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Democratic Hispanic and Portuguese 52 47 50 45 58 56 54 59 45-59 Non-Part: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Non-Partisan Hispanic and Portuguese 52 47 50 45 58 56 54 59
  12. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5724 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 45-59 GOP: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Republican Hispanic and Portuguese 52 47 50 45 58 56 54 59 National Average: No filters 45-59 DEM: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Democratic Hispanic and Portuguese 52 47 50 45 58 56 54 59 45-59 Non-Part: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Non-Partisan Hispanic and Portuguese 52 47 50 45 58 56 54 59
  13. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5705 Attributions for Bar - Bar Chart Qual. Survey: USA+, 2015, Scarborough Geography: Household Demo: Adults 18+ Base Profile: Qual. Survey: USA+, 2015, Scarborough ]n Geography: Household Demo: Adults 18+ Copyright: Scarborough Ratings Data © Copyright Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Scarborough Ratings Data © Copyright 2015 Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Date published by provider: 2015-08 Added to Rhiza for Business: 2015-06-27 Attributions for Bar - Bar Chart Qual. Survey: USA+, 2015, Scarborough Geography: Household Demo: Adults 18+ Base Profile: Qual. Survey: USA+, 2015, Scarborough ]n Geography: Household Demo: Adults 18+ Copyright: Scarborough Ratings Data © Copyright Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Scarborough Ratings Data © Copyright 2015 Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Date published by provider: 2015-08 Added to Rhiza for Business: 2015-06-27 Category: Scarborough Usa+ Market Survey 18-29: Scarborough Usa+ Market Survey: 25 - 29 Other - Hispanic 21 - 24 Black/African American - Hispanic 18 - 20 Asian - Hispanic White - Hispanic 30-44: Scarborough Usa+ Market Survey: Other - Hispanic Black/African American - Hispanic 40 - 44 Asian - Hispanic 35 - 39 30 - 34 White - Hispanic 45-59: Scarborough Usa+ Market Survey: 50 - 54 Other - Hispanic Black/African American - Hispanic 55 - 59 Asian - Hispanic White - Hispanic 45 - 49 National Average: No filters
  14. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5705 Attributions for Bar - Bar Chart Qual. Survey: USA+, 2015, Scarborough Geography: Household Demo: Adults 18+ Base Profile: Qual. Survey: USA+, 2015, Scarborough ]n Geography: Household Demo: Adults 18+ Copyright: Scarborough Ratings Data © Copyright Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Scarborough Ratings Data © Copyright 2015 Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Date published by provider: 2015-08 Added to Rhiza for Business: 2015-06-27 Category: Scarborough Usa+ Market Survey 18-29: Scarborough Usa+ Market Survey: 25 - 29 Other - Hispanic 21 - 24 Black/African American - Hispanic 18 - 20 Asian - Hispanic White - Hispanic 30-44: Scarborough Usa+ Market Survey: Other - Hispanic Black/African American - Hispanic 40 - 44 Asian - Hispanic 35 - 39 30 - 34 White - Hispanic 45-59: Scarborough Usa+ Market Survey: 50 - 54 Other - Hispanic Black/African American - Hispanic 55 - 59 Asian - Hispanic White - Hispanic 45 - 49 National Average: No filters
  15. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5713 Attributions for Bar - Bar Chart Qual. Survey: USA+, 2015, Scarborough Geography: Household Demo: Adults 18+ Base Profile: Qual. Survey: USA+, 2015, Scarborough ]n Geography: Household Demo: Adults 18+ Copyright: Scarborough Ratings Data © Copyright Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Scarborough Ratings Data © Copyright 2015 Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Date published by provider: 2015-08 Added to Rhiza for Business: 2015-06-27 Attributions for Bar - Bar Chart Qual. Survey: USA+, 2015, Scarborough Geography: Household Demo: Adults 18+ Base Profile: Qual. Survey: USA+, 2015, Scarborough ]n Geography: Household Demo: Adults 18+ Copyright: Scarborough Ratings Data © Copyright Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Scarborough Ratings Data © Copyright 2015 Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Date published by provider: 2015-08 Added to Rhiza for Business: 2015-06-27 Category: Scarborough Usa+ Market Survey 18-29: Scarborough Usa+ Market Survey: 25 - 29 Other - Hispanic 21 - 24 Black/African American - Hispanic 18 - 20 Asian - Hispanic White - Hispanic 30-44: Scarborough Usa+ Market Survey: Other - Hispanic Black/African American - Hispanic 40 - 44 Asian - Hispanic 35 - 39 30 - 34 White - Hispanic 45-59: Scarborough Usa+ Market Survey: 50 - 54 Other - Hispanic Black/African American - Hispanic 55 - 59 Asian - Hispanic White - Hispanic 45 - 49 National Average: No filters
  16. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5713 Attributions for Bar - Bar Chart Qual. Survey: USA+, 2015, Scarborough Geography: Household Demo: Adults 18+ Base Profile: Qual. Survey: USA+, 2015, Scarborough ]n Geography: Household Demo: Adults 18+ Copyright: Scarborough Ratings Data © Copyright Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Scarborough Ratings Data © Copyright 2015 Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Date published by provider: 2015-08 Added to Rhiza for Business: 2015-06-27 Category: Scarborough Usa+ Market Survey 18-29: Scarborough Usa+ Market Survey: 25 - 29 Other - Hispanic 21 - 24 Black/African American - Hispanic 18 - 20 Asian - Hispanic White - Hispanic 30-44: Scarborough Usa+ Market Survey: Other - Hispanic Black/African American - Hispanic 40 - 44 Asian - Hispanic 35 - 39 30 - 34 White - Hispanic 45-59: Scarborough Usa+ Market Survey: 50 - 54 Other - Hispanic Black/African American - Hispanic 55 - 59 Asian - Hispanic White - Hispanic 45 - 49 National Average: No filters
  17. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5714 Attributions for Bar - Bar Chart Qual. Survey: USA+, 2015, Scarborough Geography: Household Demo: Adults 18+ Base Profile: Qual. Survey: USA+, 2015, Scarborough ]n Geography: Household Demo: Adults 18+ Copyright: Scarborough Ratings Data © Copyright Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Scarborough Ratings Data © Copyright 2015 Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Date published by provider: 2015-08 Added to Rhiza for Business: 2015-06-27 Attributions for Bar - Bar Chart Qual. Survey: USA+, 2015, Scarborough Geography: Household Demo: Adults 18+ Base Profile: Qual. Survey: USA+, 2015, Scarborough ]n Geography: Household Demo: Adults 18+ Copyright: Scarborough Ratings Data © Copyright Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Scarborough Ratings Data © Copyright 2015 Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Date published by provider: 2015-08 Added to Rhiza for Business: 2015-06-27 Category: Scarborough Usa+ Market Survey 18-29: Scarborough Usa+ Market Survey: 25 - 29 Other - Hispanic 21 - 24 Black/African American - Hispanic 18 - 20 Asian - Hispanic White - Hispanic 30-44: Scarborough Usa+ Market Survey: Other - Hispanic Black/African American - Hispanic 40 - 44 Asian - Hispanic 35 - 39 30 - 34 White - Hispanic 45-59: Scarborough Usa+ Market Survey: 50 - 54 Other - Hispanic Black/African American - Hispanic 55 - 59 Asian - Hispanic White - Hispanic 45 - 49 National Average: No filters
  18. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5714 Attributions for Bar - Bar Chart Qual. Survey: USA+, 2015, Scarborough Geography: Household Demo: Adults 18+ Base Profile: Qual. Survey: USA+, 2015, Scarborough ]n Geography: Household Demo: Adults 18+ Copyright: Scarborough Ratings Data © Copyright Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Scarborough Ratings Data © Copyright 2015 Scarborough Research Corporation. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report. Date published by provider: 2015-08 Added to Rhiza for Business: 2015-06-27 Category: Scarborough Usa+ Market Survey 18-29: Scarborough Usa+ Market Survey: 25 - 29 Other - Hispanic 21 - 24 Black/African American - Hispanic 18 - 20 Asian - Hispanic White - Hispanic 30-44: Scarborough Usa+ Market Survey: Other - Hispanic Black/African American - Hispanic 40 - 44 Asian - Hispanic 35 - 39 30 - 34 White - Hispanic 45-59: Scarborough Usa+ Market Survey: 50 - 54 Other - Hispanic Black/African American - Hispanic 55 - 59 Asian - Hispanic White - Hispanic 45 - 49 National Average: No filters
  19. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5707 Attributions for Bar - Bar Chart Data from Simmons Local Spring 2014 Release. © 2012 Experian Information Solutions, Inc. Date published by provider: 2014-07 Added to Rhiza for Business: 2014-08-19 Attributions for Bar - Bar Chart Data from Simmons Local Spring 2014 Release. © 2012 Experian Information Solutions, Inc. Date published by provider: 2014-07 Added to Rhiza for Business: 2014-08-19 Category: Simmons Local Survey 18-29: Simmons Local Survey: HISPANIC ASIAN HISPANIC OTHER HISPANIC WHITE HISPANIC BLACK 25 - 29 18 - 24 30-44: Simmons Local Survey: HISPANIC ASIAN 30 - 34 HISPANIC OTHER 35 - 44 HISPANIC WHITE HISPANIC BLACK 45-59: Simmons Local Survey: HISPANIC ASIAN 45 - 54 HISPANIC OTHER HISPANIC WHITE HISPANIC BLACK 55 - 59 National Average: No filters
  20. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5707 Attributions for Bar - Bar Chart Data from Simmons Local Spring 2014 Release. © 2012 Experian Information Solutions, Inc. Date published by provider: 2014-07 Added to Rhiza for Business: 2014-08-19 Category: Simmons Local Survey 18-29: Simmons Local Survey: HISPANIC ASIAN HISPANIC OTHER HISPANIC WHITE HISPANIC BLACK 25 - 29 18 - 24 30-44: Simmons Local Survey: HISPANIC ASIAN 30 - 34 HISPANIC OTHER 35 - 44 HISPANIC WHITE HISPANIC BLACK 45-59: Simmons Local Survey: HISPANIC ASIAN 45 - 54 HISPANIC OTHER HISPANIC WHITE HISPANIC BLACK 55 - 59 National Average: No filters
  21. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5711 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Category: Scarborough/ Gfk Mri Attitudinal Insights Survey 18-29: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Black/African American - Hispanic Asian - Hispanic 21 - 24 18 - 20 25 - 29 White - Hispanic 30-44: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Asian - Hispanic 30 - 34 Black/African American - Hispanic 40 - 44 35 - 39 White - Hispanic 45-59: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic 55 - 59 Asian - Hispanic Black/African American - Hispanic 50 - 54 45 - 49 White - Hispanic National Average: No filters
  22. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5711 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Category: Scarborough/ Gfk Mri Attitudinal Insights Survey 18-29: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Black/African American - Hispanic Asian - Hispanic 21 - 24 18 - 20 25 - 29 White - Hispanic 30-44: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Asian - Hispanic 30 - 34 Black/African American - Hispanic 40 - 44 35 - 39 White - Hispanic 45-59: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic 55 - 59 Asian - Hispanic Black/African American - Hispanic 50 - 54 45 - 49 White - Hispanic National Average: No filters
  23. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5730 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Category: Scarborough/ Gfk Mri Attitudinal Insights Survey 18-29: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Black/African American - Hispanic Asian - Hispanic 21 - 24 18 - 20 25 - 29 White - Hispanic 30-44: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Asian - Hispanic 30 - 34 Black/African American - Hispanic 40 - 44 35 - 39 White - Hispanic 45-59: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic 55 - 59 Asian - Hispanic Black/African American - Hispanic 50 - 54 45 - 49 White - Hispanic National Average: No filters
  24. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5730 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Category: Scarborough/ Gfk Mri Attitudinal Insights Survey 18-29: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Black/African American - Hispanic Asian - Hispanic 21 - 24 18 - 20 25 - 29 White - Hispanic 30-44: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Asian - Hispanic 30 - 34 Black/African American - Hispanic 40 - 44 35 - 39 White - Hispanic 45-59: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic 55 - 59 Asian - Hispanic Black/African American - Hispanic 50 - 54 45 - 49 White - Hispanic National Average: No filters
  25. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5731 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Category: Scarborough/ Gfk Mri Attitudinal Insights Survey 18-29: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Black/African American - Hispanic Asian - Hispanic 21 - 24 18 - 20 25 - 29 White - Hispanic 30-44: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Asian - Hispanic 30 - 34 Black/African American - Hispanic 40 - 44 35 - 39 White - Hispanic 45-59: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic 55 - 59 Asian - Hispanic Black/African American - Hispanic 50 - 54 45 - 49 White - Hispanic National Average: No filters
  26. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5731 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Category: Scarborough/ Gfk Mri Attitudinal Insights Survey 18-29: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Black/African American - Hispanic Asian - Hispanic 21 - 24 18 - 20 25 - 29 White - Hispanic 30-44: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Asian - Hispanic 30 - 34 Black/African American - Hispanic 40 - 44 35 - 39 White - Hispanic 45-59: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic 55 - 59 Asian - Hispanic Black/African American - Hispanic 50 - 54 45 - 49 White - Hispanic National Average: No filters
  27. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5732 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Category: Scarborough/ Gfk Mri Attitudinal Insights Survey 18-29: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Black/African American - Hispanic Asian - Hispanic 21 - 24 18 - 20 25 - 29 White - Hispanic 30-44: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Asian - Hispanic 30 - 34 Black/African American - Hispanic 40 - 44 35 - 39 White - Hispanic 45-59: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic 55 - 59 Asian - Hispanic Black/African American - Hispanic 50 - 54 45 - 49 White - Hispanic National Average: No filters
  28. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5732 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Attributions for Bar - Bar Chart Scarborough/GFK MRI Attitudinal Insights.Date published by provider: 2015Added to Rhiza for Media: 2015-08-18 Category: Scarborough/ Gfk Mri Attitudinal Insights Survey 18-29: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Black/African American - Hispanic Asian - Hispanic 21 - 24 18 - 20 25 - 29 White - Hispanic 30-44: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic Asian - Hispanic 30 - 34 Black/African American - Hispanic 40 - 44 35 - 39 White - Hispanic 45-59: Scarborough/Gfk Mri Attitudinal Insights Survey: Other - Hispanic 55 - 59 Asian - Hispanic Black/African American - Hispanic 50 - 54 45 - 49 White - Hispanic National Average: No filters
  29. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5712 Attributions for Column - Column Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey Mexican Americans: L2 Nationwide Voter File Survey: Mexico Puerto Rican Americans: L2 Nationwide Voter File Survey: Puerto Rico National Average: No filters
  30. When we look at what states contain the most of these two group we see that as could be predicted they congregate around borders. That being said, there is a strong convergence of Puerto Ricans in swing states like Florida and Pennsylvania. If Claire is interested in capturing more votes in states with persuadable voters she should better understand who those voters are, what they value and what media they consume
  31. If we look at these two maps again but by DMA we can see that these two groups of voters actually live in much more concentrated area. For Puerto Ricans, while NYC remains the most common area of residence, areas like eastern PA and central FL also see a lot of activity
  32. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5746 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 18-29: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Hispanic and Portuguese 27 19 26 25 18 30-44: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 38 43 35 44 Hispanic and Portuguese 31 46-60: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Hispanic and Portuguese 52 47 50 45 58 56 54 59 National Average: No filters
  33. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5747 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 18-29: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Hispanic and Portuguese 27 19 26 25 18 30-44: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 38 43 35 44 Hispanic and Portuguese 31 46-60: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Hispanic and Portuguese 52 47 50 45 58 56 54 59 National Average: No filters
  34. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5748 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 18-29: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Hispanic and Portuguese 27 19 26 25 18 30-44: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 38 43 35 44 Hispanic and Portuguese 31 46-60: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Hispanic and Portuguese 52 47 50 45 58 56 54 59 National Average: No filters
  35. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5749 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 18-29: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Hispanic and Portuguese 27 19 26 25 18 30-44: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 38 43 35 44 Hispanic and Portuguese 31 46-60: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Hispanic and Portuguese 52 47 50 45 58 56 54 59 National Average: No filters
  36. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5750 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey 18-29: L2 Nationwide Voter File Survey: 28 24 22 29 21 20 23 Hispanic and Portuguese 27 19 26 25 18 30-44: L2 Nationwide Voter File Survey: 30 34 37 41 42 40 39 33 36 32 38 43 35 44 Hispanic and Portuguese 31 46-60: L2 Nationwide Voter File Survey: 53 57 49 48 46 55 51 Hispanic and Portuguese 52 47 50 45 58 56 54 59 National Average: No filters
  37. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5725 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey MEX CO: L2 Nationwide Voter File Survey: Mexico Hispanic and Portuguese AND Designated Market Area: DENVER MEX LAS: L2 Nationwide Voter File Survey: Mexico Hispanic and Portuguese AND Designated Market Area: LAS VEGAS PR PHL: L2 Nationwide Voter File Survey: Hispanic and Portuguese Puerto Rico AND Designated Market Area: PHILADELPHIA PR ORL: L2 Nationwide Voter File Survey: Hispanic and Portuguese Puerto Rico AND Designated Market Area: ORLANDO-DAYTONA BCH-MELBRN National Average: No filters
  38. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5726 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23
  39. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5727 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey MEX CO: L2 Nationwide Voter File Survey: Mexico Hispanic and Portuguese AND Designated Market Area: DENVER MEX LAS: L2 Nationwide Voter File Survey: Mexico Hispanic and Portuguese AND Designated Market Area: LAS VEGAS PR PHL: L2 Nationwide Voter File Survey: Hispanic and Portuguese Puerto Rico AND Designated Market Area: PHILADELPHIA PR ORL: L2 Nationwide Voter File Survey: Hispanic and Portuguese Puerto Rico AND Designated Market Area: ORLANDO-DAYTONA BCH-MELBRN National Average: No filters
  40. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5728 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey MEX CO: L2 Nationwide Voter File Survey: Mexico Hispanic and Portuguese AND Designated Market Area: DENVER MEX LAS: L2 Nationwide Voter File Survey: Mexico Hispanic and Portuguese AND Designated Market Area: LAS VEGAS PR PHL: L2 Nationwide Voter File Survey: Hispanic and Portuguese Puerto Rico AND Designated Market Area: PHILADELPHIA PR ORL: L2 Nationwide Voter File Survey: Hispanic and Portuguese Puerto Rico AND Designated Market Area: ORLANDO-DAYTONA BCH-MELBRN National Average: No filters
  41. URL to this slide: https://rhiza-demo.rhizalytics.com/presentation/edit/3213?sequence_id=5729 Attributions for Bar - Bar Chart L2 Nationwide Voter File. Date published by provider: 2015-07 Added to Rhiza for Business: 2015-07-23 Category: L2 Nationwide Voter File Survey MEX CO: L2 Nationwide Voter File Survey: Mexico Hispanic and Portuguese AND Designated Market Area: DENVER MEX LAS: L2 Nationwide Voter File Survey: Mexico Hispanic and Portuguese AND Designated Market Area: LAS VEGAS PR PHL: L2 Nationwide Voter File Survey: Hispanic and Portuguese Puerto Rico AND Designated Market Area: PHILADELPHIA PR ORL: L2 Nationwide Voter File Survey: Hispanic and Portuguese Puerto Rico AND Designated Market Area: ORLANDO-DAYTONA BCH-MELBRN National Average: No filters