Aura Presentation

1. Aura Investments
“an investment in knowledge
pays the best interest”
-Benjamin Franklin
 Aaron Leahy  Christian Gibney  Fergal Rafter  Roger Hayes  Jeff Hughes

2.  Stepaside Heights
 20 detached houses,
186 sq.m
 4 bedrooms, 3
bathrooms
 Competitively priced
at €625,000
 A3 rated brand new
build

3. Strategic analysis
strategic choice strategy implementation
Resources and
strategic capability
Planning and allocating
resources
Organisation
structure
Managing strategic
change and culture
Environmental analysis
Identify options
Evaluate options
Stakeholder
expectations
Selecting a strategy

4. Project Risk Assessment Project Risk Control
Identify risk Measure & control risk
Analyse risk Respond to risk
Classify risk Mitigate residual risk
Prioritise risk Establish contingencies

5. Evaluate Options
 Is the option suitable
 Is the option feasible – enough money
Will it be acceptable

7. Residual Value
Gross Development Value
Income (€625,000) x 20 units € 12,500,000
Capital Value € 12,500,000
Development Costs
Building Costs
20 (186sq. Mt. x €1398 per sq. mt.) € 5,200,000
Site Development € 200,000
Professional fees (12%) € 602,640
Contingency (5%) € 251,100
Stamp Duty on land (1% of 1st million, 2% after) € 40,000
Marketing (2%) € 100,500
Overheads € 54,000
Planning fees (€65 x 20 units) € 1,300
Site Investigation € 17,500
Sales Cost (1%) € 125,000
Acquisition Fees (Legal 2% & Agents 1%) € 75,000
Building Certifcates € 16,600
Contributions (incl. social housing 20%) € 820,000
Interest on Bank loan (6.74%) € 58,742
Total Development Cost € 7,562,382
Profit @ 20% € 1,512,476
Cost Plus Profit € 9,074,858
Residual Value € 3,425,142

8. Developers Profit
Net Development Value € 12,500,000
Less Purchasers Cost (2.75%) € 343,750
Net Development Value € 12,156,250
Development Cost
Land Costs
Land Price € 2,500,000
Stamp Duty (1% of 1st million, 2% after) € 40,000
Acquisition Fees (Legal 2% & Agent 1%) € 75,000
€ 2,615,000
Building Costs
20 (186sq. Mt. x €1398) € 5,200,000
Site Development € 200,000
€ 5,400,000
Other Costs
Professional fees (12%) € 602,640
Contingency (5%) € 251,100
Overheads € 54,000
Site Investigation € 17,500
Contributions (incl. Social Housing 20%) € 820,000
Planning fees (€65 x 20 units) € 1,300
Advertising/Promotion (2%) € 100,500
Sales Cost (2.5%) € 125,000
Building Certificates € 16,600
€ 1,988,640
Funding fees
Bank Fees € 10,000
Interest on Bank Loan (6.74%) €58,742
€ 68,742
Total Development Cost € 10,072,382
Developer's Profit € 2,083,868

9. 10% Positive
Best Case Scenario
Current Developers
Profit
5% Negative
15% Negative
Worst Case Scenario
Selling Price +10% Selling Price -5% Selling Price -15%
Const. Costs -10%
Const. Costs +5% Const. Costs +15%
Land Price -10%
Land Price +5% Land Price +15%
Interest Rate = 6.74%
Bank Interest Rate 9.5%Bank Interest Rate 11%
Net Development
Value €13,371,875 €12,156,250 €11,531,250 €10,332,812
Development Cost €9,247,782 € 10,072,382 €10,584,347 €11,346,588
Developers Profit €4,124,093 € 2,083,868 €946,903 -€1,013,776
+98% 100% -55% -149%

10.  Capital Investment €2,000,000
 Aura Investments require a loan facility of
€1,700,000
 Interest accumulated €58,742
 Interest Rate: Annual rate 6.74% =0.56%
12 months
€ 1,650,000.00 0.56% € 9,240.00
€ 1,659,240.00 0.56% € 9,291.74
€ 1,668,531.74 0.56% € 9,343.78 € 27,875.52
€ 1,727,875.52 0.56% € 9,676.10
€ 1,737,551.62 0.56% € 9,730.29
€ 1,747,281.91 0.56% € 9,784.78 € 29,191.17
€ 99,191.17 0.56% € 555.47
€ 99,746.64 0.56% € 558.58
€ 100,305.22 0.56% € 561.71 € 1,675.76
€ 58,742.45

11. Month 0 3 6 9 12 15 18 .
(A) Total €3,613,065.75 €104,292.44 €1,578,316.04 €1,005,817.99 €374,895.74 €1,652,958.14 €402,043.59
(B) Opening Balance €0.00 €3,613,065.75 €3,689,482.67 €2,081,975.46 €1,074,481.71 €699,585.97 €953,372.17
(C) Total (a+b) €3,613,065.75 €3,717,358.19 -€2,111,166.63 €1,076,157.47 €699,585.97 €953,372.17 €1,355,415.76
(D) Interest €0.00 €27,875.52 €29,191.17 €1,675.76 €0.00 €0.00 €0.00
Closing Balance (c+d) €3,613,065.75 €3,689,482.67 €2,081,975.46 €1,074,481.71 €699,585.97 €953,372.17 €1,355,415.76
Closing Balance - Cap.
Investment €1,613,065.75 €1,689,482.67 €81,975.46
Total
Borrowings Required €1,650,000.00 €1,700,000.00 €70,000.00
Drawdown €1,650,000.00 €50,000.00 €1,700,000.00
Repayment to Bank €1,630,000.00 €70,000.00
Capital Investment €935,817.99 €374,895.74 €689,286.27 €2,000,000.00

12.  20 houses will take 24 months to complete.
 The project is divided into 9 sections.
 Sections 1 & 2 will consist of 3 houses in each
section, the remaining 7 sections will have 2
house each.
 It is planned that the houses will close in the
month that they are complete.

13. Works Description
Durati
on
W
K Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11
M
on
th
12
NR 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 46
Site Development
SUBSTRUCTURES
Excavate Top Soil
Excavate Foundations
Foundations Poured
Blockwork
Floor Slab
HOUSE SUPERSTRUCTURE
Blockwork
Joisting
Roof Finishes
Windows
Plaster Works External
Additional External Finishes
Carpentry 1st Fix
M & E First Fix
Plastering Works Internal
Carpentry Works 2nd Fix
M & E 2nd Fix
Fixtures & Fittings
Kitchens
Tiling
Painting
Solar Panels
Final Clean
EXTERNAL WORKS
Pavings
Landscaping

14. Column1 Month 0 Month 3 Month 6 Month 9 Month 12 Month 15 Month 18 Month 21 Month 24 Month 27 Total
Cash Flow Statement Aura
Income
Sales €0.00 €0.00 €1,875,000.00 €1,875,000.00 €1,250,000.00 €2,500,000.00 €1,250,000.00 €1,250,000.00 €2,500,000.00 €0.00 €12,500,000.00
Total Income €0.00 €0.00 €1,875,000.00 €1,875,000.00 €1,250,000.00 €2,500,000.00 €1,250,000.00 €1,250,000.00 €2,500,000.00 €0.00 €12,500,000.00
Costs €
Site Cost -€2,590,000.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 -€2,590,000.00
Site Development -€28,571.44 -€42,857.16 -€7,142.86 -€7,142.86 -€7,142.86 -€78,571.46 -€7,142.86 -€14,285.72 -€7,142.86 -€200,000.08
Building Costs -€19,149.00 -€96,289.80 -€786,653.40 -€800,329.40 -€759,257.00 -€701,079.20 -€612,012.00 -€743,059.00 -€682,171.20 -€5,200,000.00
Professional Fees -€180,792.00 -€46,872.00 -€46,872.00 -€46,872.00 -€46,872.00 -€46,872.00 -€46,872.00 -€46,872.00 -€46,872.00 -€46,872.00 -€602,640.00
Other Fees -€18,800.00 -€2,490.00 -€2,490.00 -€1,660.00 -€3,320.00 -€1,660.00 -€1,660.00 -€3,320.00 -€35,400.00
Contributions -€420,000.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 -€420,000.00
Overheads -€2,000.00 -€4,000.00 -€6,000.00 -€6,000.00 -€6,000.00 -€6,000.00 -€6,000.00 -€6,000.00 -€6,000.00 -€6,000.00 -€54,000.00
Social Housing -€400,000.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 -€400,000.00
Marketing -€1,473.75 -€5,700.00 -€83,425.00 -€1,273.75 -€600.00 -€5,700.00 -€1,273.75 -€500.00 -€500.00 €0.00 -€100,446.25
Sales Fees €0.00 €0.00 -€18,750.00 -€18,750.00 -€12,500.00 -€18,750.00 -€12,500.00 -€18,750.00 -€12,500.00 -€12,500.00 -€125,000.00
Total Costs -€3,613,065.75 -€104,292.44 -€296,683.96 -€869,182.01 -€875,104.26 -€847,041.86 -€847,956.41 -€692,936.86 -€826,536.72 -€754,686.06 -€9,727,486.33
(A) Total -€3,613,065.75 -€104,292.44 €1,578,316.04 €1,005,817.99 €374,895.74 €1,652,958.14 €402,043.59 €557,063.14 €1,673,463.28 -€754,686.06 €2,772,513.67
(B) Opening Balance €0.00 -€3,613,065.75 -€3,689,482.67 -€2,081,975.46 -€1,074,481.71 -€699,585.97 €953,372.17 €1,355,415.76 €1,912,478.90 €3,585,942.18 €0.00
(C) Total (a+b) -€3,613,065.75 -€3,717,358.19 -€2,111,166.63 -€1,076,157.47 -€699,585.97 €953,372.17 €1,355,415.76 €1,912,478.90 €3,585,942.18 €2,831,256.12 €2,772,513.67
(D) Interest €0.00 €27,875.52 €29,191.17 €1,675.76 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 €58,742.45
Closing Balance (c+d) -€3,613,065.75 -€3,689,482.67 -€2,081,975.46 -€1,074,481.71 -€699,585.97 €953,372.17 €1,355,415.76 €1,912,478.90 €3,585,942.18 €2,831,256.12 €2,831,256.12

15. Cash Flow Statement Aura
Income
Sales
Total Income
Costs €
Site Cost
Site Development
Building Costs
Professional Fees
Other Fees
Contributions
Overheads
Social Housing
Marketing
Sales Fees
Total Costs
(A) Total €3,613,065.75 €104,292.44 €1,578,316.04 €1,005,817.99 €374,895.74 €1,652,958.14 €402,043.59 €557,063.14 €1,673,463.28 €754,686.06 €2,772,513.67
(B)
Opening
Balance €0.00 €3,613,065.75 €3,689,482.67 €2,081,975.46 €1,074,481.71 €699,585.97 €953,372.17 €1,355,415.76 €1,912,478.90 €3,585,942.18 €0.00
(C) Total €3,613,065.75 €3,717,358.19 €2,111,166.63 €1,076,157.47 €699,585.97 €953,372.17 €1,355,415.76 €1,912,478.90 €3,585,942.18 €2,831,256.12 €2,772,513.67
(D) Interest €0.00 €27,875.52 €29,191.17 €1,675.76 €0.00 €0.00 €0.00 €0.00 €0.00 €0.00 €58,742.45
Closing
Balance €3,613,065.75 €3,689,482.67 €2,081,975.46 €1,074,481.71 €699,585.97 €953,372.17 €1,355,415.76 €1,912,478.90 €3,585,942.18 €2,831,256.12 €2,831,256.12

16. €9,500,000.00
€8,500,000.00
€7,500,000.00
€6,500,000.00
€5,500,000.00
€4,500,000.00
€3,500,000.00
€2,500,000.00
0 3 6 9 12 15 18 21 24 27
Construction Costs (€)
Time Taken (months)
Series1

17.  Loan to Value Ratio = 14:86 (13.6% value of
profits)
 Interest Cover 64.23 times (64:1)
 Break-Even Analysis; houses must be sold at
€486,374.32
 In order to break-even, 15.56 (16) houses
need to be sold at full asking price, €625,000.

18. Stepaside Heights

19. Current Property Market Prices For Listed Properties In The Surrounding 5km Radius
Average price per sq.m = €3,543.38
Our price per sq.m = €3,360.22
5.17% cheaper per sq.m
PROPE
RTY ADDRESS
NO. OF
BEDS
BATHRO
OMS TYPE SIZE PRICE
PRICE PER
SQ.M
1
1 Sleeping Meadow, Enniskerry Road, Kilternan,
Dublin 18 4 5 Detached
337
sq.m €900,000 €2,670.62
2
5 Moss Cottages Enniskerry Road, Kilternan, Dublin
18 3 1
Semi-
Detached 80 sq.m €375,000 €4,687.50
3 Hillfield, Rathmichael, Co. Dublin 5 5 Detached 370 sq.m €1,200,000 €3,243.24
4 Wheatfield, Kilternan, Co Dublin 5 4 Detached 284 sq.m €695,000 €2,447.18
5
Rathmichael Brook, Ballycorus Road, Rathmichael,
Dublin 7 8 Detached 867 sq.m €1,995,000 €2,301.04
Sold Property Prices In The Surrounding 5km Radius Over The Last 12 Months
PROPERT
Y ADDRESS DATE SOLD
NO. OF
BEDS TYPE PRICE
A Kilternan Villa, Ballybetagh RD, Kilternan, Dublin 18 15/10/14 N/A N/A €650,000
B Carrig Dolgen, Barnaslingan Lane, Kilternan, Dublin 18 02/09/14 N/A Detached €1,217,000
C 2 Moss Cottages, Enniskerry Road, Kilternan, Dublin 18 20/08/14 1 Bungalow €285,000

20. €4,000 for 2 bus
routes over 24 months
€15,600 for 8x media screens
14 days cycles
€53,500 for two full page
colour newspaper spreads
€2,321.25 for 3000
Brochures & newsletters
€24,225 for five billboards

21. Environment Analysis
 Is there a demand in the area
 Social environment
 Competitors
 Industry structure
 Who’s in the market

22.  Residual Value € 3,410,679
 Developers Profit € 2,071,816
 Loan to Value Ratio 13.60%
We looked at cash flow, construction
program, compounded interest, banking
financials, marketing plan, market
competition, and strategy plan.

23. Group 4
Aura Investments
Thank you all for your attention, we welcome
any question you may have.