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Getting started with
Microsoft HoloLens
Matt Zeller
PM, Microsoft
Defining Mixed Reality
PHYSICAL REALITY DIGITAL REALITY
MIXED REALITY
DIGITAL REALITYPHYSICAL REALITY
Mixed reality spectrum
Windows Mixed Reality – Holographic headsets (see-through)
Windows Mixed Reality – Immersive headsets (occluded)
VR todayAR today
Windows Mixed Reality requires
 Perception/environment awareness
 Any mix of people, places or things
PHYSICAL
REALITY
DIGITAL
REALITY
MIXED REALITY (MR)
Mixed reality blends the physical and digital worlds to produce new environments where physical and digital objects co-exist
and can be interacted with as if all of them were real.
The next level of computing to power
the broadest range of experiences along the continuum
which connects completely-real environments to
completely-digital ones, and
a variety of headsets, from see-through to opaque, from
PC-connected to self-contained experiences
Windows Mixed Reality
7xgrowth of market forecasted
through 2020
Source: IDC, Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, 3Q16
196,722 1,937,954
10,252,907
22,672,192
37,674,548
54,003,645
75,972,265
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
2014 2015 2016 2017 2018 2019 2020
HMDs shipments to reach ~76M units by 2020 growing at 65% CAGR
These new experiences are poised for rapid growth
Immersive headsets
What is HoloLens?
Holograms enhance the real
world
Microsoft HoloLens is the first, fully untethered holographic computer
that redefines personal computing and empowers you in new ways.
New ways to connect, create,
and explore
A more natural way to
interact
Advanced technology from
Microsoft
One platform. Multiple Windows devices.
Windows Mixed Reality is built into the Windows SDK that
developers already use today
The Universal Windows Platform makes it easy to build an
application that scales from HoloLens to other mixed reality
headsets.
 Target windows.holographic for holographic headsets
 Target windows.desktop for immersive headsets
Windows is the only platform unifying the mixed reality ecosystem,
providing inside-out tracking for headsets, a single platform and
standardized inputs for developers, and a consistent interface with
a single store for customers.​
Full details at aka.ms/mr
Games
Middleware
Familiar development tools
A new way to interact
Voice commandsGaze Gesture
Spatial sound World coordinatesSpatial mapping
Gaze
Gesture
Voice Commands
Spatial Mapping
Spatial Sound
World Coordinates
Holograms Materials Models Scripts Textures Shaders
Cursor
prefabs
Sharing
prefab
Spatial
prefabs
Utilities Shaders Tests
Gaze
Input
Gesture
Input
Voice
Input
Spatial
Anchors
Spatial
Mapping
Spatial
Sound
Building 2D or 3D apps for HoloLens
Try your app on the HoloLens emulator today
 You need:
 Visual Studio
 64-bit Windows 10 Pro, Enterprise, or Education with a 64-
bit CPU (4+ cores)
 8GB RAM, GPU (DirectX 11, WDDM 1.2 driver)
 Windows 10 SDK (10.0.10586 or newer)
 HoloLens Emulator (requires, Hardware-assisted
virtualization, SLAT & DEP)
 A UWP app that builds for x86
 Unity not needed for 2D UWP apps aka.ms/mr
Localize
Build apps for a global audience.
Increase your reach by localizing in
English, French, German, Chinese
(simplified) and Japanese.
 Design for localization
 Localize your app
 Localize your metadata
 Publish & promote your localized app
Monetize
The Universal Windows Platform and the
Windows Store provide a variety of ways
to make money from your apps.
Display banner and video interstitial ads
Use SDKs from other ad networks in
your UWP apps
Paid apps
In-app purchases and free trials
Experiment through A/B testing
Publish and promote
Customize your app’s availability with per-market
pricing, distribution and visibility controls, and
other options.
Distribution and visibility
 Make your app available for volume purchases through the
Windows Store for Business
 Still working on it? Hide your app and use promotional codes or
direct links to have your customers download it.
Promote:
 Allow customers to try your app for free
 Create and schedule a sale
Extend your reach
Work with our teams or our agencies
Join the community
aka.ms/MRcommunity
Microsoft Technology Centers
Experience HoloLens & discuss core business uses
aka.ms/iwantmr
Join MR@MS: A program tailored to your needs,
providing guidance and support from ideation to
publish.
aka.ms/MRcommunity
Technical Evangelists - Connect with one of our technical evangelists in your area.
Meetups: join one of the hundreds of meetups around the world
aka.ms/agencies
Agency partners have HoloLens
development expertise and dedicated
teams to take on application
development for clients.
mpcbdesk@microsoft.com
Our teams will work with you from envisioning,
to proof of concepts, all the way to
deployment.
Start building mixed reality apps today
Online tools & resources
aka.ms/mr
Download the tools
aka.ms/hololensdevtools
Follow the training
aka.ms/holographicacademy
Forums.hololens.com
Questions, discussion, and feedback
from the mixed reality development
community.
Github.com/microsoft
aka.ms/GalaxyExplorer
aka.ms/holotoolkitunity
aka.ms/holotoolkit
aka.ms/windowsdeviceportalwrapper
aka.ms/holographicacademygithub
Acer and HP Windows Mixed Reality
Development Edition headsets
Available today at microsoftstore.com
Shipping to: Australia, Canada, China, France, Germany, Ireland, Japan,
New Zealand, United Kingdom and United States.
English only
HoloLens Development Edition: $3000
HoloLens Commercial Suite: $5000
For more information: www.hololens.com
Sign up today on aka.ms/iwantmr
Pre-order at microsoftstore.com
Shipping to: United States and Canada
Starting at $299
Thank you!

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Matt Zeller (Microsoft): Getting started with Microsoft HoloLens

  • 1. Getting started with Microsoft HoloLens Matt Zeller PM, Microsoft
  • 2.
  • 6. Mixed reality spectrum Windows Mixed Reality – Holographic headsets (see-through) Windows Mixed Reality – Immersive headsets (occluded) VR todayAR today Windows Mixed Reality requires  Perception/environment awareness  Any mix of people, places or things PHYSICAL REALITY DIGITAL REALITY MIXED REALITY (MR) Mixed reality blends the physical and digital worlds to produce new environments where physical and digital objects co-exist and can be interacted with as if all of them were real.
  • 7. The next level of computing to power the broadest range of experiences along the continuum which connects completely-real environments to completely-digital ones, and a variety of headsets, from see-through to opaque, from PC-connected to self-contained experiences Windows Mixed Reality
  • 8. 7xgrowth of market forecasted through 2020 Source: IDC, Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, 3Q16 196,722 1,937,954 10,252,907 22,672,192 37,674,548 54,003,645 75,972,265 - 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 2014 2015 2016 2017 2018 2019 2020 HMDs shipments to reach ~76M units by 2020 growing at 65% CAGR These new experiences are poised for rapid growth
  • 10.
  • 11. What is HoloLens? Holograms enhance the real world Microsoft HoloLens is the first, fully untethered holographic computer that redefines personal computing and empowers you in new ways. New ways to connect, create, and explore A more natural way to interact Advanced technology from Microsoft
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  • 18. One platform. Multiple Windows devices. Windows Mixed Reality is built into the Windows SDK that developers already use today The Universal Windows Platform makes it easy to build an application that scales from HoloLens to other mixed reality headsets.  Target windows.holographic for holographic headsets  Target windows.desktop for immersive headsets Windows is the only platform unifying the mixed reality ecosystem, providing inside-out tracking for headsets, a single platform and standardized inputs for developers, and a consistent interface with a single store for customers.​ Full details at aka.ms/mr
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  • 21. A new way to interact Voice commandsGaze Gesture Spatial sound World coordinatesSpatial mapping
  • 22. Gaze
  • 28. Holograms Materials Models Scripts Textures Shaders Cursor prefabs Sharing prefab Spatial prefabs Utilities Shaders Tests Gaze Input Gesture Input Voice Input Spatial Anchors Spatial Mapping Spatial Sound
  • 29. Building 2D or 3D apps for HoloLens
  • 30. Try your app on the HoloLens emulator today  You need:  Visual Studio  64-bit Windows 10 Pro, Enterprise, or Education with a 64- bit CPU (4+ cores)  8GB RAM, GPU (DirectX 11, WDDM 1.2 driver)  Windows 10 SDK (10.0.10586 or newer)  HoloLens Emulator (requires, Hardware-assisted virtualization, SLAT & DEP)  A UWP app that builds for x86  Unity not needed for 2D UWP apps aka.ms/mr
  • 31. Localize Build apps for a global audience. Increase your reach by localizing in English, French, German, Chinese (simplified) and Japanese.  Design for localization  Localize your app  Localize your metadata  Publish & promote your localized app Monetize The Universal Windows Platform and the Windows Store provide a variety of ways to make money from your apps. Display banner and video interstitial ads Use SDKs from other ad networks in your UWP apps Paid apps In-app purchases and free trials Experiment through A/B testing Publish and promote Customize your app’s availability with per-market pricing, distribution and visibility controls, and other options. Distribution and visibility  Make your app available for volume purchases through the Windows Store for Business  Still working on it? Hide your app and use promotional codes or direct links to have your customers download it. Promote:  Allow customers to try your app for free  Create and schedule a sale Extend your reach
  • 32. Work with our teams or our agencies Join the community aka.ms/MRcommunity Microsoft Technology Centers Experience HoloLens & discuss core business uses aka.ms/iwantmr Join MR@MS: A program tailored to your needs, providing guidance and support from ideation to publish. aka.ms/MRcommunity Technical Evangelists - Connect with one of our technical evangelists in your area. Meetups: join one of the hundreds of meetups around the world aka.ms/agencies Agency partners have HoloLens development expertise and dedicated teams to take on application development for clients. mpcbdesk@microsoft.com Our teams will work with you from envisioning, to proof of concepts, all the way to deployment. Start building mixed reality apps today Online tools & resources aka.ms/mr Download the tools aka.ms/hololensdevtools Follow the training aka.ms/holographicacademy Forums.hololens.com Questions, discussion, and feedback from the mixed reality development community. Github.com/microsoft aka.ms/GalaxyExplorer aka.ms/holotoolkitunity aka.ms/holotoolkit aka.ms/windowsdeviceportalwrapper aka.ms/holographicacademygithub
  • 33. Acer and HP Windows Mixed Reality Development Edition headsets Available today at microsoftstore.com Shipping to: Australia, Canada, China, France, Germany, Ireland, Japan, New Zealand, United Kingdom and United States. English only HoloLens Development Edition: $3000 HoloLens Commercial Suite: $5000 For more information: www.hololens.com Sign up today on aka.ms/iwantmr Pre-order at microsoftstore.com Shipping to: United States and Canada Starting at $299