Jim Marggraff (CEO, Eyefluence) The Next Frontier of AR/VR/MR and Unlocking Human Potential

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A dialogue between your mind, through your eyes, and the outside world, properly channeled, has the potential to augment and amplify human intelligence. Jim Marggraff, the founder of Eyefluence, Inc., will speak about and demonstrate the inspirational implications of transforming intent into action through your eyes. Eyefluence has created the world's first eye-interaction technology software that enables a user to control an HMD with their eyes faster and easier than fingers on a smartphone and strives to jump start the adoption of all wearable displays, including Glass, AR, and VR devices for enterprise, industrial, and consumer applications. Jim will explain how eye-interaction will unlock human potential by changing the way you interact with technology, communicate with others, and engage with the world around you. Augmented World Expo (AWE) is back for its seventh year in our largest conference and expo featuring technologies giving us superpowers: augmented reality (AR), virtual reality (VR) and wearable tech. Join over 4,000 attendees from all over the world including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times. http://www.Augmentedworldexpo.com

Technology

EYE-INTERACTION: THE NEXT FRONTIER OF AR/VR/MR
AND UNLOCKING HUMAN POTENTIAL
Jim Marggraff, Founder & CEO
@Eyefluence
#AWE2016

OUR MISSION
Eyefluence transforms
intent into action
through your eyes

RealSense Perceptual Comp.
Emotiv EEG headset
LeapMotion Hand controller
Myo Gesture controller
...
HTC/Valve Vive
Microsoft Hololens
Oculus Rift
Samsung Gear VR
Sony Morpheus
Google Glass Vx
Sony Glasses
Epson Moverio
Vuzix M100
Magic Leap
Avegant
Meta
Interaction Modes
Eyes
Head
Hands
Voice
Face
Mind
THE CENTER OF 3 HIGH GROWTH MARKETS

...WITHOUT THE EYES
Eye-Tracking & Eye-
Interaction in HMDs
Navigation
Activation
Reading
Paging
Searching
Zooming
Panning
Text Input Control
Game Interaction
Multimodal Control
Measurement
AR Interaction
VR Interaction
MR Interaction

IT’S ALL ABOUT THE UX
Transforming Intent Into Action...
...For Real Or Virtual
Interaction
...On Any Device...

HMDs Variability
Use Cases & Technical Requirements

Robustness
Environmental
User
Power
Low MIPS & mWs
Size & Placement
UI/UX
TECHNICAL CHALLENGES
Biology &
Technology

SMALL, LOW POWER, LOW MIPS, ROBUST
EYE-TRACKING AND EYE-INTERACTION

Eyefluence Confidential
Enigma
Literatures Warns of Visual/Cognitive
Collision: Controlling vs. Consuming
Conventional Eye Tracking “Control”
Dwell - Slow, fatiguing, frustrating, impeding
thought
Winking and Blinking - Reflex, Difficult,
Unnatural, Stigma
Eye-Interaction Challenge

TRANSFORMING INTENT INTO ACTION
THE EYE-BRAIN CONNECTION
Primary visual
cortex
Optic radiations
Lateral
geniculate body
Optic tract

7. Gaze Anxiety
8. Movers
9. Tracking Feedback
10. Latency Fatigue
11. Multimodality
12. Improved Working
Memory & Intelligence
EYEFLUENCE 12 LAWS FOR UX
“LET YOUR EYES DO WHAT YOUR EYES DO”
1. Purposeful & Non-
Purposeful Activation
2. Activation Context
3. Gap Effect, Speed, & Focus
4. Non-Foveal Distraction
5. Transitions
6. Foveal Indiscretion

Eyefluence Confidential
A NEW INTERACTION MODEL
The world’s first
user interface for the eyes

VR COMMAND & CONTROL CENTER
Drones Body Cams Smart glasses
● Speed communication
● Reduce costs
● Increase response time
● Improve mobile intelligence
Rapidly monitor multiple user views
with bidirectional gaze overlay

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