A talk from the Work Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. Dirk Schart (RE'FLEKT): Leaving the Reduced Reality and Into… Augmented Reality, Mixed Reality, Virtual Reality? Reality? There is a lot of hype surrounding all the “Realities” currently available. But what is the real status quo of the current technologies? How smart are the smart glasses? What roles are the Big 5 (Google, Facebook, Samsung, Microsoft, Apple) secretly playing behind the scenes? Where is the tech going and what needs to happen for the “Realities” to be part of our daily lives? Let us share the answers with an insider look into the industry. We will take you out of the reduced reality and into… http://AugmentedWorldExpo.com