A talk from the Life Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018. Brendan Ciecko (Cuseum): How AR is Transforming Museums and the Cultural Sector This talk will look at the impact of XR on museums and culture. http://AugmentedWorldExpo.com

1. @cuseum
How AR is
Transforming Museums
& the Culture Sector
#AWE2018@brendanciecko

2. Who?
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5. ”Software is
eating the world”
Marc Andreessen
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6. ”Software is
eating the world”
Culture is feeding the
world.
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7. #AWE2018@brendanciecko

9. Museum
= sandbox
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10. New technologies influence
not only how culture is
displayed and consumed,
but also how it is produced.
#AWE2018@brendanciecko

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14. “I […] wanted to know everything about the art […]
I felt as if I should be able to lift my phone and
get more details […], rather than having to type
a search term into my browser.
Om Malik

15. Pokémon Go had changed my expectations on how
to access information. That shift in expectation,
perhaps, is the game's true importance.”
Om Malik

16. #AWE2018@brendanciecko

17. If we think of the world as a book,
then augmented reality is the
digital magnifying glass.
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18. New Lens?
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19. Thank You@brendanciecko brendan@cuseum.com cuseum.com