TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Presented By:
How technology can enhance t...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Kevin Foreman
2
Director of Product Vision...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 3
Vectorform invents digital products and ...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 5
MULTI-PLATFORM ≠ TRANSMEDIA
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 6
MOVIE
GAME
BOOK
TYPICAL MEDIA FRANCHISE
...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Pandemic 1.0: A TransmediaExperience at Su...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 8
SOCIAL NETWORKS INTERNET 50 NEXUS S DEVI...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 9
2011 2014+
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 10
Wearable Technology
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
WHYWEARABLES?
11
Wearable computing allows...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Desktop PC
12
Allows personal access to di...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Smartphones
13
Allow access to digital inf...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 14
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Google Glass
15
Opportunitiesfor Augmented...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 16
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Google Glass
17
CaptureMoments from your P...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 18
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Nymi
19
Measureyour cardiovascular system....
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Myo
20
Control and manipulateyour environm...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
iBeacon & BLE
21
Precise proximity detecti...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 22
I see two iBeacons
Hello, there! I am h...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 23
PROXIMITY MARKETING
CONTACTLESSPAYMENTS...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 24
30m
UNKNOWN
FAR
NEAR
IMMEDIATE
BEACON
3...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 25
BLE
RANGE Up to 50 m Up to 20cm
TECHNOL...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 26
The Evolution of Transmedia Storytellin...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
TRON: Legacy
27
Disney’s TRON: Legacy
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Play Fanta
28
Saving the Source
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 29
GRAPHICAL USER INTERFACE
GUI
NATURAL US...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 30
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 31
NUI Devices
LIMITEDHCI STREAMS
Touch
Au...
TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Let’s start the discussion.
Kevin Foreman ...
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The Future of Storytelling

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By Kevin Foreman / Director of Product Vision, Vectorform
How technology can enhance the way we tell stories

Published in: Technology, Education

The Future of Storytelling

  1. 1. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Presented By: How technology can enhance the way we tell stories. Kevin Foreman Director of Product Vision | Vectorform #TransmediaDay @vectorform #storytelling #wearables The Future of Storytelling
  2. 2. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Kevin Foreman 2 Director of Product Vision | Vectorform
  3. 3. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 3 Vectorform invents digital products and experiences. As an elite team of artists, engineers, entrepreneurs and intellectuals, Vectorform is a global design and technology firm specializing in emerging digital experiences for the world’s leading brands.
  4. 4. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 5 MULTI-PLATFORM ≠ TRANSMEDIA
  5. 5. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 6 MOVIE GAME BOOK TYPICAL MEDIA FRANCHISE Thewhole is less than the sum of the parts. Dissatisfyingconclusion to consumingall media. TRANSMEDIA EXPERIENCE Whole is more than the sum of the parts. Euphoria of collecting and connecting the pieces. MOVIE BOOKGAME
  6. 6. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Pandemic 1.0: A TransmediaExperience at Sundance 7
  7. 7. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 8 SOCIAL NETWORKS INTERNET 50 NEXUS S DEVICES 600 NFC TAGS MICROSOFT SURFACE LARGE-SCREENDISPLAYS
  8. 8. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 9 2011 2014+
  9. 9. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 10 Wearable Technology
  10. 10. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE WHYWEARABLES? 11 Wearable computing allows us to blend our physical and digital worlds together in one seamlessly cohesive experience.
  11. 11. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Desktop PC 12 Allows personal access to digital tools. Only availablein home, in front of screen.
  12. 12. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Smartphones 13 Allow access to digital information anywhere in the world. Still require a transition from the physical to the digital world.
  13. 13. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 14
  14. 14. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Google Glass 15 Opportunitiesfor Augmented Reality
  15. 15. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 16
  16. 16. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Google Glass 17 CaptureMoments from your Perspective
  17. 17. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 18
  18. 18. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Nymi 19 Measureyour cardiovascular system. Identifiesperson based on cardiac rhythm Measuresheartbeat Motion and proximity detection
  19. 19. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Myo 20 Control and manipulateyour environment.
  20. 20. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE iBeacon & BLE 21 Precise proximity detection and event triggering.
  21. 21. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 22 I see two iBeacons Hello, there! I am here! DEDICATED HARDWARE iOS DEVICE iOS DEVICE
  22. 22. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 23 PROXIMITY MARKETING CONTACTLESSPAYMENTS CHECKIN COUPONS INDOOR LOCATION
  23. 23. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 24 30m UNKNOWN FAR NEAR IMMEDIATE BEACON 30m 30m
  24. 24. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 25 BLE RANGE Up to 50 m Up to 20cm TECHNOLOGY Bluetooth LE (Low Energy Requirements) Based on RFID Standards (No Energy Required After Using a “Tag”) SUPPORTEDSYSTEMS iOS7, Android 4.3, and Windows Phone 8 (Update 3) Devicewith NFC-Chip Required ESTIMATEDCOSTS Dueto the High Range a Small Number of Beacons are Required NFC-Tagshave to be put on any product type individually which means a high number are required. NFC
  25. 25. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 26 The Evolution of Transmedia Storytelling ARCADE ONLINE WORLD OF WARCRAFT SECOND LIFE CONSOLE CASUAL GAMING SOCIAL FARMVILLE CANDY CRUSH SAGA MOBILE ANGRY BIRDS CANDY CRUSH CLOUD PS4/XBOX ONE CLASH OF CLANS WEARABLES NUE GAMES IN YOUR ENVIROMENT
  26. 26. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE TRON: Legacy 27 Disney’s TRON: Legacy
  27. 27. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Play Fanta 28 Saving the Source
  28. 28. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 29 GRAPHICAL USER INTERFACE GUI NATURAL USER INTERFACE NUI NATURAL USER ENVIRONMENT NUE
  29. 29. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 30
  30. 30. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 31 NUI Devices LIMITEDHCI STREAMS Touch Audio Wearables MANY HCI STREAMS Location Visual Audio Biometric Neurological / Brain Wave Cardiovascular Endocronic Kinetic
  31. 31. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Let’s start the discussion. Kevin Foreman (kforeman@vectorform.com) VectorformGmbH Arnulfstrasse37 80636 München Thankyou.

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