2. CAMPAIGN SNAPSHOT
Key Results
Total Impressions 5,438,208
Total CPC 5.91$
Total visits in RDVEF landing 2,461
Total visits in PASSION landing 386
3. CAMPAIGN INITIATIVES
Travel Habits
•Seasoned/frequent travelers
•Winter getaway travelers
Demographics
•Women between the ages of (27-43)
•Couples
•HHI of ($80k - $100k per year)
•Highly educated (4+ years of College)
TARGETING
Promote Accor’s Club, and Galeries Lafayette offers.
Inform
and raise awareness on the different Departments in Galeries
Lafayette and Accor hotels.
Increase
leads via sweepstakes
Drive
traffic to campaign landing page
OBJECTIVES
4. MEDIA PLAN & ROI
Medias Product Impressions
Results Clicks
01/07/14
CPC CPI
Sherman's Travel
Content-Targeted Display Ads 25,000 111
Top25 Special Offer 3,000,000 132
Exclusive 100% SOV Bulletin 400,000 2565
ROS Display Ads 50,000 65
TOTAL 3,475,000 2873 2.43 0.002014
Adara Media
In-Market Luxury Travelers to Paris
(Web, Mobile, Tablet)
1,143,569
528
14.98 0.009
TOTAL 944,444 528 16.1 0.009
Departures Premium ROS Display:
+ Across web, mobile, and tablet 136,364
205
27.52 0.055
TOTAL 136,364 205 27.52 0.055
Blog befrassy.com
1 MegaBanner Ad on the Homepage
+ post with photos of the blogger at
Galeries and Accor hotel
850,000 - 950,000
(monthly visitors)
96
10.42 0.001
Blog MakingMagique
1 banner ad
+1 e-newsletter ad
+sponsored posts on social media
16,000 - 19,000 unique
visitors
153
2.80 0.02631
TOTAL EXTERNAL MEDAS 5,637,333 3,890 $ 5.67 0.003734
PASSION Magazine
Official sponsor of
an editorial page.
234
Dedicated e-blast 50,000 420
TOTAL 50,000 654
Atout France
1 landing page on the site
us.rendezvousenfrance.com
734
1 e-blast dédié 83 641 852
2 insertions in the Club France e-
newsletter 500,000 X 2 = 1,000,000
481
2 Facebook Posts Env. 20,000 impressions 233
5 Tweets 11,000 373
TOTAL 1,031,000
2673
13. Adara Media
In-Market Luxury Travelers to Paris
Medias Product Impressions Results Clicks 01/07/14 CPC CPI
Adara Media
In-Market Luxury Travelers to Paris (Web,
Mobile, Tablet)
1,143,569
528
14.98 0.009
16. Atout France
Dedicated E-blasts
Medias Product Impressions Results Clicks 01/07/14
Atout France 1 e-blast dédié 83 641 852
2 insertions in the Club France e-
newsletter 500,000 X 2 = 1,000,000
481
Club France December
17. Atout France
Facebook Posts
Medias Product Results Clicks 01/07/14
Atout France 2 Facebook Posts 1220
Dcember 20
People Reached 15,176
Likes, Comments & Shares 1,229
Likes 974
Comments 103
Shares 152
Total clicks 743
January 2
People Reached 11,456
Likes, Comments & Shares 733
Likes 617
Comments 32
Shares 84
Total clicks 477
19. Blog befrassy.com
MegaBanner Ad on the Homepage
Medias Product Impressions Results Clicks 01/07/14 CPC CPI
Blog befrassy.cpom
1 MegaBanner Ad on the Homepage
+ post with photos of the blogger at
Galeries and Accor hotel
850,000 - 950,000
(monthly visitors)
96
10.42 0.001
20. Blog makingmagique
1 banner ad + 1 e-newsletter ad
Medias Product Impressions
Results Clicks
01/07/14
CPC CPI
Blog MakingMagique
1 banner ad
+1 e-newsletter ad
+sponsored posts on social media
16,000 - 19,000
unique visitors
153 2.80 0.02631