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Value creation through social media
1. Value creation through
Social Media
(On twitter #AshridgeMBA)
Atal Malviya
ODiMaX Ltd.
Ashridge Business School, 06/06/2011
2. In this session
∗ Understanding Social Media
∗ Importance of social media
∗ Stakeholders in SM
∗ Value Creation through SM
∗ Financial
∗ Non financial
∗ Q&A
3. How Many?
∗ How many of you have FB account?
∗ How many of you have Twitter account?
∗ How many of you have LinkedIn account?
4. Social Media
∗ Web 1.0 and Web 2.0
∗ User generated content
∗ Engagement
" People might be more
interested over a dead squirrel in
their front yard than they are
over thousands of people in
Africa dying.” – Mark Zuckerberg
5. Importance of SM
∗ 95 million people tweet everyday
∗ 7 billion pieces of content are shared per week on FB
∗ YouTube is the second largest search engine on the
web
∗ Facebook usage is up 40% since last year
∗ Twitter is adding 300,000 users a day…
7. Some Qs -
∗ Is it another Dotcom bubble?
∗ How Social Media can help businesses?
∗ How Social Media can harm businesses?
∗ Is it another Dotcom bubble?
10. Value for Key Stakeholders
∗ Shareholders
∗ Customers/ Consumers
∗ Supplier
∗ Employees
∗ Other businesses
11. Some Qs
∗ How these are creating value through SM?
∗ Facebook
∗ Coca - cola
∗ Ashridge
∗ Consumer
12. Some examples
∗ Radian6 – Financial
∗ Green Peace - Environmental
∗ HBR – Customer engagement
∗ Kenneth Cole – Value destroyed
∗ Manchester United – Corporate Governance
∗ Heathrow – Customer service
13. Key classification of companies on
SM
∗ SM Enablers (Facebook, Twitter, LinkedIn etc.)
∗ SM Users (Coke, EasyJet, Delta Airline, GAP etc.)
∗ SM Mediators (Radian 6, ODiMaX, FarmVille etc.)
14. Is FB $80 billion?
∗ How to value social media companies?
∗ Standard valuation methods are not right at this stage
∗ Innovation in Valuation
∗ Reverse engineer the existing businesses
∗ Derive per user value
∗ Final valuation depends on user base
