Presentation on the principle of repetion and how it can be used in graphic and web design.

1. REPETITION
SIMILARITY, PROPORTION,
CONSISTENCY, ANOMOLY

2. REPETITION
 This is the reuse of the same or similar elements in a
design. Repetition brings unity, consistency, and
cohesiveness to a design.
 Repetition can be regular or irregular, even and uneven.
 It can work in two ways:
 Radial – in which the elements repeat from one central point
 Gradation – where the repeated elements become larger or smaller
Repetition also creates rhythm, this is the rate at which the eye can go
through a design. It relates to the flow of the design.

3. Examples of Repetition

4. SIMILARITY
 Is what elements look like and how they are grouped
together. Similarity deals with what looks the same
of similar to each other.
 Similarity can be created by using the following:
 Size
 Colour
 Shape

5. Size
 Using elements at the same or similar size keeps the
consistency of the design.

6. Colour
 Colour makes similar elements easy to identify and
give them dominance.

7. Shape
 Similarity in shape makes elements more distinct
and noticeable.

8. ANOMALY
 Anomaly happens when an element is different from
all the others in a design. This allows one particular
part of the design to jump out at the audience.

9. PROPORTION
 Refers to the relative size and shape of elements
used.

10. CONSISTENCY
 Consistency is used to build trust with and audience
and give strength to a design. If there is little to no
consistency then a design will become confusing and
hard to follow for the audience.

11. EXAMPLES
 http://www.nytimes.com/packages/html/nyregion/
1-in-8-million/index.html
 http://www.youtube.com/watch?v=_w-xms9h0Dc
 sites for type class 02.24.11
 Gestalt Principles