Virtual & Augmented reality                       For Customer Experience                                   In            ...
Virtual realityAll rights reserved 2011 seac02
Augmented realityAll rights reserved 2011 seac02
ZEGNA PROJECT #2011 All right reserved 2011 seac02
Zegna goal:                                  Grant a better user                                  experience for the      ...
The problem:                                  Jackets       4                                  Pants         4            ...
The problem:                                  Jackets          4                                  Pants            4      ...
The Constraint:Build an industrial pipeline to be able tofulfill the configurator every seasonIntegrate in the actual desi...
All rights reserved 2011 seac02
All rights reserved 2011 seac02
All rights reserved 2011 seac02
Models of the Clothes:Integration with their actual textileCAD softwareStarting by 2D pattern andsewing digitally in 3D Al...
All rights reserved 2011 seac02
All rights reserved 2011 seac02
Automatic digital draping:Cloud based digital drapingon standardized avatarAll rights reserved 2011 seac02
All rights reserved 2011 seac02
Fabrics:Standardizing texture setupCloud based automatic texturingpermutingall the possible combinationsAll rights reserve...
All rights reserved 2011 seac02
All rights reserved 2011 seac02
All rights reserved 2011 seac02
All rights reserved 2011 seac02
All rights reserved 2011 seac02
The Future:Custom avatar basedon personal mesuresTry-on multibrand clothesfrom different brandsSocial toolAll rights reser...
All rights reserved 2011 seac02
Thank youAndrea CarignanoMail: andrea.carignano@seac02.itTwitter: acarignanoWeb: www.seac02.it All rights reserved 2011 se...
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Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case

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Andrea CARIGNANO
FutureShoe International Forum - Bologna 2011

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Digital Visualization Technologies for Product Personalization - the Ermenigildo Zegna Case

  1. 1. Virtual & Augmented reality For Customer Experience In Taylor Made Market Andrea Carignano CEO seac02All right reserved 2011 seac02
  2. 2. Virtual realityAll rights reserved 2011 seac02
  3. 3. Augmented realityAll rights reserved 2011 seac02
  4. 4. ZEGNA PROJECT #2011 All right reserved 2011 seac02
  5. 5. Zegna goal: Grant a better user experience for the taylor made customers Show all the possible configurations of clothes in terms of shapes and fabricsAll rights reserved 2011 seac02
  6. 6. The problem: Jackets 4 Pants 4 Fabrics 3500 Shirts 8 Fabrics 500 Tie 1 Fabrics 200All rights reserved 2011 seac02
  7. 7. The problem: Jackets 4 Pants 4 Fabrics 3500 Shirts 8 Fabrics 500 Tie 1 Fabrics 200 44.800.000.000,00All rights reserved 2011 seac02
  8. 8. The Constraint:Build an industrial pipeline to be able tofulfill the configurator every seasonIntegrate in the actual design processBe able to update remotelyGet analytics of the usage of the app All rights reserved 2011 seac02
  9. 9. All rights reserved 2011 seac02
  10. 10. All rights reserved 2011 seac02
  11. 11. All rights reserved 2011 seac02
  12. 12. Models of the Clothes:Integration with their actual textileCAD softwareStarting by 2D pattern andsewing digitally in 3D All rights reserved 2011 seac02
  13. 13. All rights reserved 2011 seac02
  14. 14. All rights reserved 2011 seac02
  15. 15. Automatic digital draping:Cloud based digital drapingon standardized avatarAll rights reserved 2011 seac02
  16. 16. All rights reserved 2011 seac02
  17. 17. Fabrics:Standardizing texture setupCloud based automatic texturingpermutingall the possible combinationsAll rights reserved 2011 seac02
  18. 18. All rights reserved 2011 seac02
  19. 19. All rights reserved 2011 seac02
  20. 20. All rights reserved 2011 seac02
  21. 21. All rights reserved 2011 seac02
  22. 22. All rights reserved 2011 seac02
  23. 23. The Future:Custom avatar basedon personal mesuresTry-on multibrand clothesfrom different brandsSocial toolAll rights reserved 2011 seac02
  24. 24. All rights reserved 2011 seac02
  25. 25. Thank youAndrea CarignanoMail: andrea.carignano@seac02.itTwitter: acarignanoWeb: www.seac02.it All rights reserved 2011 seac02

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