Andrea CARIGNANO FutureShoe International Forum - Bologna 2011

1. Virtual & Augmented reality
For Customer Experience
In
Taylor Made Market
Andrea Carignano
CEO seac02
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2. Virtual reality
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3. Augmented reality
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4. ZEGNA PROJECT #2011
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5. Zegna goal:
Grant a better user
experience for the
taylor made
customers
Show all the possible
configurations of
clothes in terms of
shapes and fabrics
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6. The problem:
Jackets 4
Pants 4
Fabrics 3500
Shirts 8
Fabrics 500
Tie 1
Fabrics 200
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7. The problem:
Jackets 4
Pants 4
Fabrics 3500
Shirts 8
Fabrics 500
Tie 1
Fabrics 200
44.800.000.000,00
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8. The Constraint:
Build an industrial pipeline to be able to
fulfill the configurator every season
Integrate in the actual design process
Be able to update remotely
Get analytics of the usage of the app
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12. Models of the Clothes:
Integration with their actual textile
CAD software
Starting by 2D pattern and
sewing digitally in 3D
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15. Automatic digital draping:
Cloud based digital draping
on standardized avatar
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17. Fabrics:
Standardizing texture setup
Cloud based automatic texturing
permuting
all the possible combinations
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23. The Future:
Custom avatar based
on personal mesures
Try-on multibrand clothes
from different brands
Social tool
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25. Thank you
Andrea Carignano
Mail: andrea.carignano@seac02.it
Twitter: acarignano
Web: www.seac02.it
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