How to unify forces internally and harness member support. Processes to establish strong, specific member communications to ensure you are prepared. How to establish transparent and clear message 100% of the time. Theodore Spyrou, Former Chief Executive of Helplines Partnership. www.associationscongress.com

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Former Chief Executive
Effective lobbying strategies: Know what you want
ahead of time for the greatest impact
THEODORE SPYROU
Helplines Partnership
© Associations Network 2015

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Effective lobbying strategies
• Know what you want ahead of time for the greatest impact
• How to unify forces internally and harness member
support
• Processes to establish strong, specific member
communications to ensure you are prepared
• How to establish a transparent and clear message 100% of
the time

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Know what you want ahead of time for the
greatest impact
• Create and review your organisation short and long term lobbying agenda
• Get involved in forums and review policy, legislation and legal instruments
• Highlight internal and external wants and needs
• Map lobbying pathways, where, when, who, why…
• Utilise your membership and stakeholders in constructing the agenda and
timeline.
• Prepare a ‘lines to take’ draft and ‘what if’ scenarios
• Have a sense of where you stand and what you can achieve

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How to unify forces internally and harness
member support
• Engage your staff and stakeholders for their views openly but also
allow for discussions to take place in private
• Negotiate priorities and time critical processes
• Agree on a set group of priorities to target
• Engage with your membership by strategically marketing the
agendas and ask for critical feedback
• Look for and establish partnerships or coalitions to have a greater
voice

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Processes to establish strong, specific member
communications to ensure you are prepared
• Engage, engage, engage and engage!
• Ask for input from stakeholders and members before
during and after
• Group detailed communications to those interested or
affected, inform others of your actions and intentions
• There is no one right or wrong answer, its a balancing act

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How to establish transparent and clear
messages 100% of the time
• Refrain from challenging political parties or establishments
• Challenge policy, agendas and legislation
• Demonstrate negative impacts but always propose
alternative positive methods
• Try to demonstrate what's in it for everyone both those
affected and the decision makers

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Roundup
• Know and understand the territory you operate in
• Plan ahead and regularly review
• Be realistic and flexible
• Involve others throughout
• Be strategic

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