4. Scheduling time for everything
becomes hectic for people in the
business-focused world.
5. You may think to yourself:
“Work-life balance–what the heck is that?”
6. • MyMom app is designed to manage your
precious time wisely by increasing your
productivity and improving your daily
routine.
• MyMom will structure your daily routine
according to your desire mood.
8. Overview of Company and Market
• Research shows that only 12% mobile users use
productive apps.
• Out of them only 1% use for their self expression
and other 11% for their personal management.
• It is a very good opportunity with very less number
of competitors to get into this market by motivating
people about their time management and
productivity.
• MyMom can achieve it’s target by stepping in this
market before any competitors.
9. Customer Segmentation
1. Demographic:
• Age : 18-55(mostly Youth)
• Gender : Male and Female
• Income : Middle, Upper Middle and High Class
2. Geographic:
• Mostly targeted to metro cities people who live very hectic
life.
3. Psychographic:
• Life Style: People having attitude of winner and know
importance of time management.
4. Behaviouristic:
• People who want work life balance.
12. App Launch
Feb 2019
500,000+ users with
5000+ premium users
Feb 2021
200,00+ users with
2000+ premium users
Feb 2020
100,000+ users with
1000+ premium users
Aug 2019
300,000+ users with
3000+ premium users
Aug 2020
14. Target Market
• Consumer Needs/Wants
• Collaborators
• Competitors
• Points of Parity(PoPs)
• Points of Differences(PoDs)
15. Consumer Needs/Wants
• Customer can schedule their daily routine.
• Customer can manage time for their health(e.g
going gym)
• Customer can balance their work and life (giving
time to family)
• Customer can save a lot of time by scheduling
everything on time.
• Customer can track their expenses and can manage
their budget.
18. Points of Parity(Pops)
• schedule your daily
routine.
• plan your daily diet.
• plan your daily expense.
• track your expenses and
manage your budget.
• get gentle reminder for
every task.
19. Points of Differences(PoDs)
• tell us your mood daily morning and
we will schedule your routines
accordingly.
• connect socially with celebrities and
learn from their routine.(limited in
free version)
• get connect directly to celebrities to
get their full time management
mantra.(paid version)
• be a multitasking by tracking your
time, health and money in parallel.
• post your queries in forum and have
expert view with our expert panel.
25. Things To Cover
• Product
• Brand
• Price & Incentives
• Communication
• Distribution
26. Product
Free Features:
• Time management based on routines
and suitable for everyone who values
their time
• Routine scheduler according to your
mood.
• Health and Money management by
tracking your diet plan and expenses.
• Can socially connect to celebrities and
follow their diet and daily
routines.(limited edition)
• Get motivational quotes according to
your mood.
• Free Widget to set it on your wallpaper.
• Reminder for every task.
• Post your queries in forum.
27. Premium Features:
• Can connect to celebrities and get
their full routines and diet plan.
• Pro themes according to your daily
mood.
• HD widget.
• Can make a plan for a week or a
month.
• Can get our expert views.
• Get detail analysis of your time,
health and money management.
28. Brand
• “Your Daily Care Taker”
• “No need to miss your Mom,
we are here to take care of
you”
• “Perfect work-life balance
app”
30. Incentives
• One month free
subscription to every new
user.
• Special offers(once a
week) according to
customers mood for 6
months and 1 year
subscription members.
35. Business Process & Development
Phase1
Official
Launch
Phase2
•Customer
Feedback
•Upgradation
Phase3
•Marketing
•Social Media
Connectivity
Phase4
•Financial
Analysis
•Upgradation
