2. What is a Brand?
1. A typeof product manufactured by a
particular company under aparticular
name
2. Uniquedesign, sign, symbol, words, or a
combination of theseemployed in creating
an imagethat identifiesaproduct and
differentiatesit from itscompetitors
4. History of the Brand
• Why arewecalled the49ers?
• Funny enough it does have some relationship to the fact
that Charlotte did have a great gold economy in the early
1900sbut that issolely by way of irony.
• In 1949 UNCC, at the time “Charlotte College”, was a
piece of UNC Chapel Hill’s off-campus centers. This
makes sense as UNC is the oldest public university in the
US.
• Had it not been for Bonnie Cone and some helpful
scholars UNCC would likely not be a campus today as
it was scheduled to be shut down like many other off-
campusentitiesof UNC.
5. History of the Brand
• Thecollegewasmadeprimarily for commutersand wasa2
year community collegebeforeactually becoming a4 year
instituteoffering 21 Doctoral, 64 Mastersand 90 Bachelor
programs.
• For thefirst 8 yearsof existencethecollegewould conduct
classat Central High School but enrollment increased to
nearly 500 personnel in 1957.
• In 1958 theUniversity would resideon itsfreshly acquired
250 acreplot of land on theborder of Cabarruscounty from
1958 to 1961, until moving to whereit currently resides. It
would not beuntil 1963 that our great campuswould becomea
4 year university.
11. Let’s Improve Norm!
• HaveNorm present at moreon and off
campusevents
• Off campus events include: nearby
high school games, morepanthers,
hornets, and checkersgames
• Havehim on campusregularly
• CreateaNorm theNiner instagram
account called “where’snorm?”
whereNorm goesaround taking
picturesand selfieson and off campus
asaway to promotehim and his
community involvement
14. Campus Activities and Incentives
Niner Bash
•Beginning of every semester in Uptown Charlotte- Near Panthers
Stadium
•Livemusic, rafflesfor ticketsto hornetsand panthersgames, food
trucks, freeapparel and giveaways
Light Rail Passfor Students
•During theschool year it would beFREE
•In theoff season (summer and breaks) it isdiscounted- gives
studentswho liveon campustheopportunity to exploreother parts
of Charlotterather than being stuck on campus.
15. Campus Activities and Incentives
On CampusConcerts
•Held in theSAC each semester with popular artists
•Not related to homecoming
•Discounted tickets
•Studentsget to go in first
TheRavine: Whereminerswould go to find themost gold
•WheretheBelk Tower was, add morepicnic tables, trees, flowers
•Corn hole
•Grassin themiddleareafor peopleto sit
17. Community Involvement
• Form morerelationshipswith local businesses
• 49er Bar Crawl in thedowntown area
• Freerafflesat all on campus/off campusevents
• Prizeswould include: UNCC sportstickets, Charlotteathleticstickets,
apparel, etc.
• Get UNCC moreinvolved in thecommunity
• Food banks, homelessshelters, fundraising eventson campus
• Thiswould createfreepublicity for theschool
• At thebeginning of every semester/year, havea“Niner Bash”
• Event could beheld in theuptown area. Ex: Bank of America
Stadium, TimeWarner CableArena, etc.
18. • Based on our survey results, wesaw that studentsdon’t think
about UNCC athleticsasmuch asthey should.
• A better way of bringing moreexcitement and awarenessfor
UNCC athleticsistoo….
• Havepep rallies
• Havealiveband on gameday for tailgating
• Havefood trucksaround tailgate
Building Student Spirit
19. Pep Rallies!!!!
• How it will work…..
• Big pep rally for first game, homecoming game,
and last game
• Havefood trucksand astageput up at thestudent
tailgatearea
• Athleteswould walk up thepath from theUnion
and stop at thepodium
• Coachesand captainswill say afew wordsto get
thestudentsexcited
• Oncethey leave, therewill bealiveband playing
20. UNCC Invades Uptown
• Another great way to build more
excitement for football games,
basketball games, and baseball games
isto haveagameat professional
stadiums.
• Example: Baseball team hasalready
had agameat BB&T Ballpark and was
successful.
• Thiswould bring theCharlottearea
moretogether and moreawareof UNC
Charlotte
Norm’s image isn’t consistent with our niner statue
Norm’s image needs a drastic change - we feel that he should look more like the San Francisco 49er’s Mascot “Sourdough Sam” and ditch the athletic clothes apart from sporting events
Incorporating more of a real niner look and less of a cartoon character will help our student body and others outside of the university take him more seriously
After we create more community involvement, we will most likely have more representation in the media. We should be represented more on the local news to talk about what we are up to and what is going on on UNCC’s campus. UNCC should try for a better reach on social media. They have social media, but they do not connect with students very much. There is only a small number of students that keep up with the social media. They should advertise all of these fun activities that they do and make sure that students are aware about what is going on. When we have more reach with our media, there will be more exposure to others and we will be more known.
