Artificial Intelligence is the new normal! Moving from Apple’s Siri or Google Assistant, AI will very soon become a solution to your problem. AI is not only restricted to sci-fi movies but has started spreading its wings to almost all horizons of the industries. This technology is working towards providing an enhanced and a more personalized experience to users. Be it e-commerce or manufacturing or healthcare, this revolutionary technology is re-shaping the entire commercial world. Marketing and advertising are no longer a herculean task for brands. Their focus has now shifted towards providing tailored or hyper-personalized customer experience through the usage of Artificial Intelligence, machine learning, and big data.