1. Banking’s good boys Thoughts on brands

2. Passionate employees for lifeUnwavering customer trustEnduring and resilient

3. State Bank of India

4. 10000+ branches, 21000+ ATMs 82 foreign offices in 32 countries Market capitalisation` 1.1 trillion 57th in The Banker’s top 1000 Only Indian bank in Fortune Global 500 companies Only Indian bank in BrandFinance Global branding http://businesstoday.intoday.in/story/o-p-bhatt-steps-down-as-sbi-chief-bank-gifts-rs-11734-crore-profit/1/14435.html http://www.statebankofindia.com/user.htm

5. What makes a great brand? Commitment and engagement A strong positioning A compelling raison d'être

6. #1: A compelling raison d'être Created as an act of parliament To hasten the development of India

7. #2: Strong positioning High disposable / corporate Low disposable / government Urban Rural

8. #2: Strong positioning Business process re-engineering New business model Innovative products Increased customer focus

9. #3: Commitment and engagement

10. The bank India banks on State Bank of India

11. The real test of strength 1000 6x Loans & Deposits New branches >100% 25k Recruitment Profits

13. International expansionFuture challenges…

14. Thank you Presented by Ashish Deodhar