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Innovative revenue streams - how to innovate your business on the sales side

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The success of many companies depends on figuring out a clever way to grow, earn or operate that will change drastically change the game, stack the cards in their favor. There are many interesting business hacks that give this result. In this presentation I will show you how innovate by working at the revenue streams. We will talking about 2 things: switching the way you claim the value from customers, introducing totally new revenue streams unheard of in a specific industry
The course is based on my 12 years of experience as a consultant in top consulting companies and owner of small consulting company (the last 7 years). I have been also CEO, Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, and B2B in Poland so I know the implications of what I will be talking about inside-out. I have firsthand experience with low cost airlines and low cost retail

In the presentation you will learn
1. How you can claim your value?
2. When you should apply specific example?
3. In what innovative way were companies generating new revenue streams?
We will discuss companies such as: Ryanair, Sandwich Video, Legimi, Canva, DollarShaveClub so you will see in practice how revenue streams are generated.

Published in: Business
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Innovative revenue streams - how to innovate your business on the sales side

  1. 1. 1 Innovative revenue streams Tips how to generate revenues
  2. 2. 2 Successful companies after achieving the product-market fit manage to start growing almost exponentially ▪ Well executed business hacks, tricks and tactics
  3. 3. 3 One of such business hack is innovative approach to revenue streams
  4. 4. 4 Revenue streams Change the way you claim the value Introduce new revenue streams When it comes to revenue streams you can do 2 things. And I will show you both of them
  5. 5. 5 Click to check my course What I will show you in this presentation is a part of extensive on-line course where you can find also other useful business hacks Business hacks, tactics and tricks - practical guide $90 $15
  6. 6. 6 Introduction to revenue streams
  7. 7. 7 There are many potential ways in which you can claim your money 1-off / lump sum payment Instalments Subscription Payment / fee per usage Payment / fee per result Payment / fee per effort Free Freemium Free Trial Penalty Renting
  8. 8. 8 Revenue streams for milk
  9. 9. 9 The best way to understand things is to start with an interesting example. Imagine that you want to drink milk. Let’s see how the farmer can get the money back
  10. 10. 10 Let’s have a look how the customer would have to pay for the milk in the case of different revenue streams models 1-off / lump sum payment Instalments Subscription Payment / fee per usage Payment / fee per result ▪ Customer pays up-front for all the milk he will drink over the course of his life ▪ Alternatively he buys the cow and can milk the cow as long as the death does not tell them and the cow apart ▪ You can drink milk as much as you want until the cow dies. ▪ Every moth you pay installment which is a fraction of the cow’s value. ▪ After you pay off the whole value (last instalment) you drink for free ▪ You pay every month a set fee. ▪ Within this fee you can drink as much as you want milk ▪ You can get out of the agreement anytime you want ▪ You pay for the glass of milk you have drunk. You can go to the farmer anytime you want and rink milk. ▪ If you don’t drink you don’t have to pay ▪ You pay for the glass of milk only if your thirst was quenched ▪ If this did not happen you do not pay for this glass of milk
  11. 11. 11 Let’s have a look how the customer would have to pay for the milk in the case of different revenue streams models ▪ You have an agreement with the farmer that he gives you max 2 glass as he believes that this should quench you thirst. Usually, it is the case ▪ You pay him fixed amount for that ▪ You drink for free as much as you want. You can even bath in the milk ▪ The farmer is secretly making photos of you drinking milk and using it to promote his YouTube, Facebook and Instagram account ▪ You can have for free 1/3 of the glass of milk ▪ Everything above that you have to pay ▪ For 1 week you can drink the milk for free but afterwards you have to start paying ▪ If you don’t drink at least 7 glasses a milk a week you will have to pay a penalty Payment / fee per effort Free Freemium Free Trial Penalty
  12. 12. 12 When to use specific revenue streams?
  13. 13. 13 Let’s have a look under what conditions and in what industries you should use the specific revenue stream model 1-off / lump sum payment ▪ The most often used model, especially when the price is low, customer like to change the supplier a lot ▪ This is similar to one-night stand so strength of the brand is crucial ▪ If you go have a strong brand that matters a lot for your customer this model is for you ▪ Mainly used in FMCG, some SMCG, small services When to use Examples Instalments ▪ This model is often used with expensive items ▪ Going from lump sump to installments usually drastically change the customer base size ▪ Mentally much easier to swallow than 1-off payments ▪ Great model for SMCG: TV sets, computers, furniture, houses Subscription ▪ Holly Grail of startups ▪ It is often used for services that you will repetitively use over long period of time: mobile phone, health insurance, SaaS, Video on-demand ▪ Gives you huge predictability of revenues and you concentrate on value and content and less on marketing
  14. 14. 14 Let’s have a look under what conditions and in what industries you should use the specific revenue stream model Payment / fee per usage ▪ This model is used when you are not able to predict the usage ▪ You set the price per unit of usage (i.e. time, natural unit, number of uses etc.) in a contract and then the payment is based on usage ▪ Widely used i.e. for electricity, water etc. When to use Examples Payment / fee per result ▪ Here as a customer you want to buy the specific result. You are not interested in the effort ▪ Widely used in B2B especially in the services ▪ In advertisement the result can be view (CPM), clicks (CPC), lead (CPL), sale (CPS) Free ▪ Very often used in 2-sided markets and UGC when 1- side has a free access and the other one covers all costs ▪ Usually requires great number of users ▪ Still you collect money somehow to support you: fees for advertisement, fees for access, donations etc.
  15. 15. 15 Let’s have a look under what conditions and in what industries you should use the specific revenue stream model Freemium ▪ This model goes usually hand in hand payment per usage or subscription ▪ Can be treated as a selling tactic ▪ Often used for digital goods especially software (SaaS) ▪ Very popular with the mobile apps especially games where you create virtual economy When to use Examples Free trial ▪ This model goes usually hand in hand with payment per usage or subscription ▪ Can be treated as a selling tactic ▪ Often used for digital goods especially for B2C market i.e. video on demand Penalty ▪ Penalty are used heavily as a part of other contracts ▪ Can be used also in cases when you want to motivate people to obey certain rules based on behavior contracts ▪ Heavily used by the government, education and in many apps
  16. 16. 16 Case studies of creative revenue generation
  17. 17. 17 Ryanair
  18. 18. 18 Raynair is an example of very creative company when it comes to revenue side Dynamic pricing and no so low prices Unbundling Charge for everything Alternative revenue stream
  19. 19. 19 Ryanair has multitude of revenue streams. Surprising the most money comes from selling the planes Unbundled services i.e. fee for additional luggage, food bought at the airplane Additional products and services connected with the travelling (hotels, renting a car) Marketing fees from local airports Ads in the planes / webpage Money made on selling the planes
  20. 20. 20 Legimi
  21. 21. 21 Legimi is similar to Kindle. It has managed to capture more of e- book market by innovative approach to revenue especially by selling you subscription plans. Below example of 4 plans They keep traditional sales per piece Subscription models with limits to consumption Free trial E-book reader – like Kindle Source: Legimi
  22. 22. 22 Dollar Shave Club
  23. 23. 23 DollarShaveClub disrupted the whole industry by introducing subscription instead of irregular purchases From lump sump to subscription From retail chain sales to direct- to-consumer distribution 3 subscription plans Free handle (no entry barriers) You can manage the plan (frequency, when to receive} Source: DollarShaveClub.com
  24. 24. 24 Canva
  25. 25. 25 Canva contrary to majority SaaS in this space is shying away from subscription and you can buy specific elements. So they went from subscription model to pay per usage (low fee – 1 USD for basic usage rights) Freemium Payment / fee per usage Fixed fee per element SaaS Source: Canva.com
  26. 26. 26 Sandwich Video
  27. 27. 27 Sandwich Video has been making video ads for startups and corporations. With startup they have been very innovative in charging them They main fee is in equity or revenue sharing Corporations are charged in traditional model They take small fee per video from startups Source: Sandwich Video They create viral content that boosts brands (startup & their)
  28. 28. 28 For more business hacks check my on-line course. Below specially for you a big discount. You will find there a lot of additional resources Click to check my course Business hacks, tactics and tricks - practical guide $90 $15
  29. 29. 29 Check also business modeling in Excel Business models Practical guide for startups and entrepreneurs presentation
  30. 30. 30 I recommend also looking at some techniques to improve your business. Click on the cover below to go to the presentation How to become world class analyst A practical guide presentation
  31. 31. 31 ….and how to perform market research Market research Practical guide for startups and entrepreneurs presentation
  32. 32. 32 Subscribe to our channels: www
  33. 33. 33 Check my extensive presentation on productivity hacks to see how you can me 10x more productive Management consultant productivity hacks How to be lazy and still get things done presentation
  34. 34. 34 If you need more detailed version on productivity hacks you can check our course on productivity hacks Click to check my course Management Consulting Productivity hacks
  35. 35. 35 Check my presentation on restaurant business model to understand it properly How to open a successful restaurant A practical guide presentation
  36. 36. 36 Check my presentation on on-line models to understand them properly On-line Business Modesl A practical guide presentation
  37. 37. 37 For more check also my on-line course Click to check my course
  38. 38. 38 Check my presentation on starting and running consulting company Start and run consulting company A practical guide presentation
  39. 39. 39 You can also find useful some tips on Excel Essential Excel for Business Analysts and Consultants A practical guide presentation
  40. 40. 40 There is an interesting summary of ways to test cheaply businesses MVP – how to test your business idea without building the product A practical guide presentation

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