Content is King, Navigation is Queen (IA-Konferenz 2012)

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Die Zusammenführung von Inhalten und Navigationskonzept eröffnet neue Interaktionsformen und Zugangswege auf Plattformen. Ordnet sich der Inhalt der Navigation unter oder bestimmt der Inhalt das Navigationskonzept?

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IA-KONFERENZ 2012

CONTENT ISQUEEN KING
AND NAVIGATION IS http://www.flickr.com/photos/rhyick/4750313718/
IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 Slide

CONTENT WAR NOCH NIE
SO WICHTIG WIE HEUTE

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 2

CONTENT WAR NOCH NIE
SO WICHTIG WIE HEUTE

RICHTIG!
IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 3

DENN KEINER MAG
LANGWEILIGE WEBSEITEN http://www.flickr.com/photos/mcquinn/2302823476/
IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 4

USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 5

USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE
ALSO ERWARTEN SIE GUTEN INHALT

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 6

USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE
ALSO ERWARTEN SIE GUTEN INHALT
DER AN DIE EIGENEN BEDÜRFNISSE ANGEPASST IST

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 7

ES LIEGT AUF DER HAND:
CONTENT IS
KING

IA-Konferenz 2012 Content is King and Navigation is Queen
http://www.flickr.com/photos/joeproosen/3376336410/
12.05.2012 000010000 Slide 8

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 9

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 10

ALLEINE WIRKT UNSER
KÖNIG IRGENDWIE
UNGLÜCKLICH

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 11

UM WIRKLICH GUT
AUSZUSEHEN
BRAUCHT ER
EINE KÖNIGIN

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 12

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 13

WER HÄLT DAS
ZEPTER IN
DER HAND?

IA-Konferenz 2012 Content is King and Navigation is Queen
http://www.flickr.com/photos/chrisgritti/4294355947/
12.05.2012 000010000 Slide 14

„THIS FACT, CHARACTERISTIC OF ALL MEDIA,
MEANS THAT THE ,CONTENT‘ OF ANY MEDIUM IS
ALWAYS ANOTHER MEDIUM“
– MARSCHALL McLUHAN

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 15

INHALT NAVIGATION

SIND 2 UNTERSCHIEDLICHE MEDIEN

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 25

INHALT

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 26

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 27

IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 34

IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH
DIE EXPERIENCE IST UNTERSCHIEDLICH

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 35

IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH
DIE EXPERIENCE IST UNTERSCHIEDLICH
DAS INTERFACE IST DER ENTSCHEIDENDE FAKTOR

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 36

ÜBER DAS INTERFACE

ENTDECKEN USER
DEN INHALT http://www.flickr.com/photos/39708943@N07/4526333882/

ÜBER DAS INTERFACE

ERLEBEN USER
DEN INHALT

http://www.flickr.com/photos/froodmat/37393443/

ÜBER DAS INTERFACE

SAMMELN USER
INHALTE http://www.flickr.com/photos/that_kate/5147946037/

ÜBER DAS INTERFACE

HABEN USER SPAß
MIT DEM INHALT

http://www.flickr.com/photos/experimentofthenature/5309324944/

„DER WEG IST DAS ZIEL“
– KONFUZIUS

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 41

ZEIT FÜR EINEN
MACHTWECHSEL?

http://www.flickr.com/photos/photosb/4909882601/

USER KONSUMIEREN
INHALTE NICHT
NUR...

http://www.flickr.com/photos/eirikhalvorsen/3352714233/

...SIE WOLLEN
MITMACHEN UND
http://www.flickr.com/photos/zackahern/5232416789/
INHALTE ERLEBEN

PINTEREST.COM
BILDER UND INHALTE WERDEN IN EINEN NEUEN
CONTEXT GEBRACHT

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 45

iOUTBANK
BIETET EIN ALTERNATIVES ONLINE BANKING
INTERFACE

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 50

POCKET
ERLEICHTERT DAS LESEN

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 53

BOXEE
SPIELT INTERNETVIDEOS AUF DEM FERNSEHER AB

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 57

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 58

ADMINPORTAL
MANCHMAL WERDEN INHALTE ZUR
SCHÖNSTEN NEBENSACHE

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 61

EVERYTHING IS AN OBJECT

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 68

EVERYTHING IS AN OBJECT
ALLE INHALTE SIND JEDERZEIT VERFÜGBAR

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 69

EVERYTHING IS AN OBJECT
ALLE INHALTE SIND JEDERZEIT VERFÜGBAR
DIE NUTZUNG WIRD VIELFÄLTIGER

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 70

EVERYTHING IS AN OBJECT
ALLE INHALTE SIND JEDERZEIT VERFÜGBAR
DIE NUTZUNG WIRD VIELFÄLTIGER
DER ANSPRUCH DER USER STEIGT

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 71

NUR ZUSAMMEN
SEHEN BEIDE
WIRKLICH
GUT AUS

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 72

LASST UNS
DEN KÖNIG
WACH KÜSSEN

IA-Konferenz 2012 Content is King and Navigation is Queen
http://www.flickr.com/photos/mckaymoran/4415765799/
12.05.2012 000010000 Slide

VIELEN DANK!

OLIVER ANNEN SinnerSchrader Deutschland GmbH
Völckersstraße 38
Senior UX Architect 22765 Hamburg

T 040.398855-0
F 040.398855-55
oliver.annen@sinnerschrader.com
@arxoren www.sinnerschrader.com

IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 Slide

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Content is King, Navigation is Queen (IA-Konferenz 2012)

1. IA-KONFERENZ 2012 CONTENT ISQUEEN KING AND NAVIGATION IS http://www.flickr.com/photos/rhyick/4750313718/ IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 Slide

2. CONTENT WAR NOCH NIE SO WICHTIG WIE HEUTE IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 2

3. CONTENT WAR NOCH NIE SO WICHTIG WIE HEUTE RICHTIG! IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 3

4. DENN KEINER MAG LANGWEILIGE WEBSEITEN http://www.flickr.com/photos/mcquinn/2302823476/ IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 4

5. USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 5

6. USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE ALSO ERWARTEN SIE GUTEN INHALT IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 6

7. USER ENTSCHEIDEN SICH AKTIV FÜR EINE WEBSEITE ALSO ERWARTEN SIE GUTEN INHALT DER AN DIE EIGENEN BEDÜRFNISSE ANGEPASST IST IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 7

8. ES LIEGT AUF DER HAND: CONTENT IS KING IA-Konferenz 2012 Content is King and Navigation is Queen http://www.flickr.com/photos/joeproosen/3376336410/ 12.05.2012 000010000 Slide 8

9. IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 9

10. IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 10

11. ALLEINE WIRKT UNSER KÖNIG IRGENDWIE UNGLÜCKLICH IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 11

12. UM WIRKLICH GUT AUSZUSEHEN BRAUCHT ER EINE KÖNIGIN IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 12

13. IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 13

14. WER HÄLT DAS ZEPTER IN DER HAND? IA-Konferenz 2012 Content is King and Navigation is Queen http://www.flickr.com/photos/chrisgritti/4294355947/ 12.05.2012 000010000 Slide 14

15. „THIS FACT, CHARACTERISTIC OF ALL MEDIA, MEANS THAT THE ,CONTENT‘ OF ANY MEDIUM IS ALWAYS ANOTHER MEDIUM“ – MARSCHALL McLUHAN IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 15

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21. CONTENT IS KING

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23. CONTENT IS KING

24. THE MEDIUM IS THE MESSAGE - McLUHAN

25. INHALT NAVIGATION SIND 2 UNTERSCHIEDLICHE MEDIEN IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 25

26. INHALT IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 26

27. IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 27

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34. IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 34

35. IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH DIE EXPERIENCE IST UNTERSCHIEDLICH IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 35

36. IN BEIDEN FÄLLEN IST DER INHALT EXAKT GLEICH DIE EXPERIENCE IST UNTERSCHIEDLICH DAS INTERFACE IST DER ENTSCHEIDENDE FAKTOR IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 36

37. ÜBER DAS INTERFACE ENTDECKEN USER DEN INHALT http://www.flickr.com/photos/39708943@N07/4526333882/

38. ÜBER DAS INTERFACE ERLEBEN USER DEN INHALT http://www.flickr.com/photos/froodmat/37393443/

39. ÜBER DAS INTERFACE SAMMELN USER INHALTE http://www.flickr.com/photos/that_kate/5147946037/

40. ÜBER DAS INTERFACE HABEN USER SPAß MIT DEM INHALT http://www.flickr.com/photos/experimentofthenature/5309324944/

41. „DER WEG IST DAS ZIEL“ – KONFUZIUS IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 41

42. ZEIT FÜR EINEN MACHTWECHSEL? http://www.flickr.com/photos/photosb/4909882601/

43. USER KONSUMIEREN INHALTE NICHT NUR... http://www.flickr.com/photos/eirikhalvorsen/3352714233/

44. ...SIE WOLLEN MITMACHEN UND http://www.flickr.com/photos/zackahern/5232416789/ INHALTE ERLEBEN

45. PINTEREST.COM BILDER UND INHALTE WERDEN IN EINEN NEUEN CONTEXT GEBRACHT IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 45

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50. iOUTBANK BIETET EIN ALTERNATIVES ONLINE BANKING INTERFACE IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 50

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53. POCKET ERLEICHTERT DAS LESEN IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 53

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57. BOXEE SPIELT INTERNETVIDEOS AUF DEM FERNSEHER AB IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 57

58. IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 58

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61. ADMINPORTAL MANCHMAL WERDEN INHALTE ZUR SCHÖNSTEN NEBENSACHE IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 61

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68. EVERYTHING IS AN OBJECT IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 68

69. EVERYTHING IS AN OBJECT ALLE INHALTE SIND JEDERZEIT VERFÜGBAR IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 69

70. EVERYTHING IS AN OBJECT ALLE INHALTE SIND JEDERZEIT VERFÜGBAR DIE NUTZUNG WIRD VIELFÄLTIGER IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 70

71. EVERYTHING IS AN OBJECT ALLE INHALTE SIND JEDERZEIT VERFÜGBAR DIE NUTZUNG WIRD VIELFÄLTIGER DER ANSPRUCH DER USER STEIGT IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 71

72. NUR ZUSAMMEN SEHEN BEIDE WIRKLICH GUT AUS IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 000010000 Slide 72

73. LASST UNS DEN KÖNIG WACH KÜSSEN IA-Konferenz 2012 Content is King and Navigation is Queen http://www.flickr.com/photos/mckaymoran/4415765799/ 12.05.2012 000010000 Slide

74. VIELEN DANK! OLIVER ANNEN SinnerSchrader Deutschland GmbH Völckersstraße 38 Senior UX Architect 22765 Hamburg T 040.398855-0 F 040.398855-55 oliver.annen@sinnerschrader.com @arxoren www.sinnerschrader.com IA-Konferenz 2012 Content is King and Navigation is Queen 12.05.2012 Slide

Content is King, Navigation is Queen (IA-Konferenz 2012)

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