2. Confused by some of the terms usedConfused by some of the terms used
by your colleagues working onby your colleagues working on
mobile solutions?mobile solutions?
Learn them hereLearn them here
3. BYOD: bring your own deviceBYOD: bring your own device
You probably knowYou probably know BYOBBYOB (if not, look it up!). This(if not, look it up!). This
similar term became prevalent when companiessimilar term became prevalent when companies
started to enable their employees to use their personalstarted to enable their employees to use their personal
mobile devices for work. This was aimed atmobile devices for work. This was aimed at
increasing employee productivity and satisfaction.increasing employee productivity and satisfaction.
There can be many devices in any given company,There can be many devices in any given company,
and creating a policy for managing them can be aand creating a policy for managing them can be a
challenge. This is a key concern for all enterprises tochallenge. This is a key concern for all enterprises to
address today.address today.
4. CX: customer experienceCX: customer experience
This term is commonly used by enterprises toThis term is commonly used by enterprises to
refer to the customer's visual experience ofrefer to the customer's visual experience of
their mobile application. The experiencetheir mobile application. The experience
involves the time it takes to respond to ainvolves the time it takes to respond to a
request on a mobile device, usability andrequest on a mobile device, usability and
accessibility of the app and so on. Theaccessibility of the app and so on. The
customer experience is evaluated throughcustomer experience is evaluated through
visual analytics tools likevisual analytics tools like IBM Tealeaf CXIBM Tealeaf CX
5. M2M: machine to machineM2M: machine to machine
This refers to all the technologies and solutionsThis refers to all the technologies and solutions
where multiple devices or systems communicatewhere multiple devices or systems communicate
with each other. The devices or systems couldwith each other. The devices or systems could
be wireless as well as wired. It finds itsbe wireless as well as wired. It finds its
applications in all walks of life and differentapplications in all walks of life and different
industries and has given rise to the concept ofindustries and has given rise to the concept of
connected entities like connected homes,connected entities like connected homes,
connected vehicles and so on. It is a market thatconnected vehicles and so on. It is a market that
is growing rapidly with the global M2Mis growing rapidly with the global M2M
connections expected to reachconnections expected to reach 18 billion18 billion by theby the
end of 2022.end of 2022.
6. MBaaS: mobile backend as aMBaaS: mobile backend as a
serviceservice
This refers to the set of mobile services offered by aThis refers to the set of mobile services offered by a
provider over the cloud. This rapidly growing serviceprovider over the cloud. This rapidly growing service
sits on top of the other cloud-based service known assits on top of the other cloud-based service known as
platform as a service (PaaS). This acts as anplatform as a service (PaaS). This acts as an
accelerator to mobile application development andaccelerator to mobile application development and
delivery through a variety of ready-to-use servicesdelivery through a variety of ready-to-use services
like data storage for use by mobile applications,like data storage for use by mobile applications,
mobile application management for managingmobile application management for managing
application functionality, easier integration withapplication functionality, easier integration with
existing services and so on.existing services and so on.
7. MDM: mobile device managementMDM: mobile device management
This refers to the solutions for the challengesThis refers to the solutions for the challenges
posed by an enterprise's associated policy forposed by an enterprise's associated policy for
BYOD. Though the name suggests that this isBYOD. Though the name suggests that this is
applicable only to mobiles, it is almost alwaysapplicable only to mobiles, it is almost always
applied to other types of devices. It involvesapplied to other types of devices. It involves
securing mobile devices, notebooks, desktopssecuring mobile devices, notebooks, desktops
and servers from potential security threats, likeand servers from potential security threats, like
using remote password locks and resets forusing remote password locks and resets for
lost or stolen devices or partial and full datalost or stolen devices or partial and full data
wipes.wipes.
8. NFC: near field communicationNFC: near field communication
This refers to a short-range radio technology based on radioThis refers to a short-range radio technology based on radio
frequency identification (RFID) that uses magnetic inductionfrequency identification (RFID) that uses magnetic induction
for communication between two devices. The use of NFC onfor communication between two devices. The use of NFC on
mobile phones is based on the concept that anythingmobile phones is based on the concept that anything
considered as data can be carried on a mobile phone, likeconsidered as data can be carried on a mobile phone, like
business cards, coupons or even credit cards. The advantagebusiness cards, coupons or even credit cards. The advantage
with NFC is that because the transmission range is so short, awith NFC is that because the transmission range is so short, a
transaction is inherently secure. Mobile coupons; airline,transaction is inherently secure. Mobile coupons; airline,
movie or parking tickets on mobile; and mobile payments aremovie or parking tickets on mobile; and mobile payments are
some of the usage examples for NFC.some of the usage examples for NFC.
9. UX: user experienceUX: user experience
This term is a development fromThis term is a development from user interfaceuser interface
(UI), denoting that the web user is no longer(UI), denoting that the web user is no longer
satisfied with an interface but is looking for asatisfied with an interface but is looking for a
better experience. It means the same as CX butbetter experience. It means the same as CX but
is used more generally for all types of users ofis used more generally for all types of users of
rich Internet applications.rich Internet applications.
10. If you have another acronym in mind, let meIf you have another acronym in mind, let me
know on Twitterknow on Twitter @@ArvindMobileArvindMobile
