Basic Presentation

1. GOOGLE ANALYTICS
Advanced

2. BRUSH UP ON CORE TOPICS
 What is Web Analytics
 What is Google Analytics
 How Google Analytics Works
 Basic Reporting
Account Structure:

3. HOW GOOGLE ANALYTICS WORKS

4. DATA COLLECTION AND
PROCESSING
 Categorizing into users and sessions
 Applying configuration settings
 Storing data and generating reports
 Creating a measurement plan
Sample Signal:

5. BASIC REPORTING

6. REPORTS TO ANALYZE –
SOURCE/MEDIUM

7. REPORTS TO ANALYZE IN-MARKET

8. REPORTS TO ANALYZE

9. REPORTING TERMS
 Dimension
 Metric
 Average Session
Duration
 Bounce Rate
 Entrance
 Hit
 User
 Page view
 Session
 Source
 Medium
 Conversion
 Not Provided
 Sampling
 Unique Page view

10. ADVANCED TOPICS
 Segments
 Advanced Filters
 Event Tracking
 Goals
 E-Commerce

11. QUERIES ?