Visual and Instructional Design Portfolio for Tony Amaral in an Interactive pdf format.

1. © 2022 Tony Amaral- All rights reserved
Tony Amaral
Designer
For Hire
V I S U A L
Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
LEARNING
Visual Communication
RESONATES
RESONATES
inspires,
compels,
and illuminates.
Design
connects us
in common cause
and cooperative purpose
to achieve collaborative results
toward the benefit of everyone.

2. User Experience Design
Print Publishing
(pre-flight and separations with any printer)
Digital Publishing
(interactive multimedia documents for any display)
Visual Communication
Written Communication
Verbal Communication
Instructional Design
Project Management
Creative Direction
Interpersonal
Teamwork
Planning
Skills
Visual Communication (Graphic Design and Illustration for any media) - 30 years
Written Communication (Promotional, Technical, and Educational) - 30 years
Interactive Media Development (User Experience and Front End) - 18 years
Instructional Design & eLearning (Adult Education & Business Training) -12 years
Experience
Clients
Disney, NBC/Universal, Husky Energy, General Electric, Bayer, Famous Players, BOMA (Building Owners and Managers Association), Polaris Software, Pathway Data Inc., MyPerfectCredit, MPC Visa, Shaw Communications, SAIT (Southern Alberta Institute of
Technology), Fraser Milner Casgrain, City of Calgary, Calgary Science Centre, Globel Direct, Juice Creative Inc., Edutainment Media, WhataLotta Pizza, British Columbia Direct Marketing Association, Bigshot Media, Freeman Advertising, Highwood Advertising,
Idea Machine, World Wolf Congress, CSM (Center for Systems Management), TEKSmed Group of Companies, ECCC Network Services, WiLan, Vir-Tec Teleservices, Bizpack Software, PetroSoft, Ryan Energy, Secure Oil Tools, GLM Tanks, Diversity Corporation,
Gibson Energy, Slotco, QCommerce, Red Cross, Inner-site Corporation, Labour Ready, Clements Consulting Group, Loss Prevention Group, Simplicity Plus, Triangle Gallery, UP One Gallery, Duro Construction, Fortwood Homes, ACE Hardware, Gardening
Angel, e-Nfinity eCommerce, INet eSeminars, Comtec, Finney Taylor, Susan’s Weddings in Paradise, Kathy Bote Inc., Dr. Rosemary Agonito, Alice Wheaton Consulting, Moonlight Design, KRICCI, STV (Stop The Violence), Custom Learning Systems,
Bowen Staffing, Windmill Printing, The Pearson Group, Dollar Foods , SuperU, Movemint Media, Johnson Production Group, Aspen Technologies
DIdentify goals and strategy through consultations with clients.
DIdentify requirements through consultations with stakeholders.
DIdentify target audience/demographic/personas.
DAssess messaging for best delivery medium.
DPrepare accurate estimates of materials and time.
DDevelop project planning documents/storyboards.
DProduce written and visual content utilizing available resources.
DCoordinate with external suppliers and internal project members.
DEfficiently and effectively manage project to a successful completion.
DProvide post-mortem assessment and evaluation for future success.
Experience
Tony Amaral
Designer
For Hire
3 4 5 6 7 8 9 10 11 12 13

3. MS Word
MS PowerPoint
MS Excel
MS Access
MS Visio
MS OneNote
Evernote
xMind
Office & Productivity Tools
Information Architectures
Learning & Content Management Systems (CMS, LMS, LCMS)
MS Sharepoint
Wordpress
Adobe Connect
(also Drupal, Joomla, Moodle, Omniture, and various architectures @ Jr.-Int.)
Industry Standards
SCORM
Tin Can API (LRS)
InDesign
Acrobat
FrameMaker
(also Quark, Pagemaker & Pagestream @ Advanced)
Localization (DITA)
Publishing
Web Development
Dreamweaver
Notepad++
Contribute
eLearning Development
Articulate Studio
Articulate Storyline
Adobe Captivate
(also Authorware @ Jr.-Int. - and see Multimedia & Web Development)
Application Development
FlashDevelop
Cold Fusion
Flash Builder
Programming Languages
Front-end and Interface Development:
HTML (3.2-5, XHTML & DHTML)
XML
CSS
Javascript
JQuery
Actionscript
Back-end and Application Development:
CFML, VBScript, ASP, JSP, Perl, PHP, SQL
(also source control experience with Subversion and TortoiseSVN)
Animate (Flash)
Video (encoding, timeline editing, and basic scripts)
After Effects
Premiere
Encore
(also Discreet Cleaner and Sorensen Squeeze @ Int.)
Audio (encoding, wave editing, enhancements, and layering)
Wavelab
Audition
Acid
Animation
ToonBoom
Screen Recorders
Camtasia
Hypersnap
(storyboards, motion-graphics, and audio synchronization)
Multimedia
Graphics
Photoshop
Illustrator
Fireworks
Sketchbook
CorelDraw
Painter
Technologies
Junior = Can perform basic tasks.
Intermediate = Can perform complex tasks.
Advanced = Can provide assistance to others.
Expert = Can teach and provide strategic guidance.
Skills
Tony Amaral
Designer
For Hire
2 4 5 6 7 8 9 10 11 12 13

4. Multicolour
Monochrome
Branding
Logo Package
DUsage guidlines
DLetterhead
DAll File Formats
Branding
Tony Amaral
Designer
For Hire
2 3 5 6 7 8 9 10 11 12 13

5. Posters
Door Hanger
Menu Board
Newpaper Ads (with Coupons)
Posters
Branding - Print Design
Loyalty Cards
Napkins
WALA
Tony Amaral
Designer
For Hire
4
2 3 6 7 8 9 10 11 12 13

6. Whata Lotta Pizza - Web site promoting pizza franchise for customers and investors.
Branding - Web Design
WALA
Tony Amaral
Designer
For Hire
5
4
2 3 7 8 9 10 11 12 13

7. Advertising Roadshow
Animated introduction to industry
traveling trade-show.
SuperU
Film production simulated in
animation of contest winners
and winning entries for
brand reinforcement.
Banner Ads
Telus - President’s Day
Email promotional invitation
to annual awards event.
Bowen Staffing
Seasonal Top Of Mind
email campaign.
Email
BOMA - Awards
Awards banquet promotion
in various formats for display
during event.
Southwest Florida International Airport
Inspirational introduction to a facility upgrade proposal.
Mount Rushmore
Inspirational introduction to a facility upgrade proposal.
SmartDesign Group
Promtional presentation
for an interior design firm.
Nokia
Energetic introduction to new service
network features.
Trade-shows
NBC Deal Or No Deal
Game show simulation used
as a sales promotion tool for
attracting new television stations.
Interactive Presentation
Click Thumbnails to view on YouTube
Motion Graphics
MotionGFX
6
5
4
2 3 8 9 10 11 12 13
Tony Amaral
Designer
For Hire

8. Complete Experiential Learning Model
Education in Society
Floor Measurement
Audit Suite Overview Software Steps
Audit Pipeline Personas
User Interface
Information Graphics
Visualizations Illustrating concepts
InfoGFX
Tony Amaral
Designer
For Hire
7
6
5
4
2 3 9 10 11 12 13

9. Youth Magazine
Community Guide
Sell Sheets
Brochures
Brochures
Fax Ad
Workbooks
Poster - Wall Chart
Magazine Ads
Annual Report
Technical Manual
Print Design
Print
Tony Amaral
Designer
For Hire
7 8
6
5
4
2 3 10 11 12 13

10. Enterprise Web Sites
Micro-Sites
Email Promotions
Newsletters
Brochure Web Sites
Contracted front-end web design, graphic production, and content updates for various clients
UX/UI Design and Development
UI/UX
Tony Amaral
Designer
For Hire
9
7 8
6
5
4
2 3 11 12 13

11. DURO Construction - Animated photo-album designed as a book with turning pages and clickable thumbnail images for full-screen zoom.
VIR-TEC TeleServices - Brochure Web site promoting investment in telecommunications billing consolidation company with a visually dyanmic design.
BankersHall - Brochure Web site promoting Calgary retail center and tenant shops in a user-friendly stylish manner with quick access to information on each vendor tennant.
MPC Visa - Brochure Web site promoting debit and credit card product and services using a card-style interface designed for reinforcing brand identity.
UI/UX Design & Development
UI/UX
Tony Amaral
Designer
For Hire
10
9
7 8
6
5
4
2 3 12 13

12. Independence Fire Department - Web site promoting fire department personnel, activities and programs with user-friendly one-click navigation to each page.
UI/UX Design & Development
IFD
Tony Amaral
Designer
For Hire
11
10
9
7 8
6
5
4
2 3 13

13. Custom-Branded e-seminar centre including web site front-end and adminstrative back-end
UI/UX Design & Development
BOMA
Tony Amaral
Designer
For Hire
2 3 4 5 6 7 8 9 10 11 12

14. Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
© 2022 Tony Amaral- All rights reserved
My professional background in Adult Education
began at SAIT in Community Development as an
Educational Counsellor where I became educated in the history
and theories of learning and education while applying them
directly in a program I created and managed for developing
student communication, leadership, life and interpersonal skills.
Courses Taught
Designed, Developed & Delivered
• Leadership Skills
• Interpersonal Skills
• Team-Building Skills
• Communication Skills
• Effective Meeting Skills
• Conflict Resolution Skills
• Organizational Planning
• Created educational, informational and promotional materials.
• Provided strategic guidance to a 21-member student government body.
• Supported student leaders in community development activities.
• Provided direction to an 11-member team of student staff.
11 Years from 1983 - 1994
SAIT Community Development as an Educational Counsellor:
• Acquired knowledge of learning theory while applying it
directly in a program I created and managed to support
the development of student communication, leadership,
life and interpersonal skills.
• (2 hour to 5 day) Course design, development and delivery on:
Communication Skills, Interpersonal Skills, Leadership Skills,
Conflict Resolution, Effective Meetings, Organisational Development,
and Strategic Planning (for student government).
• Provided direction to an 11-member team of student staff.
• Provided strategic guidance to a 21-member student government board.
• Supported student leaders in community development activities.
• Created educational, informational and promotional materials.
11years in various Community Development roles including 7 as an
Educational Counsellor within an adult education environment
exposed me to both theory and practice in every aspect of Instructional
Design; from learning theory to social dynamics, to organisational
structure and planning, to course design, development, and classroom
delivery.
An additional two years as Creative Director for an elearning startup
exposed me to direct experience in every aspect of electronic course
design, development and delivery; along with every aspect of technology
infrastructure design, development, and implementation. Within this role,
I was instrumental in creating the form and structure for a multi-course
and multi-industry business training portal. I designed all the initial visual
collateral from branding, to print, to user interfaces and worked to ensure
branding consistency throughout all corporate activity. I developed the
public-facing front-end interface and infrastructure while collaborating
with a back-end developer to create a fully-featured e-commerce elearning
portal. My subject matter involvement included course participation
for research, script development, and providing creative and technical
direction.
Subsequent elearning projects for a variety of clients including Disney in
Florida also included work in various capacities ranging from a production
role to complete instructional design and course development. My diverse
experience allows me to draw from a broad and deep pool of expertise
to ensure success in a variety of areas including project design and
management, student engagement, knowledge transfer, and return on
investment.
Instructional Design
Training for Personal Development, Business Processes, and Software Procedures
Learning
Tony Amaral
Designer
For Hire
15 16 17 18 19 20 21 22 23 24

15. Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
© 2022 Tony Amaral- All rights reserved
Technologies
DStreaming video presentations with slides and chapter
navigation using MS MediaPlayer
DHTML, XHTML, CSS, JavaScript and ASP to produce
dynamic user interface
DCFML, ASP and SQL used for database interactivity
DEnhanced browser technology detection system for
simplfying the user experience
Courses Developed:
D BOMA - Floor Measurement eSeminar
D Center for Systems Management - Project Management eSeminars
D Clements Consulting Group - Selling on Purpose eSeminar
D Custom Learning Systems - Satisfaction Guaranteed eSeminar
D Custom Learning Systems - People Empowerment eSeminar
D Fraser Milner Casgrain - eBusiness Legal Issues eSeminars
D Kathy Boté - Powerful Telephone Techniques eSeminar
D Kathy Boté - Workplace Violence eSeminar
D Rosemary Agonito - Sexual Harassment eSeminars
Design:
D Branding
D Marketing
Instructional:
D Workbooks
D Testing
D Accreditation
D LMS
Development:
D Web
Architecture
D User Experience
D Interface Design
D Video Encoding
Two years as Creative Director for an elearning startup exposed me to direct
experience in every aspect of electronic course design, development and
delivery; along with information architecture design, development, and
implementation.
Within this role, I was instrumental in creating the form and structure for
a multi-course and multi-industry business training portal. I designed all the
initial visual collateral from branding, to print, to user interfaces and worked
to ensure branding consistency throughout all corporate activity. I developed
the public-facing front-end interface and infrastructure while collaborating
with a back-end developer to create a fully-featured e-commerce elearning
portal.
My subject matter involvement included course participation for research,
script development, and providing creative and technical direction.
Summary Description
Successfully added to the bottom line value of a startup as
Creative Director responsible for communication strategy,
design, and development for an eLearning portal.
Accomplishments
DCreated an engaging User Experience for a
10,000+ page business training site.
DAchieved branding consistency by creating visual asset libraries.
DDesigned and streamlined processes to improve production efficiency.
DSupported business development goals by
producing web and print collateral.
DImproved marketing goals by developing an email application.
DStreamlined technical support processes to assist
development, sales, and customers.
DIncreased business resale value by 30%.
eLearning- Instructional Design & Development for Adult Education & Business Training
eSeminars
Tony Amaral
Designer
For Hire
16 17 18 19 20 21 22 23 24
14

16. Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
© 2022 Tony Amaral- All rights reserved
Wall Chart
Interface Guidebook
Procedures Guide
Project Description
DManaged project to create instructional support materials for staff
using Husky’s Point Of Sales Sytem; including online step-by-step
instructions, a printed reference manual, and an infographic poster.
DProject success resulted in restoring Husky’s relationship
with Globel such that they made payment in full
at the mid-point of project completion.
eLearning- Instructional Design & Development for Adult Education & Business Training
Procedures training and support for staff using newly implemented POS system.
Husky
Tony Amaral
Designer
For Hire
17 18 19 20 21 22 23 24
15
14

17. Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
© 2022 Tony Amaral- All rights reserved
Training Design - Storyboard
Project design, planning, and management tool used to define project scope, goals, strategy, content, and deliverables in an accessible manner by all stakeholders critical for ensuring project success.
Storyboard
Tony Amaral
Designer
For Hire
18 19 20 21 22 23 24
16
15
14

18. Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
© 2022 Tony Amaral- All rights reserved
Turnkey Solution: Conceived, designed, written, illustrated, and published as part of a software training program I created for ACL Professional Services.
Training Design - Presentation
Presentation
Tony Amaral
Designer
For Hire
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17
16
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14

19. Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
© 2022 Tony Amaral- All rights reserved
Case Study Example: A workbookd is a critical tool in the knowledge transfer process that assists in both processing new information and in its retention.
Training Design - Print Workbook
Workbook
Tony Amaral
Designer
For Hire
20 21 22 23 24
18
17
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14

20. Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
© 2022 Tony Amaral- All rights reserved
Created a production process for a self-directed training program used to onboard new hires at Disneyworld in Florida from a script written for film production and a repository of assets while coordinating with a virtual team.
Training Design - Presentation
EPTours
Tony Amaral
Designer
For Hire
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21. Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
© 2022 Tony Amaral- All rights reserved
Created a production process for a self-directed training program used to onboard new hires at Disneyworld in Florida from a script written for film production and a repository of assets while coordinating with a virtual team.
Training Design - Presentation
Golf
Tony Amaral
Designer
For Hire
23 24
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22. Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
© 2022 Tony Amaral- All rights reserved
Production of a self-directed, audio-led training program from a script and assets provided by the client.
Training Design - Presentation
Golf
Tony Amaral
Designer
For Hire
23 24
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23. Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
© 2022 Tony Amaral- All rights reserved
Created a self-directed, audio-led training program from a script and access to a web site for visitors requiring help with features and navigation.
Training Design - Presentation
Tutorials
Tony Amaral
Designer
For Hire
24
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24. Alberta College of Art and Design
Visual Arts Diploma (1982 - 1986)
Southern Alberta Institute of Technology
Internet Technology Certificate (1996 - 1997)
EDUCATION
Let’s Connect on Social Media
http://about.me/antonioamaral
© 2022 Tony Amaral- All rights reserved
Conversion Solution: Transform an instructor-led PowerPoint presentation into a self-directed learning experience.
Training Design - Presentation
PM
Tony Amaral
Designer
For Hire
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