Browser Plugins to improve search capabilities

1. © AWARE 2015 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Arthur Weiss
Email: a.weiss@aware.co.uk / Twitter: @awareci
www.marketing-intelligence.co.uk
19 October 2016
1

2. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Web Browsers
• Chrome has the
largest desktop
market share,
followed by
Microsoft’s browsers
• Plugins / Extensions
available for all major
browsers except IE.
(Edge allows
extensions since
Summer 2016)
2
0 5 10 15 20 25 30 35 40 45 50 55
Other
Microsoft
Opera
Safari
Firefox
Chrome
% Market Share (Jul-Sep 2016)
https://www.netmarketshare.com

3. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Password Managers
• One memorable password for all
sites should be avoided –
especially if used also for
purchases / banking, etc. (If you
can remember it easily, chances
are it can be cracked!)
• Remembering numerous
passwords is near impossible –
and post-it notes is not a long-
term solution (especially if
multiple devices)
• Look for: price, form filling, cross-
platform sharing (e.g. with
mobile), password capture /
generation, secure notes, etc.
3

4. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Password Managers
4
Feature Dashlane LastPass 1Password KeePass Roboform
Find it at
Dashlane
.com
Chrome
Webstore,
etc.
1password
.com
Keepass
.info
Chrome
Webstore,
etc.
Basic Price Free Free n/a Free Free
Premium
Version
$39.99pa $12pa
$2.99pm or
$64.99
n/a $19.95pa
Autofill Yes Yes Yes Yes Yes
Browser
Integration
Yes Yes Yes No No
Cross-
platform
Yes Yes Yes No Yes
Device
Sync
Premium Premium Yes No Yes
Other key
features
Payments,
etc.
Payments,
Notes, etc.
Payments,
Notes, etc.
Open
Source
None
Reviews 1st 2nd 3rd 4th 5th

5. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Social Media – Search Sniper
5
• Search Sniper allows the quick selection of additional
search terms using a dynamic word cloud.
• It only works on Chrome

6. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Image Searching
6
• Click on the camera
floating on the
photo to carry out a
Google image
search (Search by
Image)
• Right-Click for other
options including
Tin Eye or several
others with the
RevEye Reverse
Image Search

7. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Email Finders
• ContactOut & Email Hunter
(hunter.io) plugins give
pretty good guesses for
emails – based on the
domain / person’s name
! Limited searches on free
options
• Other email finders include
! Reverse Email Lookup
! Qwilr Sherlock
! Find Any Email on LinkedIn
! Anymail Finder
7

8. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Twitter
• Tweetdeck – with a browser link via
Tweetdeck Launcher
• Hootsuite
• Twitter & other
Twitter platforms,
e.g. SilverBird
• Various twitter tools
! Toolkit for Twitter 😟
! Twitter Tools 😀#
! Riffle 😀#
8

9. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Social Media - Hashplug
9
• Hashplug includes Twitter searching – showing results on
the right of Google’s listings
• It only works on Chrome

10. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Other Social Media
• Instagram for Chrome, Vine for Chrome
• Pinterest Save
• iTube Studio – for downloading videos (not free)
• Share to Facebook, Save to Facebook &
SocialFixer for Facebook
10

11. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Clipping Services
• Evernote, Pocket, Microsoft OneNote (Sent to
OneNote), etc. Also Save to GoogleDrive...
11

12. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Sharing Services / Blogging, etc.
• Buffer, Scoopit, RiteForge, Addthis, etc.
12

13. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
References
• Ref Me webclipper
13

14. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
And Highlighting – with Gistnote
14

15. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Others to look at
• Bit.ly – for URL truncation (and others e.g. URL
Shortener, goo.gl URL shortener)
• Google Translate (and others – especially for non-Chrome
browsers)
• Google Docs Offline
• Tab management e.g.
Tabs Saver, OneTab…
• VPNs – built in with
Opera Developer.
Also Hola for Chrome,
Firefox, etc.
15

16. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Disconnect
16
Disconnect allows you to block some tracking sites – and
visualise who is tracking you. (Each red circle represents a
tracking site that’s been sent some information. Grey circles
may still track you).

17. © AWARE 2016 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Arthur Weiss is the managing director of AWARE - a UK
based consultancy specialising in marketing & competitive
intelligence training, research & analysis.
Contact Details:
Web Sites: www.marketing-intelligence.co.uk
E-mail: a.weiss@aware.co.uk
Twitter: @awareci
Telephone: +44 20 8954 9121
Fax: +44 20 8954 2102
17