Ili twiter-full

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A list of sites that can enhance Twitter usage - as presented at Internet Librarian International 2012

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Ili twiter-full

  1. 1. Internet Librarian International Watch the Birdie! A round-up of tools for using & analysing Twitter Arthur Weiss Email: a.weiss@aware.co.uk / Twitter: @awareci www.marketing-intelligence.co.uk 30 October 2012 1© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
  2. 2. Some Twitter Statistics •  Over 517m accounts (July 2012)   Only 27% are active – i.e. under 150m   75% of tweets are from Twitter’s own platforms   Mobile clients represent 61% of all tweets   Geolocation hardly used (under 1%)   US User proportion declining (but still largest group)   Developing world fastest growing (Brazil, Japan, Indonesia) •  Top 5 tweeting cities: Jakarta,Tokyo, London, Sao Paulo, New York© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 2
  3. 3. Some Twitter Statistics© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 3
  4. 4. http://aworldoftweets.frogdesign.com/© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 4
  5. 5. What are Twitter Tools / Applications •  Twitter Clients •  Searching Twitter •  Finding people to follow •  Twitter Analysis •  Reputation Management •  Curation & Twitter Newspapers •  Other© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 5
  6. 6. Twitter Clients What •  Tweetdeck (owned by Twitter) •  Hootsuite •  Twitter for Busy People (t4bp.com) •  Account management (e.g. ManageFlitter) •  Several others…. •  Browser Plugins e.g. SilverBird •  Mobile clients e.g. Tweetcaster (Android) Why •  View all activity in single window e.g. hootsuite, tweetdeck •  Can clear viewed activity •  Can categorise or segment tweets e.g. by person – t4bp •  Can include as toolbar or without having to login to the twitter site •  Manage multiple Twitter accounts or time post tweets, etc. •  Available as standalone software© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 6
  7. 7. Hootsuite • Easy to customise – so get feeds for specific lists, mentions, etc. • Allows scheduling of tweets, analytics & more. • Also can add other social media – LinkedIn, Facebook, etc.© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 7
  8. 8. Tweetdeck •  Standalone downloadable client software (on multiple platforms) •  Can clear read items so only see new tweets, etc. •  Other downloadable software include •  DestroyTwitter, •  Twitbin…. •  Some software specific for macs (e.g. Hibari) or designed for mobiles & tablets (e.g. echofon – for iphone, tweetcaster for android)© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 8
  9. 9. Twitter for Busy People (t4bp.com) Several features: • view your own friends’ unseen tweets • view the last tweet from each friend • view the last tweets from another twitter user© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 9
  10. 10. ManageFlitter Manage / Profile Followers and Followed Time / Schedule Tweets Analysis of changes over time e.g. interactions Prices range from free to $189 per month© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 10
  11. 11. Searching Twitter •  Twitter search only goes back around 10 days •  Topsy.com currently the best free Twitter search option •  DataSift & Gnip allow for (paid) Twitter search analysis •  A few other options for searching specific users   SnapBird   AllmyTweets© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 11
  12. 12. Topsy© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 12
  13. 13. Topsy© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 13
  14. 14. SnapBird.org / AllmyTweets.net© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 14
  15. 15. Finding People To Follow Who to follow – find people to follow •  Listorious.com •  WeFollow.com •  Twellow.com Who follows me (or stopped following me) •  Tweepi.com – Analyse followers •  FriendorFollow.com – who is or isn’t following me •  Fllwrs.com – tracks changes in followers •  Qwitter.com – track “unfollowers”© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 15
  16. 16. Twitter Analysis & Stats •  How often are they tweeting? •  When are they tweeting? And where? •  How many retweets & mentions? •  How many views? •  What is their profile? •  Who do they share in common? •  What’s trending?© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 16
  17. 17. Twiangulate.com / Tweetreach.com© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 17
  18. 18. FollowerWonk.com© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 18
  19. 19. MentionMap.com© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 19
  20. 20. What’s Trending© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 20
  21. 21. What about me?© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 21
  22. 22. Reputation Management© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 22
  23. 23. Curation & Twitter Newspapers Paper.li/awareci Twylah.com/ awareci Storify.com© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 23
  24. 24. Others Twitter Chats e.g. Tweetchat.com Links to other social networks e.g. blog posts •  Twitterfeed.com Twitter Filters •  Slipstream.com hides selected types of tweet e.g. based on hashtags URL Shorteners (t.co, bit.ly, ow.ly, etc.) Schedule tweets – so released on set date or time •  Twuffer.com, Tweriod.com, Futuretweets.com and a number more Twitter games •  e.g. artwiculate.com (word-game), 140blood.com (multiplayer fantasy games) Apps directory for twitter – Twittereye.com Hard-to-categorise / other •  SocialCollider.net – revealing graphically cross-connections between conversations on Twitter© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 24
  25. 25. Artwiculate.com© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 25
  26. 26. Arthur Weiss is the managing director of AWARE - a UK based consultancy specialising in marketing & competitive intelligence analysis. Contact Details: Web Sites: www.marketing-intelligence.co.uk E-mail: a.weiss@aware.co.uk Twitter: @awareci Telephone: +44 20 8954 9121 Fax: +44 20 8954 2102© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 26

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