3. Introduction
are often confused and
sometimes, even used
interchangeably
• Though during casual
conversations, “sales” is
substituted in place of “marketing”
and vice versa, without making
the sentence sound too different;
in reality, “sales” and “marketing”
are very different activities
• So, what are the differences?
• Insellers is back with yet another
blog to elucidate and help you
understand the key differences
4. Sales
Sales only includes
that step when people
buy your product or
service from you and
pay you in return for it
It begins with your
customer buying from
you and ends with you
getting paid for
providing the product
or service in business
5. Marketing
• Marketing on the other hand,
includes all the activities that
facilitate flow of good towards your
customers
• These activities include identifying
and understanding your customer’s
needs, reaching out to them , to
make them aware of your products
and their benefits and also ensuring
6. Sales vs
marketing
LEADS AND CONSUMERS: Sales convert
your leads into customers
ROLE OF SALES VS ROLE OF
MARKETING: Sales commence once the
product is completely manufactured and
comes into the market to be utilized by people
SCOPE: Sales is a short-term activity, done
keeping in mind short term goals like, selling a
particular number of products in a financial
year
7. Conclusion
Sales is the step in which money actually comes into
the company
The success of your brand is defined by the extent to
which your organization concentrates on sales and
marketing
It is significant to understand the current needs and
market trends and patterns of your brand before
deciding the sales and marketing strategy
It’s time to strengthen your organization’s sales and
marketing techniques to generate more leads, convert
more and more of those leads, into customers and
achieve your goals of growth