DIgital Marketing , Case Study

1. Report (15th – 21st March 2021)

2. Facebook – Performance Analysis

3. Facebook Performance
Date Impressions Clicks Amount Spend leads Cost per leads
12 – 18 April 96,981 37 ₹10,576.10 54 ₹195
0
200
400
600
800
1000
1200
Leads Vs CPL
Sum of Leads Sum of Cost per Lead (INR)

4. Creative wise performance

5. Steps we will be Taking in non performing Creatives

6. What We achieve in last 7 Days
What We will be doing in next 7 days
Row Labels
Sum of Amount
Spent (INR)
Sum of
Impressions
Sum of
Reach
Sum of Outbound
Clicks
Sum of Outbound CTR (Click-
Through Rate)
Sum of
Leads
Sum of Cost per
Lead (INR)
12-04-2021 2226.45 19552 17228 10 0.05 14 159
13-04-2021 2178.8 18085 16384 7 0.04 10 218
14-04-2021 2656.28 25236 22430 9 0.04 13 204
15-04-2021 2617.87 26768 23611 9 0.03 14 187
16-04-2021 896.7 7340 6923 2 0.03 3 299
17-04-2021 0 0 0
18-04-2021 0 0 0
Grand Total 10576.1 96981 86576 37 0.19 54 1067

7. Thank You