Investosure pvt. ltd.105 First floor ikon mALL aundh baner road near nexa showroom pune. This report was submitted to poornima university jaipur.

1. POORNIMA UNIVERSITY, JAIPUR
INTERNSHIP REPORT
ON
SALES AND MARKETING OF FINANCIAL PRODUCT AT
“INVESTOSURE PVT. LTD.”
FOR THE PRACTICAL FULFILLMENT OF THE
REQUIREMENT FOR THE AWARD OF
BACHELOR OF BUSINESS ADMINISTRATION
SUBMITTED TO: - SUBMITTED BY: -
Dr. Mahesh Chandra Joshi ARJUN JAT

2. CERTIFICATE
This is to certify that Mr. Arjun jat s/o Mr. Shivnarayan jat
student of BBA 2nd
year (4th
semester) Poornima University,
Jaipur, (Raj.) has successfully completed his training at
Investosure pvt. Ltd. , pune 411007 (Maharastra)
He has undergone training with us as a project trainee during the
period of internship that is from 18-June-2018 to 17-August-
2018.
The project undertaken by him during the training period is
Sales of financial product. He is hardworking, sincere and
focused in his work and can be an asset to the college or the
organization he works for.
We wish him all success in his life.
Yours sincerely
Investosure pvt. Ltd.
(Project Manager)
Director

3. ACKNOWLEDGEMENT
A dissertation project is a golden opportunity for learning and
self-development. I consider myself very lucky and honored to
have so many wonderful people lead me through in completion
of this project.
I express my deepest and most sincere thanks to faculty
members of POORNIMA UNIVERSITY who provided me their
valuable time and information. I would like to express my
gratitude to the faculty members and entire institute for giving
me platform to have this wonderful opportunity and being able
to get a glimpse of the corporate word.
My special thanks to all my friends for their unremitting help in
numerous way, which deserve adequate expression on this page.
And lastly I am thankful to Mr. Priyesh Tiwari. Under his
guidance I was able to complete my dissertation projects
successfully.
Arjun Jat
BBA (2016-19)

4. PREFACE
The successful completion of this project was a unique
experience for me by visiting many places and interacting with
various people, I achieved a better knowledge about Sales
Promotion in financial service sector. The experience which I
gained by doing this project is being submitted which content
detailed analysis of the research undertaken by me.
The research provides an opportunity to the student to devote
his/her skills, knowledge and competencies required during the
technical sessions. The research is on the topic
“Awareness about financial product in the society”

5. Table of Contents
Chapter No. Topics Page No.
1 Executive Summary 7-12
2 Introductions
1) Introduction of
the Organization
2) Object of the
Study
13-15
3 Literature Review 16-38
4 Research
Methodology
39-46

6. CHAPTER 1
Introduction
India has a diversified financial sector undergoing rapid expansion, both
in terms of strong growth of existing financial services firms and new
entities entering the market. The sector comprises commercial banks,
insurance companies, non-banking financial companies, co-operatives,
pension funds, mutual funds and other smaller financial entities. The
banking regulator has allowed new entities such as payments banks to be
created recently thereby adding to the types of entities operating in the
sector. However, the financial sector in India is predominantly a banking
sector with commercial banks accounting for more than 64 per cent of
the total assets held by the financial system.
Objective of project
i. Importance of financial planning in our life
ii. Awareness about financial product in society
iii. Ways of capital appreciation

7. iv. Wealth maximization
v. Tax planning
vi. Awareness about Micro hedge fund
vii. Know about client dream and make financial plan
for fulfill dream
Investosure pvt. Ltd is financial consultancyservice company registeroffice
Gajiyabad (u.p)
Duration of training -18June to 18Aug 2018
Reporting Manager’s Details-
Name- NaweliPrachi
Address- 105, first floor, supreme ikon, Banerroad aundh, Pune
Phone- 9960053716
E-mail- naweli@investosure.com

8. Executive summary
India has a diversified financial sector undergoing rapid expansion, both in terms
of strong growth of existing financial services firms and new entities entering the
market. The sector comprises commercial banks, insurance companies, non-
banking financial companies, co-operatives, pension funds, mutual funds and other
smaller financial entities.
The banking regulator has allowed new entities such as payments banks to be
created recently thereby adding to the types of entities operating in the sector. The
asset management industry in India is among the fastest growing in the world. The
number of mutual fund (MF) portfolios have increased to 74.6 million as of June
2018.
Safe investment options have a potential to tap into rural household savings.
Private players are coming up with innovative products like third party money
market mutual funds to cater to rural investment needs.

9. 2 About the Organization
InvestoSure was founded by a group of young, curious, solution-
driven individuals with a vision to disrupt the financial investments
sector. We believe that a majority of this great country’s population
is unaware of the true potential of their wealth. HNIs are able to hire
the best financial advisors to formulate their investment portfolios,
and as a result reap the benefits of investing. We are here to find you
the best financial products, so that you can really reach your
financial potential and reach your goals.
What you should know about us
Financial products are something everyone is aware of. It is really
common to see the family insurance agents selling insurances of
various insurance companies and the bank managers suggesting
hundreds of various investment plans. Such a bombardment of
people selling you hundreds of policies means that you don’t know
the best policy for you.
This is where we come in. We understand the problems that come
in, when we think about financial products. That is why, we do a
deep analysis of your financial requirements and goals, to help you
find the best financial products out there, and provide you lifetime
support to ensure you don’t face any problem anywhere.

10. Having spent a long time in value investing and trading strategies, I
realized that most people overlook the financial investing options
they have because of insufficient information, and are unable to
reach their financial potential. This is the reason why I started this
company, to help everyone understand the true value of their money,
because financial products are the best methods to reach your
financial goals.
Vikash Singh
Head, Investments,
Investosure.
Overview of organization

11. Prudential Investosure Private Limited is a Private incorporated on
11 April 2018. It is classified as Non-govt Company and is
registered at Registrar of Companies, Patna. Its authorized share
capital is Rs. 1,000,000 and its paid up capital is Rs. 200,000.It is
involved in Business activities .
Prudential Investosure Private Limited's Annual General Meeting
(AGM) was last held on N/A and as per records from Ministry of
Corporate Affairs (MCA), its balance sheet was last filed on N/A.
Directors of Prudential Investosure Private Limited are Vikash
Kumar Singh, Aayush Chandgothia, Madhur Pandey, Mayank
Prasoon and Aaditya Sridharan.
Prudential Investosure Private Limited's Corporate Identification
Number is (CIN) U74999BR2018PTC037812 and its registration
number is 37812.Its Email address is info@investosure.com and its
registered address is Survey No. 2742 Shanti Nagar SIWAN Siwan
BR 841226 IN,
Our Mission
We pride ourselves in deeply understanding your financial goals and
requirements, and suggesting you the best financial products and
services, that you can invest in.
Variability
A variety of products to suit your financial requirements.
Responsibility

12. We will be responsible to help you make the best investments of
your money.
Honesty
We will be honest with our suggestions as we put our clients above
our interests.
Reliability
With us suggesting you the financial products, you can lose the
tensions in our hands.
Vision
1. Investosure will be become no.1 financial consultancy company
in India upcoming 5 year.
2. Investosure will listed in BSE/ NSE market till 2023.
3. Investosure vision to disrupt the financial sector.
History of the company
The Journey towards InvestoSure
The story goes back to my school when I suddenly came across
the magazine Dalal street on the railway station. Seeing the ups
and downs of stocks, I had a discussion with my parents who told
me that stock markets nothing more than gambling. And assured
me that this is not something to make a career in, and the path to
a successful life goes through IITs and I went to Kota to prepare
for JEEs.

13. Looking back, I think failing to qualify JEE is the best thing that
happened to me because I entered the domain of finance after
wasting 3 years for JEE preparation, and could have achieved a
lot more if I would have been involved in this area since then.
When I look back to my days after the failure to crack JEEs, I
was desperate to prove myself in the field of finance, and in fact,
I had lost more than a lakh rupees trading in commodities and
stocks.
What changed this?
It was my job at DE Shaw. That is where I realized the ins and
outs of the Capital markets, and how actually does professional
trading take place from my seniors. After a period of 3 months, I
left that because I couldn’t see a really great learning experience
there anymore and started trading on a more personal level, but
this time, making a lot better profits, as I received the recognition
from my broker for being profitable regularly for a period of 60
days thrice, something that is awarded to the most profitable
traders in this domain.
Things went pretty smoothly from there, but as everyone knows
that in India you need a job to keep your parents happy. So, I
took a job at Futures first, where I worked for, but that is when
the entrepreneurship bug bit me, and I decided to have my own
venture.
Being in this area, I always spent my time studying the financial
products and services available to us. The most interesting thing I
found is that whenever I went to the bank, the bank manager
would suggest me a few for the bank, without knowing my goals

14. and requirements. The same thing happened when one of my
relatives approached me for the insurance plans.
This is when I realized the opportunities available in this market.
But the point is that a startup requires a really great team, which I
didn’t have . Anyways, I had earlier invested in media which was
a startup by my friend and this became the reason how I found
the team I could rely on for my dream project.
I had gone for a client meeting to Delhi in one of the co-working
spaces where I met my three co-founders who had been deeply
interested in doing a and had been planning for a startup in the
finance sector. Two of them being Aayush and Madhur, who
were then working as interns in the finance industry while the
last one being Mayank, who had the knowledge of marketing and
product development that is required for a successful company.
That meeting is when InvestoSure was born. With a vision to
disrupt the financial investments sector. We feel that most people
are unaware to reach the real potential of their money because of
a lack of proper financial planning. In fact, the high net-worth
individuals actually invest money in various financial products,
because they have enough resources to make the best decisions,
but it should not be limited to them. This is where we come in to
provide the best financial SOLUTIONS TO EVERYONE catered
to their needs.

15. Organization structure
Head of investment
Investosure
Mayank Aayush (head of B.D)
Head of M.d

16. Vikash Singh co-founder of Investosure

17. Arjun Jat Aaditya
Junior consultant vice-president
Madhur (head of operation) Ankit (head of technology)

18. Product
 Micro Hedge Funds
Invest directly in capital market through professional manage
Invest in the capital market with a hedged risk approachthrough our personalized
demat/trading account management service
India's first Micro Hedge Fund at InvestoSure

19. Our Micro Hedge Funds allow everyone to diversify their investments, manage
risks and deliver reliable returns
The accountused is held solely in your name, letting your retain complete control
over your money at all times.
InvestoSure allows our clients to replicate our trading strategies in their own
trading accounts. This means that each client can keep their funds in their own
name and our algo system will decide exactly, when and where they should invest
for the best returns and an automatic trade execution takes place at the right time.
How We Work?

20. Manage Accounts
The accounts used for trading will be held in your name and will only be managed
by us. You will retain complete control over your money.
Sub-Broker
Your trading accountwill be opened with our broker partner Angel Broking, which
is the largest broking house in India.
Trade Notification

21. Every time we invest through your account, you will receive an email with the
transaction details and the trading contract.
Customized Portfolio
We build a portfolio customized for you based on your risk apetite and financial
goals, after extensive research and proven investment and trading strategies.
Charges
At InvestoSure, we believe in the conceptof NO PROFIT = NO FEES. We will
charge you if we we make a profit for you.

22. "DO NOT SAVE WHAT IS LEFT AFTER SPENDING, BUT SPEND WHAT
IS LEFT AFTER SAVING."
How to join

23. Let Us get Acquainted
Drop us your phone number and one of our investor relationship manager will get
in touch with you to further guide you through the process.
Open your Trading Account
We will help you open your trading account with Angel Broking, India's largest
broking house, with the requirement of some documents.
Invest your Capital
Transfer the initial capital to your trading accountand let us help you grow your
capital.

24. We Trade for You
InvestoSure allows customers to replicate our technical and quantative strategies in
their own accountthrough automatic trading facility(ATF).
RelaxInvestosure hai na
InvestoSure's proprietary strategy model will predict the correct entry and exit
times in the market, without your manual intervention required.
Know about more micro hedge fund visit www.investosure.com
Mutual fund

26. Investosure invest directly in all Assetmanagementcompany of india
regulatedby sebi.
Insurance

27. "FUN IS LIKE LIFE INSURANCE,THE OLDER YOU GET, THE MORE IT
COSTS
For most people insurance doesn'thave any place in their personal portfolio but in
fact, it is an indispensable part of of it. It allows a person to mitigate risk and gives
him/her a sense of security that no matter what happens, their financial goals will
definitely be met.
We, at InvestoSure, also understand the kind confusion and dilemma most people
face while selecting the right Insurance Policy for them. Hence, rather than a
productcentric approach, our consultants always try to understand the needs of our
clients and only then suggest a plan to them.
Term Plans
They are the most affordable insurance plan available in the market. Although,
these plans do not offer any maturity benefits but these plans offer huge risk
coverage in case of any mishappening at very low premiums. Hence one can sit
back and be sure that his family is financially secure no matter what happens.
In addition to this, additional riders
can also be included that offer
benefits over and above the policy.
These add-ons include, accidental
death rider, disability or critical
illness rider etc. Also one can choose
to get the benefits as a lump sum or as regular income.

28. Traditional Insurance Plans
"AT THE SAME COST SPENTON OCCASIONALPIZZAS OR DINE
OUTS, ONE CAN COVER PREMIUM COSTS -FOR LASTING
PROTECTION -WITH INSURANCE"
These plans offer multiple benefits like risk cover, fixed income returns, safety and
tax benefits. Traditional plans can be broadly divided into following
:
Money Back Plans:
Provides life coverage during the term of the policy, and the maturity benefits are
paid in installments.
Endowment Plans:

29. Endowment Plans are the most popular plans these days that combines insurance
and investment. They can be further categorized as participating and non-
participating plans.
ULIPs
ULIP stands for Unit Linked Insurance Plan. It’s where the bestof insurance and
investments meet each other. It provides a flexible approachto investment
planning as ULIPs allow you to safely balance your fund with equity and debt
components, with options to switch as the market changes.
Ulip plan coveryour life and appreciate your capital in capital market.
Life insurance plan
"IF THERE IS ANYONE DEPENDENT ON YOUR INCOME - PARENTS,
CHILDREN, RELATIVES - YOU NEED LIFE INSURANCE."
About Company
Company Details
CIN -U74999BR2018PTC037812
Company Name -PRUDENTIALINVESTOSURE PRIVATE LIMITED

30. Company Status -Active
RoC -Patna
CoC -pune
Registration Number-37812
Company Category-Company limited by Shares
Company Sub Category -Non-govtcompany
Class ofCompany –Private
Date of Incorporation -11 April 2018
Age of Company -0 years, 4 month, 22 days
Revenue = 1.5 crore
Number of member = 27 member
Activity-Business activities
Share Capital & Number of Employees
Authorised Capital
₹1,000,000
Paid up capital
₹200,000

31. Competitor
1. Policybazar
Policy bazaar is an insurance web aggregator, that let's you compare Insurance
plans from different insurers, without having to visit different websites or brokers.
It also allows you to buy them online, and mange your all policies and related
documents at a single place.
Policybazaar is the one of the best brand in the itself becausein Policybazaar there
are lot off companys productin the Policybazaar you can take any company
productby comparing yourself with good investment you can buy good
product.there are every insurance personcan take in the Policybazaar. Com
.Policybazaar is the one of the bestwebsite.
Policybazaar.com, a platform that helps consumers compare and analysis insurance
products, has set its eyes on Rs 2,000 crore turnover by the end of the current fiscal
and is also gearing up to be IPO-ready by October.
"With the financials auguring well, we plan to go more aggressive in marketing
and technology in this financial year. We are now targeting Rs 2,000 crore

32. insurance premium (turnover) in this financial year. The company intends to get
IPO ready by October2017," Policybazaar.Com CEO and co-founder Yashish
Dahiya told PTI.
2. Bank bazar
BankBazaar is an online marketplace that enables users to compare and buy
financial products including insurance policies, bank loans and credit cards.
BankBazaar is headquartered in Chennai, Tamil Nadu. Adhil Shetty is the Co-
Founder & CEO of BankBazaar. BankBazaar has received funding from investors
such as Experian, Amazon.com, Inc., and Seqouia Capital.
BankBazaar's main competitors are Paisabazaar,investosure, RupeePower and
Coverfox.
3.Rupee Power

33. 4.Coverfox
5. paisa bazar

34. Review of literature
Background
In any country, the financial services sectoris typically made up of banks, trust and
loan companies, credit unions, life and health insurance companies, property and
casualty insurance companies, securities traders and exchanges, investment fund
companies, pension funds, finance and leasing companies, insurance agents and
brokers, and a myriad of auxiliary service providers, such as independent financial
advisors, actuaries, and intermediaries.
The General Agreement on Trade in Services (GATS) Annex on Financial
Services defines a ‘financial service’ as ‘any service of a financial nature offered
by a financial service supplier of a Member’. Financial services include two broad
categories of services: insurance and insurance-related services and banking and
other financial services. These two categories are further broken down into the
following:
— Insurance and insurance-relatedservices

35. Insurance and insurance-related services cover life and non-life insurance,
reinsurance, insurance intermediation such as brokerage and agency services, and
services auxiliary to insurance such as consultancy and actuarial services.
— Banking and other financial services
This category includes all banking and other financial services, such as the
acceptance of deposits and other repayable funds from the public, lending of all
types (e.g. consumer credit, mortgage credit, factoring and financing of
commercial transaction), financial leasing, all payment and money transmission
services (e.g. credit, charge and debit cards, travellers’ cheques and bankers’
drafts), guarantees and commitments, securities trading, underwriting, money
broking, asset management, settlement and clearing services, provision and
transfer of financial information, and advisory, intermediation and other auxiliary
financial services.
The term "financial services" became more prevalent in the United States partly as
a result of the Gramm-Leach-Bliley Act of the late 1990s, which enabled different
types of companies operating in the U.S. financial services industry at that time to
merge.[2
Companies usually have two distinct approaches to this new type of business. One
approachwould be a bank which simply buys an insurance company or an
investment bank, keeps the original brands of the acquired firm, and adds the
acquisition to its holding company simply to diversify its earnings. Outside the

36. U.S. (e.g. Japan), non-financial services companies are permitted within the
holding company.
In this scenario, each company still looks independent, and has its own customers,
etc. In the other style, a bank would simply create its own brokerage division or
insurance division and attempt to sell those products to its own existing customers,
with incentives for combining all things with one company.
Investment services
Investment management - the term usually given to describe companies which run
collective investment funds. Also refers to services provided by others, generally
registered with the Securities and Exchange Commission as Registered Investment
Advisors. Investment banking financial services focus on creating capital through
client investments.
Hedge fund management - Hedge funds often employ the services of "prime
brokerage" divisions at major investment banks to execute their trade.
Insurance
insurance underwriting - Personal lines insurance underwriters actually underwrite
insurance for individuals, a service still offered primarily through agents, insurance

37. brokers, and stockbrokers. Underwriters may also offer similar commercial lines
of coverage for businesses. Activities include insurance and annuities, life
insurance, retirement insurance, health insurance, and property insurance and
casualty insurance.
The Government of India issued an Ordinance on 19 January 1956 nationalising
the Life Insurance sectorand Life Insurance Corporation came into existence in the
same year. The Life Insurance Corporation (LIC) absorbed 154 Indian, 16 non-
Indian insurers as also 75 provident societies—245 Indian and foreign insurers in
all. In 1972 with the General Insurance Business (Nationalisation) Act was passed

38. by the Indian Parliament, and consequently, General Insurance business was
nationalized with effect from 1 January 1973.
Since the privatisation in 2001, the largest life-insurance company in India, Life
Insurance Corporation of India has seen its market share slowly slipping to private
giants like HDFC Life Insurance, Exide Life Insurance, ICICI Prudential Life
Insurance and SBI Life Insurance Company.

39. History of Mutual Fund Industry in India
The history of Mutual Fund Industry in India can be traced back to 1963, with the
launch of the Unit Trust of India by the Government of India under an Act of
Parliament. UTI was launched under the regulatory and administrative control of
RBI. In 1978, the regulatory and administrative control of UTI was transferred
from the Reserve Bank of India to IDBI (Industrial Development Bank of India).
The first mutual fund scheme that was introduced in India by UTI was in the Unit
Scheme (1964). UTI had Assets Under Management worth Rs. 6,700 Crores, by
the end of the year 1988.

40. In 1987, public sector enterprises such as State Bank of India, Punjab National
Bank, Canara Bank, etc. and other non-UTI segments such as General Insurance
Corporation of India (GIC) and Life Insurance Corporation of India (LIC) entered
the market and established public sectormutual funds. The funds introduced by the
public sector banks, by way of historic progression, are listed below:

42. SBI Mutual Fund
Canbank Mutual Fund
Punjab National Bank Mutual Fund
Indian Bank Mutual Fund
Bank of India Mutual Fund
Bank of Baroda Mutual Fund
In 2003, the Unit Trust of India Act 1963 was repealed and was divided into 2
separate entities – the UTI Mutual Fund, which is sponsored byPunjab National
Bank, State Bank of India, Life Insurance Corporation of India and Bank of Baroda
and the second entity is the Specified Undertaking of the Unit Trust of India. This
bifurcation was effective from February 2003.
nvestor Servicing
The Mutual Fund Industry in India has outsourced the work of servicing investors,
to Registrar and Transfer Agents (RTAs). These RTAs are Karvy and CAMS, with
CAMS covering almost 65% of asset servicing. The only exception is Franklin
Templeton Mutual Fund services, which has its own RTA set up on an in-house
basis. These RTAs have investor service centers which offer a wide range of
services such as KYC fulfillment formalities, financial transaction acceptance and
processing, nomination registration, non-financial changes, statement of accounts,
transmission of units, etc.
Asset Management Companies in India
Axis Asset Management Company
Baroda Pioneer Asset Management Company

43. Birla Sun Life Asset Management Company
BNP Paribas Asset Management Company
BOI AXA Asset Management Company
Canar nvestor Servicing
The Mutual Fund Industry in India has outsourced the work of servicing investors,
to Registrar and Transfer Agents (RTAs). These RTAs are Karvy and CAMS, with
CAMS covering almost 65% of asset servicing. The only exception is Franklin
Templeton Mutual Fund services, which has its own RTA set up on an in-house
basis. These RTAs have investor service centers which offer a wide range of
services such as KYC fulfillment formalities, financial transaction acceptance and
processing, nomination registration, non-financial changes, statement of accounts,
transmission of units, etc.
Asset Management Companies in India
Axis Asset Management Company
Baroda Pioneer Asset Management Company
Birla Sun Life Asset Management Company
BNP Paribas Asset Management Company
BOI AXA Asset Management Company
Canara Robeco AssetManagement Company
Deutsche Asset Management Company
DHFL Pramerica Asset Management Company
DSP BlackRock Asset Management Company
Edelweiss Asset Management Company

44. Escorts Asset Management Company
Franklin Templeton Asset Management Company
Goldman Sachs Asset Management Company
HDFC Asset Management Company
HSBC Global Asset Management Company
ICICI Prudential Asset Management Company
IDBI Asset Management Company
AMC-
IDFC Asset Management Company
IIFCL Asset Management Asset
IIFL Asset Management Company
IL & FS Infra Asset Management Company
Indiabulls Asset Management Company
J.P. Morgan Asset Management Company
JM Financial Asset Management
Kotak Mahindra Asset Management Company
L&T Asset Management Company
LIC Nomura Mutual Fund Asset Management Company
Mirae Asset Management Company
Motilal Oswal Asset Management Company

45. Peerless Asset Management Company
PPFAS Asset Management Company
Principal Asset Management Company
Quantum Asset Management Company
AMC-
Reliance Asset Management Company
Religare Global Asset Management Company
Sahara Asset Management Company
SBI Asset Management Company
Shriram Asset Management Company
Sundaram Asset Management Company
Tata Asset Management Company
Taurus Asset Management Company
Union KBC Asset Management Company
UTI Asset Management Company a Robeco AssetManagement Company
Deutsche Asset Management Company
DHFL Pramerica Asset Management Company
DSP BlackRock Asset Management Company
Edelweiss Asset Management Company
Escorts Asset Management Company

46. AMC-
Franklin Templeton Asset Management Company
Goldman Sachs Asset Management Company
HDFC Asset Management Company
HSBC Global Asset Management Company
AMC
ICICI Prudential Asset Management Company
IDBI Asset Management Company
IDFC Asset Management Company
IIFCL Asset Management Asset
IIFL Asset Management Company
IL & FS Infra Asset Management Company
Indiabulls Asset Management Company
J.P. Morgan Asset Management Company
JM Financial Asset Management
Kotak Mahindra Asset Management Company
L&T Asset Management Company
AMC-
LIC Nomura Mutual Fund Asset Management Company
Mirae Asset Management Company
Motilal Oswal Asset Management Company

47. Peerless Asset Management Company
PPFAS Asset Management Company
Principal Asset Management Company
Quantum Asset Management Company
Reliance Asset Management Company
Religare Global Asset Management Company
Sahara Asset Management Company
SBI Asset Management Company
Shriram Asset Management Company
Sundaram Asset Management Company
Tata Asset Management Company
Taurus Asset Management Company
Union KBC Asset Management Company
UTI Asset Management Company
OBJECTIVE AND RESEACH
METHODOLOGY
 Objective of study
1. Increase awareness about financial productin the society
2. Importance of financial planning in our life
3. Determine the needs of customber
4. Analysis the problem of customber
5. Approachof custombertowards financial product

48. 6. Our approach
Research-Research is a careful and detailed study into a specific problem,
concern, or issue using the scientific method. It's the adult form of the science fair
projects back in elementary school, where you try and learn something by
performing an experiment. This is best accomplished by turning the issue into a
question, with the intent of the research to answer the question.
Researchmethodology -Research methodology is the specific procedures or
techniques used to identify, select, process, and analyze information about a topic.
In a research paper, the methodology section allows the reader to critically evaluate
a study’s overall validity and reliability. The methodology section answers two
main questions: How was the data collected or generated? How was it analyzed?

49. Method of research
Field method
We conducta field study in which we start campaign of awareness about financial
productand importance of financial planning in our life.

53. Applied research- Applied research “aims at finding a solution for an immediate
problem facing a society, or an industrial/business organization. Applied research
is considered to be non-systematic inquiry and it is usually launched by company,
agency or an individual in order to address a specific problem.
Investosure management team gave me task of find out the problem of people in
rural area and urban area. Why do people don’tinvest their saving in financial
product.
ObservationalData
Observational data is captured through observation of a behavior or activity.
It is collected using methods such as human observation, open-ended
surveys, or the use of an instrument or sensorto monitor and record
information -- such as the use of sensors to observe noise levels at the St
Paul airport. Because observational datai s captured in real time.
• Data collection
i. Primary data- Data observed or collected
directly from first-hand experience.
ii. Secondarydata-
Published data and the data collected in the past or other parties is called secondary
data.We had a lot of primary data on the subject and could make an educated guess
about the reasons behind the outcome.
Data collectiontool
1. Interview - In-Depth Interviews include bothindividual
interviews (e.g., one-on-one) as well as “group” interviews
(including focus groups). The data can be recorded in a wide
variety of ways including stenography, audio recording, video
recording or written notes.

54. 2. Survey questionnaires-Surveys or questionnaires are
instruments used for collecting data in survey research. They
usually include a set of standardized questions that explore a
specific topic and collect information about demographics,
opinions, attitudes, or behaviors. Three popular programs
that allow you to create online surveys are Google Forms,
Survey Monkey, and Poll Everywhere. A great (low-cost) tool
for reference statistics is Gimlet.

56. s
3.
Case Studies
A case study is usually an in-depth description of a process,
experience, or structure at a single institution. In order to
answer a combination of ‘what’ and ‘why’ questions, case
studies generally involve a mix of quantitative (i.e., surveys,
usage statistics, etc.) and qualitative (i.e., interviews, focus
groups, extant document analysis, etc.) data collection
techniques. Most often, the researcher will analyze
quantitative data first and then use qualitative strategies to
look deeper into the meaning of the trends identified in the
numerical data.

57. DATA ANAYSIS technique
Methods of Data Analysis
There are two methods that a researcher can pursue: qualitative and quantitative.
Qualitative research revolves around describing characteristics. It does not use
numbers. A good way to remember qualitative research is to think of quality.
Quantitative research is the oppositeof qualitative research because its prime focus
is numbers. Quantitative research is all about quantity.
Analysis
Lack of awareness about financial product
Lack of education in rural area
90% of rural area people are not aware about financial planning
60% of urban area people are not aware about financial planning
Identify problem of people both urban and rural area
Solve problem through proper financial planning

63. Top 5 AMCs in India
AUM (US$ billion)
ICICI Prudential AssetManagementCo. Ltd 46.27
HDFC AssetManagementCo. Ltd 45.77
Aaditya Birla Sun Life AssetManagementCo. Ltd 37.18
Reliance Nippon Life AssetManagementLtd 35.87
SBI Funds ManagementPrivate Limited 34.77
UTI AssetManagementCompany Ltd 22.85

65. Conclusion
It is finally reached that demand for agricultural and livestock crop insurance
growing on the back of rising awareness among rural population. Maximize
awareness about financial productand maximize wealth of people in society and
Sustainable farming.
Safe investment options have a potential to tap into rural household savings.
Private players are coming up with innovative products like third party money
market mutual funds to cater to rural investment needs.
Recommendation:
1. DIFFERENT AGENCIES/ COMPANIES should start campaign of
awareness in all AREA f the nation.
2. Different insurance products must be developed after customization.
3. Proecdures must be simplified.
Limitation
We cover only limited area in 2 month .We covered only 3 districts are chittorgarh,
pune, neemuch. We use only applied research and field work and collect
information through survey, questionnaires, telephonic interview and personal
interview.
Scope of future work

66. We believe that a majority of this great country’s population is unaware of the true
potential of their wealth. HNIs are able to hire the best financial advisors to
formulate their investment portfolios, and as a result reap the benefits of investing.
It is alarming to know that 73% of the wealth generated in India in 2017 went into
the hands of the richest 1% of the population.
Rising incomes are driving the demand for financial services across income
brackets.
Financial inclusion drive from RBI has expanded the target market to semi-urban
and rural areas.
Investment corpus in Indian insurance sectorcan rise to US$ 1 trillion by 2025.
Our vision aware about financials product and importance of financial planning to
each personof nation.s