Organizational Functioning is an important factor for any Organization to achieve the desired goals and Objectives. This requires Co-ordination at all levels to smooth functioning. This report aims to understand the Function of relation to different departments As a part of two year MBA program at the end of 1st Semester, we had to carry on a project in an organization in order to understand the organization structure and their functions. I did my Organization Study at Productive Financial Services Pvt. Ltd. It was a great learning experience as it is quite necessary for all the management students. The main purpose of doing the organization study was to study the various departments of the organization and understand their basic functions, their purpose, achievements, competitors and the mission and vision of the company and their progress towards that. All general information we get in course is all book knowledge, on which we entirely cannot depend. It is very important to observe the actual working of an organization and the overall structure of an organization.

1. MATS Institute of Management and Entrepreneurship
(MIME)
First B- School of JGI (AICTE Approved, New Delhi)
ORGANIZATIONAL STUDY
A report with reference to
PRODUCTIVE FINANCIAL SERVICES PVT LTD
# 464/41,1st Floor, 12th main, 55th Cross, 3 Block, Rajajinagar,
Bengaluru, Karnataka 560010
Submitted by
Varsha Yadav
Reg. No.:17MIME12114
From 15/11/2017 to 31/12/2017
In partial fulfillment of the requirements for the award of
Post Graduate Diploma in Management (PGDM)
Under the supervision and guidance of
Prof.Sakthivel Mr. Sharath Gopinath
Faculty Member Director and CEO
Submitted to
MATS Institute of Management and Entrepreneurship (MIME)
First B-School of JGI (Approved by AICTE, New Delhi)
Jakkasandra Post, Kanakapura Taluk, Ramanagara Dist. - 562112, Karnataka
Academic Year 2017

2. Prof. Sakthivel
Professor
CERTIFICATE
I certify that this Organizational Study undertaken at Productive Financial Services
PVT LTD, submitted to MATS Institute of Management and Entrepreneurship
(MIME), in partial fulfillment of the requirements for the award of Post Graduate
Diploma in Management is a record of original study carried out by Varsha Yadav
under my supervision and guidance.
This work has not been submitted previously to any other College/University.
Place: Bangalore Prof. Sakthivel
Date: Mentor

3. DECLARATION
I, Varsha Yadav, Reg. No.:17MIME12114, hereby declare that this report on the
organizational study undertaken by me at PRODUCTIVE FINANCIAL SERVICE PVT
LTD # 464/41,1st Floor, 12th main, 55th Cross, 3 Block Rajajinagar, Bengaluru,
Karnataka 560010,submitted to MATS Institute of Management and
Entrepreneurship(MIME), in partial fulfillment for the award of Post Graduate Diploma
in Management is a record of original study conducted by me form 15/11/2017 to
31/12/2017during the academic year 2017 – 18.
Place:Bangalore Varsha Yadav
Date:

4. ACKNOWLEDGEMENTS
First and foremost, I am deeply indebted to MATS Institute of Management and
Entrepreneurship (MIME) and the Director, for having admitted me to undergo the
PGDM program during the academic year 2016 – 2017 in this temple of learning.
I would also like to thank my mentors, Prof. Shaktivel and Mr. Sharath Gopinath for
their constant guidance and support for the successful completion of this study.
I am also thankful to all the respondents in the organization who have extended their
cooperation in providing me with the necessary data for completing this study on time.
Varsha Yadav

5. EXECUTIVE SUMMARY
Organizational Functioning is an important factor for any Organization to achieve the
desired goals and Objectives. This requires Co-ordination at all levels to smooth
functioning. This report aims to understand the Function of relation to different
departments
As a part of two year MBA program at the end of 1st
Semester, we had to carry on a
project in an organization in order to understand the organization structure and their
functions. I did my Organization Study at Productive Financial Services Pvt. Ltd.
It was a great learning experience as it is quite necessary for all the management
students. The main purpose of doing the organization study was to study the various
departments of the organization and understand their basic functions, their purpose,
achievements, competitors and the mission and vision of the company and their
progress towards that.
All general information we get in course is all book knowledge, on which we entirely
cannot depend. It is very important to observe the actual working of an organization and
the overall structure of an organization.

6. CONTENT
CH
AP
TE
R
NU
MB
ER
NAME OF THE CHAPTER PA
G
E
N
U
M
BE
R
01 Industry Profile 1
02 Company Profile 20
03 A Study of Organization Design 28
04 A Study of Key Business Level Function and
Process
35
05 Finding & suggestions 39
06 Key learning 41
07 Conclusion 43

7. Chapter -1

8. CHAPTER -1
Wealth Management Industry
The financial services industry plays a vital intermediary role in the world
economy as it moves money from entities with excess fund to those with a need for
fund. It includes firm that are engaged in activities such as investing, lending,
insurances, and security trading and securities issuance. It clients are individuals
business men, non-profit organizations and government agencies.
Wealth Management
Wealth management advisory investment advisory discipline which incorporates
finance planning investment portfolio management and a number of aggregated
financial services.
Wealth management is all about advisory the right product for the right customer.
This leads to have diverse knowledge &diverse products basket at one place. This
diversification leads to emergence of wealth management.
Earlier Days Company sells their own products which were restricted. There
were agents not advisors, with the concept of provide finance tool wealth management
emerge. They provide investment advisors with the base of without any restriction.
While the use of wealth manager is based on the theory that can be provide services in
any aspect of the theory the financial field ,some choose to specialize in particular
areas.
Wealth manager can have backgrounds as independent chartered financial
consultants, certified financial planners or chartered financial planners, chartered
strategic wealth professionals, chartered financial planners or any credential
professionals money managers who work to enhance the income, growth and tax-
favored treatment of long term investor.
Wealth Management emerged with the concept of:
 Providing seamless financial tools
 Providing advisory based services
 Focusing more on the need of customer

9. Wealth management has emerged so fast and is growing at a faster pace because
of the people having unlimited aspirations, with that comes the need to spend money
will grow, which will ultimately lead to spend it in such a way which is going to be the
best and beneficial.
Emergence of this industry
 One Stop Advisory for all Financial Services
 Differentiates between Commission and Service Fee
 Agents Vs. Advisors
 Provides Asset allocation
Wealth management is a high-level professional service that combines financial and
investment advice, accounting and tax services, retirement planning an estate planning for
one set fee.
 Professionals are now certified by CFA, CPF, ICWA, CSWP etc.
 Till now 1.68 lakhs CFA certified professionals are in the industry.
 Widespread awareness is provided by quality based professionals.

10. Wealth Management
Wealth management is a high-level professional service that combines financial
and investment advice, accounting and tax services, retirement planning and legal
or estate planning for one set fee.
Clients work with a single wealth manager who coordinates input from financial experts
and can include coordinating advice from the client's own attorney, accountants and
insurance agent. Some wealth managers also provide banking services or advice on
philanthropic activities

11. Global scenario
Financial product services across three different continents with specific focus on
the US, the UK & China. The financial services in US mostly focus on banking,
insurance, and credit cards. Until the 1970s, the financial services industry in the US
consisted of a few broad segments such as banks saving /loan agencies that catered to
individuals and companies and brokerage firm that assisted in making investment stock
&bond.
Soon, companies that offered higher returns from mutual fund that they invested
in safe government securities began sprouting, severely affecting banks. However,
banks rose from the ashes, making full use of gapes in glass stegal banking act
1933which had originally restricted their functions. They began offer more services; they
sold mutual fund products, established loan subsidiaries &set up automatic teller
machine.
The converge of organization offering financial products and services continued.
Perhaps, a most important event was the setting up of Citi group with the merger of
Citicorp &Traveler Insurance. Despite its most permanent sheen, the financial services
industry has had to face many crises.
Among the more recent once are black Monday (October 19,1987),when the new
york stock exchange experience its biggest single day loss in history, losing nearly 26%
of its value the dot com bubble of 2000,and subprime mortgage ( housing bubble )crisis
of 2007-2009.
The global financial industry is stronger than ever-
 Globally, banks have raised over $1 trillion in tier1 capital allowing for safer
lending &guards against times of stress.
 Liquidity in the US alone is now three times higher than what existed during the
crisis Leverage has also decreased by way of adequate hedges.
 The 2016 Dodd-Frank mandated stress tests proved that all big banks in the US
would be able to make it through the recession & still maintain adequate financial
buffers.
 Large banks are not growing larger.

12.  In fact three of largest US institution is smaller &three others only become larger
during the crisis because government forced acquisitions as part of an effort to
stabilize the financial system.
 Different size classes of global banking industry are a key aspect of
improvement.
 ―The quantity of capital at the largest banking organizations is essentially doubled
from before the crisis, and the quality of that capital is very much higher."
GDP growth rate of USA
This graph shows the quarterly growth of the real GDP in the United States from 2011
to 2017. Real gross domestic product is defined as an inflation-adjusted measure that
reflects the value of all goods and services produced in a given year, expressed in
base-year prices. The U.S. GDP increased by 3.3 percent from the second quarter of
2017 to the third quarter of 2017. Overall, the US GDP increased by 1.6 percent in
2016, which can be found here;

13. USA GDP Last
year
Current
year
GDP growth rate 3.00 3.10
GDP annual growth rate 2.30 2.20
GDP 18569.1
0
18036.65
GDP constant prices 17156.9
0
17031.10
Gross national product 17198.0
0
17081.00
Gross fixed capital formation 2909.40 2898.50
GDP per capita 52194.9
0
51722.10
GDP per capita PPP 53272.5
0
52790.00
Market capital size of USA
Financial markets in the United States are the largest and most liquid in the world. In
2016, finance and insurance represented 7.3 %(or $1.4 trillion) of U.S. gross domestic
product. Leadership in this large, high-growth sector translates into substantial
economic activity and direct and indirect job creation in the United States.
Financial services and products help facilitate and finance the export of U.S.
manufactured goods and agricultural products. In 2015, the United States exported
$119.6 billion in financial services and insurance and had a $46.7 billion surplus in
financial services and insurance trade (excluding re-insurance, the financial services
and insurance sectors had a surplus of $88.4 billion). The financial services and
insurance sectors employed 6.2 million people in 2016. The securities subsector of the

14. industry shows great potential for employment growth, with a 12 % increase expected
by 2018. At the end of 2016, 933,700 people were employed in the securities and
investment sector.
Investment in the U.S. financial services industry offers significant advantage for
financial firms. In 2015, at least 130 of Fortune's Global 500 companies have chosen to
locate their headquarters in the United States to take advantage of its creative,
competitive, and comprehensive financial services sector. The industry offers the
greatest array of financial instruments and products to allow consumer to manage risk,
create wealth, and meet financial needs.
US market cap has moved solidly above the $25 trillion mark over the last
couple of weeks. Since Trump won on election night back in early November
2016, US market cap has raised $1.9 trillion. In case you're wondering, US
market cap rose $12.3 trillion from Election Day 2008 through Election Day 2016
($11.4 trillion up to $23.7 trillion).

15. Indian scenario
India has a diversified financial sector undergoing rapid expansion, both in terms
of strong growth of existing financial services firms and new entities entering the market.
The sector comprises commercial banks, insurance companies, non-banking financial
companies, co-operatives, pension funds, mutual funds and other smaller financial
entities.
Finance Service in India
 The asset management industry in India is among the fasted growing in
the world.
 At the end of April 2017, assets under management of the mutual fund
industry stood at US$299.04billion.

16.  Inflows in India’s mutual fund schemes via the systematic investment plan
(SIP)route rose 44% year on year to reach a record of INR 4584cr
(US$711.17million)in May 2017.
Market Size
1. Blue Lotus Capital, an asset management company concentrating on private
investments in public enterprises (PIPE) strategy, has raised US$ 15 million
for its second fund, the Blue Lotus Capital Multibagger Fund.
2. Private equity (PE) investments in India rose 48 per cent year-on-year in
value to reach US$ 1.22 billion with 59 deals in July 2017 backed by big ticket
investments.
Government initiative

17. 1. In the Union Budget 2017-18, the Government of India has announced a few
key reforms like abolishment of Foreign Investment Promotion Board in 2017-
18, Introduce bill for curbing illicit deposit schemes, Establish a Computer
Emergency Response Team for financial sector (CERT-Fin) and set aside
INR10,000 crore (US$ 1.5 billion) towards recapitalization of banks.
2. Mr. Arun Jaitley, Union Minister of Finance, Government of India has
launched the Operation Clean Money Portal, in an attempt to create a tax
compliant society as well as a transparent tax administration.
3. Mr. Ravi Shankar Prasad, Union Minister of Law & Justice and Information
Technology, has launched a free Doordarshan DTH channel called Digi
Shala, which will help people understand the use of unified payments
interface (UPI), USSD, Aadhaar-enabled payments system, electronic
wallets, debit and credit cards, thereby promoting various modes of digital
payment.
4. The Government of India has relaxed norms for small merchants with a
turnover of up to INR 2 crore (US$ 300,000), allowing them to pay 6 per cent
of deemed profit in tax instead of 8 per cent of total turnover or gross receipts
received through banking channels or digital means for FY 2016-17, in a bid
to encourage cashless transactions in the country. The lending target has
been fixed at INR 244,000 crore (US$ 36.46 billion) for 2017-18.
India is today one of the most vibrant global economies, on the back of robust
banking and insurance sectors. The relaxation of foreign investment rules has received
a positive response from the insurance sector, with many companies announcing plans
to increase their stakes in joint ventures with Indian companies. Over the coming
quarters there could be a series of joint venture deals between global insurance giants
and local players.
The Association of Mutual Funds in India (AMFI) is targeting nearly fivefold
growth in assets under management (AUM) to INR 95 lakh crore (US$ 1.47 trillion) and
a more than three times growth in investor accounts to 130 million by 2025.
Mobile wallet transactions to touch INR 32 trillion (USD $ 492.6 billion) by 2022.

18. Key players in industry
Global players
1. Bank of America Global Wealth and Investment Management
U.S. Private Client AUM: $1,100bn
2. Morgan Stanley Wealth Management
U.S. Private Client AUM: $967bn
3. J.P. Morgan Private Bank
U.S. Private Client AUM: $661bn
4. Wells Fargo
U.S. Private Client AUM: $507bn
5. UBS Wealth Management
U.S. Private Client AUM:$506bn
6. Charles Schwab
U.S. Private Client AUM: $264bn
7. Goldman Sachs
U.S. Private Client AUM: $249.6bn

19. 8. BNY Mellon Wealth Management
U.S. Private Client AUM: $224bn
9. Fidelity
U.S. Private Client AUM: $198.5bn
10. Northern Trust
U.S. Private Client AUM :$195.9bn
11. Raymond James Financial
U.S. Private Client AUM: $110.3bn
12. Citigroup
U.S. Private Client AUM:$106.8bn
13. RBC Wealth Management
U.S. Private Client AUM:$74.6bn
14. Bessemer Trust
U.S. Private Client AUM: $68bn
15. Bernstein Private Wealth Management
U.S. Private Client AUM: $54.3
16. PNC Wealth Management
U.S. Private Client AUM: $48.8bn
17. SunTrust Private Wealth Management
U.S. Private Client AUM: $45.1bn
18. U.S. Bank Wealth Management

20. U.S. Private Client AUM: $44.9bn
19. Stifel Private Client Group
U.S. Private Client AUM: $43.6bn
20. Robert W. Bird
U.S. Private Client AUM: $40.6bn
21. First Republic
U.S. Private Client AUM: $36bn
22. BMO Private Bank
U.S. Private Client AUM: $32.2bn
23. LPL Financial
U.S. Private Client AUM: $31.8bn
24. Neuberger Berman
U.S. Private Client AUM: $29.4bn

21. Indian players
Company Market capital size
KOTAK MAHINDRA
INR 1027.5
AXIS BANK INR 538.65
RELIGARE INR 60.25
ICICI BANK INR 308.10
HDFC BANK INR 1818.00

22. MOTILAL OSWAL INR 1335.00
Key strategy
 Change the customer acquisition model.
 Change the customer conversation.
 Expend relationship depth.
 Utilize data analytics to improve fundamental product economics.
 Diversify services.
 Public perception.
 Emerging competitors.
 Macro- economic conditions
 Emerging technology talent expectation.
 Shareholder Angst.
 Regulatory impact.
 Strengthening compliance management.
 Enhancing cyber security.
 Broad range of private banking, commercial banking and investment banking
capabilities.
 Team based multidisciplinary sales and service coverage model
 Referral protocols to access with in diversify financial service firms.
 Invest in brand building to build trust.
 Invest in advisor technology to improve productivity and advisor retention.
 Offer a 360-degree view.
 Shifting to a profit-sharing model (where the fees are based on the overall
performance of the portfolio) would help mitigate issues to some extent.

23. Market Share Analysis
Company Stock Price Market Capitalization
J P MORGAN US$ 99.08 US$343.55B
MOTILAL
OSWAL
INR 1333.25 INR192.68B
RELIGARE INR 50.55 INR9.07B
HSBC GBX 729.95 GBX145.53B
HDFC INR 1848 INR4.79T
INDIA
INFOLINE
INR 604.30 INR193.88B
UBS CHF 16.96 -
Bright situation for wealth management in India
1. Aspiring population
2. Government pushing for transparency
3. Technology upgrade
Challenging situation for wealth management in India
1. Lack of global growth
2. Border situation uncertainty
3. Regulatory hurdles.

24. PEST Analysis
Political
Political factors are government regulation which drives the economy. Current
government which looked at reform as an agenda has to lead transparency in economy
activities Demonetization ,GST ,Bankruptcy law &Aadhar are key reform which are due
to political will, is driving India towards a new growth projector& this growth is all about
transparent economy.
 It effect on financial development.
 Its root in the severity of economic inequity.
 It includes trade restrictions, tariffs &political stability.
 Managers must find how upcoming legislation can affects their activities.
 It could add a risk factor &lead to a major loss.
 Political factor have the power to change the result.
 Political factor has a direct effect on finance industry.
Economical
India is a predominating agricultural driven economy. Most of population of India
stay in village i.e. 70%.For past one decade government have been trying to implement
certain economic activities &policy to see that rural India has substantial growth

25. &increase the middle class with them. Globalization helps Indian economic for the
development of the economy.
 The dimensions in financial sector can be:
 Financial crisis,
 Population growth,
 Urbanization rate and
 Rate of unemployment
These factors analysis will help to design the economic policies, interest rates and
the pricing of the financial services provided. P.F.S. has to deal with all these factors,
contributing to economic growth.
Social
 People are social cultural &therefore social factor influence actions when it
becomes to handling &investing money.
 Individuals often make financial decisions based in part on what their primary
influence groups have done.
 Financial decisions may also be influence by cultural norms.
Technological
 Technology trends affecting the finance industry.
 It is aiming to make financial services more accessible to general public.
 Finance technology has been used to automate insurance, trading and risk
management.
 Financial technology industry has been rapid growth over the last few years.
 It improves financial activities.

26.  It supports wealth management.
 It helps to make online payment.
 It helps to make cashless economy which helps to make transparency.
Chapter-2

27. CHAPTER -2
COMPANY PROFILE
PRODUCTIVE FINANCIAL SERVICES PVT LTD
BACKGROUND AND HISTORY
Productive Financial Service PVT Ltd was incorporated on 7th
May 2009 by Mr.
Sharath Gopinath. This Company driven by ethical standards, offering wide variety of
financial products and services for investment .It strive to provide simplified investment
solution for customer.
 PFS was established in 2009, with the concept of selling ideas.
 Having around 30+ years of combined management experience.
 Handling more than 55 crores of AUM (asset under management) under all asset
classes.
 One of the fastest growing management advisory companies in the industry.
 Handling more than 2700+ customers & 30+ corporate testimonials
PFS STANDS FOR
P - PRODUTIVITY
F - FLEXIBILITY

28. S – STATBILITY
PFS want to be “Delivering more happy living souls to this mother earth both
within and outside the company.”
It is not just about money, it’s about creating:
 Knowledge Investor
 Healthy Investor
 Assets Rich Investor
PFS sell ideas, not products.it works on the concept of simplicity and effective
investment ideas. PFS make ideas according to their need. PFS follows business to
business (B - B) model.
Productive Financial Services Private Limited - Service Provider of advisory work on
banking regulations and RBI directives, short term financing & lawyers- tax in
Bengaluru, Karnataka.
PFS don’t sell mutual fund
PFS don’t sell equity
PFS don’t sell investment
PFS don’t sell only ideas
PFS SELL‖ TRUST” THE MOST INVALUABLE THING ON THE EARTH TO
GAIN AND RETAIN
PFS is a one-stop solution for all financial services and wealth management.
PFS team led by Mr. Sharath helps Entrepreneurs by providing Innovative Investment
Ideas for Business Growth, Contingency Management, Employee Welfare and Tax
planning.
Individuals get the right means to achieve the financial goals. Very friendly and
helpful team, appreciate the personalized suggestions and timely services. "PFS is the
right choice for any investor looking to make right investment. Right advice given at right
time!"
PFS has a strong team of dedicated and passionate individuals who believe are selling
IDEAS and not products. With this motto, they do an amazing job of understanding the
needs and financial goals of every client. Invest with PFS and they make sure that your
money works for you. Happy Investing!

29. PFS offerings
Idea factory
Necessity is the mother of all invention. Goals are derived from ones aspirations.
Product cannot drive our financial goals.PFS advisory mostly focus on fulfilling your
goals with right idea and solution. We give customized advice your financial goals
Tax planning “AVOID” do not evade
PFS provide innovative ideas to cover your risk by investing in right products .jugalbandi
between tax management and risk management.
External financial officer
“INTERNAL FINANCIAL SYTEM DRIVEN BY EXTERNAL SERVERS”
 PFS cater MSME SEGMENT
 CASHFLOW MANGEMENT
 Employee – Employee benefit management.
 Corporate Financing: Loans, venture capitalists funding
Wealth management
Wealth is created on how much you save and not how much earn‖
 Risk management
 Contingency management
 Lifestyle solutions
Vision
 Create knowledge investor
 Simplified investment simple life
 PFS sell ideas not product
 To make trustable brand
 To have more happy souls living in this earth
Mission
 Productive
 Effective
 Efficient

30.  It provides investment solution for the customer to achieve goals
Objective & Goals
 Its objective is identifying best possible investment solution for each estimated
customer.
 PFS mostly focus on customer centric rather than productive centric.
 PFS provides retirement solution for customers and its services provides
retirement solution for the employees which help this productive partner in wealth
creation.
 Being service oriented company PFS advice third party product.
 Increase globally foreign clients.
 Focus on any product in India should be available in PFS this will add as a
benefit for serving customers.
Wealth management
Wealth creation is –
Not just money, it's about creating:
 Knowledge Investor
 Healthy Investor
 Asset Rich Investor
Wealth management
―Wealth is created on how much you save and not how much earn‖
 Risk management
 Contingency management
 Lifestyle solutions

31.  Risk Management – “Whether you are here or there, you are secured
everywhere. You are encouraged to live your life as we hedge your
encouragement “. We cover all sorts of risk whether life, non-life, financial, or
health.
 Contingency Management – Cover your income risk. “Save a part of your
income and begin now, for the man with a surplus controls circumstances
and the man without a surplus is controlled by circumstances”.
 Lifestyle Solutions – Traditionally called retirement solution. “Live the life you
desire even after you retire”.

32. SWOT Analysis
Strength
 Being a customer drives centric company their trust factor with customer has
driven their business till date and will continue to long run this is the reason there
has been decent growth in last 8 years.
 Being a customer centric company any financial product in India is available in
PFS. This adds as a benefit for serving customer.
 It maximizes financial goals.
Weakness
 It is a referral based company
 There is lack of visibility in company
 Company can be across India the services can be much faster and more across
and also chances of out station customers
Opportunity
 By making more branches in India for easy accessibility
 Social media will be a great opportunity
 Training of manager can be improved for handling more and more customer
 To spread business globally to get customers from all over the world
Threats
 Regulation hurdles
 Licensing process
 Change in regulatory scenario

33.  Legislation process
Products, Services, & Markets
Product
PFS deals with following products
 Insurance
 Mutual funds
 Stock Market
 Bond Funds
 Options/Warrants
 Listed Large & Small Capital Stock
 Equity Funds
 Capital Guaranteed Products
 Government Securities
 Bank’s fixed Deposits
 Corporate bond/ Asset Backed Securities
Services
Financial advisors for;
 Equities and derivatives
 Commodities
 Mutual funds
 SIP products
 Insurance
 Corporate bond
 Bond and Fixed deposit
 Tax planning
 Loan (all segments)
 Real estate

34. Market
 Stock market
 Commodity market
 Bank
Chapter-3

35. Chapter-3
Study of organization design
Organizational design means the way an organization is to be structured and
operated by its employees. It is both a plan and a process. An organizational structure
defines how activities such as data gathering, task allocation, coordination and
supervision are directed toward the achievement of organizational aims.
A review of choices in design
The company Productive Financials Pvt. Ltd. follows, hierarchical organization
structure, is an organizational structure where every entity in the organization, except
one, is subordinates to a single other entity. In the organization, the hierarchy usually
consists of a singular/group of power at the top with subsequent levels of power
beneath them. This is the mode of organization among closely held organization.
Members of hierarchical organizational structures chiefly communicate with
their immediate superior and with their immediate subordinates. Structuring
organizations in this way is useful partly because it can reduce the communication
overhead by limiting information flow; this is also its major limitation
A hierarchy is typically visualized as a pyramid, where the height of the ranking or
person depicts their power status and the width of that level represents how many
people or business divisions are at that level relative to the whole—the highest-ranking
people are at the top, and the lowest- ranking people at the bottom.
These hierarchies are typically depicted with a tree or triangle diagram, creating an
organizational chart. Those nearest the top have more power than those nearest the
bottom, and there being fewer people at the top than at the bottom

36. Present organization structure
DIRECTOR
CEO
COO
SENIOR
MANAGER
(MUTUAL
FUND)
SENIOR
MANAGER
(INVESTMENT)
SENIOR
MANAGER
(BACK OFFICE)
SALES
&
SUPPORT

37. Critical review of organization structure
Organizational design means the way an organization is to be structured and
operated by its employees. It is both a plan and a process. An organizational structure
defines how activities such as data gathering, task allocation, coordination and
supervision are directed toward the achievement of organizational aims.
Productive financial services Pvt Ltd have a divisional organizational
structure.
Divisional Results can be assessed:
All the activities of each division are carried out independently. Hence, the
divisional results (profit/loss) can be assessed easily. On this basis, an
unprofitable division can be closed.
Quick Decision Making:
Every division is independent in itself. The divisional manager can take
any decision regarding his division independently without consulting other
divisional managers. Hence, decisions are quick and effective.
Easy Expansion:
For every product a separate division is opened. If a company wants to
sell product, it can be introduced easily without disturbing the existing division.
Hence, it is easy to expand the concern.

38. Mckinsey’7S Model
The McKinsey 7s model is a management model developed by Business
consultants Robert H. Waterman, Jr. & Tom Peters in 1980s.This is a strategic vision for
groups, to include Businesses, Business unit & Teams.
The 7s are:-
Soft Element
 Shared value
 Staff
 Style
 Staff
 Skill

39. Hard Element
 Strategy
 Structure
 System
Shared Value
At the center of the model, this denotes what the organization stands for
and what it believes in. PFS is ethical driven that is why they always drew with
referral based customer as growth.
Shared values are core of MCKINSEY 7S model.
 They are the norms and the standards that guide employee’s behaviour
and company actions and thus, are the foundation of every organisation.
 Ethically driven organisation their values which they have always driven
with referral based customer acquit ion.
Style
Cultural style of organization and how key managers behave in achieving
the organization’s goal. PFS follows all is owner and all are employee’s model.
There is Learn, Follow and Adopt model is implemented.
Staff
Staff element is condemned with what type and how many employees and
organization will need and how they will be recruited, trained, motivated and rewarded.
It is all about number of people and their development as well as productivity measures.
 The selection process of employees in PFS is based on their attitude of the
people rather than qualification.
 PFS believed that people with right attitude can be trained for the desired role.
Skills
Looking at the skillsets within the organizational as a whole and people skills.
The analysis identifies core competencies.
Skills are the abilities that firm employees perform very well.
 PFS mostly focus on capabilities and competence.


40.  Being service organization company, skill sets of employees keeps regular
up gradation on advising right customer the right product depending the
customer need to seek win situation.
Strategy
The only strategy PFS works on is “sell ideas not products” on their motto is to
advise the products to the customer which are not income generating but still is relevant
to the customer. Professional fee model is charged for business growth.
Structure
 Reporting is between managers
 Vertical quality aspect of growth
 Quality service on is the back end of the structure
System
PFS use technological advantage to service customer which can also helpful for
employees to not get yield at monotonous job.

41. Chapter-4

42. Chapter-4
A study of key business, level functions and
processes
Marketing function
PFS sell ideas, not products.it works on the concept of simplicity and effective
investment ideas. PFS make ideas according to their need. PFS follows business to
business (B - B) model.
 PFS has always followed the referral model and connected to more than
2700+customers.
 Networking being a key for any business success, so PFS follow BBN as a
part of local business network.
 PFS don’t have any marketing team. Only referral model is the source of to
connect n get the customers.
 The marketing strategy is networking is to meet potential clients
and/or generate referral which you can then follow up on to hopefully add to
your client base.
 Networking can also help PFS to identify their opportunities
for expansion for their business.
Finance function
Financial function is one of the traditional functional areas of management, fond
in any organization structure systemization in order to analyses the decision and the
actions related to the financial means necessary to the activity of the organization.
Thus, the financial function integrates all tasks related to the achievement, use and
control of financial resources.
With internal accruals growing steadily, company over the period of 7 year
created assets from its initial accrual into various liquid financial assets which itself can
support roughly.
 PFS follows internal accrual system

43. PFS reinvested their profit for the growth of the company
 Being a financial advisory firm, loans are not providing by banks &the only source
for expansion is internal accrual.
 PFS pay the employees’ salaries & fixed expenses every 27 th end of the month
 For the last 7 year of the company has created assets from its internal accruals
into various liquid financial assets ,which itself can support roughly 8 quarters or
working capital expenses
 PFS is aiming at increases of the liquid assets to 20 quarters of its working
capital.
Human Resource function
Human resource (HR) is the company department charged with finding, screening,
recruiting, and training job applicants, as well as administering employee benefit
programs.
 Every employee is secured with industry Standard salary ,Life insurance
minimum 6 lakhs ,Gratuity, Medical insurance for employees and medical
insurance for family after 2 year of service
 Every employee has been trained with basic knowledge for smooth functioning.
 PFS provide secured ambience for their employees.
 Employee’s focus is customers service & recruitment related to back end
operations.
 Every 100+ client addition leads to addition of one backend executive and office
to manage the customers.

44. The Business Model i.e. where the profit comes from
A business model is a company's plan for how it will generate revenues and
make a profit. It explains what products or services the business plans to manufacture
and market, and how it plans to do so, including what expenses it will incur.
PFS comes under Service Oriented Industry. SOI generally works on service fee,
retention fee, professional fee, commission.
PFS has monthly income model which runs by the way of professional fees
which caters to their monthly expenses.
The only strategy PFS works on is “sell ideas not products” on their motto is to
advise the products to the customer which are not income generating but still is relevant
to the customer. Professional fee model is charged for business growth.

45. Chapter -5

46. Chapter -5
Finding & Suggestion
Findings
 Being a financial service organization the main focus is on the quality service to the
customer.
 As they are key player in the market they want to be accessible to the potential
customers.
 PFS has well trained employee to service the customer.
 Discipline is being followed
 Employee performance appraisal system.
 Ideas depend on the clients’ requirement, their interest and stability.
 Guiding the customer to invest adequately.
Suggestions
 Using social media as a platform to connect to the customer.
 Train more customers to work hard with professional knowledge.
 To be available all over India.
 To invest more on ad campaign.
 To be able to serve the customer in the best possible way.
 Advertising can be done to be more visible to the potential customer.
 More events can be organized to expand networking.

47. Chapter -6

48. Chapter -6
Key learning
 The Current Indian Financial Advisory Market is looking for Brand building
through its Qualified wealth management Advisors
 Wealth management Advisors shall develop trust with the clients on better
footings.
 Wealth management advisors will be the best brand ambassadors for new firms
seeking to gain a competitive edge against established players.
 Advisor platforms that offer lead management, portfolio management, financial
profiling, asset allocation and transaction management capabilities can integrate
multiple touch points and improve advisor experience
 If require a qualification to equip themselves with the required skill set and
knowledge to call themselves as Qualified Advisors.
 Explore the latest advances in wealth management strategy and law.
 Expand your wealth management skills by adopting international best practices.
 Develop a checklist of key applied techniques in wealth management that will
remain with you throughout your career
 Become an expert in evaluation, diagnosis and planning in working with Super
High Net Worth Clients
 Integrate optimum products and services in your wealth management
development strategies
 Maximize the impact of your client communications and reporting
 Appreciate the complexities of investing in global markets and develop strategies
for managing risk and maximizing returns

49. Chapter -7

50. Chapter-7
Conclusion
The organization structure of the company is well organized and all the activities
are assigned and delegated in effective manner. The organization follows a good
management principle and run by effective and qualified top management people and
because of that company has weathered from the rough times to become a more
profitable and professional company.
Work is done in correct time due to the organized structure and all the employee
of the organization are functioning in an effective manner.
Management has made sure that at the best principle are put into place to make the
company competitive in all business function. Sincere dedication and hard work from
top management, middle level management and employees of had made the company
emerge as one of best financial service company
I personally thank Productive financial service PVT ltd for guiding me from time to
time in successful completion of my organization study. I also thank each and every
employee for their help in providing me their valuable time and information required for
this study.

51. Bibliography
Global scenario
1. https://www.ibef.org/industry/financial-services-india.aspx
2. https://en.wikipedia.org/wiki/Financial_sector_developmen
Indian scenario
1. https://www.google.co.in/search?q=globall+finance+industry&oq=globall+finance
+industry&aqs=chrome..69i57j0l4.14050j1j4&sourceid=chrome&ie=UTF-8
2. ista.com/statistics/188185/percent-chance-from-preceding-period-in-real-gdp-in-
the-us/
3.https://www.investopedia.com/articles/investing/061314/best-best-wealth-
management-firms.asp#ixzz531OaKvi9