small business plan

1. Business Plan for the Star Bean Coffee House
Presented By :- Archana Sharma
Roll no.:- BBA19095
SEM 6th

2. STAR BEAN
CAFÉ
Have a sip of friendship

3. CONTENTS
1. Executive Summary
2. Company Description
3. Business Strategy
4. Marketing Plan
5. Technical or Operations Plan

4. Executive Summary
The Star Bean Coffee House will be the go-to place for coffee
lovers. We plan on serving the highest quality coffee and snacks
in a trendy, comfortable atmosphere. Our convenient location and
excellent customer service should build a steady repeat customer
base. Our main products will be higher margin gourmet coffee
products such as espressos, cappuccinos, lattés, and a variety of
snacks, including healthy alternatives. The cafe will have special
staff with development and intellectual disabilities such as
autism, down syndrome and cerebral palsy.

5. Company Description
1. Structure & Ownership – The Star Bean Coffee House will be owned 100% by Archana Sharma. Miss. Sharma a
graduate of Sarala Birala University has an undergraduate degree in business administration
2. Management team- Owner Archana will manage the business with her well trained and talented staffs with
intellectual development disabilities those who will be present at all times during open hours.
3. Location- opposite Sarala Birla public School, City in the Ara, about 10 kilometres from Ranchi on the Ranchi-
Purulia highway, in the Namkum block of Ranchi, Jharkhand, India

6. Business Strategy
To bring out people with diverse interest & Background
together and provide opportunities to the people with
intellectual or developmental disabilities
Vision
Mission
● Provide employment to disabled people
● Ensure customer satisfaction and build a repeat-
customer base
● Improve our position in the local market and strengthen
our brand
To be the best Café Chain by offering a world class coffee
experience at affordable.
Objectives

7. Marketing Plan
1. Target Market description- My target will be to anyone who enjoys coffee, but I will mainly target
people age 15 and older, both male and female and who are of working class and students.
2. Differentiation & USP
USP:
• Exceptional coffee
• Personalized experience
• Vegan alternatives
• Delicious sweet treats
• Fast service
• Exciting loyalty scheme
• Reasonable pricing
• Atmosphere
• Eco-friendly/sustainable/ethical processes
• Charitable donations
Product  Coffee – medium roast, Seasonal favorites & Flavored coffee
 Handcrafted beverages – fresh-brewed coffee , iced & hot
espresso drinks, Frappuccino coffee, non-coffee blended drinks,
& Tazo teas
 Fresh food items- pastries, salads, sandwiches, cakes,
oatmeal,& fruit cups
Price Affordable price for premium products
Place Location where students or working professionals customers
frequent
Promotion Advertising, word of mouth, public relations, personal selling &
social media marketing

8. Technical or Operations Plan
• Machinery & equipment’s plan
1. Espresso machine
2. Coffee maker
3. Coffee grinder
4. Food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.)
5. Storage hardware (bins, utensil rack, shelves, food case)
6. Counter area equipment (counter top, sink, ice machine, etc.)
7. Serving area equipment (plates, glasses, flatware)
8. Store equipment (cash register, security, ventilation, signage)
9. Office equipment (PC, fax/printer, phone, furniture, file cabinets
• Material requirement planning
We have negotiated an agreement with Robert Coffee Wholesalers to supply premium gourmet Columbian
coffee/espresso beans with two-day shipping. Milk, juices, soft drinks, fruit, etc. will be sourced from the local
Costco.
1. Utilities (water, electricity, gas, internet, phone) are estimated to be Rs8000 per month
2. The building owner is responsible for trash collection, recycling, pest control, and security
3. Existing zoning for restaurant usage
4. 2,000 square feet of indoor space in a modern, well-maintained building in an excellent location
5. Approximately 500 square feet of outdoor patio space, with lockup racks for bicycles

9. Financial Plan
• Start-up cost
1. First month rent – Rs10,000
2. modernize Fee: Rs1,00,000/- (Impression: calm, comfortable soft mood light music, painting make
guests feel at home)
3. Furniture Fee: About Rs60,000 Sofa Bar counter Tables Chairs
4. Equipment Fee: About Rs1.80,000/Coffee machine Coffee-mill Air conditioning Stereo Cash registers
Water treatment.
5. Supplies Fee: Coffee Snack Coffee cups Napkin Forks and Knives etc. Rs20000
6. First Month Utensils Fee: Water and Electricity Fee Rs8000
7. Advertising Fee for first month: Rs5000
Total startup cost- Rs4,00,000
• FUNDS BORROWED Rs 4,00,000/- from State Bank of India.1 yearsInterest rate is Rs 12.50%Monthly
payment Rs 37500
• PAY FOR THE LOAN o Monthly Payment Rs 37,500, o Monthly Profit Rs 4,16,344, o Monthly Remain
Rs4,16,344 - Rs37,500 =Rs378844

10. CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon, infographics & images by Freepik
THANKS
starbeanscoffehouse@gmail.com
+918092675040
starbeancoffeehouse.com
DO YOU HAVE ANY
QUESTIONS?
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