The document analyzes the impact of India's demonetization on the business metrics of Zoutons. It compares traffic, sessions, and pageviews in the two months before and after demonetization on November 8, 2016. Overall, total sessions and traffic declined by around 44% following demonetization. Certain e-commerce categories like apparel sites Myntra and Jabong saw increased traffic and rankings during this period. Digital payment wallets also experienced a boost, while ride-hailing services like Ola and Uber were less affected.

1. (PERFORMANCE PERIOD : 11 SEPT’16 - 4 JAN’17)

2.  DEMONETISATION HAS IMPACTED THE BUSINESS ACTIVITIES AT PAN-INDIA
LEVEL AND ZOUTONS HAS HAD ITS SHARE TOO IN THE AFTERMATHS OF
THIS VITAL STEP TAKEN BY OUR PM.
 THIS PRESENTATION IS AN ATTEMPT TO ANALYSE THAT IMPACT IN TERMS
OF VARIOUS METRICS THAT MAKE UP ZOUTONS.
 THE DATA USED IN THIS PRESENTATION RANGES FOR A 2 MONTH’S PERIOD
BEFORE AND AFTER DEMONETISATION DATE 8TH NOV 2016.
 DURING THIS PERIOD, ZOUTONS MADE A TRANSITION TO A NEW WEBSITE.
SO, ANALYSIS INCLUDES THE EFFECTS OF THAT FACTOR TOO.
 BESIDES, THE ANALYSIS SHOWN IN THIS PRESENTATION IS A MERE
REFLECTION OF THE STATISTICS AND IS NOT COMPLETELY ACCURATE.

3. 64%
36%
TOTAL SESSIONS TRANSITION
PRE DEMONETISATION
POST DEMONETISATION
63%
37%
MOBILE SESSIONS TRANSITION
PRE DEMONETISATION POST DEMONETISATION
66%
34%
DESKTOP SESSIONS TRANSITION
PRE DEMONETISATION POST DEMONETISATION

4. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AVG.SESSIONS/DAY(%)
TRAFFIC TRANSITION ( 11TH SEPT,16' – 7TH NOV,16' vs 8TH NOV,16' – 4TH
JAN,17')
PRE DEMONETISATION POST DEMONETISATION

5. WE MADE A SWITCH TO A NEW WEBSITE
ON NOV 21,2016. SO THE NEXT ANALYSIS
INCLUDES THE EFFECT OF THAT WEBSITE
TRANSITION

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AVG.SESSIONS/DAY(%)
TRAFFIC TRANSITION ( INCLUDING THE EFFECTS OF NEW WEBSITE )
PRE DEM. ( OLD SITE ) POST DEM. ( OLD SITE ) POST DEM. ( NEW SITE )

7. 0
50,000
100,000
150,000
200,000
250,000
300,000
STATE WISE TRAFFIC TRANSITION
PRE DEM. POST DEM.
-48%-31% -38% -38% -49% -42% -57% -42% -35% -53%

8. 0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
18-24 25-34 35-44 45-54 55-64 65+
AGE GROUP WISE TRAFFIC TRANSITION
POST DEMONETISATION
-41% -38% -48% -61% -53% -54%

9. 1,55,83
5
1,53,90
2
69,866
57,633
53,143
SESSIONS SINCE NOV 8th, 2016 TILL JAN 4th, 2017

10. 1825 782 884
229 179
UNIQUE PAGEVIEWS SINCE NOV 8th, 2016 TILL JAN 4th,
RECHARGE ELECTRONICS CLOTHING
FOOTWEAR MOBILE

11. RANKING COMPARISON (COUPONS)
11 SEPT,16’ – 7 NOV,16’
 SNAPDEAL  2
 AMAZON  3
 FLIPKART  2
 FREECHARGE  4
 PAYTM  15
 MOBIKWIK  6
 JABONG  15
 FOODPANDA  4
 OLA  1
 UBER  2
 MYNTRA  15
 EBAY  23
8 NOV,16’- 4 JAN,17’
 SNAPDEAL  3
 AMAZON  6
 FLIPKART  2
 FREECHARGE  5
 PAYTM  13
 MOBIKWIK  6
 JABONG  8
 FOODPANDA  3
 OLA  1
 UBER  2
 MYNTRA  6
 EBAY  8

12. KEY INSIGHTS
 OVERALL TRAFFIC SHARE SAW A DECLINE BY ABOUT
44%.
 STORES LIKE MYNTRA, JABONG AND EBAY SAW AN
INCLINATION IN TERMS OF TRAFFIC AS WELL AS
RANKING.
 DEMONETISATION DIDN’T IMPACT CAB FACILITIES
LIKE UBER AND OLA TO A LARGE EXTENT.
 WALLET FACILITIES SAW A MAJOR BOOST DURING
THE PERIOD FOR DIGITAL PAYMENTS.
 MUCH MORE COUPON CODES HAVE BEEN RELEASED
SINCE DEMONETISATION BY E-COMMERCE PLAYERS.
 STORES THAT SAW MAJOR SLUMP INCLUDE