Actionable tips on how to use campaign automation to improve your marketing efficiency and performance.

1. 6 automated
campaigns you
should use in your
marketing strategy
Actionable tips on how to use
campaign automation to improve your
marketing efficiency and performance.
apteco.com

2. Time:
a marketer’s
most precious
resource
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6 automated campaigns you should use in your marketing

3. expect companies to
understand their unique
needs and expectations
150
In 2011, there were
marketing solutions.
9,932
Now there are
source: statista.com
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6 automated campaigns you should use in your marketing

4. As a result, we’re
spending more time on
managing fragmented
tools…
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6 automated campaigns you should use in your marketing

5. …and less on
activities that matter,
like finding ways
to impress our
customers.
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6 automated campaigns you should use in your marketing

6. This is why
campaign
automation
is so useful
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6 automated campaigns you should use in your marketing

7. It lets you:
Perform
important
(but repetitive)
tasks
Reduce your
marketing
overhead
Improve your
results
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6 automated campaigns you should use in your marketing

8. What objectives
can campaign
automation help
you with?
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6 automated campaigns you should use in your marketing

9. apteco.com
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6 automated campaigns you should use in your marketing

10. Acquire
Attract more customers with
personalised messaging.
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6 automated campaigns you should use in your marketing

11. 1. Shopping cart
abandonment
Ideal goal:
To encourage the completion of purchase
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6 automated campaigns you should use in your marketing

12. Set a live trigger Define targeting rules
(e.g. target all visitors
who abandon their
cart after a specified
time)
Consider possible
actions a customer
may take
How to get started:
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6 automated campaigns you should use in your marketing

13. Protect
Inspire confidence in your customers’
decisions to make a purchase.
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6 automated campaigns you should use in your marketing

14. 2. Welcome
messages
Ideal goal:
To initiate a positive relationship with your
prospects and customers
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6 automated campaigns you should use in your marketing

15. Set up a campaign trigger
for when someone signs up
for your marketing emails
or makes a first purchase
How to get started:
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6 automated campaigns you should use in your marketing

16. 3. Planned
purchase support
Ideal goal:
To ensure a smooth cooling-off period
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6 automated campaigns you should use in your marketing

17. Analyse your
offering
Consider where your
customer belongs
in the customer
lifecycle
How to get started:
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6 automated campaigns you should use in your marketing

18. Nurture
Cultivate stronger relationships
with your existing customers.
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6 automated campaigns you should use in your marketing

19. 4. Birthday
campaigns
Ideal goal:
To reinforce brand loyalty
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6 automated campaigns you should use in your marketing

20. Create target group
based on date
Choose the most
appropriate offer
to send
How to get started:
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6 automated campaigns you should use in your marketing

21. 5. Best next offer
Ideal goal:
To increase the likelihood of future
conversions
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6 automated campaigns you should use in your marketing

22. How to get started:
Analyse customer
transaction history
Consider popularity
of product
combinations and
propensities of
individual customers
Save ‘best next
offer’ as a variable
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6 automated campaigns you should use in your marketing

23. Retain
Prevent your customers from
defecting to competitors.
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6 automated campaigns you should use in your marketing

24. 6. Reactivation
campaigns
Ideal goal:
To encourage inactive customers
to make a purchase
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6 automated campaigns you should use in your marketing

25. How to get started:
Retrieve
customer
transactional
history
Analyse
activity
patterns
Predict how
long it will take
for a customer
to engage
If nothing
happens at
predicted
time, trigger
campaign
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6 automated campaigns you should use in your marketing

26. How does Apteco help?
Create automated,
multi-channel
and multi-stage
campaign workflows
Include a wide range
of event-triggers in
your campaigns
Get instant,
real-time access
to your campaign
performance
Apteco helps you plan, launch and analyse personalised end-to-end
campaigns at scale, so you can focus on more important work.
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6 automated campaigns you should use in your marketing

27. Our comprehensive eGuide explores more
examples in greater detail.
Get it now for actionable tips on how to
get started with campaign automation.
content.apteco.com/automated-campaigns