1. DIGITAL
COMMUNICATION
ASSIGNMENT
W E B S I T E C O M PA R I S O N
A D W O R D C A M PA I G N
D R I P M A R K E T I N G
C A M PA I G N
SUBMITTED BY :
Apekcha Rani Rai
4. 1. PAGE TITLES
100% of pages have
defined titles but 80% of
pages have weak title
2. HEADINGS
All pages were found to
use defined headings.
Correctly defined
headings aid
and are particularly
important for search
engine optimization.
1. PAGE TITLES
100% of pages have
defined titles and 0% of
page titles are weak
2. HEADINGS
All pages were found to
use defined headings.
This is excellent as it
allows visitors and
search engines to
summarize the content
of webpages quickly.
6
9.9
7
10
M.A.C
www.maccosmetics.in
LAKME
www.lakmeindia.com
5. 3. MOBILE
All of this website
appears to be optimised
for viewing on a mobile
phone or a tablet.
4. URL FORMAT
This website uses
appropriate web
addresses (URLs)
throughout.
3. MOBILE
All of this website
appears to be optimised
for viewing on a mobile
phone or a tablet.
4. URL FORMAT
Every URL is well
written.
10 10
M.A.C
www.maccosmetics.in
LAKME
www.lakmeindia.com
10 10
7. 5. GOOGLE+ PAGE
This website does not
appear to be associated
with a Google+ page.
6. FACEBOOK PAGE
This website does not
appear to be associated
with a Facebook page.
7. TWITTER
This website does not
appear to be associated
with a Twitter account.
5. GOOGLE+ PAGE
This website does not appear
to be associated with a
Google+ page.
6. FACEBOOK PAGE
This website was found to
link to the Facebook page I
Love Lakme with 2,715,766
likes and 104,453 people
talking about this.
7. TWITTER
This website is linked with
the Twitter account
@ilovelakme. This
website's Twitter account
0
0
0
0
10
10
M.A.C
www.maccosmetics.in
LAKME
www.lakmeindia.com
8. 8. POPULARITY
460,027 Most popular
website in the world.
Website recently saw a
slight decrease in
popularity.
9. AMOUNT OF CONTENT
This website has an
average of 567 words
per page. The amount of
content on a website has
been shown to correlate
with its search engine
8. POPULARITY
156,674 Most popular
website in the world.
This website recently
saw a slight decrease
in popularity.
9. AMOUNT OF CONTENT
This website has an
average of 473 words
per page. The amount of
content on a website has
been shown to correlate
with its search engine
6.8
8.9
7.5
8.5
M.A.C
www.maccosmetics.in
LAKME
www.lakmeindia.com
9. 10. IMAGES
No images are being
resized by the browser
11. PRINTABILITY
100% of pages are
optimized for printing
12. URL FORMAT
This website uses
appropriate web
addresses (URLs)
throughout. This is
excellent and will help
search engine
placement, usability and
10. IMAGES
5 images are being
resized by the browser
11. PRINTABILITY
100% of pages are
optimized for printing
12. URL FORMAT
This website uses
appropriate web
addresses (URLs)
throughout. This is
excellent and will help
search engine
placement, usability and
10
10
10
9.8
10
10
M.A.C
www.maccosmetics.in
LAKME
www.lakmeindia.com
10. 13. FRESHNESS
This is good because
visitors perceive up-to-
date websites as more
credible. Websites that
are updated regularly
are also spidered by
search engines more
often.
13. FRESHNESS
This is good because
visitors perceive up-to-
date websites as more
credible. Websites that
are updated regularly
are also spidered by
search engines more
often.
10 9.9
M.A.C
www.maccosmetics.in
LAKME
www.lakmeindia.com
11. 14. ENGAGEMENT
• Bounce Rate
– 26.80% 1.00%
• Daily Pageviews per Visitor
– 3.00 8.00%
• Daily Time on Site
– 2:35 11.00%
14. ENGAGEMENT
• Bounce Rate
– 35.10% 2.00%
• Daily Pageviews per Visitor
– 2.70 10.00%
• Daily Time on Site
– 2:57 16.00%
M.A.C
www.maccosmetics.in
LAKME
www.lakmeindia.com
13. 15. KEYWORDS
Top Keywords from Search
Engines
• Keyword Percent of
Search
1. mac cosmetics
31.53%
2. mac
16.58%
3. mac india
6.19%
4. mac cosmetics india
6.16% 5. mac makeup
6.07%
15. KEYWORDS
Top Keywords from Search
Engines
• Keyword Percent of
Search
1. lakme 21.36%
2. lakme salon 9.42%
3. lakme products 4.20%
4. lakme cc cream 3.76%
5. lakme absolute 3.32%
16. SITE LINK
2 5
M.A.C
www.maccosmetics.in
LAKME
www.lakmeindia.com
14. 17. META TAGS
All pages were found to
include a meta
description. This is good
because search engines
(like Google) show this
text in search result
pages.
This is how this website
will look in Google
search listings:
17. META TAGS
All pages include at least
some metadata, but no
pages have a description
meta tag.
10 0
M.A.C
www.maccosmetics.in
LAKME
www.lakmeindia.com
15. 18. DOMAIN AGE
This domain was
registered a long time
ago, it is likely that
pages on this website
will appear higher in
search engine rankings
than those from
younger websites.
18. DOMAIN AGE
This domain was
registered a long time
ago, it is likely that
pages on this website
will appear higher in
search engine rankings
than those from
younger websites.
9.9 10
M.A.C
www.maccosmetics.in
LAKME
www.lakmeindia.com
19. STALK BY LOVE.COM
1. HEADING
A large number (60.0%)
of pages do not use
defined headings. This
means that users and
search engines may
find it harder to
determine the content
of this website's pages.
2. CODE QUALITY
A total of 45 errors and
5 warnings were found
on the 5 pages tested.
FASHIONANDYOU.COM
1. HEADING
No pages were found to
be using defined
headings. This means
that users and search
engines may find it
harder to determine the
content of this website's
page.
2. CODE QUALITY
A total of 5 errors and 1
warnings were found on
the 1 pages tested
0
0
0
4.5
20. STALK BY LOVE.COM
3. PAGE TITLES
100% of pages have
defined titles. 0% of
page titles are weak
4. MOBILE
All of this website
appears to be optimised
for viewing on a mobile
phone or a tablet
FASHIONANDYOU.COM
3. PAGE TITLES
100% of pages have defined
titles. 0% of page titles are
weak
4. MOBILE
None of this website appears
to be optimized for viewing
on a mobile or tablet
10
10
3
10
22. STALK BY LOVE.COM FASHIONANDYOU.COM
5. GOOGLE+ PAGE
This website does not
appear to be associated
with a Google+ page.
6. FACEBOOK PAGE
This website was found
to link to the Facebook
page StalkBuyLove.Com
with 679,784 likes.
49,093 people talking
about this.
5. GOOGLE+ PAGE
This website does not
appear to be associated
with a Google+ page.
6. FACEBOOK PAGE
This website does not
appear to be associated
with a Facebook page.
10 0
00
23. STALK BY LOVE.COM
7. TWITTER
This website is linked
with the Twitter account
@StalkBuyLove. This
website's Twitter
account has 1,789
followers
8. AMOUNT OF CONTENT
This website has an
average of 833 words
per page. The amount
of content on a website
has been shown to
correlate with its search
FASHIONANDYOU.COM
7. TWITTER
This website does not
appear to be associated
with a Twitter account.
8. AMOUNT OF CONENT
This website has an
average of one word
per page. The amount
of content on a website
has been shown to
correlate with its search
engine ranking.
9.3 0
09.3
24. STALK BY LOVE.COM
9. IMAGES
11% of images have a
clearly defined size
10. POPULARITY
19,031 Most popular
website in the world.
11. PRINTABILITY
0% of pages are
optimized for printing
FASHIONANDYOU.COM
9. IMAGES
100% of images have a
clearly defined size
10. POPULARITY
18,107 Most popular
website in the world
11. PRINTABILITY
0% of pages are
optimized for printing
0
8.8
10
8
0
9.9
26. STALK BY LOVE.COM
12. INTERNAL LINKS
123 links have no text
describing their
destination. Links on a
page should describe
their destination for the
benefit of both screen
readers and search
engine spiders
13. URL FORMAT
2 URLs are less than
ideal
FASHIONANDYOU.COM
12. INTERNAL LINKS
Every link tested
appears to be well
defined. This is good
because well defined
links help SEO and aid
accessibility
13. URL FORMAT
Every URL is well
written
107.3
107.6
27. STALK BY LOVE.COM
12. DOMAIN AGE
The domain name
stalkbuylove.com was
registered on Sunday,
July 29, 2012. Because
this domain was
registered more than a
year ago, it is likely that
pages on this website
will appear higher in
search engine rankings
than those from
younger websites
FASHIONANDYOU.COM
12. DOMAIN AGE
The domain name
fashionandyou.com was
registered on Tuesday,
January 22, 2002.
Because this domain
was registered a long
time ago, it is likely that
pages on this website
will appear higher in
search engine rankings
than those from
younger websites.
109.4
28. STALK BY LOVE.COM
13. META TAGS
All pages were found to
include a meta description.
This is good because search
engines (like Google) show
this text in search result
pages.
14. ANALYTICS
Every page in this website is
using some form of analytics
software. This is excellent
and should allow for a
complete analysis of visitor
FASHIONANDYOU.COM
13. META TAGS
All pages were found to
include a meta
description. This is good
because search
engines (like Google)
show this text in search
result pages.
14. ANALYTICS
Every page in this
website is using some
form of analytics
software. This is
excellent and should
allow for a complete
1010
1010
29. 15. INCOMMING LINKS
65,946 pages link to
this website. 860
domains link to this
website
15. INCOMMING LINKS
168,397 pages link to
this website. 1,126
domains link to this
website
STALK BY LOVE.COM FASHIONANDYOU.COM
1010
42. E- mailer Sample1 to be send to both list
of subscribers as well as non subscribers.
Giving General Information about
various places for summer vacations.
43. E- mailer Sample 2 send to existing subscribers or who
have subscribed.
Catering with various discount cards and offers to
those who are interested and subscribed.
49. R E F E R E N C E S
H T T P : / / M A I L C H I M P. C O M / S E E - YA -
L AT E R /
H T T P : / / N I B B L E R . S I L K T I D E . C O M /
H T T P : / / W W W. A L E X A . C O M / S I T E I N
F O / H T T P S %3 A % 2 F % 2 F W W W. M A C C
O S M E T I C S . I N
H T T P : / / W W W. G O O G L E . C O . I N / A D
W O R D S /
