Landmark Social Media Principles, shared by webinar presenter Ryan Perez.

1. 1.20.15
Social Media Principles & Guidelines
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The aim of issuing these principles and guidelines is to nurture healthy Social Media
interactions. Social Media plays an important role in how we engage with current and
future residents and prospects.
Landmark Commitments
Landmark is dedicated to the following principles concerning how we interact with the
public and each other. These commitments apply to interactions that occur on all Social
Media platforms.
1. Landmark will be transparent in all social media engagement.
2. Landmark will respect copyrights, rights of publicity, other third-party rights, and
trademarks.
Personal Use of Social Media
Landmark Apartment Trust is not affiliated with nor do we take responsibility for your
actions. As a representative of our brand, anything you post which could potentially
tarnish the company’s image will ultimately be your responsibility. We encourage you to
participate in the online social media space, however; we urge you to do so
appropriately, exercising sound judgment and common sense.
Social Engagement Practices
We require that associates and interns adhere to the following practices.
 Do not share confidential or proprietary information. This includes company
financials, and/or current or future acquisitions and dispositions.
 Do not misrepresent yourself or your company, or ask others to do so. Make
sure the content you create and the impressions you leave are accurate and honest.
 Do not lie. Online statements and messages about our organization and its
products/services must reflect honest opinions, beliefs, recommendations, and/or
experiences.
 Do not make personal attacks or speak negatively about Landmark Apartment
Trust associates, interns, vendors, residents, potential prospects, or
competitors. Incomplete, inaccurate, inappropriate, threatening, harassing or poorly
worded postings may be harmful to others.
 Do not use the company name in any social media identity (e.g. username,
"handle" or screen name such as “Landmark West” or “West Landmark”) or
speak as an official representative of the company. Only official social media
accounts managed by the company's Marketing Department may engage as
representatives of the company.

2. 1.20.15
Social Media Principles & Guidelines
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 Do think before you post. Think about the information you are posting, the channel
you are presenting it in, and how it will be perceived by the audience.
 Do inform the Marketing Department (marketingsupport@latapts.com) of any
potential problems, issues, negative information, or accolades you may
encounter with regards to Landmark. If you run across something that is of
concern or otherwise notable, inform the Marketing Department so they may
respond accordingly.
 Do ask questions if you are unsure. If you have any questions about what is
acceptable and what isn't, contact the Marketing Department.
Practical Applications
 When you engage in comments or discussions about Landmark Apartment Trust,
use the official designated websites as listed (e.g. Facebook, Twitter, Pinterest,
Instagram, LinkedIn and Google+) for these activities. See page 3 for detailed
information regarding these social platforms.
 Stick to your area of expertise and provide unique, individual perspectives on what’s
going on at Landmark and in your community.
 Post meaningful, respectful comments—in other words, no spam and no remarks
that are off topic or offensive.
 Links to outside websites that are posted to our social pages must link back to the
original source.
o For example: if a community wants to share a link titled “How to Clean Your
Apartment” from another community or the main page, they should share the
Pinterest link and not the original status.
 Imagery posted to all Landmark Apartment Trust social media pages must link back
to the original source.
 All posts to social pages must adhere to proper business etiquette. Posts must
contain grammatically correct verbiage, as well as correct punctuation. Statuses
should not be written in all lower or upper case.
o Example: Do not post: “WE R EXCITED 4 THE POOL PARTY WITH U!!!!” Do
post: “We are so excited for our Resident Pool Party! We will see you at 4!”
 Promotional Material for monthly contests run by the Marketing Department will be
provided. All imagery must be licensed and substitutes may not be used.
Social Platforms

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Social Media Principles & Guidelines
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www.facebook.com/LandmarkApartmentTrust.com
@_LiveLifeWell_
www.pinterest.com/latapts.com
Landmark_Apt_Trust
https://www.linkedin.com/company/landmark-apartment-trust
HTTPS://PLUS.GOOGLE.COM/116325540363968428990/ABOUT