1. Anya Wolfenden, M.A.
(757)620-4931
PollyAnya1@gmail.com
Experience
Brand Manager 2010 – present Nutraceutical, Inc. Park City, UT
o New Product Development: Manages all aspects of new product launch process from conception,
formulation through sales. Multimillion dollar growth contribution. Proven sales results.
o Market Analysis: Identify, define trends, analyze market segment for division personal care
products, strategize product lines.
o Develops marketing plans and sales support materials for 300 new and current products -
including: Ads, brochures, e-newsletters, order forms, product labels, sell sheets, social
media posts, trainings, and web text. Conduct product education.
o Corporate trainer for national accounts, retailer marketing and regional chains.
o Supervise current database product information on managed brands and associated
products.
o Source vendors, research markets, specify purity standards, negotiate raw materials.
Director of Communications 1994 – 2010 The Heritage Store®, Virginia Beach, VA
o Public relations, marketing, and advertising for health products and mail order company.
o Wellness educator for all community outreach, seminars, published communication, and media
interviews, citywide wellness programs, international conferences.
o Copywriter for mail order catalog and marketing.
o Formulate and develop new natural products.
Wellness Consultant, Writer, Instructor 1983 – 2010 VA, DC, MA, NY
o Design and conduct VA Beach Citywide Employees High Risk Wellness programs. International
Herb Association, World Conference on Imagery, VA Herb Assoc., Military Bases, YMCA, USAA,
TWA, DAR, NAWBO, Cultural alliance, civic leagues, fitness centers, state health & social services
depts. Instructor for adult education, high school, middle and elementary programs.
o Instructor: Eastern VA Medical School, Massage Therapy and Nursing Schools. 1994-2010
o Wellness Writer, Magazine Editor, Columnist: 1987 – 2010
o Wellbeing Consultant - Boston, MA & Washington, DC. Private practice individuals, non-profit,
and arts organizations. Designed and created health food café, nutritional plans, & sports club menus.
o Therapeutic Massage & Aromatherapy – private practice Boston, MA, WDC, Virginia.
o Manager/Educator - 1984 - 1985 Fortunate Life Weight Control Center, MA.
o Instructor -“Psychology of Human Development” Stony Brook University, NY 1982-1984
o University Activities Administrator, Residence Hall Director - Stony Brook University.
Education:
Post Graduate: Educational Systems Planning & Futures. Old Dominion University, Norfolk, VA, 1993
Master’s Degree: Wellness Education, Psychology of Creativity. Lesley University, Cambridge, MA, 1988
Bachelor of Arts: Social Sciences, Business Admin, Women’s Studies. Stony Brook University, NY, 1983
Additional Certifications.