The presentation is about 7P's of service marketing comparing the 7P's of Indigo and Jet airways ..

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By : Anuranjan Kumar
AIRWAYS

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CONTENTS
• INTRODUCTION
• FACTS AND FIGURES
• MARKET SHARE OF AIRLINES IN INDIA
• JETAIRWAYS – AN INTRODUCTION
• INDIGO AIRLINES – AN INTRODUCTION
• 7P’S – A COMPARISON BETWEEN JET AND INDIGO
• FUTURE GROWTH AND PERSPECTIVE

3. • The civil aviation industry in India has emerged as one of the fastest growing industries in the
country during the last three years.
• India is currently considered the third largest domestic civil aviation market in the world.
• India is expected to become the world’s largest domestic civil aviation market in the next 10 to 15
years, as per Mr. Jayant Sinha, Union Minister of State for Civil Aviation, Government of India.
• India is currently considered the third largest domestic civil aviation market in the world and it is
projected that the country is expected to be the overall third largest aviation market by 2018
• This sector caters to about 150 million passengers daily, with the potential to grow further. By
2020, traffic at airports in India is anticipated to reach 450 million .
• According to International Air Transport Association IATA, India will displace the UK for the
third place in 2025.
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INTRODUCTION

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• The Indian civil aviation industry is among the top 10
globally with a size of around US$ 16 billion, according to a
recent KPMG report .
• India is well on its way to become the third largest aviation
market by 2020 says the FICCI-KPMG 'India Aviation Report
2016 .
• The aviation industry presently supports about 0.5 per cent of
the India’s GDP.
• According to Directorate General of Civil Aviation, domestic
passenger traffic witnessed growth at a rate of 22 per cent, in
comparison 21.24 per cent in FY16.
• According to International Air Transport Association (IATA),
India has moved up two places to become the fourth largest
aviation market in terms of passenger number
FACTS AND FIGURES

5. Market Share of Indian Domestic Airlines - 2017 (%)
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MARKET SHARE OF INDIAN DOMESTIC AIRLINES (2017)

6. • Indigo was founded in 2006 as a private
company by Rahul Bhatia of InterGlobe
Enterprises and Rakesh Gangwal .
• Headquarter – Gurgaon , Harayana
• Primary Hub – IGI Airport (Delhi )
• Fleet size – 161
• Destination - 49 (41domestic; 8 Abroad)
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SOME FACTS
• InterGlobe had a 51.12% stake in Indigo and
47.88% was held by Gangwal Virginia based
company Caelum Investments.
• Largest airline in India by passenger carried and
fleet size , with a 40.1 % market share as of
October 2017 .
• Largest Asian low-cost carrier .
• Named as Aon’s Best Employer for the year 2016 and
2017
• The company went public in Nov, 2015.
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7. • Founded – 1st April 1992
• Founder and chairman – Mr. Naresh Goyal
• CEO – Mr Vinay Dube
• Headquarter – Andheri , Mumbai
• Total Fleet size – 119
• Primary Hub – Chhatrapati Shivaji Terminal
• Company Slogan – “the joy of flying “
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PRODUCTS

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PRODUCTS

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PRESENCE

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PEOPLE

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PHYSICAL EVIDENCES

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PHYSICAL EVIDENCES

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PROMOTION

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PROCESS

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FUTURE GROWTH
• International Air Transport Association (IATA) predicts that India will
have 6 million aircraft movements and 300 million passenger departures
by 2030, based on a Goldman Sachs economic projection for the country.
However, India as a strongly price conscious market and a high-cost
operational region for aviation, needs to develop a unique model to
achieve the expected growth.
• According to civil aviation transport data from Directorate General of
Civil Aviation (DGCA), India’s air passenger traffic has shown a growth
of at least 16 per cent annually in the last decade .
• Domestic air traffic rose 17.69 per cent year-on-year in December 2017,
continuing its double digit growth, according to the civil aviation
regulator Directorate General of Civil Aviation (DGCA).
• As of December 2017, the existing fleet of aircraft stands at 548 aircraft
in India, and another 920 aircrafts are expected to be inducted into the
fleet by 2025 .
• In the coming 20 years, Indian companies will buy 2,100 new planes
worth US$ 290 billion. Also, domestic air traffic in India is expected to
cross 150 million in FY19, on the back of unprecedented capacity
induction by airlines .
Source : DGCA

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