Google uses almost top 200 SEO ranking factors in order to rank a website. Every SEO inspirant must have a basic understanding of all these factors before facing any SEO Interview. This tutorial will help you to have a brief understanding of all these factors as mostly asked when you planned to have a SEO interview.

1. 200 SEO Ranking
Factors
A report by Anupma Rao

2. Google uses 200 ranking factors in
their algorithms
2020 Updated Ranking Factors Complete List

3. All 200 ranking factors are categories in the
following category
Domain Factors - 10 Page-Level Factors - 59
Site-Level Factors - 17 User Interaction Level Factors - 11
On-Site Webspan Factors - 16 Off-Site Webspam Factors - 19
Brand Singnals - 9 Google Algorithm Rules - 20
Backlink Factors - 47
www.seointerviewquetion.com

4. Domain Factors
Domain factors includes:
1. Domain age.
2. Domain registration length.
3. Exact Match Domain.
4. Keyword in the domain.
5. Keyword as a first word in the domain.
6. Keyword in the subdomain.
7. Public vs Private WhoIs.
8. Domain History.
9. Penalized WhoIs owner.
10. Country TLD Extension. Domain factors include
total 10 factors

5. Page-Level Factors.
Page-level factors includes:
1. Keyword in title tag.
2. Keyword in description tag.
3. Keyword in H1.
4. Keyword in H2, H3.
5. Keyword density.
6. LSI keyword in content.
7. LSI keyword in title and description tag.
8. Title starts with keyword.
9. TF-IDF
10. Content Length.
Page-level factors include
total 59 factors

6. Page-Level Factors.
11. Table of contentc.
12. Page covers topic in depth
13. Page loading speed via HTML
14. Page loading speed via chrome.
15. Use of AMP
16. Entity match.
17. Google hummingbird.
18. Duplicate content.
19. Rel= Canonical
20. Image optimization
Page-level factors include
total 59 factors

7. Page-Level Factors.
31. Content recency.
32. Magnitude of content updates.
33. Historical page update.
34. Keyword prominence.
35. Outbound link quality.
36. Outbound link theme.
37. Grammer and spelling.
38. Syndicate content.
39. Mobile- Friendly updates.
40. Mobile usability.
Page-level factors include
total 59 factors

8. Page-Level Factors.
41. Hidden content on mobile.
42. Helpful supplementary content.
43. Content hidden behind the tabs.
44. Number of outbound link.
45. Multimedia.
46. Number of internal links pointing to a page.
47. Quality of internal links pointing to a page.
48. Broken links.
49. Reading level.
50. HTML errors/W3c Validation.
Page-level factors include
total 59 factors

9. Page-Level Factors.
51. Affiliate links.
52. Domain authority.
53. Page’s PageRank.
54. URL length.
55. Human editors.
56. Page category.
57. Wordpress Tag.
58. Keyword in URL.
59. URL String.
60. Page Age.
Page-level factors include
total 59 factors

10. Page-Level Factors.
61. Reference and sources.
62. Bullets and Numbered Lists.
63. Priority of page in sitemap.
64. Too many outbound link.
65. UX signals from other keywords page rank for.
66. User friendly layout.
67. Parked domain.
68. Useful content.
69. URL path.
Page-level factors include
total 59 factors

11. Site-Level Factors.
Site-level factors includes:
1. Contact Us page.
2. Content provides value and unique insights.
3. Domain Trust/TrustRank.
4. Site architecture.
5. Site updates.
6. Presence of sitemap.
7. Site Uptime.
8. Server Location.
9. SSL Certification.
10. Terms of Service and Privacy Pages.
Site-level factors include
total 17 factors

12. Site-Level Factors.
11. Duplicate meta information on-site.
12. Breadcrumb Navigation.
13. Mobile Optimization.
14. YouTube.
15. Site Usability.
16. Use of Google Analytics and Google Search Console.
17. User reviews/Site reputation
Site-level factors include
total 17 factors

13. Backlink Factors.
Backlink factors includes:
1. Linking Domain Age.
2. # of Linking Root Domain.
3. # of Links from Seperate C-Class IPs.
4. # of Linking Pages.
5. Backlink Anchor Text.
6. Alt Tag.
7. Links from .edu or .gov Domain.
8. Authority of Linking Page
9. Authority of Linking Domain.
10. Links From Competitors.
Backlinks factors include
total 47 factors

14. Backlink Factors.
11. Links from Expected Websites.
12. Links from Bad Neighborhoods.
13. Guest Posts.
14. Links From Ads.
15. Home Page Authority.
16. Nofollow Links.
17. Diversity of Link Types.
18. Sponsored or UGC Tags.
19. Contextual Links.
20. Excessive 301 Redirects to Page.
Backlinks factors include
total 47 factors

15. Backlink Factors.
21. Internal Link Anchor Text.
22. Link Title Attribution.
23. Country TLD of Referring Domain.
24. Link Location in Content.
25. Link Location on Page.
26. Linking Domain Relevancy.
27. Page-Level Relevancy.
28. Keyword in Title.
29. Positive Link Velocity.
30. Negative Link Velocity
Backlinks factors include
total 47 factors

16. Backlink Factors.
31. Links from Hub Pages.
32. Links from Authority Sites.
33. Linked to As wikipedia Sources.
34. Co-Occurrences.
35. Backlink Age.
36. Links from Real Sites vs. Splogs.
37. Natural Link Profile.
38. Reciprocal Links.
39. User Generated Content Links.
40. Links from 301.
Backlinks factors include
total 47 factors

17. Backlink Factors.
41. Schema.Org Usage
42. TrustRank of Linking Sites.
43. Number of Outbound Links on Page.
44. Forum Links.
45. Word Count of Linking Content.
46. Quality of Linking Content.
47. Sitewide Links.
Backlinks factors include
total 47 factors

18. User Interaction-Level Factors.
User Interaction-level factors includes:
1. RankBrain.
2. Organic Click Through Rate for a Keyword.
3. Organic Click Through Rate for All Keyword.
4. Bounce Rate.
5. Direct Traffic.
6. Repeat Traffic.
7. Pogosticking.
8. Blocked Sites.
9. Chrome Bookmarks.
10. Number of Comments.
11. Dwell Time
User Interaction-level factors
include total 11 factors

19. Google Algorithm Rules.
Google Algorithm Rules includes:
1. Query Deserves Freshness.
2. Query Deserves Diversity.
3. User Browsing History.
4. User Search History.
5. Featured Snippet.
6. Geo Targetting.
7. Safe SEarch.
8. Google+ Circles.
9. YMYL Pages.
10. DMCA Complaints.
11. Domain Diversity.
12. Transaction Searches.
13. Local Searches.
14. Top Stories Box.
15. Big Brands Preferance.
Google Algorithm Rules
include total 20 factors

20. Google Algorithm Rules
16. Shopping result
17. Image Result.
18. Easter Egg Results.
19. Single Site Results for Brands.
20. Payday Loans Update.
Google Algorithm Rules
include total 20 factors

21. Brand Signals
Brand Signals include:
1. Brand Name Anchor Text.
2. Brand + Keyword Searches.
3. Site has Facebook Page and Likes.
4. Site has Twitter profile with Followers.
5. Official Linkedin Company Page.
6. Known Authority.
7. Legitimacy of Social Media Accounts.
8. Brand Mention on Top
9. Unlinked Brand Mentions.
Brand Signals include total 9
factors

22. On-Site Webspam Factors
On-Site Webspam Factors include:
1. Panda Penalty.
2. Links to Bad Neighborhoods.
3. Redirects.
4. Popups or Distracting Ads.
5. Interstitials Popups.
6. Site Over-Optimization.
7. Gibberish Content.
8. Doorway Pages.
9. Ads above the Fold.
10. Hiding Affiliate Links.
11. Fred.
12. Affiliates Sites.
13. Autogenerated Content.
14. Excess PageRank Sculpting.
15. IP Address Flages as Spam.
16. Meta Tag Spamming
On-Site Webspam Factors
include total 16 factors

23. Off-Site Webspam Factors
Off-Site Webspam Factors include:
1. Hacked Sites.
2. Unnatural Influx of Links.
3. Penguin Penalty.
4. Link Profile with High % of Low Quality Links.
5. Links From Unrelated Websites.
6. Unnatural Links Warnings.
7. Low-Quality Directory Links.
8. Widget Links.
9. Links from the same Class C IP.
10. Poison Anchor Text.
11. Unnatural Link Spike.
12. Links from Articles and Press release.
13. Manual Actions.
14. Selling Links.
15. Google Sandbox.
16. Google Dance.
17. Disavow Tool
18. Reconsideration Request.
19. Temporary Link Schemes.
Off-Site Webspam Factors
include total 19 factors

24. Main Characters
Anupma Rao
Digital Marketing & Sales Executive
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