WAFit! World Auto Forum on IT 2017 Action Document

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WORLD AUTO FORUM ON IT 2017
© MarketsandMarkets Action Document
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TABLE OF CONTENTS
1 WAFIT EVENT OVERVIEW..............................................................................6
2 EXECUTIVE SUMMARY.................................................................................7
3 INTRODUCTION TO CONNECTED CARS.........................................................9
3.1 A GLIMPSE OF CONNECTED CAR TECHNOLOGY ...........................................................9
3.2 TECHNOLOGY EVOLUTION FOR CONNECTED CARS.......................................................9
3.3 OVERVIEW AND OUTLOOK FOR KEY CONNECTED CAR TECHNOLOGIES.......................10
3.4 CONNECTED CAR TECHNOLOGY GROWTH..................................................................11
3.5 EVOLUTION OF CONNECTED CAR IN INDIA.................................................................12
3.6 KEY DEVELOPMENTS IN CONNECTED CAR TECHNOLOGIES IN INDIA ..........................12
3.7 CONNECTED CARS MARKET INFLUENCING FACTORS.................................................13
3.8 MAJOR FORCE DRIVING THE CONNECTED CAR TECHNOLOGY.....................................13
3.9 MAJOR FORCE RESTRAINING THE GROWTH OF CONNECTED CAR TECHNOLOGY .........14
3.10 OPPORTUNITIES FOR CONNECTED CAR TECHNOLOGY MARKET..................................14
3.11 TECHNOLOGY ASPECTS ............................................................................................15
4 INTRODUCTION TO AUTONOMOUS VEHICLES.............................................16
4.1 A GLIMPSE ON AUTONOMOUS DRIVING....................................................................16
4.2 TECHNOLOGY EVOLUTION FOR SEMI-AUTONOMOUS VEHICLES AND AUTONOMOUS
VEHICLES.................................................................................................................18
4.3 MARKET INFLUENCING FACTORS FOR AUTONOMOUS VEHICLE TECHNOLOGY ............18
4.4 MAJOR FORCE DRIVING THE AUTONOMOUS DRIVING................................................19
4.5 MAJOR FORCE RESTRAINING THE GROWTH OF AUTONOMOUS DRIVING.....................19
4.6 SOME OF OPPORTUNITIES FOR AUTONOMOUS DRIVING............................................19
4.7 CHALLENGES FOR AUTONOMOUS DRIVING...............................................................20
4.8 AUTONOMOUS DRIVING TECHNOLOGY GROWTH BY REGION......................................21
4.9 EVOLUTION AND OUTLOOK FOR AUTONOMOUS VEHICLES – INDIA.............................21
4.11 EVOLUTION AND DEVELOPMENT OF KEY COMPONENTS OF AUTONOMOUS &
CONNECTED CARS ...................................................................................................23
4.11.1 KEY POINTS DISCUSSED: ..........................................................................23
4.11.2 KEY TAKE AWAY FOR STAKEHOLDERS ........................................................24
5 INTRODUCTION TO CRM − NEW AGE TECHNOLOGY FOR CONNECTED
CUSTOMERS AND AUTO ENTERPRISE........................................................25
5.1 A GLIMPSE OF CRM INDUSTRY..................................................................................25
5.2 OVERVIEW................................................................................................................25

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5.3 MAJOR FORCES DRIVING THE GROWTH OF THE CRM INDUSTRY.................................28
5.4 MAJOR FORCES RESTRAINING THE GROWTH OF CRM INDUSTRY................................29
5.5 CHALLENGES FOR CRM INDUSTRY............................................................................29
5.7 EVOLUTION AND OUTLOOK FOR CRM ANALYTICS – INDIA ..........................................31
5.8 NOTABLE PRODUCT DEVELOPMENTS OF KEY PLAYERS..............................................32
5.9 NOTABLE EXPANSIONS OF KEY PLAYERS...................................................................33
5.10 THE MAJOR MARKET PLAYERS IN THE CRM INDUSTRY ...............................................33
5.11 EVOLUTION AND DEVELOPMENT OF CRM- NEW AGE TECHNOLOGY FOR CONNECTED
CUSTOMERS AND AUTO ENTERPRISE........................................................................33
5.11.1 KEY POINTS DISCUSSED: ..........................................................................33
5.12 KEY TAKE AWAY FOR STAKEHOLDERS........................................................................34
6 INTRODUCTION TO THE WAVE OF CYBER SECURITY ....................................35
6.1 A GLIMPSE OF CYBER SECURITY ...............................................................................35
6.2 CYBER SECURITY MARKET ........................................................................................35
6.3 MAJOR FORCE DRIVING THE CYBER SECURITY MARKET.............................................37
6.4 MAJOR FORCE RESTRAINING THE GROWTH OF THE CYBER SECURITY MARKET...........38
6.5 SOME OF THE OPPORTUNITIES FOR CYBER SECURITY MARKET..................................38
6.6 CHALLENGES FOR CYBER SECURITY MARKET............................................................39
6.7 EVOLUTION AND OUTLOOK FOR CYBER SECURITY – INDIA .........................................40
6.8 KEY NOTES ON CYBER SECURITY MARKET .................................................................40
7 INTRODUCTION TO CLOUD COMPUTING.....................................................41
7.1 A GLIMPSE OF CLOUD COMPUTING...........................................................................41
7.2 CLOUD COMPUTING MARKET....................................................................................41
7.3 TECHNOLOGY EVOLUTION.........................................................................................42
7.4 EVOLUTION AND OUTLOOK FOR CLOUD COMPUTING – INDIA ....................................42
7.5 CLOUD COMPUTING MARKET INFLUENCING FACTORS ..............................................42
7.5.1 MAJOR FORCE DRIVING THE GROWTH OF CLOUD COMPUTING ...................42
7.5.2 MAJOR FORCE RESTRAINING THE GROWTH OF CLOUD COMPUTING: ..........43
7.6 EVOLUTION AND DEVELOPMENT OF CLOUD COMPUTING...........................................43
8 INTRODUCTION TO VIRTUAL REALITY AND AUGMENTED REALITY.................45
8.1 A GLIMPSE OF VIRTUAL AND AUGMENTED REALITY MARKETS....................................45
8.2 AUGMENTED REALITY MARKET:.................................................................................45
8.3 EVOLUTION AND OUTLOOK FOR AUGMENTED REALITY – INDIA...................................46
8.4 MAJOR FORCE DRIVING THE GROWTH OF VIRTUAL AND AUGMENTED REALITY
MARKETS.................................................................................................................47
8.5 MAJOR FORCE RESTRAINING THE GROWTH OF VIRTUAL AND AUGMENTED REALITY
MARKETS.................................................................................................................48

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8.6 SOME OF THE OPPORTUNITIES IN VIRTUAL AND AUGMENTED REALITY MARKETS .......48
8.7 CHALLENGES FOR THE GROWTH OF VIRTUAL AND AUGMENTED REALITY MARKETS ....48
8.8 EVOLUTION AND DEVELOPMENT OF VIRTUAL AND AUGMENTED REALITY
TECHNOLOGIES........................................................................................................49
9 ACTION ITEMS FOR WAFIT STAKEHOLDERS................................................50
9.1 KEY ACTION ITEMS FOR AUTOMOTIVE OEMS & TIER-1 PLAYERS.................................50
9.2 KEY ACTION ITEMS FOR TECHNOLOGY SOLUTION PROVIDERS....................................51
9.3 KEY ACTION ITEMS FOR GOVERNMENT AUTHORITIES.................................................52
10 THOUGHT LEADERS AT WAFIT 2017...........................................................54
10.1 KEY THOUGHT LEADERS AT WAFIT 2017....................................................................54

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LIST OF TABLES
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TABLE 1 NOTABLE PRODUCTS DEVELOPMENTS OF KEY PLAYERS
TABLE 2 NOTABLE EXPANSIONS OF KEY PLAYERS
LIST OF FIGURES
FIGURE 1 LUCRATIVE MARKET PROSPECTS IN THE CRM ANALYTICS MARKET
FIGURE 2 LIFE CYCLE ANALYSIS OF CRM
FIGURE 3 CRM ECOSYSTEM
FIGURE 4 CRM MARKET DYNAMICS
FIGURE 5 CRM GROWTH ACROSS THE GLOBE
FIGURE 6 TECHNOLOGY EVOLUTION
FIGURE 7 MARKET INFLUENCING FACTORS FOR CYBER SECURITY
FIGURE 8 CYBER SECURITY TECHNOLOGY GROWTH ACROSS THE GLOBE
FIGURE 10 MARKET INFLUENCING FACTORS FOR VIRTUAL/AUGMENTED REALITY

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1 WAFIT EVENT OVERVIEW
WorldAutoForum connectsautosuppliers,auto OEMs,andautodealers in125countries.
World Auto Forum on IT–WAFit! Is an annual event, and the 2017 edition of this event was
held recently at The Grand Hotel, New Delhi, India. It brought together auto CIOs & CXOs,
IT company heads, and innovators from various domains, such as Cloud, ERP, Cyber
Security, AR/VR, Machine Learning, and Autonomous Vehicles. There were 25+ thought
leaders, 120+ delegates, mini exhibition, and some great conversations at WAFit!
Anuj Guglani, Founder World Auto Forum said, “As per the recent industry expert estimates,
automotive industry IT spending shall reach USD 80.05 billion in 2020 from USD 37.9
billion in 2015. The top six drivers as envisaged are Big Data, Security, IOT, Digital
Retailing, Mobility, and Automotive 14.0. He further added, “The auto industry had been
rightly demanding a focused summit on IT; hence, it’s time to WAFit!”
MarketsandMarkets was Knowledge Partner of the event and contributed in development
and execution of thought leadership of the event, apart from developing and sharing this
Action Document with all key stakeholders to help in realizing their intended goals from
this event.

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2 EXECUTIVE SUMMARY
Connected Car technologies have been witnessing increasing prominence over the past
decade with growth of Driver Assistance Systems (DAS). The development of these
technologies has been pioneered by developed markets in Europe and North America,
however developed countries in Asia Pacific and Rest of World have also started adopting
them proactively.
Autonomous vehicles are capable of sensing the surrounding environment and navigating
easily without human intervention. On the other hand, the vehicles that are capable of
sensing the environment but require human intervention, to a certain extent, for navigation
are classified as semi-autonomous vehicles.
Connected Vehicle technologies have been evolving from vehicle to vehicle (V2V) to Vehicle
to Everything (V2X) thus paving way for realizing fully autonomous vehicles in future. In
terms of technology, Intelligent Park Assist, Emergency Brake Assist, and Blind Spot Assist
are some of the key technologies likely to drive the global semi-autonomous vehicle
technology market, whereas LiDAR is expected to trigger the market growth for
autonomous vehicles.
Automated vehicle technology has already started to make a huge transformation in the
logistics industry. This technology is expected to enable incredible levels of optimization in
the logistics industry and will connect all logistics vehicles through peer to peer connection.
However, to implement fully automated vehicles in the logistics business, the industry has
to overcome stringent norms and security challenges to deploy the technology on the road.
Connected cars are heavily dependent on connectivity. Hence, lack of connectivity can lead
to disastrous conditions in the case of connected cars. One of the factors that are expected
to constrain the growth of this market is program malfunction, which might result in life-
threatening scenarios. To improve automotive safety, many countries are coming up with
stringent safety laws related to connectivity of vehicles with the emergency service
providers.
Allied technologies like cyber security, data analytics, cloud computing and virtual reality-
augmented reality have a prominent role to play in evolution of connected vehicles and
autonomous vehicles. There are also significant scale of business opportunities for

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companies within these industry segments when connected vehicles and autonomous
vehicles are commercialized.
Evolution of Connected Cars in India can be prominently noted from the introduction of
commercial telematics in the country in 2003. Major automotive manufacturers (OEMs) in
the country have been working on concept vehicles so as to realize commercialization of
such vehicles once the market is ready.
The roll out of 4G connectivity and Government’s plans for 100 smart cities are the other
major drivers for the growth of the connected car market in India.
The first prototype of autonomous cars in India has been showcased during the
Symposium for International Automotive Technology at ARAI, Pune in January 2017. The
prototype demonstrated is capable of making decisions based on its surroundings such as
lane-keeping, signal and signage reading, and obstacle detection.
Key Action Items for stakeholders of WAFIT, especially from automotive industry include,
 Development of suitable/specific vehicle connectivity and automation features in
vehicles to match Indian local transportation infrastructure and driving
conditions/habits,
 Proactive participation in any government initiatives meant for connected vehicles
or autonomous vehicles or intelligent transportation
 Proactive engagement with large scale private commercial and residential
infrastructure developers who are involved in developing integrated commercial-
residential townships to launch pilot services of connected vehicles and
autonomous vehicles
 Proactive engagement with budding/emerging technology companies working on
connectivity and automation technologies
 Proactive set up of education and experience centers for vehicle owners and
users on the features and driving practices of connected vehicles as well as semi-
autonomous and fully autonomous vehicles.
Similar proactive initiatives and/or reciprocation activities are required from other
stakeholders such as Technology Solution Providers and Government Authorities in order
to realize commercialization of connected vehicles as well as semi-autonomous and fully
autonomous vehicles faster than currently expected levels within the country.

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3 INTRODUCTION TO CONNECTED CARS
3.1 A GLIMPSE OF CONNECTED CAR TECHNOLOGY
Various connected car technologies have been developed during the past 10 years, and
several new technologies are currently in the process of development. The existing
technologies, which include Driver Assistance Systems (DAS) such as adaptive cruise
control, lane departure warning, blind spot detection, park assist, and pedestrian
protection, have helped automobile manufacturers to enhance the safety of drivers as well
as pedestrians. Europe and North America have introduced regulations that mandate the
incorporation of various CCD in passenger cars as well as certain commercial vehicles.
Countries such as China, South Korea, Japan, and Russia are expected to follow the same
trend in the near future. Russia has already introduced mandates regarding the
incorporation of GLONASS, a Russian GPS system. According to MarketsandMarkets
analysis, telematics systems are the leading Connected Car Devices (CCD) technologies,
with an estimated market size of USD 14.35 billion in 2016. The DAS segment is expected
to hold a lesser share in the global CCD market, compared with other segments, with an
estimated market size of USD 11.69 billion in 2016.
3.2 TECHNOLOGY EVOLUTION FOR CONNECTED CARS
 First mechanical antilock braking
installed in British Jensen FF car
 Electronic cruise control was invented
 Electronic control stability invented by
BMW, Bosch, and Mercedes
 Auto Trac, Inc. filed a patent for vehicle
tracking
 Mitsubishi Diamante introduced a laser-
based adaptive cruise control
 Lane switch warning system was introduced
by Nissan Cima
 Nevada offered license for autonomous cars
 Google car was introduced
 Mercedes launched its first self-driven car called
‘Bertha’
 NHTSA proposed highway rules for autonomous cars
 First vehicle with car-to-car and car-to-infrastructure
communication is launched
 Fully autonomous car with no driver back up is
expected to be launched in the next decade
 GM introduced cognitive mobility platform and
artificial intelligence technology to tap the
customer’s in-car market
 Google autonomous car tested for more than 2
million miles with few minor accidents
 Google introduced a car dashboard operating
system named Android Auto
 BMW launched personalized mobility
experience by using machine learning, artificial
intelligence, and big data
 In-car navigation system will be a standardized
feature in the next decade
 Harman pioneers first-ever Integration of Apple
CarPlay through Wireless Connectivity
Before1990
1990-2012
2013-2015
Beyond 2016
OVERVIEW AND OUTLOOK FOR KEY CONNECTED CAR TECHNOLOGIES

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3.3 OVERVIEW AND OUTLOOK FOR KEY CONNECTED CAR
TECHNOLOGIES
*V2X is considered as the ideal expected future automotive connectivity, especially meant for fully
autonomous vehicles, where a vehicle would connect and interact with all objects around it and can take
required decisions to appropriately adapt/change its driving without any human intervention.
A V2V system, installed within vehicles, allows vehicles to communicate with each other, primarily intended
to avoid collisions. Some of the automobile manufacturers that are actively developing V2V systems include
General Motors, Toyota, BMW, Daimler, Honda, Audi, Volkswagen, and Volvo.
VEHICLE-TO-VEHICLE (V2V)
A V2I is the wireless communication system between a vehicle and its nearby road infrastructure that helps
in enforcing laws and controlling congestions.
VEHICLE-TO-INFRASTRUCTURE (V2I )
This type of wireless communication is established between a vehicle and nearby pedestrians. Pedestrians
receive warnings on their smartphones or wearables, alerting them about possible collisions.
VEHICLE-TO-PEDESTRIAN (V2P)
V2N is the connectivity between a vehicle and a backend server or cloud. V2N provides information,
entertainment, and connected car services, making driving both efficient and enjoyable.
VEHICLE-TO-NETWORK (V2N)
V2X is an umbrella term for V2V, V2I, V2P, and V2N, which makes vehicles share information with each
other and their surroundings for a safer and efficient driving experience. Ericsson, Cisco, and Qualcomm
are some of the companies that are working on the development of V2N systems.
*VEHICLE-TO-EVERYTHING (V2X)

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3.4 CONNECTED CAR TECHNOLOGY GROWTH
The Asia-Pacific region was expected to hold the largest market share, valued at USD
11.59 billion in 2016, because of the presence of emerging markets such as India, China,
and Indonesia. The growth can also be attributed to changing government norms regarding
the adoption of DAS and telematics systems in this region, along with increasing
consumption level due to increased incomes.

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3.5 EVOLUTION OF CONNECTED CAR IN INDIA
3.6 KEY DEVELOPMENTS IN CONNECTED CAR TECHNOLOGIES IN INDIA
 Tata Motors and Microsoft partner to build connected cars for India. The company
also showcased "Tamo Racemo", India's first connected sports car, at the Geneva
International Motor Show, 2017.
 The roll out of 4G connectivity and Government’s plans for 100 smart cities are
the other major drivers for the growth of the connected car market in India.
 In 2016, Toyota launched its cloud-based telematics services for India under the
brand name “Toyota Connect”.
 At the end of 2016, South Korean automaker Hyundai Motor Company has also
announced that they have accelerated the development of advanced ccOS
(connected car Operating System), the core platform technology for its future
connected cars. The company also announced that the first ccOS-installed
vehicles are set to be available in 2020 under the concept Hyper-connected
Intelligent Car.

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Government regulations and changing preferences of buyers are expected to drive the
demand for connected car devices. Every industry has the driving forces that provide boost
for the growth of certain technology and products, and also has the restraining factors that
create a barrier in growth of the technology and products.
3.7 CONNECTED CARS MARKET INFLUENCING FACTORS
3.8 MAJOR FORCE DRIVING THE CONNECTED CAR TECHNOLOGY
Regulations and laws supporting connectivity and telematics in automobiles:
To improve automotive safety, many countries are coming up with stringent safety laws
related to connectivity of vehicles with the emergency service providers. For example, in
Europe, by the year 2018, the e-call service is compulsory. This system allows automatic
calling to the emergency service providers if the vehicle meets with an accident. It sends
the exact location of the vehicle to the emergency service providers so that they can
provide help as soon as possible. However, in emerging economies like India, there are no
mandates regarding telematics.
DRIVERS
• Industry compliance and government laws supporting connectivity and
telematics in automobiles
• Increasing penetration of telecommunication services in automotive industry
• Intense competition among automotive companies
R
O
C
RESTRAINTSOPPORTUNITIESCHALLENGES
• Privacy issues related to data generated by the vehicles
• Lack of infrastructure to support connectivity
• Opportunity for non-automotive players to enter the automotive industry
• Opportunities for development of new business models
• To integrate the cost of connectivity into the cost of vehicles
• Integration of complex connectivity hardware's into automobiles
• Threat to safety and security of passengers
D

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3.9 MAJOR FORCE RESTRAINING THE GROWTH OF CONNECTED CAR
TECHNOLOGY
Slow infrastructure developments are barriers for the growth of connected car technology:
Connected cars are heavily dependent on connectivity. Without proper connectivity, the
car might lose its control and might even crash. The major functions such as navigation,
infotainment, and emergency calling (e-call) depends on connectivity. Hence, lack of
connectivity can lead to disastrous conditions in the case of connected cars. According to
recent reports, telecom companies in India, Indonesia, China, and parts of South America
are dealing with the problem of lack of infrastructure to support uninterrupted connectivity.
The major problem with the developing countries is the lack of infrastructure in the rural
parts. Lack of infrastructure means lack of connectivity, which is one of the reasons for the
lack of adoption of the connectivity services in these regions.
Apart from these drivers and restraints, there are plenty of opportunities and also
challenges for the growth of autonomous driving and connected car technology.
3.10 OPPORTUNITIES FOR CONNECTED CAR TECHNOLOGY MARKET
From connected individual driving to share-based connected car—a new business
opportunity:
Connected cars are expected to produce a huge amount of data every day. Thus, it is
expected that connected cars will also bring forth an array of digital services created out
of the vast amounts of data. Lots of new disruptive business models such as car sharing
and online toll payment are expected to happen. These digital services will reinvent existing
business models, create new models, change the auto ecosystem, and redesign customer
engagement and expectations. These disruptions will also change the control points and
profit pools of the auto industry; presenting an opportunity for entrepreneurs to come up
with new businesses in the auto market.

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3.11 TECHNOLOGY ASPECTS
The major technologies that are used in connected car are vehicle-to-vehicle (V2V), vehicle-
to-infrastructure (V2I), vehicle-to-pedestrian (V2P), and others.
The major market players in connected car technology are Robert Bosch (Germany),
Continental AG (Germany), Delphi Automotive (U.K.), Denso Corporation (Japan), and ZF
Friedrichshafen AG (Germany).
CAGR(2016-2021)

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4 INTRODUCTION TO AUTONOMOUS VEHICLES
4.1 A GLIMPSE ON AUTONOMOUS DRIVING
Autonomous vehicles are capable of sensing the surrounding environment and navigating
easily without human intervention. On the other hand, the vehicles that are capable of
sensing the environment but require human intervention, to a certain extent, for navigation
are classified as semi-autonomous vehicles. Autonomous vehicles may be just around the
corner. However, the idea of autonomous vehicles is not new and traces back to the times
of Leonardo Da Vinci who first sketched a three-wheeled driverless cart in 1478. Tesla’s
Autopilot was introduced in 2015 with driver assistance systems, which marked the
inception of semi-autonomous vehicles, paving the way for autonomous vehicles.
The high cost of vehicles and infrastructure required for smooth operation of autonomous
driving is anticipated to constrain the growth of the semi-autonomous and autonomous
vehicles market. However, the evolution of technology in the coming years is likely to lead
to a decline in prices of semi-autonomous and autonomous vehicle technologies.
Significant decline in prices (for example, the price of LiDAR dropped from USD 75,000 to
USD 7,500) is anticipated to reinforce the market growth. The popularity and acceptance
of semi-autonomous and autonomous vehicle technologies are anticipated to arise mainly
in developed nations. Companies in North America and Europe are investing significantly
in research and development for the development of semi-autonomous and autonomous
vehicle technologies. Moreover, some of the major OEMs such as Tesla, Mercedes, and
BMW hail from these regions. Hence, it is anticipated that the commercialization of
autonomous vehicles would first happen in these markets. One of the factors that are
expected to constrain the growth of this market is program malfunction, which might result
in life-threatening scenarios. Moreover, the threat of hacking is one of the foreseeable
threats towards the vulnerable autonomous systems, leading to loss of information and
vehicle control and is ultimately a threat to life.

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The volume of the global semi-autonomous vehicle market was estimated to be 3.17
million units in 2016 and is expected to reach 7.84 million units by 2021. The semi-
autonomous vehicle market is expected to grow at a CAGR of 19.85% from 2016 to 2021.
The volume of the global autonomous vehicle market is estimated to be 180.5 thousand
units in 2023 and is expected to reach 1.01 million units by 2030. The autonomous vehicle
market is expected to grow at a CAGR of 41.26% from 2025 to 2030. Demand for minimal
driving error, reduced insurance premiums, efficient operating cost, rising demand for
safety and security, and concerns about vehicle accident and theft are likely to bolster the
market growth in the years to come
In terms of technology, Intelligent Park Assist, Emergency Brake Assist, and Blind Spot
Assist are some of the key technologies likely to drive the global semi-autonomous vehicle
technology market, whereas LiDAR is expected to trigger the market growth for
autonomous vehicles. The LiDAR segment is estimated to be 152 thousand units in 2025
and is expected to reach 925.1 thousand units by 2030, growing at a CAGR of 43.51%.
The Intelligent Park Assist segment is estimated to be 7154.7 units in 2016 and is
expected to reach 19,417.1 units by 2021, growing at a CAGR of 9.6%. Minimal vehicle
accidents, improved fuel efficiency and engine productivity, and reduced fuel consumption
are some of the potential benefits of autonomous driving and connected car. Increased
fatalities in accidents, rising concern for vehicle safety and security and high insurance
premiums owing to impetuous driving have equally contributed to the need for the
development of autonomous driving. The commercialization of autonomous vehicles is
anticipated to curb high insurance premiums and minimize accidents. This in turn is likely
to bolster market growth over the next five to ten years.
HYBRID VEHICLE
CONVENTIONAL VEHICLE
24.11% 36.1% 34.0% 11.8% 24.2% 64.0%
EUROPE
NORTH AMERICA
GLOBAL AUTONOMOUS
VEHICLE MARKET 2025= 180.5 THOUSAND UNITS
AUTONOMOUS VEHICLEMARKET SHARE,
BY REGION, 2025
AUTONOMOUS VEHICLEMARKET
SHARE, BY VEHICLETYPE, 2025
ASIA PACIFIC ELECTRIC VEHICLE
ROW
5.79%

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4.2 TECHNOLOGY EVOLUTION FOR SEMI-AUTONOMOUS VEHICLES AND
AUTONOMOUS VEHICLES
4.3 MARKET INFLUENCING FACTORS FOR AUTONOMOUS VEHICLE
TECHNOLOGY
Every industry has the driving forces that provide boost to the growth of certain technology
and products and also restraining factors that create a barrier to the growth of the
technology and products.
1950-1980 2001-2015 2026-2030
2016-20251981-2000
 1958 – Cruise Control
 1970 – Seat Belt Reminder
 1971 – Anti-Lock Braking System
 1973 – Airbags
 2002 – Rear Camera
 2002 – Park Assist
 2005 – Lane Departure Warning
 2006 – Adaptive Front Light
 2006 – Automatic Parking
 2006 - Blind Spot Detection
 2007 – Surrounding View System
 2010 – Drowsiness Alert
 2014 – Lane Keep Assist
 1987 – Electronic Stability Control
 2000 – Night Vision
 2000 – Forward Collision Warning
 2016 – Single Lane Highway
 2017 – Autonomous Valet Parking
 2017 - Traffic Jam Autopilot
 2018 – Highway Autopilot with Lane Changing
 2022 – Urban Autopilot
 Autonomous Vehicles
DRIVERS
• Minimal driving error
• Efficient operating cost with reduced insurance premium
R
O
C
• High cost of vehicle and infrastructure
• Prioritizing decision and program malfunction
• Efficient logistics transport and mining
• Vulnerable to hacking
D

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4.4 MAJOR FORCE DRIVING THE AUTONOMOUS DRIVING
The quest for minimal driving error is the major driving factor behind innovating
autonomous driving:
Globally, 70–80% car accidents are caused by driving error. The driving error can be
minimized by providing driving assistance or by transforming the vehicle into a self-driven
one, wherein automated driving technology helps to reduce the error caused by drivers.
Sensor technology is likely to play a crucial role in automated driving, which can efficiently
scan the surrounding environment and the road ahead better than human senses do,
detect small obstacles, manage the traffic better, and so on. Automated driving can
manage traffic with better coordination under connected car based technology, which can
prevent long tailback and drastically reduce commute time. Under safety measures,
vehicle speed limits are a major scenario, which reflect on how safe one commutes on the
road without crashing, at the required driving speed. With the advent of assisted or semi-
autonomous driving, errors are anticipated to be mended and controlled, thereby reducing
the number of accidents caused by driving errors.
4.5 MAJOR FORCE RESTRAINING THE GROWTH OF AUTONOMOUS
DRIVING
Artificialintelligentsystemdecision-makingandsystemmalfunctioncanbemajorclauses
on introducing the technology on road:
Artificial intelligent vehicles or autonomous vehicles have their inbuilt priority module,
which they follow when driving on road. For instance, if an autonomous vehicle meets a
critical situation of selecting between striking a group of children crossing the road or
detouring the vehicle towards a pole and killing all passengers in the vehicle so as to save
the children, the decision will turn out to be non-sentimental. The automated vehicle may
or may not cause mass accidents or crime. However, if it does then the handling of the
situation is a problem as police cannot interact with the driverless vehicle. Automated
driving is fully dependent upon program and sensing modules. Any malfunction in the
system or even a delay in updates or a glitch can cause a huge crash in the middle of a
busy road.
However, there are plenty of opportunities and also challenges for these technologies.
4.6 SOME OF OPPORTUNITIES FOR AUTONOMOUS DRIVING
Autonomous driving is the future of mining and construction industries:

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Automated vehicle technology has already started to make a huge transformation in the
logistics industry. The paradigm shift is what the logistics industry across the globe
foresees with the inception of autonomous vehicle technology, primarily in warehousing,
logistics and supply chain management, and moving of complicated large objects. Some
autonomous vehicle technologies, such as in line-haul transportation, have started
marking their presence felt in the logistics industry. ADAS have already been embedded in
many trucks by OEMs, which provide information on driving safely and avoiding accidents
in heavy traffic conditions. This technology is expected to enable incredible levels of
optimization in the logistics industry and will connect all logistics vehicles through peer to
peer connection. However, to implement fully automated vehicles in the logistics business,
the industry has to overcome stringent norms and security challenges to deploy the
technology on the road.
4.7 CHALLENGES FOR AUTONOMOUS DRIVING
Hackers are the major threats for autonomous driving:
The hacker threat is a serious issue, which the automotive industry has to counteract and
avert the risk caused by it. Similarly, cyber-attack on any autonomous vehicle may pose a
threat to people’s life traveling in such vehicles and also to those who are within the car’s
reach. Hackers pose a threat to personal information stored in the vehicle’s memory
storage area, which can lead to another type of security issue. For instance, the controller
area network (CAN) system diagnoses and operates crucial components of the vehicle,
such as the engine and transmission controls. The vehicle connects with the internet for
several operation aspects, thereby making the CAN system vulnerable to hackers. This
leaves the vehicle insecure and poses a substantial threat of mass accidents on busy
roads.

21
4.8 AUTONOMOUS DRIVING TECHNOLOGY GROWTH BY REGION
North America and Europe are home to some of the automotive OEMs investing
significantly in the autonomous vehicle and related technologies. Since the inception of
autonomous driving, both these regions have made ground breaking developments and
pioneered new innovations.
4.9 EVOLUTION AND OUTLOOK FOR AUTONOMOUS VEHICLES – INDIA
In December 2015, Indian government delicensed some low frequency bands for the
automotive industry. The frequency bands are in the range of 36–38MHz, 433–
434.79MHz, 302–351kHz, and 76-77GHz. The car manufacturers can now evaluate
systems like Park Assist, Automatic Cruise Control (ACC), and Autonomous Emergency
Braking (AEB) for the Indian driving scenario. The Automotive Research Association of India
(ARAI) and Cognizant Technology Solutions announced in January 2017 that they have
jointly started working on autonomous vehicle technologies. The first prototype has been
showcased during the Symposium for International Automotive Technology at ARAI, Pune.
The prototype demonstrated is capable of making decisions based on its surroundings
such as lane-keeping, signal and signage reading, and obstacle detection. The technology
is powered by smart sensing using stereo cameras, radar, ultrasonic sensors; intelligent
adaptive control for speed, distance, and direction control; and efficient actuation for
accelerator, brake, and steering.
5.79%
25.53%
REST OF THE WORLD
36.10%
42.11%
EUROPE
ASIA-PACIFIC
24.11%
40.09%
34.0%
43.26%
NORTH AMERICA
Market Share %
CAGR (2016-2021)

22
The major technologies that are used in autonomous vehicle are radar, electronic control
unit, fusion sensor, camera, control processing unit, and ranging unit.
All organized players in every industry follow key strategies to stronghold their position in
the particular industries.
TABLE 1 NOTABLE PRODUCTS DEVELOPMENTS OF KEY PLAYERS
Date Company Name Development
January 2017 Daimler AG
The company announced new project name truck platoons, which includes a
set of trucks (4 trucks) which runs from point A to point B autonomously.
January 2017 Volkswagen AG
Volkswagen revealed its concept car at NAIAS in Detroit, with vehicle name
I.D. Buzz that stands for modern, positive, emotional, future-orientated.
January 2017 Continental AG Continental develops next-generation environment model.
November 2016 Daimler AG
Bosch developed a new state of art sensor technology for autonomous
vehicles.
September 2016 Volkswagen AG
The company showcased it’s one of a kind electric concept car at Paris
International Motor Show 2016.

23
TABLE 2 NOTABLE EXPANSIONS OF KEY PLAYERS
Some of the major companies in autonomous driving technology are Volkswagen AG
(Germany), Daimler AG (Germany), Nissan Motor (Japan), Robert Bosch (Germany), and
Continental AG (Germany) etc.
4.11 EVOLUTION AND DEVELOPMENT OF KEY COMPONENTS OF
AUTONOMOUS & CONNECTED CARS
4.11.1 KEY POINTS DISCUSSED:
 From an opportunity perspective, this evolving technology (includes telematics
and infotainment) can generate USD 47 billion as revenue.
 Key players range from device manufacturers, OEMs, technology providers, to
Tier 1 manufacturers.
 Rapid developments are taking place in key technology areas like LiDAR,
cameras etc.
 Application areas like telematics and infotainment will undergo major
transformation and shall play a key role in the development of connected and
autonomous vehicles.
 Multiple technologies will work in tandem for making the fully autonomous car a
reality.
 Increasing vehicle population coupled with increasing technology penetration is
a positive sign for the industry.
 In Japan, the driverless trains are routine. Autonomous vehicles plying on public
roads is a distant dream but an inevitable future reality.
Date Company Development
December 2016
Visteon
Corporation
The company announced, about new technical center in silicon valley going
to its specialized R&D facility for developing AI autonomous vehicles
October 2016 Tesla Inc.
The company announced the next car variant which would be equipped with
self-driving technology.
August 2016 Continental AG
Continental expands Advanced Driver Assistance Systems business unit
presence in Asia
July 2016 Tesla Inc.
Tesla inaugurated its state of art battery manufacturing unit at Nevada, with
a capacity of 500,000 batteries per year.
May 2016 Nissan Motor
Nissan opened up a joint facility with Tsinghua University (Department of
Automotive Engineering) in Beijing, for researching electric vehicle and
autonomous drive technologies for the Chinese market.

24
 Features like Adaptive Cruise Control and Lane Departure Assist have already led
to the onset of semi-autonomous vehicles technology on public roads. However,
unlike smartphones, where phone makers could experiment, fail, and learn post
deployment, autonomous vehicles can come to market only when fool proof.
 These days planes are running on Autopilot and accidents have reduced over the
years. Pilot intervention did not stop overnight; it is a phased hand over. Most
accidents happen are due to human error. This technology might take away a few
jobs initially but would also create new jobs.
4.11.2 KEY TAKE AWAY FOR STAKEHOLDERS
 The market shall witness demand for fully autonomous vehicles by 2025.
 Development of semi-autonomous vehicles and fully autonomous vehicles shall
depend on development of supporting infrastructure.
 The industry shall witness great amount of technological convergence in the
future.
 Component manufacturers shall drive the market of connected and autonomous
vehicles.

25
5 INTRODUCTION TO CRM − NEW AGE TECHNOLOGY FOR
CONNECTED CUSTOMERS AND AUTO ENTERPRISE
5.1 A GLIMPSE OF CRM INDUSTRY
The IT industry has seen a rapid change during the last two decades as software and
solutions have become the necessity for companies across various verticals. As database
marketing have evolved from mass marketing to direct marketing, CRM analytics tools
generate rapid ROI for organizations by understanding the customers and providing long-
term profit growth by building customer loyalty using the available database of customers
through various sources. Compared with the solutions from traditional analysis methods,
the CRM analytics solutions are deployed at a faster rate in order to get better results. CRM
analytics solutions help companies to analyse the marketing, sales, and services
performance. Thus, it provides smart analysis of the customer information across the
organization to enhance the ROI by reducing the operation cost. It provides a 360-degree
view of real-time insights of the entire organizations in order to help them to know about
their customers and take fact-based actions accordingly. Analytics solutions enable the
organizations to identify opportunities to cross-sell, up-sell, and improve customer
satisfaction. Thus, the CRM analytics solutions offer easy access to the information over
the analytical dashboard, which sorts thousands of data points to have the right
information about the customers. The CRM analytics market is segmented by type into
marketing analytics, sales analytics, contact centre analytics, customer analytics, and web
and social media analytics; by vertical into BFSI, retail and consumer goods,
telecommunications and IT, healthcare and life sciences, manufacturing, energy and
utility, media and entertainment, travel and transport, and others; by end user into SMBs
and large enterprises; by deployment into on-premises and cloud; and by region into North
America, Asia-Pacific, Europe, Latin America, and MEA. The global CRM analytics market
is expected to grow from USD 4,180.7 million in 2014 to $7,626.6 million by 2019, at an
estimated CAGR of 12.8% from 2014 to 2019.
5.2 OVERVIEW
CRM analytics provides fact-based information on the entire sales process and product
demand, customer price sensitivity, and overall pricing effectiveness. It helps the
companies to retain their customers by managing and tracking campaign performance.
The CRM analytics not only enhances the customer relation in terms of sales and services
but also improves the supply chain management, thus resulting in lesser costs and more
competitive pricing. The CRM Analytics market is broadly classified into applications such
as sales analytics, customer analytics, contact centre analytics, marketing analytics, and
web and social media analytics. Marketing analytics helps the companies to make various
campaign programs for customers and engage them one-to-one across channels, build the

26
sales pipeline, and also demonstrates the impact of the marketing investments in real
time. Increased competition and need to retain the important customers is accelerating
the demand for CRM Analytics. There are several other factors such as rise in big data and
the requirement of insights about sales are further pushing this market on high growth
trajectory.
Some of the key vendors occupying the market are Salesforce Inc., IBM, SAP AG, SAS
Institute Inc., Oracle, Teradata, Accenture, Angoss Software, and Microsoft. These key
vendors are blistering growth in the CRM analytics market over the past few years through
a combination of accelerated product development, mergers and acquisitions, and
ecosystem expansion.
The adoption of CRM analytics is estimated to be high in the NA and Europe markets, but
the adoption rate is expected to be high in the emerging regional markets of APAC, MEA,
and LA in future. The NA and Europe market sizes are estimated to be high as the adoption
rate of CRM analytics is high in these regions; whereas, APAC, MEA, and LA have shown
significant opportunities for the analytics solution which will, in future, give rise to the CRM
analytics market in these regions.
MnM’s market research report on global CRM analytics outlines the key trends, and market
sizing and forecasting for various emerging sub-segments of the market. The report also
emphasizes on key global adoption trends, future growth potential sub-markets, key
drivers, challenges, restraints, and opportunities in the CRM analytics market ecosystem.
It also provides insights into the current and future revenues of the market from 2012
through 2019 and is aimed to provide the reader with an understanding of market drivers,
current and upcoming players, and competitive landscape. The global CRM analytics
market is expected to grow from USD 4180.7 million in 2014 to USD 7626.6 million by
2019, at an estimated CAGR of 12.78% from 2014 to 2019.
FIGURE 1 LUCRATIVE MARKET PROSPECTS IN THE CRM ANALYTICS MARKET
$4180.7
Million
$7626.6
Million
ATTRACTIVE MARKET OPPORTUNITIES
 Global CRM analytics market is expected to grow
from $4180.7 Million in 2014 to $7626.6 Million
in 2019
 Market growth is attributed to increasing
competition faced by the companies in order to
attract the right customer
 Explosive growth in data generation is the other
factor driving the market
 The data security and privacy issues is impacting
the growth of the market2014 2019

27
Life Cycle Analysis of CRM
FIGURE 2 CRM ECOSYSTEM
CRM Analytics
Customer Analytics
Web & Social Media
Analytics
Contact Centre Analytics
Salesforce, IBM, Oracle, SAS,
Microsoft, Angoss, Teradata, Infor,
Xerox, Tibco
IBM, SAP, Angoss, Teradata,
Salesforce, Infor
CORE
BUSINESS
Marketing Analytics
Sales Analytics
IBM, Oracle,
SAS,
Microsoft,
Angoss,
Teradata,
Infor, Xerox,
Tibco, SAP
IBM, Oracle,
SAS, Microsoft,
Angoss,
Teradata, Infor,
Xerox, Tibco,
SAP, Tableau
Software
Verint, Infosys, HP, IBM, SAP,
Oracle, Salesforce
GROWTH
TIME
INTRODUCTION GROWTH MATURITY DECLINE
APAC
MEA
NORTH AMERICA
EUROPE
LATIN AMERICA

28
FIGURE 3 CRM MARKET DYNAMICS
5.3 MAJOR FORCES DRIVING THE GROWTH OF THE CRM INDUSTRY
Explosive growth in data generation:
There is an exponential rise in the amount of data generated through various nodes in the
value chain across every industry vertical. Multichannel sales as well as increased reliance
on the Internet and social media to facilitate the marketing and sales processes have been
giving rise to torrents of unstructured data. This data can be leveraged to gain useful
insights about ongoing business processes and to predict the trend so as to emphasize on
key growth areas. Thus, CRM analytics market is witnessing high growth because of the
need of analysis of this vast quantum of data for improving productivity and performance.
Proven benefits of analytics:
With fierce competition in every industry vertical to gain and retain the market share, CRM
applications are playing the key role. Various analytics applications such as sales analytics,
marketing analytics, customer analytics, contact center analytics, and web and social
media analytics have shown their importance and have assisted organizations to achieve
the desired competitive advantage and increase efficiency. Moreover, CRM analytics
solutions help the organizations to measure the performance of their CRM investments
DRIVERS
• Explosive growth in data generation
• Proven benefits of analytics
R
O
C
• Data management, quality and integration concerns
• Increase in the adoption of cloud-based CRM analytics
• Regulatory compliance
• Need for customization
• Data privacy and security concerns
D

29
and to improve profits with cost reductions. Companies using CRM analytics applications
capitalize on business opportunities with real-time analysis and proactive actions and are
more likely to outperform their peers.
5.4 MAJOR FORCES RESTRAINING THE GROWTH OF CRM INDUSTRY
Data management, quality, and integration concerns:
CRM analytics assists the organizations in decision making through insights from data
generated from various business processes encompassing sales and marketing activities.
Accuracy and quality of those actionable insights heavily depend on the underlying data.
Unstructured data with inherent parity, noisy data, and data stored in different silos
accentuates the challenge of fetching accurate results. Hence, concerns of data
management, data quality, and data integration are the inhibitors for the CRM analytics
market.
Opportunities in CRM industry
Regulatory compliance: CRM functions crave for enhanced customer satisfaction and
loyalty with greater transparency. Industry verticals, especially BFSI and healthcare, are
under constant pressure of regulatory compliance to protect, monitor, and secure their
data. With integrated analytics solutions, companies can discover patterns and predict
trends; this advanced analytics can be used to drive compliance as well. Hence, this
coupled with complex risk compliance requirements pose opportunities for the CRM
analytics and Business Intelligence (BI) market.
5.5 CHALLENGES FOR CRM INDUSTRY
Need for customization:
Generic CRM analytics solutions need not fit the requirements of every organization. CRM
analytics solutions and their effectiveness in elevating customer satisfaction depend on
the data to be analyzed, the business process, data classification, and maturity level.
Hence, inclusion of high-end analytical services such as predictive analytics and
behavioural analytics with specialized domain expertise is necessary for improved results.
Hence, customization of CRM analytics solutions is a challenge faced by vendors in the
CRM analytics market.
Data privacy and security concerns:
CRM analytics functionalities include analysis of sensitive data of customers as well as
confidential data within organizations. As a matter of fact, these real-time data gathered
are very detailed and carry threats to the privacy and security of that data. Hence, CRM

30
analytics applications, especially deployed on the cloud, face the challenges revolving
around data security and integrity.
The major types that are used in CRM are marketing analytics, sales analytics, customer
analytics, contact center analytics, and web and social media analytics.
CAGR(2014-2019)

31
FIGURE 4 CRM GROWTH ACROSS THE GLOBE
NA held 50.42% of the overall CRM analytics market share in 2014. NA will benefit from
its technological advancement and is expected to register a CAGR of 8.7% during the
forecast period of 2014–2019. Europe ranked second in terms of growth rate in 2014. LA
accounted for a market share of 4.95% in 2014 and is projected to have the highest CAGR
of 23.5% during the forecast period of 2014– 2019. The high growth rate in LA is attributed
to the high adoption rate of technology and increasing telecommunication industries in
this region. APAC and MEA had a market share of 11.94% and 6.27%, respectively, in 2014
as these regions are in the introduction phase of the CRM analytics market.
5.7 EVOLUTION AND OUTLOOK FOR CRM ANALYTICS – INDIA
The motorcycle industry in India was an example of the benefits derived from CRM
analytics. The market is driven by the commuter segment, with most of the customers
known to determine the overall value received in terms of factors such as the space of the
vehicle, the mileage obtainable, colours available, service intervals and even the status
perceived by the society. Over the years, with rampant inflation and the rising price of
petroleum in the country fuelled a trend in favour of smaller 100–125cc bikes, which
provide for cheaper operating costs and better mileage. This led the companies to
differentiate themselves on the basis of customer experience provided in the post sales
arena. The companies resorted to welcome letters, service reminders, free services to
even birthday wishes in a bid to earn customer loyalty. To better help the building of trust
4.95%
23.5%
SOUTH AMERICA
6.27%
21.7%
MIDDLE EAST AND AFRICA
26.42%
12.7%
EUROPE
ASIA-PACIFIC
11.94%
17.5%
50.42%
8.7%
NORTHAMERICA
Market Share %
CAGR %

32
between the technician and the customer they started extensive hiring and training
programmes for not only their dealers but also the staff working at the dealerships.
Efforts were made to develop cutting edge CRM software to manage post sales activities
and stress been laid to make the service experience an experience a customer would look
forward to. Of late to leverage on the internet usage boom, online forums have been
maintained by auto majors: Twitter handles and FB pages created to engage the consumer
in a much better fashion. Social Analytics are being used extensively to make sense of the
endless data and understand customer sentiments better.
5.8 NOTABLE PRODUCT DEVELOPMENTS OF KEY PLAYERS

33
5.9 NOTABLE EXPANSIONS OF KEY PLAYERS
5.10 THE MAJOR MARKET PLAYERS IN THE CRM INDUSTRY
Oracle Corporation (U.S.), SAP SE (Germany), International Business Machines Corporation
(U.S.), Microsoft Corporation (U.S.), SAS Institute, Inc (U.S.) and others.
5.11 EVOLUTION AND DEVELOPMENT OF CRM- NEW AGE TECHNOLOGY
FOR CONNECTED CUSTOMERS AND AUTO ENTERPRISE
5.11.1 KEY POINTS DISCUSSED:
 Most dealerships still lack database-driven decisions. Autoninja aims to change
that.
 2/3rd of dealers’ EBITDA comes from after sales service.
 Meagre conversion rate of sales into EBITDA, due to lack of use of CRM, is a
burning issue.
 There is a high demand for CRM system. Creation of central data warehouse and
feeding this data into all the downstream will ensure that revenue comes in.
 Integration of data is required for the evolution and development of CRM.

34
5.12 KEY TAKE AWAY FOR STAKEHOLDERS
 The CRM market will witness high growth rate by the year 2019.
 The price will play the most important role in the growth of this market.
 Increased competition and need to retain the important customers are
accelerating the demand for CRM Analytics.

35
6 INTRODUCTION TO THE WAVE OF CYBER SECURITY
6.1 A GLIMPSE OF CYBER SECURITY
Cyber security is a practice of protecting information systems, data, networks, applications,
and endpoints from malicious attacks. The cyber security market consists of solutions,
technologies, and services applied at various levels to protect an organization’s or the
user’s personal and professional data from cyber threats. Cyber threats are growing rapidly
with adversaries becoming more professional and expert in breaking the barriers
established via traditional security measures. This factor is boosting the demand for
advanced cyber security solutions that are capable of protecting not only single network
layer attacks, but also multiple applications.
The evolution of cyber security started in the early 1990s when the disruption was mainly
due to cyber threats such as virus and Internet worms. During the 2000s, as new threats
such as spyware, malwares, botnets, and buffer overflows evolved, the new generation of
cyber defense emerged to meet the security needs of organizations. Today, cyber-attacks
have grown sophisticated, as Advanced Persistent Threats (APTs), zero-day malwares, and
dynamic Trojans have evolved. The industry is seeing a rapid increase in cyber espionage
and sophisticated cybercrime. The advanced next-generation cyber security solutions are
protecting the public and private infrastructure and are estimated to save trillions of dollars
affected by cybercrimes globally in the coming years. Public and private enterprises are
rapidly deploying cloud- and mobility-based applications to operate business processes
efficiently. The critical business applications are targeted with APTs, malwares, and
vulnerabilities. Similarly, the Bring Your Own Device (BYOD) and Internet of Things (IoT)
trends are increasing the need for security. Ransomware is a rapidly growing cyber threat
causing financial losses to individuals and enterprises. Security vendors are developing
integrated cyber security solutions to deliver a holistic security solution and protect the
applications and data from advanced cyber threats.
6.2 CYBER SECURITY MARKET
The cyber security market size is estimated to grow from USD 122.45 billion in 2016 to
USD 202.36 billion by 2021, at a CAGR of 10.6% during the forecast period. MnM’s report
aims to define, describe, and forecast the cyber security market on the basis of solutions,
services, security types, deployment modes, organization size, industry verticals, and
regions and also to provide detailed information regarding the major factors influencing
the growth of the market (drivers, restraints, opportunities, and challenges).
The research methodology used to estimate and forecast the cyber security market begins
with capturing data on key vendors’ revenues through secondary research. The vendor
offerings are also taken into consideration to determine the market segmentation. The

36
bottom-up procedure was employed to arrive at the overall size of the global market from
the revenue of the key players in the market. After arriving at the overall market size, the
total market was split into several segments and sub-segments, which were then verified
through primary research by conducting extensive interviews with key people, such as
CEOs, VPs, directors, and executives. The data triangulation and market breakdown
procedures were employed to complete the overall market engineering process and to
arrive at the exact statistics for all segments and sub-segments.
The global market has been segmented on the basis of regions into North America, Europe,
Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America.. The North American
region, followed by Europe, is expected to become the largest revenue-generating region
for cyber security vendors in 2016. This is mainly because in the developed economies of
the U.S. and Canada, there is a high focus on innovations obtained from research and
development and technology. The APAC region is expected to be the fastest growing region
in the cyber security market. The growth in this region is primarily driven by the growing
adoption of web- and mobile-based business applications.
• Hackers attacking private networks
• Disruption due to virus and worms
• Development of Anti-virus and
firewall for basic protection
• Rapid increase in cyber espionage
and sophisticated cyber crime
• Advanced Persistent Threats
(APTs), zero-day malwares,
dynamic Trojans evolved
• Development of next generation
firewalls, SIEM, DDoS mitigation,
security intelligence solutions
• Evolution of network-based threats
• Development of Intrusion
Detection Systems (IDS)/
Intrusion Prevention Systems (IPS)
• New type of attack, known as ‘Buffer
Overflows’, against a vulnerable
machine
• Cybercrime in the form of spyware,
malware and botnets
• Development of solutions such as data
loss prevention, application layer
firewall, unified threat management,
and security information management.
1990s Early 2000s Late 2000s Present

37
FIGURE 6 MARKET INFLUENCING FACTORS FOR CYBER SECURITY:
6.3 MAJOR FORCE DRIVING THE CYBER SECURITY MARKET
Rise in security breaches targeting enterprises:
Rapid technological advancement is increasing the usage of digital solutions, connected
devices, and IT systems. The foundation of this digital infrastructure is based on the
communication between various business critical applications and data across platforms,
devices, and users. Hence, cybercriminals are using sophisticated hacking techniques to
penetrate an organization’s IT infrastructure to access critical information. There are many
forms of cyberattacks: malware injections, phishing, social engineering, DDoS attacks, and
brute-force attacks, among others. These threats may cause damages and result in huge
financial and data losses. Due to the rise in the number of security breaches targeting
business applications and data, organizations across the world are deploying cyber
security solutions to safeguard their networks, endpoints, data, and users against such
malicious attacks.
Need for stringent compliance and regulatory requirements:
The continuously evolving cyber threats have given rise to a large number of government
regulations globally, which are needed to be strictly adhered by all organizations.
DRIVERS
• Rise in security breaches targeting enterprises
• Need for stringent compliance and regulatory requirements
• Rise in adoption of cloud-based security solutions
• Emergence of risk-based frameworks for cyber security
R
O
C
• High cost of innovation and budget constraints
• Increased usage of free and pirated security solutions
• Growing market for mobile and web applications and platforms
• Rise in demand for integrated and next generation security
solutions
• Leveraging big data analytics for cyber security
• Shortage of cyber security talent
• Lack of awareness about advanced cyber threats
D

38
Organizations are compelled to meet mandatory security standards, failing which a hefty
fine is to be paid to the government. Various compliances across different industry
verticals such as Health Insurance Portability and Accountability Act (HIPAA), Payment Card
Industry Data Security Standard (PCI-DSS), and the Department of Defense Information
Assurance Certification and Accreditation Process (DIACA) underline several guidelines
and security features that need to be followed strictly. Thus, strict government actions for
implementing regulatory compliance across the globe are pushing the enterprises to
deploy cyber security solutions for data security.
6.4 MAJOR FORCE RESTRAINING THE GROWTH OF THE CYBER
SECURITY MARKET
High cost of innovation and budget constraints:
As the frequency of cyber security breaches has increased over the past five years,
organizations have increased their IT security investments to protect against advanced
threats, zero-day malwares, Trojans, and other targeted threats. However, for many
enterprises, including SMEs, these investment costs are a matter of concern. Furthermore,
for strong and advanced security, the innovation cost is still high and many organizations
view budgetary constraints as a barrier for growth in the cyber security market. This lack
of adequate budget continues to be a key concern for cyber security professionals to
effectively perform their IT security operations. Cyber security budgets in SMEs are not
sufficient to fulfill every security need, and therefore organizations have to understand
which information assets are the most important to curb evolving security threats.
Companies have to think carefully about investing in developing economies, such as Latin
America and MEA, keeping in mind the lower cyber defense budgets in these regions.
6.5 SOME OF THE OPPORTUNITIES FOR CYBER SECURITY MARKET
Growing market for mobile and web applications and platforms:
The market shift toward mobile and web usage is increasing the need for cyber security.
Today, businesses have become more application oriented, as these applications are
integrated into devices and platforms to let users interact with each other and outside the
organization. Applications have become a top attack vector for cybercriminals. People are
more prone to use web and mobile applications for banking, reservations, and social
media, among others, which invite new security threats. Also, vulnerabilities in the
application code leads to data breaches and network intrusions. According to a report by
comScore, a U.S.-based Internet analytics company, users in the U.S. are spending a
majority of their time in digital media via web and mobile applications. Apps are also driving
a majority of media consumption today. More than half of the U.S. population (57%) uses
different apps every day. About 79% of smartphone owners use apps nearly every day,

39
saying they use them at least 26 days per month, versus 52% for tablet users. Thus, the
tremendous popularity of mobile and web applications and platforms in businesses and
homes is expected to drive the cyber security market in the near future.
6.6 CHALLENGES FOR CYBER SECURITY MARKET
Shortage of cyber security talent:
The biggest challenge facing organizations today is the lack of cyber security skills, which
is hampering their ability to meet the evolving IT security needs. Many organizations hire
security professionals who lack the right skills to analyze and identify advanced cyber-
attack threats. According to Cybrary’s 2016 Cyber Security Job Trends Report, more than
two-thirds of organizations say there is a global shortage of skilled cyber security
professionals. Only 13% of companies said there is an abundance of cyber security talent.
Furthermore, companies with pressing cyber security needs reported a major lack of
qualified professionals to fill their positions, which makes them vulnerable to cyber-
attacks. This underscores the need for better cyber security training, which can introduce
new talent into the field quickly, help close the cyber security skills gap, and make
companies more secure. Also, according to EY’s Global Information Security Survey 2015,
57% respondents said that lack of skilled resources is impacting information security. The
global demand for cyber security professionals continues to increase, with a shortfall of
1.5 million by 2019.
FIGURE 7 CYBER SECURITY TECHNOLOGY GROWTH ACROSS THE GLOBE
7.6%
11.3%
LATIN AMERICA
8.9%
14.6%
ASIA-PACIFIC
17.9%
15.5%
43.4%
8.6%
NORTH AMERICA
Market Share % (in 2016)
CAGR % (2016-2021)
MIDDLE EAST AND AFRICA
22.2%
7.9%
EUROPE

40
6.7 EVOLUTION AND OUTLOOK FOR CYBER SECURITY – INDIA
One of the more remarkable recent developments in the technology industry has been the
evolution of the cyber security field. Fast forward to the present day, cyber security has
become a board level issue in the corporate world over attacks being carried out by nation-
states and sophisticated cyber criminals that have profound ramifications for businesses.
This increased relevance has also spurred a growing industry of cyber security firms that
have captured the attention of the venture capitalist community.
6.8 KEY NOTES ON CYBER SECURITY MARKET
 The hackers got vehicle access through an open port in the entertainment system
and thus controlled HVAC, steering, brakes, and transmission systems of the
vehicle. This incident led to development of new security standards like the
J3016 Guidebook on Cyber Security by SAE. This reiterated the vulnerability of
millions of vehicles on road and the importance of cyber Security.

41
7 INTRODUCTION TO CLOUD COMPUTING
7.1 A GLIMPSE OF CLOUD COMPUTING
Cloud computing delivers software, platform, and IT infrastructure services via a shared network. In this
model, businesses access resources such as hosted software and applications remotely, i.e., via the Internet.
The model not only obviates the need for making capital investments in servers and storage, but also results
in zero operational expenses for running data centers. Cloud computing not only reduces business costs, but
also makes applications accessible from any location, and reacts swiftly to changes in business needs. While
interoperability and data security issues may hinder market growth, the future of cloud computing seems
promising with IT giants such as IBM, Google, Microsoft, and Salesforce.com actively developing new
solutions to address existing issues.
7.2 CLOUD COMPUTING MARKET
The global cloud computing market is expected to grow from USD 37.8 billion in 2010 to
USD 121.1 billion in 2015 at a CAGR of 26.2% from 2010 to 2015. SaaS is the largest
segment of the cloud computing services market, accounting for 73% of the market’s
revenues in 2010. The major SaaS-providers include Adobe Web Connect, Google Mail,
Cisco WebEx, and Yahoo Mail. Content, communications, and collaboration (CCC) accounts
for about 30% of the SaaS market revenues.
Cloud computing offers a significantly cost-efficient IT resource as the cost of on-demand
IT services is based on the consumer’s actual use of those services. Even in cases where
a company’s data centers are insufficient to handle all its IT requirements, cloud services
can rapidly increase IT capabilities without requiring large investments for new data
centers. In addition to reducing the purchase, installation, and operational costs for IT
resources, cloud services reduce costs and staff expenditure by lessening the need to
monitor computer systems and secure data. The idea is that cloud pricing is inversely
proportional to the number of users sharing a cloud infrastructure. Inbuilt IT infrastructure
comprises servers, storage devices, and applications to meet the business demands.
However, it takes a considerable amount of time to install and secure the infrastructure,
and its ability to respond to business demands decreases over time. Cloud computing
solves this problem by quickly provisioning and de-provisioning services whenever
required.
Cloud computing has been welcomed across industries as almost all organizations today
rely on IT resources to conduct their day-to-day work. These require considerable
investment and continuous maintenance. Cloud computing shifts this onus to vendors,
enabling companies to optimize and simplify their IT-related operations. Cloud providers
charge a per GB fee for downloading or uploading an application in a cloud. The high cost
of downloading creates a degree of vendor lock-in and means that the amount of data
stored with a vendor is directly proportional to the cost of downloading or transferring that
data.

42
7.3 TECHNOLOGY EVOLUTION
7.4 EVOLUTION AND OUTLOOK FOR CLOUD COMPUTING – INDIA
At present, the Indian market does not have a mature ecosystem that supports cloud IaaS
services. A few players from the service provider segment such as Tata Communications,
Wipro, and Net Magic have announced services that are likely to evolve into more stable
cloud offerings.
Some of the challenges the market currently faces include the following:
 Ecosystem maturity
 Customer awareness of services
 Connectivity
7.5 CLOUD COMPUTING MARKET INFLUENCING FACTORS
7.5.1 MAJOR FORCE DRIVING THE GROWTH OF CLOUD COMPUTING
Inexpensive services and easy deployment:
PaaS solutions are less expensive than the traditional applications driven by inbuilt
infrastructure. PaaS also offers more competitive services for security and scalability.
These services are faster to implement, change, and upgrade. The simplified deployment
enables developers focus on innovation. Some PaaS vendors even offer inbuilt
functionality that allows user to begin projects without building anything from the scratch.
Various optimal tools:
PaaS tools such as quickbase.com, WorkXpress, and Wolf Frameworks provide flexible and
customized applications at high speed and low costs. Many SaaS applications lack
flexibility and thus are limited in scope, and leveraging IaaS for application does not give
efficiency and cost benefits. Thus, PaaS is an optimal tool for business process application
development. PaaS removes the high initial capital and long development cycles of

43
traditional software; it removes a critical entry barrier for small, independent software
vendors (ISVs).
7.5.2 MAJOR FORCE RESTRAINING THE GROWTH OF CLOUD COMPUTING:
Lock-In:
With IaaS and SaaS, developers can develop their own code language and frameworks,
can somehow reduce the possibility of vendor lock-in, and can ensure a better application-
platform fit. However, with PaaS it is not possible as PaaS products are locked up into the
code that is just applicable in single provider’s environment, and thus, there is no way to
reduce the vendor lock-in. This limitation causes developers to choose IaaS platform rather
than PaaS.
Poor-fit:
Many of the PaaS products are poor fit for core business applications. It is not possible to
use many of them for re-hosting the existing applications within the organization.
Therefore, we find organizations and developers more interested in adopting SaaS and
IaaS, whereas PaaS is lagging in adoption.
7.6 EVOLUTION AND DEVELOPMENT OF CLOUD COMPUTING
Key points discussed:
 New technologies and key trends in cloud computing
 Newer challenges with the cloud: security and privacy, service quality, hybrid
access mechanism, interoperability, network, integration of various things
 The major steps involved in cloud adoption are as follows:
 Strategy
 Roadmap
 Who to partner with
 Service model
 Identity management
 Quality of service
 Intellectual property
 Business continuity
 Statutory requirements
 Audit drill

44
 Data protection
 Exit strategy
 SaaS has a greater opportunity in the cloud computing market.
 Cloud computing is now adopted in all the sectors in almost all the fields,
including military and medical.
 Cloud providers make money by providing downloading and uploading of
application in cloud.

45
8 INTRODUCTION TO VIRTUAL REALITY AND AUGMENTED REALITY
8.1 A GLIMPSE OF VIRTUAL AND AUGMENTED REALITY MARKETS
Augmented reality (AR) is a technology that overlays a computer-generated image on a
user’s view, which connects the real world with the virtual world. This technology enhances
the perception of reality, thereby increasing the user experience and also provides data
about the consumer’s immediate environment. The virtual reality (VR) technology provides
the user a virtual environment with the help of computer hardware and software and also
offers a fully immersive environment where the user can interact with objects similar to
those in the real world.
The use of AR and VR in verticals such as e-commerce & retail and gaming & entertainment
respectively has been driving the market. The increased interest of the large technology
companies has been one of the major driving factor for the growth of AR and VR markets.
The growing demand of AR and VR in the tourism vertical would boost the market. The lack
of awareness about the AR and VR devices is a major challenge for the industry to
overcome. The VR technology is in its growth stage, whereas the AR is in the introduction
stage of its lifecycle.
8.2 AUGMENTED REALITY MARKET:
The global AR market is expected to reach USD 117.40 billion by 2022 at a CAGR of
75.72% during the forecast period. The global VR market is expected to reach USD 33.90
billion by 2022 at a CAGR of 57.84% during the forecast period. Hardware devices such
as HMDs and head-up displays enabled with virtual reality technology are predominantly
used as they provide a fully-immersive experience and are suitable for multiple
applications. The virtual reality market for the consumer vertical has been estimated to
grow at the highest CAGR between 2016 and 2022. Software components include
software developer kits and software solutions; this market is projected to grow rapidly in
the near future owing to its large application in almost all verticals.
In the virtual world, a user can navigate through simulated 3D images, interact with
objects, and be immersed completely in that environment. Eventually, with the
development of better software, hardware, and motion-control and tracking technologies,
VR technology would be enhanced further. Initially, VR was used in entertainment and
aerospace & defense applications; now it is being used in gaming, industrial, medical,
commercial, education, and many other applications. The consumer vertical holds the
largest market share. The consumer vertical includes gaming and entertainment
applications. The augmented reality and virtual reality market for software components is
expected to grow at a high rate. The software component comprises software developer
kits (SDKs) that are used for various operating system platforms with HMDs. Hence the
demand for software components is expected to increase.

46
8.3 EVOLUTION AND OUTLOOK FOR AUGMENTED REALITY – INDIA
First, it was digitization, and now we are moving into Augmented Reality and Virtual Reality.
It is an amazing cycle of technology evolution. From multinational corporations to start-
ups, companies around the world are gearing up to leverage the power of this cycle. Today,
the way data is stored is different, the way a product/service is showcased is unique, and
the way customer experience delivered is simply astounding.
1968 1999 2017
1956
 Morton Heilig invented the first
VR/AR machine with cinematic
expression, called Sensorama.
1992
 LB Rosenberg created the first
functional AR system, Virtual
Fixtures, for the US Air Force.
2008
 The first AR application was released for
smartphones. This application enables
users to experience the real world
through browser and laptop webcams.
 The early AR prototypes were developed
using a see-through display by Ivan
Sutherland and his students at the Harvard
University and the University of Utah.
 ARToolKit, an open-source AR
system was introduced, which can
capture videos for tracking the
real world.
 Wearables such as eyewear, contact
lenses, and watches are expected to
contribute to the technological
evolution of AR on a large scale.

47
FIGURE 9 MARKET INFLUENCING FACTORS FOR VIRTUAL/AUGMENTED REALITY MARKET
8.4 MAJOR FORCE DRIVING THE GROWTH OF VIRTUAL AND
AUGMENTED REALITY MARKETS
Growing interest in augmented reality by most of the large technology companies:
The large technology companies such as Google Inc. (U.S.), Facebook Inc. (U.S.), Microsoft
Corporation (U.S.), and Apple Inc. (U.S.) have shown high interest in augmented technology
through various acquisitions owing to the benefits it provides such as increased
interaction, richer user experience, and engagement. Most of the start-up companies have
raised funds through large technology companies within the last two years. Magic Leap
Inc. (U.S.) and Avegant Corporation (U.S.) are among the top players in terms of total
funding raised for the AR market. For instance, in January 2016, Apple Inc. (U.S.) acquired
Flyby Media (U.S.), a start-up that developed a technology for mapping spaces using
smartphones and this technology is used to track head-mounted displays in AR or VR
DRIVERS
• Growing interest in augmented reality by most of the large tech companies
• Growing demand for augmented reality across various verticals
• Increase in demand of AR in the e-commerce and retail sector
R
O
C
• Lack of awareness of augmented reality technology
• Development of AR depends on the advancements in computer and digital
network
• Limited user interface affecting the navigation performance of augmented
reality applications
• Limited processing power and inadequate storage
• Rising investments in the augmented reality market
• Increasing demand for AR devices and apps in the tourism sector
• Opportunities in the e-commerce industry would help to penetrate the AR
market
• Low adoption due to privacy issue and complexity in the design
• Reconfiguration of AR application for different platform
D

48
systems. The manufacturers of AR devices and applications developers are working
closely in order to enhance the technology for the future.
8.5 MAJOR FORCE RESTRAINING THE GROWTH OF VIRTUAL AND
AUGMENTED REALITY MARKETS
Development of AR depends on the advancements in the computer and digital network:
The development of augmented reality market depends on factors such as devices,
networking systems, and developers. The AR applications need a platform with a decent
speed of internet to work. If there is deployment in digital network services, it would affect
augmented applications. Augmentation-based applications require Android and other
operating system platforms to perform the task. If there is an upgrade of the operating
platform in computer systems or any devices, then the application within devices will likely
become incompatible. The fluctuation occurring in mobile and computer market would
impact AR market because the augmented applications require mobile, smartphones,
computer systems, and other devices to perform their task.
8.6 SOME OF THE OPPORTUNITIES IN VIRTUAL AND AUGMENTED
REALITY MARKETS
Rising investments in the augmented reality market:
A number of research institutes are carrying out research in the augmented reality
technology for various products and applications. Research institutes are being funded by
the companies and governments. Recently, Infinity Augmented Reality Inc. (Israel) and Sun
Corporation (Japan) invested to develop AR-based applications for mobile phones in 2015.
Industries such as consumer, aerospace & defense, medical, industrial, retail, and
marketing could soon embrace the benefits of augmented reality. Apple Inc. (U.S.) acquired
Metaio GmbH (Germany), which is a potential player of augmented reality technology. This
acquisition will boost the company’s growth in AR-based products segment in diverse
markets. In 2015, DAQRI LLC (U.S.) acquired ARToolworks (U.S.) to establish ARToolKit
popular library for AR development applications. In May 2015, Konica Minolta Inc. (Japan)
invested into Wikitude GmbH (Austria), a global player of augmented reality market to offer
AR business solutions. These investments and acquisitions show the interest of investors
in the augmented reality market.
8.7 CHALLENGES FOR THE GROWTH OF VIRTUAL AND AUGMENTED
REALITY MARKETS
Low adoption due to privacy issue and complexity in the design:

49
Augmented reality is an emerging technology. Some of the AR applications have features
through which a user can track details of any person in social media. Privacy is the major
concern for any user. Institutional bodies of various countries are very much concerned
about the breach of privacy, and they have notified the companies who are introducing
new technologies to use data security settings. Google Glasses, launched by Google Inc.
are designed with augmented reality features, which display virtual objects or digital data.
These smart glasses work as computer screen, which could impact eye’s retina or produce
eye strain and headache. These health issues hinder the growth of this product.
Augmented reality products like head-up displays are used in the automobile and
aerospace verticals. For instance, head-up displays assist pilot through flight guidance, air
data, navigation, and airspeed on a transparent screen in an aircraft. In cars, head-up
displays indicate digital data on the windshield. The distance of virtual image produced by
these displays is very less and the data has a limited size. These will fix view range for eye
while driving the vehicle, which may cause peripheral vision loss of the driver.
8.8 EVOLUTION AND DEVELOPMENT OF VIRTUAL AND AUGMENTED
REALITY TECHNOLOGIES
Key points discussed:
 Augmented reality is additional layers of digital information on top of an existing
reality. While virtual reality is a computer-generated simulated reality.
 Global AR and VR market is expected to reach USD 150 billion by 2022, at a
CAGR of 75.72% between 2016 and 2022.
 AR and VR will transform the retail and dealership experiences, sales of parts and
accessories, product design and development, test driving, and instruction
manual of cars.
 AR and VR will increase sales, increase awareness about the product, better
understanding of customers and their likes and dislikes, decrease time for design
and manufacturing pipeline, and reduce cost of infrastructure for dealerships.
 Augmented reality will have a higher growth rate when compared with virtual
reality.
 The industry shall witness great amount of technological advancement in the
time to come.
 Augmented reality shall drive the automotive and defense segments.

50
9 ACTION ITEMS FOR WAFIT STAKEHOLDERS
9.1 KEY ACTION ITEMS FOR AUTOMOTIVE OEMS & TIER-1 PLAYERS
Automotive OEMs (vehicle manufacturers) in association with Tier-1 players (auto
components/systems manufacturers) should develop suitable/specific vehicle
connectivity and automation features in vehicles to match Indian local transportation
infrastructure and driving conditions/habits. For this purpose they should setup research
& development teams within the country and obtain a thorough understanding of the local
needs and accordingly develop vehicles suitable for local market.
Automotive OEMs and Tier-1 players in India should proactively participate in any
government initiatives meant for connected vehicles or autonomous vehicles or intelligent
transportation (such as Smart Cities program) and if required take ownership of the
execution/implementation of the program (at least in select locations/cities).
Automotive OEMs and Tier-1 players in India should proactively engage with large scale
private commercial and residential infrastructure developers who are involved in
developing integrated commercial-residential townships to launch pilot services of
connected vehicles and autonomous vehicles that may have been already successfully
commercialized by them in other parts of the world. This could help them in assessing
suitability of such vehicles for local conditions and then appropriately enhance them for
wider adoption in the country.
Automotive OEMs and Tier-1 players in India should proactively identify and engage
(fund/partner with) budding/emerging technology companies working on connectivity and
automation technologies to develop customized and local market compatible solutions for
connected vehicles and autonomous vehicles.
Automotive OEMs and Tier-1 players in India should also proactively set up education and
experience centers for vehicle owners and users on the features and driving practices of
connected vehicles as well as semi-autonomous and fully autonomous vehicles, especially
focusing on the variations from the conventional vehicles features and driving practices,
so that such educated vehicle owners can facilitate faster commercialization of these
vehicles in the country.

51
9.2 KEY ACTION ITEMS FOR TECHNOLOGY SOLUTION PROVIDERS
Several instances of breach of connectivity networks so far have revealed that there is the
threat of hacking of connected vehicles and/or autonomous vehicles, which could lead to
significant loss of information and vehicle control and could ultimately result in a threat to
life. Hence technology solution providers in association with automotive OEMs (vehicle
manufacturers) should enhance security features of vehicle connectivity systems and
networks. For the purpose these companies can request relevant government ministries
and authorities to obtain access (partial allocation) for higher security connectivity
networks that are typically reserved for government/defense uses.
Technology Solution Providers in India should proactively participate in any government
initiatives meant for connected vehicles or autonomous vehicles or intelligent
transportation (such as Smart Cities program) and if required take ownership of the
execution/implementation of the program (at least in select locations/cities).
Technology Solution Providers in India should proactively engage with large scale private
commercial and residential infrastructure developers who are involved in developing
integrated commercial-residential townships to launch pilot services of connected vehicles
and autonomous vehicles that may have been already successfully commercialized by
them in other parts of the world. This could help them in assessing suitability of such
vehicles for local conditions and then appropriately enhance them for wider adoption in
the country.
Technology Solution Providers in India should proactively identify, approach and engage
(obtain funds/partner with) leading global automotive OEMs or Tier-1 players who are
working on connectivity and automation technologies in other parts of the world to develop
customized and local market compatible solutions for connected vehicles and
autonomous vehicles. Even leading domestic OEMs and Tier-1 players who are intending
to pursue development of such vehicles can be identified and partnered for leveraging
significant mutual knowledge of local market needs and conditions.
Technology Solution Providers in India should also proactively set up education and
experience centers for vehicle owners and users on the features and driving practices of
connected vehicles as well as semi-autonomous and fully autonomous vehicles, especially
focusing on the variations from the conventional vehicles features and driving practices,

52
so that such educated vehicle owners can facilitate faster commercialization of these
vehicles in the country.
9.3 KEY ACTION ITEMS FOR GOVERNMENT AUTHORITIES
Transportation ministry and authorities in India should proactively announce incentive
based mandates for commercial launch of connected vehicles and autonomous vehicles
in the country by relevant stakeholders (automotive OEMs, Tier-1 players and Technology
Solution Providers), similar to the emission norms mandates. This would build confidence
in automotive OEMs, Tier-1 players and Technology Solution Providers in the country to
invest appropriately in required infrastructure and capabilities and commercialize these
vehicles.
Considering the existing threats of hacking and related consequences that could impact
development of connected vehicles, telecommunications and infrastructure ministry and
authorities in India should facilitate access to high security connectivity networks (telecom
spectrum, internet bandwidth) for the technology solution providers and automotive
industry in the country, so that these players can start developing and offering required
vehicles, services and solutions with greater confidence.
Transportation ministry and authorities in India should proactively engage with large scale
private commercial and residential infrastructure developers who are involved in
developing integrated commercial-residential townships, and leading automotive OEMs to
launch pilot services of connected vehicles and autonomous vehicles that may have been
already successfully commercialized by them in other parts of the world. This could help
them in assessing suitability of such vehicles for local conditions and then appropriately
enhance them for wider adoption in the country.
Transportation ministry and authorities in India should also proactively set up (if required
in association with automotive OEMs, Tier-1 players and Technology Solution Providers in
the country), education and experience centers for vehicle owners and users on the
features and driving practices of connected vehicles as well as semi-autonomous and fully
autonomous vehicles, especially focusing on the variations from the conventional vehicles
features and driving practices, so that such educated vehicle owners can facilitate faster
commercialization of these vehicles in the country.

53
Telecommunications and infrastructure ministry and authorities in India should proactively
work on developing robust regulatory framework including applicable laws for violation
with regards to connected vehicles and autonomous vehicles management systems and
communication networks. This would build confidence in automotive OEMs, Tier-1 players
and Technology Solution Providers in the country to invest appropriately in required
infrastructure and capabilities and commercialize these vehicles.

54
10 THOUGHT LEADERS AT WAFIT 2017
10.1 KEY THOUGHT LEADERS AT WAFIT 2017
o ANUJ GUGLANI, "Bro" & Chief Torque Officer, World Auto Forum
o SRINATH MANDA, Associate Director - Automotive & Transportation, MarketsandMarkets
o HILAL KHAN, CIO, Honda Cars India
o RAJESH UPPAL, CIO, Maruti Suzuki
o VIJAY SETHI, CIO & Head CSR, Hero Moto Corp
o DR.CHANDAN CHOWDHURY, VP - Global Affairs & BD, Dassault Systemes
o RKC RANJITH, GM & Head – IT, TVS Motor & Co
o DILIP CHENOY, Independent Advisor: Startups, Social Enterprises, CSR, Past MD & CEO, NSDC
o PRASANJEET DUTTA BARUAH, Tech-Telco, Auto, Financial Services at Facebook
o AVIK CHATTOPADHYAY, Co-Founder, Expereal
o NALIN KAPOOR, COO, CarDekho.com
o DR.AKHIL PRASAD, Country Counsel & Member of Board, Boeing TATA JV
o BISHWANATH GHOSH, CIO, Mahindra & Mahindra
o PRATAP PAT JOSHI, CIO, Mercedes Benz India
o RAVI RAJENDRA, Co-founder & Business Head, GI Social
o RAVISH SAHAY, EVP & Head of Emerging Verticals, Quality Kiosk
o GAURAAV THAKAR, Head Marketing, Quality Kiosk
o SURAJ JHADAV, Program Director, Quality Kiosk
o SRI KARUMBATI, CIO, SSS Springs
o SARBJIT SINGH, Head – IT, Honda Scooter & Motor Cycle India
o NAVID TALIB, Head New Model Development & Quality Functions, Honda Cars India
o TVC RAO, Group Service Head, Landmark Group
o KSHITIJ SAXENA, Co-Founder & CEO, Auto Ninja
o SANJIV MAHESH, Head - CX Sales Consulting, Oracle India
o GAURAV PANDEY, Assistant Professor, IIT Kanpur
o SHREE PARTHASARATHY, Partner, National Leader - Cyber Risk Services, Deloitte India
o GAUTAM KAPOOR, Partner, Deloitte India
o DEEPANGSHU DEV SARMAH, Editor-in-Chief, Auto Tech Review
o PRAVEEN SINGHAL, CEO Audi Delhi South

55
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