Swift-Digital-Capabilities-Brochure

One Phenomenal Platform
Multiple Online Marketing Capabilities
EMAIL MARKETING
EVENT MANAGMENT AND MARKETING
ONLINE SURVEYS
WEB DEVELOPMENT
SEO, SEM, PPC AND WEB ANALYTICS
WEB APPLICATION DESIGN
MOBILE MARKETING
PH: 1300 878 289 | www. swiftdigital.com.au
Sydney: Suite 301, 201 Miller Street, North Sydney, NSW 2060 | Melbourne: Level 50, 120 Collins Street, VIC 3000

Our Services We work in a variety of ways to help you achieve your goals.
Our digital marketing platform is perfect for clients who want to
take control of their email newsletters, campaigns, microsites,
landing pages, mobile campaigns, surveys and online event
registrations themselves.
Our web development and design team will produce your out-
come focused web sites and web projects. Our programming
team design and build bespoke solutions for database driven
projects to address specific challenges.
Our digital consultants can develop a successful cross platform
campaign strategy and manage implementation and KPI moni-
toring.
With Swift Digital you have a variety of on call services that can
be tailored to suit your needs and available resources.ace so
that campaign managers at all skill levels can help get the cam-
paign done quickly, reliably and with ease.

The key elements of a successful email marketing strategy are a
permission based email list, a relevant valuable
message and effective delivery platform that provides both the
delivery mechanism and accurate metrics.
To help you get the most out of your campaign strategy with as
little hassle as possible, Swift Email Marketing have developed a
set of modules focused on each key campaign category.
Email newsletters remain the cornerstone of a successful
marketing mix. At Swift we have identified key aspects of news-
letters that drive success to the highest level. Your newsletters
need to be highly interactive, easily navigated and very profes-
sionally presented.
Unique features specifically designed to engage readers, raise
the standard of your newsletters to a new level. As such our
newsletter module is the most feature rich available yet main-
tains our signature intuitive workflow.
The “Campaign” module has been created for the creative
type. Create your campaign in your preferred weapon of choice
(such as Dreamweaver). Zip up your files html, and upload the
campaign. Images are posted automatically and your campaign
is ready to send. Last minute edits can be done either through
source code or via the preview interface so that campaign man-
agers at all skill levels can help get the campaign done quickly,
reliably and with ease.
Trigger emails can deliver significant results when correctly im-
plemented. They are specific messages delivered to a customer
based on an event. Trigger campaigns can be activated upon a
date, a completion of tranaction or a continuous nuturing pro-
gram.
Swift Digital’s best of breed email marketing software and
solutions are deployed by corporates and government agencies
across Australia and internationally to achieve the best email
marketing ROI.

“Swift Digital Email Marketing
Platform is easy to use, allows
self sufficiency and is reliable.
The support team are always
courteous, responsive and
helpful.
I can recommend Swift
Digital to any organisations
who need assistance with
email distribution and am
happy to be contacted for
references.”
Georgina Luck,
Business Victoria Online

Managing the logistics of any event can be a huge drain on
resources. By streamlining the RSVP process right down to the
printing of name badges, the Swift Event module effectively
reduces administration backlogs and maintains the brand expe-
rience for your clients from start to finish. Acknowledged by or-
ganisations large and small, our event solution will make event
management more efficient and professional.
Event Solutions for:
Meetings
Set agendas, create invitations, restrict registrations to invited
participants, set email and SMS reminders, publish minutes via
email as word or PDF download.
Workshops and seminars
Create a workshop series in minutes, post sessions to a dynamic
calendar automatically integrated into your website, collect
registrations, set email and SMS reminders, print name badges
and run sheets.
Road shows
Set multi location events, monitor attendances via mobile, set
marketing emails and reminders, set staff email and sms com-
munications.
Conferences
Manage complex registrations including plenary sessions, din-
ners, travel and group delegations. Limit attendance numbers
per session, collect payments online and offline, manage ab-
stracts.
CPD Courses
Manage registrations, set reminders, conduct survey and grade
responses, issue personalised CPD certificates.
School and University fundraisers and gatherings
Market your events by email, sms, social and website. Collect
registrations and payments, sell collaterals and donations.

“This is an amazing software
- one I recommend to anyone
who will listen. I commend
you on your endless pursuit
of the perfect internet
marketing and communica-
tion system. My company
loves this new addition to our
member benefits. And what a
great team!”
Dr Kirsten Baulch,
Australian GP Registrar

Electronic surveys are a smart, powerful and efficient way to
gather insight into your customers, your staff or your members
opinions. They are simple to organise, easier for people to
complete, and because data is collected instantly, results and
reports are available in real-time.
Public surveys
Post a link to your survey on your website or Facebook or send
by email to collect responses from virtually any source.
Private or restricted surveys
You can restrict responses to your surveys to only those invited
to take part. Each respondent is sent a unique link and can only
respond once to the survey. This prevents unsolicited responses
and ensures that no repeat responses are included which could
skew results.
Anonymous surveys or tracked surveys
Anonymous surveys allow respondents to give you feedback
secure in the knowledge that their answers are not personally
tracked. These usually result in frank and reliable results. By de-
fault, Swift Surveys are anonymous.
Alternatively, where you need to know who answered and how,
you can select the tracked response option. This pre-populates
identity fields such as name and email address that cannot be
changed by the respondent for invited surveys or are compul-
sory for open surveys.
Surveys that triggers actions
You can set a trigger email to be sent to either your self or a
team memeber upon a set criteria. This enables your team to
react quickly to a complaint or a specific need.
Custom surveys that tracks resolutions
Our software designers have expertise in creating custom sur-
veys that track complaints right up to resolution. This is a pow-
erful way to keep track of your brands performance according
to locations and staff. Deal will issues immediately and follow
through to resolution.

“The Swift Digital platform
has made a real difference
in our day to day operations
and we would not be able to
operate as efficiently without
it. I very much enjoy working
with the team and using the
Swift Digital Suite and believe
we have created a great
Business relationship.”
Georgia MacFie,
Westpac

Creating a website is easy. Creating a website that delivers on
your business goals and your site visitor’s expectations is decep-
tively difficult.
Our goal at Swift Digital is to combine your organisation’s goals,
site traffic expectations, user experience and the ability for you
to control this complex matrix with ease.
The Swift Digital Team comprises accomplished web designers,
application developers and online process architects. This com-
bination means that your website is developed for maximum
brand impact, usability, back end functionality and efficient
content management.
We can work with your existing site to optimise performance,
develop a new site on your preferred architecture or create a
bespoke solution that delivers exactly what you need.
Whether it be a project from the ground up, cosmetic upgrade
or site optimisation, our experienced team will develop a results
focused website that will have a measurable impact on your
business.
Web Application development
When ‘out of the box’ solutions don’t measure up to the task, a
purpose built application delivers exactly what you need. The
Swift Digital development team can build a dedicated custom
built application for your specific business requirements.
SEO analysis and improvement
A successful implementation of SEO can save you thousands of
dollars in paid search and bring you a marked improvement in
search results.
Our SEO experts will analyse your current search engine strat-
egy including organic and paid search. By measuring, adjusting
and tweaking all of the intricate elements involved in successful
SEO, we aim to bring real results with the best return on invest-
ment.
“Your team have been
really helpful, a breath of
fresh air. We love to see
excellent customer service!
Totally appreciate it.”
Tammy Lau
Aconex

Use Mobile Marketing to reach your customers when they are
on the go. Whether on their way to work or simply out and
about, the instantaneous nature of the mobile channel has
proven very powerful with Forrester Research showing that 95%
of recipients open an SMS within 2 hours of receiving it.
To ensure a good client experience and to protect your brand
when your customers are using their mobile phones, Swift Dig-
ital provides mobilised web pages and mobile applications. This
ensures your web site renders well across a variety of handsets
such as iPhone, Android powered, Blackberry etc.
Swift Digital’s SMS console is an easy desktop solution to
automate SMS messaging to your clients or staff. It stores cam-
paigns separately, this means you can easily clone messages
and update them for re-use. Your SMS list is stored in our sys-
tem, which means responses for two way messages are stored
for your review. This also allow you to personalise your messag-
es to improve relevance. Unsubscriptions can also be managed
in the same way.
With one way messages, our console provides the ability to
add your company’s name as the sender. This can be further
enhanced if you purchase a unique number for your company’s
brand.
Personalised or unique QR codes can be added to your sms
database to help validate vouchers or to mark attendees for
your events.
Mobile Apps were a must-have for companies when smart-
phones were launched. However, statistics show that while many
consumers use smartphones, they are downloading applications
in small quantities.
At Swift Digital we ensure that your app provides an invaluable
function for your customer on the go. If you are unsure about in-
vesting in this technology, try a mobile web application instead.
By doing so, you can detect and analyse the take up of your
customers in using their smartphones to utilise your service.
“They are always reassuring,
swift and professional. I would
highly recommend them to
anyone”
Michelle Dick,
Sydney Opera House

Swift Digital has grown steadily over the past 12 years and many
of our first clients are still with us today. We are big enough
to get the job done and small enough to be personable and
friendly.
The team at Swift Digital is made up of our strategists,
programmers, designers and web developers,
account managers and a dedicated support team. Plus of
course, a management and administration team to keep it all
together.
We work with clients in a variety of ways, be it providing the
platform they use for their online marketing activities, design-
ing and developing web sites, managing SEO campaigns or
perhaps developing a bespoke application to solve a business
process problem. We have a wide range of skills on hand to
meet your internet marketing requirements.
Software as a service (SaaS), cloud computing, internet software,
whatever you call it - software that runs on your web browser
and doesn’t need to be installed on your computer has many
advantages. That is why we chose to develop “in the cloud”
long before it was the catch phrase of the day. The Swift Digital
platform runs on virtually any web enabled device, in all
browsers and is a cinch to use.
Big enough to get
the job done and
small enough to be
personable and
friendly.

Swift Digital is 100% Australian owned and all data is fully com-
pliant with Australian Privacy Law and Spam Act 2003.
The company has offices in Sydney and Melbourne and a
dedicated and enthusiastic team of 21 full time staff.
Swift Digital client data is stored in one of Australia’s leading
data centres in Ultimo, Sydney. This means that your data is
subject to Australian privacy legislation protecting you against
the implications of off-shoring. Data is highly protected both by
its physical location and at the software level to ensure optimum
data security.
The Swift Digital Suite has been developed completely in-house
by our team of talented software engineers, programmers, de-
signers and project managers. We own the intellectual property
of the plaform which means we will continue to upgrade and
innovate to meet the changing needs of our customers and new
market and technology trends. Our clients’ callenges are our
biggest inspiration.
We are proud to announce that we are GITC Version 5 certified
(Certificate Q-4250) and as a result, our services are now for-
mally recognised by Queensland Government departments and
agencies.
We supply internet marketing to government departments
in Victoria, New South Wales, Tasmania, South Australia and
Western Australia. Swift Digital is on the federal government
software supply panel and service federal government agencies.
Our clients’
challenges are our
biggest inspiration.

All data collected and stored in your Swift Digital account is
done so in accordance with the Australian Privacy Principles.
Your data is stored in Australia and is subject to Australian Law.
No client data is ever exposed to third parties except under or-
der of the law, therefore risk should be part of your decision on
using non-Australian companies for your internet marketing.
70% of all security breaches are due to vulnerabilities within
the web application layer. We conduct penetration testing on
our software on a regular basis. We hire independant certified
companies to perform security penetration testing from login to
data storage within our software and the servers that host it.
We can ensure that your data is safe. We also encourage our
customers to conduct their own audits and Penetration Tests.
Our staff are fully trained on self auditing and sofware security.
Access to our servers in the data centre is to authorised Swift
Digital personnel who have undergone security checks and in-
duction training. Operated to an enhanced Tier III standard the
data centre has diverse 33 kV feeds feeding a back up power
system consisting of 22 diesel rotary UPS systems. Final distribu-
tion to customer suites is in a 2(N+1) configuration.
The Spam Act 2003 was introduced to protect Australians from
Spam. Compliance means ensuring you communicate with peo-
ple who have given you permission either by expressly signing
up to receive your communications or by doing business with
you. Only permission marketing is permitted when using Swift
Digital’s services.
Your data security is our
top priority

Right from the start we knew we didn’t want to be a faceless
internet marketing company. Our clients value the ability to pick
up the phone and ask for help when they need it and we value
their input and suggestions.
Our expert consultants and support team is in-house and based
in our Sydney office, not outsourced.
Feedback from customers and support contributes to the ongo-
ing development of the platform, which means our clients have
direct input on how things work.
To keep you in the know, all our projects provide documenta-
tions, comprehensive set of online video tutorials as well as
online help prompts and manuals. If that is not enough, you can
always schedule a personal online tutorial with one of our train-
ers free of charge.
All support issues are managed through our centralised ticket
support system to ensure any problem is tracked from start to
finish. It also means that when an issue is raised it can be passed
on to the person best equipped to resolve it quickly and with all
the necessary information on hand.
Real people, real support.

Our Clients Includes:

Swift-Digital-Capabilities-Brochure

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