The document describes PropertyTube, a platform that allows realtors to create, manage, and market property videos. Realtors can use the web and mobile apps to easily create videos from photos to showcase listings. They can manage videos and syndicate them through the realtor dashboard. Large real estate groups and offices can connect multiple users to the platform through master accounts. The platform aims to provide realtors with video marketing tools as research shows listings with videos receive more inquiries. It currently has over 300 agency customers worldwide and over 40,000 videos syndicated through partnerships.
2. There are 2mil+ realtors globally, we want
every one of them to be able to create,
manage and market their property videos
through one platform.
In a nutshell
Create - Web & mobile app (android IOS)
Manage - Realtor dashboard & syndication
Market - Share listings with clients
3. 2008: Founded as a property search engine
2009: Beta site launched
2010: 10,000 unique video uploads worldwide
2011: Need for video creation tools identified
2012: ConvertIT launches
(automated photo - video creation tool)
2013: Property24 partnership established (syndication)
2014: Pivot - search engine to video creation
2015: 300< agencies registered worldwide
2016: 40k< videos syndicated to Property24
2016: 4th largest property search engine in South Africa
2016: Joined IdeaCamp
Our History
4. The Problem
The Problem for Real Estate Groups & Agencies
There are no platforms worldwide that allow groups/agencies to manage and
provide video marketing tools to their agencies/realtors.
The Problem for Realtors
Realtors lack the skillset required for video creation and videographers charge
high fees. There is also a lack of online marketing tools tailored towards realtors.
5. “
A Solution for Real Estate Groups
Large groups like RE/MAX can connect and pay for all their offices under one
master account.
A Solution for Real Estate Offices
Offices can link and pay for all their realtors under one office account
A Solution for Realtors
Realtors easily create, manage and market their property listings on one platform.
The Solution
6. How it works
Realtors subscribe to video creation packages based on
their video creation needs. (subscriptions are billed monthly)
Real Estate Groups can link all their offices to allow them
instant access to all video creation services.
Real Estate Offices can link all their Realtors to allow
them instant access to all the video creation services on the
platform.
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10. Competition
Platform
Other video creation
applications that allows
users to upload and
create videos from their
mobile phones.
No transparency on pricing.
Not suitable for the non tech-
savvy user.
Video stabiliser lacking.
No other tools for realtors.
Not focused on real estate
industry. No marketing tools
to help realtors promote their
videos.
No transparency on pricing.
Takes too long to make a video.
Video stabiliser lacking.
No other tools for realtors.
Shortfall
11. Millennials who are the largest generation in history
are ready to buy property and they want video.
Real estate listings with video receive 403% more inquiries than those
which do not include video.
73% of homeowners say
they’re more likely to list with a
realtor offering to do video, yet
only 9% of Agents create listing
videos.
USA source: www.boldcontentvideo.com
Realtor Century 21 saw a
20% increase in sales
after implementing a video
marketing campaign.
12. “
The Team
Gareth Wobbe
Founder &
Managing Director
Idea Camp Advisors: Andrew Cowley (UI & UX), Tacita McEvoy (Social Media & Marketing), Mike Martin (Finance)
& Mark Bessans (Project Management)
Antonio Bruni
Founder & Business
Development
Hiral Desai
Mobile
Development
Ajay Parmar
Mobile
Development
Varsha Mistry
Team Leader
Shilpa Mehta
Administrator
Bryan Paddock
Chief Technology
Officer
Hari Nair
Product Manager
Onish Mistry
Development
Manager
13. Thank you for your time
If you have any questions please feel free to get in touch
gareth@propertytube.com