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YouTube for Real Estate

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Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of using YouTube and Video for Real Estate.

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YouTube for Real Estate

  1. 1. VIDEO QUICK START STARRING REALTOR® Technology Camp 2012 www.GodwinMarketingCommunications.c om
  2. 2. Social Media for Real Estate Social Media Platform Used by RE Industry90 7980 84% of Real7060 48 Estate5040 Professiona 293020 15 ls are Using 1210 Social 0 Media. Source: Postlings, 4/11
  3. 3. Social Media for Real EstateWhy Video?73%More likely to list with an agentusing video.
  4. 4. Social Media for Real Estate12%of Real Estate agents havea YouTube Account.
  5. 5. Social Media for Real Estate 1% Actually use their account! Opportunity!
  6. 6. Social Media for Real EstateA few more compelling reasons: Videos &YouTube are Search Engine Friendly  Google Owns YouTube Video is Social Media Friendly  Facebook Loves Video – larger format with Timeline Video Blogs get more views than text  Add video to your blog – get it transcribed and increase your SEO!
  7. 7. Social Media for Real Estate You Can Make A Great Impression High impact and experiential. Showcase your clients’ property (and you!). You become the authority:  Homes and Neighborhoods  Market conditions  News Reporter – community events & news
  8. 8. Social Media for Real EstateWhat’s Stopping You? Camera Shy or I “sound” funny… Get over it! No equipment… Check you pocket! Too much work… Really? Too expensive… It’s cheap - and, can you afford not too? Too complicated… Easy-peasy. You can do this! Don’t see the value… That’s going to change today!
  9. 9. Social Media for Real Estate The easiest video you can do. Video Testimonial
  10. 10. Social Media for Real EstateOther video marketing options Property/Neighborhood  Combine listing video with neighborhood – show schools, amenities that make the area attractive. Branding  Establishyourself and your team as the authority and expert in your niche. Educational  How-to: home stage, repair credit scores, prepare to list.
  11. 11. Social Media for Real EstateRequired Equipment: Smart Phone
  12. 12. Social Media for Real EstateOptional Equipment Video Camera: Stay cheap and easy! Under $150.  External microphone jack,  Removable SD card or USB connections Swivl (www.swivl.com) $179 – your own cameraman! Tripod: Full size and desktop about $7 - $50. HD Makeup 
  13. 13. Social Media for Real Estate #2 Search Over 3 Engine in the World Billion videos are viewed a day Google Loves (OWNS) 1 it! Only 12% of real estate Trillion views were agents use reached in 2011
  14. 14. Social Media for Real Estate Create a YouTube ChannelKeep It Professional Create a separate account for “personal” videos.
  15. 15. Social Media for Real EstateBe Consistent Across Platforms
  16. 16. Social Media for Real EstateCreating Your Channel
  17. 17. Social Media for Real EstateKenn RennerKelley Skar
  18. 18. Social Media for Real EstateCreating the Video Keep it under 3 minutes! Under 2 minutes is idea. Allow time at the intro and exit for editing. Natural light is always better than artificial light. Speak slowly and SMILE! Show the background and stand to one side of the frame. Script it and practice, practice, practice.
  19. 19. Social Media for Real EstateVirtual Tours, Stills and Video Create quality videos using high quality photos with a video editor. Combine a video intro and exit with call to action using stills. Highlight the key points of the home. Kitchens, Master Suite, Entry  Not the spare bathroom with the seat up!
  20. 20. Social Media for Real EstateEditing Options Windows Live Movie Maker, iMovie, Animoto.com YouTube Editor  Annotations – Add a Call to Action!  Easy to add text to you video – like your name, phone number, web address, etc.  Can be linked to other videos, playlists or channels within YouTube.
  21. 21. Social Media for Real EstateOptimizing Tips for ConversionVideo Title Title length is100 characters. Address, MLS #, Neighborhood, K eyword “Homes for Sale”
  22. 22. Social Media for Real EstateVideo Description Add the property web address (incl. http://), your name and phone number first. Follow with property description. Include relevant “tags” and separate with “”.
  23. 23. Social Media for Real Estate Sharing on Social Networks YouTube App for Facebook www.involver.com/applicati onsKeeps the viewer onyour Facebook Page!
  24. 24. Social Media for Real Estate Post Your Videos on Pinterest!
  25. 25. Social Media for Real EstateYour YouTube To Do List! Create your YouTube Channel and brand it. Practice, practice, practice, then upload a video introducing yourself/team. Call past clients and set appointments for video testimonials (and don’t forget the sold sign). Share your videos on Facebook Page and Pinterest!
  26. 26. Social Media for Real EstateRock it, Video Star!
  27. 27. Thank You!www.GodwinMarketingCommunications.co mwww.facebook.com/GodwinMarketingCommunications Candace@GodwinMarketingCommunications

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