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1. 1
Education in Intercultural dialogue
International Scientific Conference
April 2 – 4, 2014, Paneuropean University Bratislava
under the patronage of
His Excellency Maroš Šefčovič,
Vice President of the European Commission
Program
April 2nd, 2014
Arrival of participants
April 3rd, 2014
08.30 - 09.00 Registration of the participants
Plenary Section Part 1
Chairman: Assoc. Prof. Dr. Martin Klus, PhD.,
University of Ss. Cyril and Methodius Trnava
09.00 - 09.15 Opening of the Conference – Prof. Dr. Ján Svák, DrSc.
Rector of Paneuropean University Bratislava
09.15 – 09.45 Education as the value of an intellectual in the European
context - Prof. Dr. Jozef Leikert, PhD., Dean of Faculty
of Mass Media, Paneuropean University Bratislava
09.45 – 10.15 Education in a multicultural Europe - Assoc. Prof. Július
Matulčík, PhD., Comenius University Bratislava
10.00 – 10.30 Intercultural dialogue and Internationalization of Higher
Education in Turkey – Farkhad Alimukhamedov Turgut Özal
University/ Faculty of Economic and Administrative
Sciences, Turkey
10.30 – 11.00 LEARNING AND TEACHING ISSUES IN AN INTERCULTURAL CONTEXT:
JOINT PROGRAMMES IN HUE COLLEGE OF ECONOMICS - Assoc.
Prof. Dr. Tran Van Hoa and Dr. Nguyen Dang Hao HUE
UNIVERSITY - VIETNAM
11.00 - 11.15 Discussion
11.15 - 11.45 Coffee Break
Plenary Section Part 2
Chairman: Assoc. Prof. PhDr. Ľudovít Hajduk, PhD.
Faculty of Mass Media, Paneuropean University Bratislava

2. 2
11.45 - 12.00 Slovak higher education and the opening to the Euro-med
countries - Prof. Dr. Gilles Rouet Chaire, Jean Monnet ad
personam Attaché de coopération universitaire et
scientifique Ambassade de France,
PaedDr. Mária Rošteková, PhD. Faculty of Political
Science and International Relations Matej Bel University
Banska Bystrica, Slovakia
12.00 – 12.15 Cultural aspects of education in the transformation
process of communication - Mgr. Zuzana Komárová, PhD.,
Mgr, Zuzana Ihnátová, PhD., Faculty of Mass Media,
Paneuropean University Bratislava
12.15 – 12.30 Encourage the relationship mobility/innovation to promote
the interculturality – Christophe Lips, Université de
Versailles Saint-Quentin (France)
12.30 – 12.45 Regional media programmes in France and Germany:
intercultural EU image and learning potential - Anne-
Coralie Bonnaire, M.A., Mgr, PhD., University of Leipzig
(Germany)
12.45 - 13.00 The university of today - a multilingual and
multicultural habitus? - Assoc. Prof. Dr. Maria Stoicheva
Department of European Studies Sofia University St.
Kliment Ohridski
13.00 – 13.15 Discussion
13.10 - 14.00 Lunch
Section: Paralell Study Programs
Part 1
Chairman: Prof. Dr. Gilles Rouet
Jean Monnet ad personam Attaché de coopération universitaire
et scientifique Ambassade de France
14.00 – 14.30 Parallel study programs: reality and perspectives –
Ing. Aleksandr Somov, Paneuropean University Bratislava
14.30 – 15.00 Prof. Vladimir Ukolov, DrSc., State University of
Management Moscow, Russia
15.00 – 15.15 Prof. Ekaterina Kvyatkovskaya, Voronezh Institute of High
Technologies, Russia
15.15 – 15.30 Prof. Ing. Tamara Orlova, DrSc., Faculty of Economics and
Business Paneuropean University, Slovakia
15.30 – 16.00 Coffee Break
Section: Paralell Study Programs
Part 2
Chairman: Ing. Aleksandr Somov,
Paneuropean University Bratislava

3. 3
16.00 – 16.15 Prof. Inna Shkolnik, DrSc. The Ukrainian Academy of
Banking of the National Bank of Ukraine, Sumy, Ukraina
16.15 – 16.30 Assoc. Prof. Ing. Juraj Sipko, PhD, MBA., Faculty of
Economics and Business Paneuropean University, Slovakia
16.30 – 17.00 Discussion
Media Section Part 1
Current Issues Media Research in intercultural education
Chairman: Assoc. Prof. PhDr. Ľudovít Hajduk, PhD.
Faculty of Mass Media, Paneuropean University Bratislava
14.00 – 14.15 Education by Theatre in Marginalised Cultures –
Prof. PhDr. Dagmar Inštitorisová, PhD., Faculty of Mass
Media, Paneuropean University Bratislava
14.15 – 14.30 Creativity as a strategy of resistance to burnout
syndrome - PhDr. Richard Keklak, PhD., Faculty of Mass
Media, Paneuropean University Bratislava
14.30 – 14.45 Value axioms of personality - PhDr. Mária Macková, PhD.,
Faculty of Mass Media, Paneuropean University Bratislava
14.45 – 15.00 Culture of communication in crisis: Spokesperson and
journalist in media crisis communication - PhDr. Eva
Chudinová, PhD., Faculty of Mass Media, Paneuropean
University Bratislava
15.00 – 15.15 Forming Competences of the 21st Century Media Creator -
PhDr. Zora Hudíková, PhD., Faculty of Mass Media,
Paneuropean University Bratislava
15.15 – 15.30 The significance of media literacy through Intercultural
dialogue in Higher education – PhDr. Janka Kyselova,
PhD., Faculty of Education, Matej Bel University Banska
Bystrica, Slovakia
15.30 – 15.45 Intercultural Education in the regional education system
- PhDr. Jozef Facuna, PhD., National Institute of
Education, St. Elizabeth University of Health and Social
Sciences Bratislava, Slovakia
15.45 – 16.00 Coffee Break
Media Section Part 2
Current Issues Media Research in intercultural education
Chairman: PhDr. Mária Macková, PhD.
Faculty of Mass Media, Paneuropean University Bratislava
16.00 – 16.15 Advertising narrative in audio - visual media - Mgr.
Marek Ševčík, Faculty of Mass Media, Paneuropean
University Bratislava

4. 4
16.15 – 16.30 Comparing Children Educational Radio Broadcasting in
Selected European Countries Mgr. Pavol Náther, Faculty of
Mass Media, Paneuropean University Bratislava
16.30 – 16.45 Single woman as consumers - Mgr. Petra Linhartová,
Faculty of Mass Media, Paneuropean University Bratislava
16.45 – 17.00 The main characters of the film fairy tale inspired by
historical characters.PhDr. Mgr. art Mariana Čengelová,
Faculty of Mass Media, Paneuropean University Bratislava
17.00 – 17.15 Starobrno, Tourism and Local Development in Brno -
Miroslav Foret Prof. PhDr. CSc, Faculty of Mass Media,
Paneuropean University Bratislava
17.15 – 17.30 Media in a Multicultural Society: Ethical Aspects in the
Development of Media – Assoc. Prof. PhDr. Ľudovít Hajduk,
PhD., Faculty of Mass Media, Paneuropean University
Bratislava
17.30 – 17.45 Probability distribution of migration within the EU -
Jana Bednáriková, Faculty of economics and business,
Paneuropean University in Bratislava
17.45 – 18.00 Through International Cooperation to Quality Education -
Project of Faculty of Economics and Business – Ing. Sona
Supekova, PhD., Faculty of Economics and Business
Paneuropean University, Slovakia
18.00 - 18.15 Discussion
19.00 - 21.00 Reception
------------------------
Do programu na 4.4.2014 zaradíme našich doktorandov:
April 4th, 2014
Media Section Part 3
Current Issues Media Research in intercultural education
Chairman: Chairman: Assoc. Prof. PhDr. Ľudovít Hajduk, PhD.
Faculty of Mass Media, Paneuropean University Bratislava
09.00 - 09.15 Intercultural Communication as a Subject at the Russian
universities – PhDr. Ekaterina Borisova, PhD., Faculty of
Mass Media, Paneuropean University Bratislava
09.15 – 09.45 Televison show programe as a base of global rhetoric of
an image - Mgr. Art. Jana Žjak, Faculty of Mass Media,
Paneuropean University Bratislava

5. 5
09.45 – 10.15 Creativity and stress as main virtues to enhanced
productivity - Mgr. Radovan Kopečný, Faculty of Mass
Media, Paneuropean University Bratislava
10.15 – 10.30 Nonverbal communication in presidential campaign – Mgr.
Jakub Filo, Faculty of Mass Media, Paneuropean University
Bratislava
10.30 – 10.45 Popculture as part of the national branding - Mgr. Anna
Kalúsová, Faculty of Mass Media, Paneuropean University
Bratislava
10.45 – 11.00 Ethnic culture in the intercultural dialogue - Mgr.Marina
Volchkova, Faculty of Mass Media, Paneuropean University
Bratislava
11.00 – 11.15 Impact of new technologies on the development of Slovak
radio transport broadcasting - Ing. Ľuboš Kasala,
Faculty of Mass Media, Paneuropean University Bratislava
11.15 – 11.30 Comprehension of Content as a Pre-condition of
Intercultural Dialogue - Mgr. et Mgr. Adam Solga, Faculty
of Mass Media, Paneuropean University Bratislava
11.30 – 11.45 Specifik marketing communications the field of training
in Slovakia - Mgr. Katarína Hlavandová, Faculty of Mass
Media, Paneuropean University Bratislava
11.45 – 12.00 Data journalism - the heel of journalism, Dr. Vladimír
Bacisin, PhD., Faculty of Economics and Business
Paneuropean University, Slovakia
12.00 - 12.30 Discussion
Economics Section Part 1
Current Issues Economics Research in intercultural education
Chairman: Assoc. Prof. Ing. Juraj Sipko, PhD, MBA.,
Faculty of Economics and Business Paneuropean University, Slovakia
13.30 – 13.45 Through International Cooperation to Quality Education -
Project of Faculty of Economics and Business – Ing. Soňa
Supeková, PhD., Faculty of Economics and Business
Paneuropean University, Slovakia
13.45 – 14.00 Innovation as a determinant of regional competitiveness
in V4 countries – Ondrej Beňuš, Faculty of Economics and
Business Paneuropean University, Slovakia
14.00 – 14.15 Štandardné a neštandardné nástroje menovej politiky ECB
v čase krízy – Rastislav Martiška, Faculty of Economics
and Business Paneuropean University, Slovakia
14.15 – 14.30 Unemployment in the EU. What does represent this problem
and how to solve it? – Ing. Michal Barcik, Faculty of
Economics and Business Paneuropean University, Slovakia

6. 6
14.30 – 14.45 Why countries set up Sovereign Wealth Funds? Antonia
FICOVA, MBA., Faculty of Economics and Business
Paneuropean University, Slovakia
14.45 – 15.00 The analysis of Young entrepreneurs education about tax
and legislative changes and their attitudes to the
administrative burdens in chosen region of the european
union - Monika Sobeková Majková, Faculty of Economics and
Business Paneuropean University, Slovakia
15.00 – 15.15 Inovačná výkonnosť SR podľa Innovation Scoreboard 2013 –
Milada Bartanusova, Faculty of Economics and Business
Paneuropean University, Slovakia
15.15 – 15.30 Discussion
15.30 Conclusion of the conference
Departure of participants