The nudge challenge

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The document outlines a 30-day weight loss program experiment with 80 participants divided into 4 groups to test how nudges can improve compliance. The groups will receive either large containers or single-serving packets of yogurt and have access to either a Facebook group or no group. The experiment aims to analyze how nudges like packaging and social support can help close the gap between people's intentions to lose weight and their actions.

Intention – Action Gap
Intention: Lose Weight

Action: Weight Loss Program

Affect the decision making process to
boost compliance

Recognition

Aware of
program

Begins
program

Eats serving
of yogurt
per day

Completes
30 day
program to
lose weight

Nudge will aim to improve compliance by
making the decision easier

Fully crossed experiment allows for analysis of
independent and moderating variables

No Group

Facebook Group

Large containers of yogurt

20 participants

20 participants

Single serving packets

20 participants

20 participants

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