Research on Generation Y for their Values and Attributes in the Work Environment

1. VALUES
OF
GEN Y
Group 5
Anshul Sharma
16MKT-026
Ranjeet Singh Rajpurohit
16MKT-120
Neeraj Chaudhary
16FT-065
Shubham Gupta
16FN-113
Anuja Bhattacharjya
16MKT-018
Aman Kumar
16MKT-187

2. INTRODUCTION TO VALUES
• Values are the perceptions of an individual regarding what is
good, bad, useful, important, or unimportant
• Difficult to change
• Effects Attitude & Personality Strongly
• Formed in childhood trough peers
• Values differ along the generations

3. GENERATIONAL VALUES
Socialists Liberals Xers Yers
• Entered work-
force in Newly
Independent
India
• Prioritize Job
Security, Loyalty,
Family
• Entered work-
force post-
liberalization
• Loyal to career
but not
necessarily to
organization
• Entered at the
end of
millennium/star
t of
Globalization
• Seeks work-life
balance, loyal
to self &
relations, seeks
financial success
• Also called as
Millennials,
Netters, Nexters
• Tech Savvy,
Entrepreneurial,
Self-Entitlement

4. GEN Y
• GEN Yers are born between 1980-2000
• Seek not just financial growth but also are socially
responsible
• Requires positive workplace with focus on similarities rather
than differences among co-workers
• Mission & Vision are Not in sync with Gen Xers or Liberals
(Top Management) – person-organisation misfit
• Lower motivation and job satisfaction - Higher chances of
turnover

5. OBJECTIVES OF STUDY
• Importance of dominant various work related
attributes to Gen Yers
• Perception among Gen Yers about the myths
associated with them
• Perception of self on various work related attributes

6. RESEARCH METHODOLOGY
• Sample size- 94 respondents with prior work experience
• Sampling Method- Simple Random sampling
• Research tool- Structured Questionnaire
• Data analysis tool employed- Simple Average Method & Percentage
Analysis (7 Point Likert Scale)
Gender Distribution in Sample Data Industry Sector wise PopulationAge Distribution of sample data

7. DATA ANALYSIS AND INTERPRETATION –
DOMINANT ATTRIBUTES
Hierarchy Of Dominant Work Related Attributes In GEN
Yers:
 Prospects Of Self-growth
 Work Life Integration
 Flexible Work Schedule
 Autonomy
 Strict Hierarchy
• For Males- Prospects Of Self Growth Is Most
Important
• For Females- Work-life Integration Is More Important
Average Scores Given by Male
Attributes Total Score Mean Score
Prospects of Self-Growth 331 3.52
Work Life Integration 318 3.38
Flexible Work Schedule 276 2.94
Autonomy 275 2.93
Strict Hierarchy 210 2.23
Average Scores Given by Female

8. OTHER IMPORTANT ATTRIBUTES
• 81.9% of total sample size prefer
• Average rating of collaboration is 5.53
• Shows that Gen Y believe more in
teamwork
• 72.3% of Total Sample voted 5 or
above
• Believes in diversity at workplace.
• The average rating of the attribute
is 5.13
• 4.87 is the average
• 60.6% of sample size rated 4 and 5
• Only average & Healthy competition is
preferred and not too much

9. OTHER IMPORTANT ATTRIBUTES…CONTD.
• 83% of total sample size rated
remuneration 4 and above
• The average rating is 4.93
• Remuneration is not neglected
• Proves the hypothesis that gen Y
wants to earn quick
• Boss being in leader role is
more preferred than as
only manager.
• Manager role is altogether
is not neglected.
• Manager the average
rating is 4.5 and as a leader
it is 5.07

10. OTHER IMPORTANT ATTRIBUTES…CONTD.
• Rated at an average of 4.93
• Enforcing the theory of more
social behaviour
• Defers strict hierarchy and
encourages more flat structure
• Average rating of direct
communication is 5.4 out of 7
• 78.7% rated above 5
• Do not like to beat around bush to
communicate

11. OTHER IMPORTANT ATTRIBUTES…CONTD.
• Average of 5.4 out of 7 with
88.7% rating 4 and above
• Want more liberty to present
their ideas and views
• Promote flat hierarchical
structure and not vertical
• Average of 5.44 out of 7 and
89.4% rating more than 4
• Sense of security is necessary
• Defers the organizations with
higher firing rates
• Gen Y shares some values of
previous generations

12. MYTHS
• When asked about their opinion about the famous myths regarding Gen Yers, majority
of the respondents disagree with the myths that Millennials are spoiled, disloyal and
lazy.
• But around 81% respondents agree that Millennials need instant gratification and
regular feedback.

13. SELF ASSESSMENT ATTRIBUTES
• Gen Y is highly Tech Savvy
• Keeps self updated
• Like to Explore new technology
• 83% of the respondents rate high
self-esteem at 5 or more rating
• More self-oriented, and status-
conscious
• Majority supports the diversity in
workplace
• Hence proves the fact of more
socially active
• Broad Minded approach and open to
new ideas

14. SELF ASSESSMENT ATTRIBUTES…CONTD.
• A clear 90% of the respondents
rate themselves as highly
ambitious
• More focussed and goal-
oriented and give high value to
a successful career
• Want to be independent
• Like to have their own space
• Liberty of choosing their work,
style of working, and decision
making.

15. CONCLUSIONS
• Gen Y are the driving wheels of Growth of Today’s Organizational Structure
• The general perception about Gen Y is true and they possess traits like high self-
esteem, ambitious, greater need for autonomy and collaboration
• Believe in Team Formation
• Highly open minded but need instant gratification
• Supports diversity and hence more tolerant
• Risk taking and Highly initiative approach
• Business Houses need to embrace this Paradigm shift in the behavioural traits and
harness the potential

16. REFERENCES
• Twenge, Jean M, Charles E. Lance, Brian J. Hoffman, Stacy M. Campbell, (2010).
Generational Differences in Work Values: Leisure and Extrinsic Values Increasing, Social
and Intrinsic Values Decreasing. Journal of Management. 36 (5), pp.1117-1142
• A Comparative Study of Work Values between Generation X and Generation Y by Kevin
Fernandes, Adrianna Hyde, Sean Ives, Steven Fleischer, Tyler Evoy and Katherine Van
Marrum, University of Geulph; page 8-9
• Understanding Gen Y: What you need to know about the millennials; by PrincetonOne
and Buddy Hobart, Solutions 21. (www.princetonone.com)
• Eisner, Susan P S.A.M. Advanced Management Journal 70.4 (Autumn 2005): pp 4-15
• Organisational Behaviour by Stephen P. Robbins, Timothy A. Judge, Neharika Vohra,
15th Edition, published by Pearson, pp 150-155
• M. Rokeach, The Nature of Human Values, New York: The Free Press, 1973, p 5