This document summarizes a presentation about a commercial general liability insurance policy that provides COVID-19 coverage. The policy covers bodily injury, personal injury, advertising injury, financial losses, and defense costs. It provides coverage for COVID-19 medical tests, quarantine expenses, death from COVID, and financial losses. The policy has a term of 1 year and covers public, private, partnership and LLP business entities. It is targeted towards industries impacted by COVID-19 like travel, entertainment, food, and lodging through direct sales, brokers, agencies, and a direct sales team using communication methods like the web, email, digital ads and press releases.

1. Marketing
Presentation
PRESENTED BY:
• ANSHIKA SINGH
• SONAM GUPTA

2. Commercial General
Insurance Policy

3. COVID-19
Commercial
General Liability
Insurance
Commercial general liability (CGL) is a form of comprehensive
insurance that offers coverage in case of damage or injury caused
by a business’s operations or products, or on its premises.
It covers a wide range of liability loss that a company is exposed to
during the daily course of business.

4. COVERAGES
The General Liability has the following
Coverage:
Bodily
Injury
01
Personal
Injury
02
Advertising
Injury
03
Financial
Loss Coverage
04
Cost of Potential
Defense
05

5. Communicable
disease exclusions
Exclusions
Mold exclusions
Expected exclusions
Pollution exclusions

6. Features
Covers:
COVID 19 medical tests
Quarantine period medical
expenses
Death due to COVID
Financial losses
Policy term
Business entity
1 year
Public, private,
Partnership and LLP only
TYPE OF HOSPITALS
Hospitalization
expenses
Govt. Authorised Centres
30 days pre-
hospitalization
60 days post-
hospitalization

7. S.T.P APPROACH
Segmentation
• Industry type: FMCG,
textile, travel,etc
• Employee size: 0-500
• Revenue: upto 500cr
Targeting
• Travel companies
• Entertainment industry
• Food chains
• Lodging &
accomodation industry
Positioning
• Safeguarding
organization’s interest
• Industrial risk coverage
• Protect your
employees

8. 1
2
3
4
5
DISTRIBUTION
STRATEGY
Direct channels
Broca Channels
Agency Channels
Direct sales team

9. COMMUNICATION
Word of mouth
Website
Blogs
E-mails
Telemarketing
Digital media
advertisementPress Release
Sponsorship

10. Sales Strategy
FREE Health check-up
Routine check-ups for the
employees
Rebates on various
medication
Discount coupons for JIO
enabled services

11. Thank you