This document provides tips for small businesses to operate during lockdown due to COVID-19. It recommends setting up online communication tools like WhatsApp groups, Facebook Live, Zoom, Skype or Google Duo to conduct training and meetings. It also suggests using social media to keep customers updated and build community by sharing valuable content. Email newsletters are also recommended to highlight products and offers using information shared on social and digital platforms. The document outlines survival strategies like tracking expenses, checking business models, communicating with customers and employees, and maintaining optimism during difficult times.

1. How to Take Your Business During
Lockdown
Annu Narang

2. Current Situation
• Almost every country is now in some kind of
lockdown due to COVID-19; we can’t go visit local
stores in person, meeting person, travelling
outside for training programs or doing business.
• Instead, everyone is using the internet to stay in
touch
• We’ve put together some ideas and inspiration
for small businesses to get online during the
lockdown

3. Set up an online communication
during the lockdown
• Create Whatsapp group to
meet team members
• Training & Business
Development through
Facebook Live
• Interactive meeting
through Zoom apps ,
Google Duo, Skype
• Maximize the usage of
mobile communication

4. Use the lockdown to grow your
community on social media
• Social media has always been valuable to small businesses. Now it’s
your secret weapon, your favourite tool, your special item to take to
a desert island. You need social media more than ever.
There are several ways that social media can help your business right
now
i. keeping your business updating customers about your business,
such as a new online store, changes in opening hours, or
employee safety measures;
ii. sharing valuable content that will entertain, educate and reassure
consumers;
iii. building a strong community around your brand;
iv. demonstrating your brand values and commitment to the local
community

5. Make the most of email newsletters
• Email newsletters. Email is
an incredibly powerful tool
for small business
marketing.
• Email marketing is easy to
do, and it has great
conversion rates.
A lot of the information you
share via email will be the
same as on social media
and your online store.
• highlight useful products or
offers.

6. Survival strategies for businesses
during COVID-19 lockdown
• Tracking expenses against the revenue
status
• Checking the feasibility of the business
model
• Plan policies for next 3 months/ 9
months/ 18 months
• Be patient in securing investments
• Communicate transparently with your
customers
• Maintaining healthy relationship with
contracted parties
• Managing employees & related
optimization
• Keep Your Team Engaged
• Communication to stakeholders

7. In these difficult times it is important to stand united and help one
another in whatever way we can. Stay safe and stay healthy. Please
remember that some of the best initiatives are built in trying times.
Like all difficult situations, this too shall pass!