1. Primary content research
Questionnaire
Are you male / female?
How old are you?
15 – 25 26 – 36 37 +
How many TV adverts do you think you watch a week?
0 – 50 51 – 200 201 – 350 350 +
How long do you expect TV adverts to be?
Out of the following which type of advertisement do you think works best?
Magazine adverts
YouTube adverts
TV adverts
Social networking sites
Billboards
Other (please state below)
Is there anything you don’t like about adverts in particular?