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From Junior Product Manager 
to Product Manager- Event 
Coordinator in the Publishing 
House 
Let me take you on a short trip through various challenges you 
meet in a publishing environment.
• Publishing products you are 
asked to create may come 
from unexpected fields: one 
day it is a newsletter for the 
health care, another a lifestyle 
magazine for oldies 
• Day- to- day management of 
magazines is pretty daunting 
(you need to acquire authors 
and publishing material, 
coordinate the publishing 
process and always remember 
about the budget) 
• Once a month there comes a 
time when you can let out 
creatively and write the 
editorial or maybe even an 
article
• When you organize events and 
conferences always think globally 
(or at least nationally) 
• Write all the bodycopies for 
promotional materials by your 
self, otherwise you will end up 
with an ecological conference for 
doctors 
• Negotiating with lecturers, media 
and sponsors takes time and 
enormous phone bill 
• Controlling budget is essential 
• Last but not least represent the 
Publishing House during the actual 
event to the best of your abilities
On an off day you may be asked to create and promote an innovative 
educational product that combines seminars, webinars and long- distant 
learning.
All the above mentioned things are but just an addition to a list of circa 20 
different seminars and promotion approaches for various client groups that is your 
main responsibility.
All the above mentioned things are but just an addition to a list of circa 20 
different seminars and promotion approaches for various client groups that is your 
main responsibility.

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Pr in yellowgroup

  • 1. From Junior Product Manager to Product Manager- Event Coordinator in the Publishing House Let me take you on a short trip through various challenges you meet in a publishing environment.
  • 2. • Publishing products you are asked to create may come from unexpected fields: one day it is a newsletter for the health care, another a lifestyle magazine for oldies • Day- to- day management of magazines is pretty daunting (you need to acquire authors and publishing material, coordinate the publishing process and always remember about the budget) • Once a month there comes a time when you can let out creatively and write the editorial or maybe even an article
  • 3. • When you organize events and conferences always think globally (or at least nationally) • Write all the bodycopies for promotional materials by your self, otherwise you will end up with an ecological conference for doctors • Negotiating with lecturers, media and sponsors takes time and enormous phone bill • Controlling budget is essential • Last but not least represent the Publishing House during the actual event to the best of your abilities
  • 4. On an off day you may be asked to create and promote an innovative educational product that combines seminars, webinars and long- distant learning.
  • 5. All the above mentioned things are but just an addition to a list of circa 20 different seminars and promotion approaches for various client groups that is your main responsibility.
  • 6. All the above mentioned things are but just an addition to a list of circa 20 different seminars and promotion approaches for various client groups that is your main responsibility.