Micro-Scholarship, What it is, How can it help me.pdf
Services Marketing: GoGreen Taxi
1. GoGreen Taxi
www.gogreentaxi.co.uk
Gonzalez, Kara, Macazaga, Rellama, Velickaite, Wcislo
SERVICES MARKETING
IESEG School of Management
2. GoGreenTaxi: Who We Are
Established 1961 by Mr. Verde
Based in London, England
Rebranded in 2010 as a response to
the increasing environmental concerns
of the society.
Currently 125 taxis in operation, 250
drivers in circulation, 50 call center
agents, and 15 stations all over London
3. What We Offer
Transportation Services
Families Businessmen
Disabled Party-goers Tourists
(child-friendly) and women
Special services
Rentals Shopping services Delivery services
4. Why Choose Us?
You can reach us through multiple means!
You can go to one of our 15 stations
Order a cab through our iPhone app, through
SMS, through our website, or through a phone call.
Confirmation reply in 2 minutes max!
Taxi customization
Size, special features (seats for children, disabled)
Preferred language
5. Why Choose Us?
Your safety is our priority.
Tracking device for each cab
First-aid kit, toolbox, fire extinguishers and emergency
phones for all cabs.
Umbrellas available in case of rain/snow.
A GPS device to make sure that your route is the
shortest route!
Drivers are all licensed, well-groomed and well-trained.
They know the city from the inside out.
6. Why Choose Us?
You barely have to wait!
A cab will be at your doorstep in 10 minutes max!
You can opt to go to the stations
Or just hop into one of our roaming taxis!
7. Why Choose Us?
We go green for the environment.
Green hybrid cars from Japan.
E.g. Toyota Prius
YagmurThe client will be given the option of using the company’s iPhone application, SMS, the Internet or through calling for his taxi reservation. For all options, he will be greeted by an agent no longer than 2 minutes after the order has been placed. Customization when it comes to the size, the space, the kinds of seats shall be done at this stage. In all options, the client will be asked for his preferred language, his basic information, destination and if he has a loyalty card or not(or if he wants one).
AnnaThe taxis will be equipped with a tracking device that will be monitored by the persons in the company’s headquarters. First-aid kits, fire extinguishers and emergency toolboxes will be provided for each cab to assure the clients of greater security. There will be airbags, seatbelts and special seats (for disabled and children) as well. Proper GPS and driving training will be provided to the drivers to make sure that they know the city upside down. The drivers will be licensed, well-trained, well-groomed, decent-looking and bilingual at the very least (English plus the local language).
