My slide deck for "How to identify intent" talk at Brighton SEO April 2018. Links: Resources to get you started with intent modifiers: https://getstat.com/blog/the-basics-of-building-an-intent-based-keyword-list/ https://getstat.com/blog/setting-up-your-very-own-search-intent-projects/ https://blog.adeptmarketing.com/how-to-bucket-keywords-into-intent-groups Intent via organic results: https://moz.com/blog/how-google-gives-us-insight-into-searcher-intent-through-the-results-whiteboard-friday